Southridge Mall (Iowa)

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Southridge Mall
Southridge Mall (Iowa).jpg
Location Des Moines, Iowa, United States
Opening date October 15, 1975
Developer General Growth Properties
Management The Macerich Company
Owner The Macerich Company
No. of stores and services 46 (as of Summer 2011)[1]
No. of anchor tenants 4 (3 open, 1 vacant)
Total retail floor area 869,390 sq ft (80,769 m2)[2]
No. of floors 1
Website www.shopsouthridgemall.com

Southridge Mall is an enclosed regional shopping mall on the south side of Des Moines, Iowa. It attracts roughly 3.3 million visitors per year, with a primary trade area consisting of most of the city of Des Moines and areas to its south and east.[3]

As of Summer 2011, Southridge is anchored by Sears, Target, and Younkers, with one vacant anchor was JCPenney. Tenants on the outparcels include Hy-Vee, PETCO, Toys "R" Us, and a 12-screen theater owned by Carmike Cinemas.[3]

History[edit]

On March 6, 1972, General Growth Properties announced plans to build a new mall at the intersection of Southeast 14th Street and Army Post Road.[4] The mall was known as Army Post Plaza during the planning and construction stages, but it was renamed Southridge Mall shortly before construction was completed.

Southridge Mall opened on October 15, 1975, two months after Valley West Mall opened in West Des Moines. Younkers was the first anchor to open, with Sears following in 1977. An expansion in 1978 added Montgomery Ward as a third anchor, while a Richman Gordman department store became the mall's fourth anchor in 1982.[5] Plans to add Dillard's to Southridge in 1987 were immediately opposed by Younkers, who claimed that the store's lease limited Southridge to four department stores. Younkers sued Southridge's management over this issue, but a federal magistrate ruled against Younkers in June 1990 even though Dillard's backed out of its plan to build at Southridge before the ruling.[6] After the failure to attract Dillard's, Target became the mall's fifth anchor in 1992 while the rest of the mall was renovated; the expansion increased Southridge's floor space to just over 1 million square feet (93,000 m²). Richman Gordman closed in 1992 after the chain declared bankruptcy, and JCPenney moved from downtown Des Moines to Southridge two years later to replace that anchor spot.[5] Montgomery Ward closed its stores at Southridge and Merle Hay Malls during that chain's first round of bankruptcy in 1999, and Wards' 109,000-square foot (10,100 m²) space at Southridge remained vacant until it was demolished in April 2006.[7] On January 24, 2011 it was announced that JCPenney would close their store in June 2011, except one JCPenney store in Des Moines at Valley West Mall will remain open.

General Growth Properties, which was originally based in Des Moines, sold Southridge to the Equitable Life Assurance Society in 1984 as part of its real estate investment trust liquidation that year. General Growth continued to manage Southridge until a partnership of the Simon Property Group and The Macerich Company acquired the mall in March 1998 as part of a 12-mall deal.[8] Macerich manages the mall as part of the deal.

The occupancy rate at Southridge has declined in the 2000s, as competition from Jordan Creek Town Center and other shopping areas such as Merle Hay Mall have affected the mall's business. Renovation work in late 2006 and 2007 resulted in a new children's play area in the food court, Wi-Fi access, new seating areas, and remodeled restrooms.[9][10] Steve & Barry's opened a new 31,000-square-foot (2,900 m2) store near JCPenney on October 24, 2007, but that store closed at the end of 2008 as the chain liquidated its remaining stores.[11] By December 2009, 40 out of 91 inline store spaces were reported as vacant. Some of the empty storefronts at Southridge had been filled with tenants that are not usually associated with malls, such as churches, offices, and an animal shelter.[12] In 2009, US News and World Report named Southridge as one of 84 "endangered malls" due to its low sales per square foot and vacancy rate.[13]

Renovations[edit]

In 2012, renovations began on converting most of the mall to outdoor-facing retail.[14] 296,000 square feet of retail space was demolished in the process, with Foot Locker, Shoe Carnival, T-Mobile, and Rue 21 opening in the outdoor segment that replaced it.[15] Des Moines Area Community College has also expressed interest in opening a campus in the former J. C. Penney building.[16] Marshalls opened in the outdoor section in 2013,[17] while a consignment shop called Value Villa opened in the former Steve & Barry's.[18] A college also replaced the former J.C. Penney.[19]

References[edit]

  1. ^ The Macerich Company. "Southridge Mall: Store Directory". Retrieved 2009-02-08. 
  2. ^ The Macerich Company. "Southridge Mall: Center Details". Retrieved 2009-02-08. 
  3. ^ a b The Macerich Company. "Southridge Mall: Market Profile" (PDF). Retrieved 2009-02-07. [dead link]
  4. ^ Eastman, David (1972-03-06). "Plan a Big Southeast Shop Center". Des Moines Tribune. pp. 1, 3. 
  5. ^ a b Hartman, Holli (1995-08-07). "Two area malls turn 20 years old". The Des Moines Register. pp. 1B, 4B, 5B. 
  6. ^ Kasler, Dale (1990-06-13). "Younkers bid to limit mall stores fails". The Des Moines Register. p. 5S. 
  7. ^ Johnson, Patt (2006-03-14). "Southridge plans facelift, new tenants". The Des Moines Register. p. 1D. 
  8. ^ The Macerich Company (press release) (1998-03-05). "The Macerich Company And Simon DeBartolo Group Close On Portfolio Acquisition". Retrieved 2007-04-29. 
  9. ^ Johnson, Patt (2006-10-12). "Mall's owner plans face-lift for struggling Southridge". The Des Moines Register. p. 1D. 
  10. ^ Baltes, Sharon (2007-01-28). "Southridge future hinges on proposed deals". Des Moines Business Record. 
  11. ^ Johnson, Patt (2007-10-24). "Steve & Barry's to open at Southridge". The Des Moines Register. 
  12. ^ Eckoff, Jeff; Jason Pulliam (2009-01-30). "Mall 'deeply critical' to Des Moines south-side growth". The Des Moines Register. 
  13. ^ http://www.usnews.com/money/blogs/flowchart/2009/6/26/americas-most-endangered-malls.html
  14. ^ http://blogs.desmoinesregister.com/dmr/index.php/2011/12/08/big-changes-at-southridge-mall-include-6-million-sports-complex-new-retail-area
  15. ^ http://www.kcci.com/news/project-economy/You-won-t-recognize-this-metro-mall/-/9356884/16649094/-/muma65/-/index.html
  16. ^ http://whotv.com/2012/09/18/mall-revamp-construction-close-to-complete/
  17. ^ http://blogs.desmoinesregister.com/dmr/index.php/2013/05/29/marshalls-store-opens-thursday-at-southridge-mall/article
  18. ^ http://blogs.desmoinesregister.com/dmr/index.php/2013/05/16/value-villa-opens-in-southridge-mall/article
  19. ^ http://www.kcci.com/news/central-iowa/new-dmacc-center-opening-inside-mall/-/9357080/21620142/-/bs81kdz/-/index.html

External links[edit]

Coordinates: 41°31.3166′N 93°36.1166′W / 41.5219433°N 93.6019433°W / 41.5219433; -93.6019433