Shine America is an American division of Shine Group that was founded on March 15, 2012 as a merger of Shine Americas, Shine USA, and Reveille Productions. Rich Ross was named Chief Executive Officer for Shine America in October 2012. Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content and through its global Shine 360˚ division, building brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. Shine America is known for popular and award-winning original series including The Biggest Loser, Tabatha Takes Over and upcoming series The Face; adaptations of Shine Group formats MasterChef, Minute to Win It, One Born Every Minute and Parental Control; long-running scripted hits The Office, Ugly Betty, and The Tudors; and over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many of these produced in partnership with global brands such as Walmart, Toyota, Kraft Foods, Subway and Microsoft. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries.
Shine America originally started out as Reveille Productions, an independently-owned television and motion picture studio and production company based in Los Angeles. The studio was founded by Ben Silverman in March 2002. The name Reveille is based on the bugle call used to wake up military personnel; the company logo features a bugler in action.
In 2007, Silverman accepted the job as the new entertainment head at NBC. However, because of the arrangement, he could not profit from any further projects associated with Reveille but continued to work on shows prior to his NBC deal. Silverman left NBC in 2009.
In February 2008, Elisabeth Murdoch's Shine Group bought Reveille for $125 million . Also the same year, ShineReveille International made a deal with Merv Griffin Entertainment to distribute all of MGE programming overseas. Although Shine (through parent company News Corporation) has Reveille under its ownership, most of Reveille's produced shows are owned by the studios that co-produced them.
A TV series on Twitter used to track down celebrities will be in production soon.