WBCO was founded in 1962 by Thomas P. Moore and wife J. LaVonne Moore, along with LaVonne's brother and pioneer in broadcasting, Orville J. Sather, and investors. WBCO was joined by sister-station WBCO-FM (later named WQEL) two years later. The company was first known as Brokensword Broadcasting Co. When the Moores and Sathers bought out the investors, it became Sa-Mor Stations. Full ownership was assumed by Tom and LaVonne following Orville's death. The stations were sold to Mike and Donna Laipply in late 1990s, then later to its current owners. The stations are now managed by Debbi Gifford, who was trained by and maintains a relationship with Tom and LaVonne.