TVBS-Europe

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The Chinese Channel Limited
無綫衞星台
Type Wholly owned subsidiary
Traded as foundation = March 1994
Industry Satellite television
Headquarters Teddington Studios
Broom Road
Website http://www.chinese-channel.co.uk/en/

TVBS-Europe, Television Broadcasts Satellite-Europe, (Chinese: 無綫衞星台) is a satellite television broadcaster based in the United Kingdom that broadcasts 48 countries in Europe. Established as The Chinese Channel Limited (TCC) (Chinese: 時視) in 1994, the company became a wholly owned subsidiary of TVB in 2003[1] and the on-air identity was rebranded as TVB-Europe, though it retains The Chinese Channel Limited as a legal identity.

History[edit]

TVBS-Europe presenters, (from left to right) Cecilia Chiu, Simon Li and Katie Chan at an TVB event in 2008.

The Chinese Channel Limited was established in 1994 as a joint venture between Pacific Media PLC and Shaw Media Corporation,[2] a company controlled by Markus and Darren Shaw[3] the grand nephews of TVB's Run Run Shaw.

From the very beginning TVB was the source of the majority of TCC's programming though not exclusively so. From the late 1970s to the early 1990s the consumer of Chinese language programming in the United Kingdom was by videotape and TVB had established official video rental outlets for its dramas, however the official outlets did not have the geographical coverage to compete with videotape pirates who could always undercut it on price. TVB found that its programs were being taped as they were broadcast in Hong Kong, mailed abroad, copied and shared between friends and hawked as a sideline by businesses serving the Chinese community. By having TCC as an affiliate TVB could better profit from its own products. However as the fledgling channel sought to build up its subscriber base, advertising revenue has always been weak given the fractured nature of the target audience, financial support from TVB became increasingly important leading to a rebranding of TCC as TVBS-Europe, Station identification, colours, logos and jingles became variations of that used by TVB for it Jade brand in Hong Kong, and the station was no longer referred to on air or it promotional material as 時視 (CC). In 2003, TVB brought out the remaining partner to assume full control of TCC.

Programming[edit]

From the very start TVB produced programs formed the majority of the channels programming, in addition to TVB programs, Japanese and Korean dramas purchased by TVB, and dubbed for broadcast in Hong Kong, also formed part of the channels early scheduling. In house television program production was limited to local news and community interest programs.

Currently the station broadcast 5 channels, the main one being modelled on TVB Jade, in addition to this flagship channel, for an additional supplement to the subscription four extra channels are available these are a lifestyle channel, news channel, golden oldies channel and a children's/educational channel.[4] In addition to material produced by the main TVB studios in Hong Kong, material produced by TVB's Taiwanese subsidiary TVBS is also shown on the extra channels, but very rarely on the main channel.

With the rise of online streaming, would be pirates had access to TVB programmes within minutes of their broadcast in Hong Kong, and in a bid to combat this TVB has moved to a strategy of same day broadcast of its key television drama serials by its overseas subsidiaries, partners and affiliates.

Notes[edit]

  1. ^ Company information, official website, paragraph 4
  2. ^ Company information, official website, paragraph 2
  3. ^ FE Investigate, Pacific Media PLC completes acquisition of additional 18% of The Chinese Channel Limited
  4. ^ TVB Television Broadcasts of Hong Kong Selects Eutelsat EUROBIRD (TM) nine Satellite

References[edit]

External links[edit]

Media related to TVBS Europe at Wikimedia Commons