The music video was directed by Steven Goldmann. It is one of the longest country music videos ever aired, with its running time at over 9 minutes. It starts out with Jackson, Joe Galante (president of Sony BMG's Nashville division at the time, the parent company of Jackson's label) and cinematographer Jerry Aschlag portraying a film director who wants to work in the music video field. The three are in a conference room together with Aschlag discussing his ideas for a new video. Jackson is mostly unimpressed with Aschlag's ideas, but still humors Aschlag by pretending to like his ideas. Finally, Jackson sarcastically reveals Aschlag his own idea - "shoot this thing without me in it," and then walks out of the room. Then the song starts out with Aschlag attempting to go on with the video shoot by auditioning look-a-likes of Jackson, and even going as far as secretly filming Jackson going about his daily business. The video ends with Aschlag daydreaming that the finished project had just won a country music award.