On July 1, 1997 the Saga Communications announced that the company had entered into a time brokerage agreement with Merrimack Valley Broadcasting Corporation, which owned WOXF (96.5 MHz) licensed to Bedford, NH. On July 29, the station's format switched from classic rock to oldies as COOL 96.5. Saga Communications of New England managed and programmed the station while Merrimack Valley retained ownership. In August, Saga bought WOXF for $3.3 million and changed the call letters to WQLL; the sale was consummated November 21, 1997. In 2005, Saga changed the call letters from WQLL to WMLL and switched the format to classic rock, introducing 96.5 The Mill. In August 2011, WMLL shifted to a classic hits format.