WXRC

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WXRC
Wxrcclt.png
City of license Hickory, North Carolina
Broadcast area Charlotte/Metrolina
Branding 95.7 The Ride
Slogan No Silly Morning Shows, No Stupid Contests, No Hype, The Greatest Music Ever Made
Frequency 95.7 MHz
First air date 1962
Format Classic Hits
ERP 100,000 watts
HAAT 311 meters
Class C0
Facility ID 51174
Callsign meaning W X RoCk (previous branding)
Owner Pacific Broadcasting Group
Webcast Listen Live
Website 957theride.com

WXRC is a 70s rock-based classic hits radio station licensed to Hickory, North Carolina and serving the Charlotte market. It broadcasts with an ERP of 100 kW from studios in Newton, North Carolina.

History[edit]

WXRC signed on in 1962 as the sister station to 630 AM WIRC (now WAIZ), with the FM antenna mounted on the WIRC tower in southeast Hickory.

The station was sold along with WIRC in 1977.

In 1980, WXRC installed a more powerful transmitter, raising its Effective Radiated Power to 100 kW.

From the early '80s to 1985, WXRC was "X-Rock", an adult contemporary format using the automated TM (See Jones Radio Networks) Stereo Rock programming service. In 1985, the station built a new transmitter site near Lincolnton which allowed it to cover Charlotte. At the same time, it changed to live album-oriented rock.[1] Programmed in the first year by local native and Appalachian State Graduate Greg Mull (see K-Rock Fort Meyers and 98 Rock Tampa), the station during the '80s only placed in the top 10 of Charlotte Arbitron ratings during Fall 1985-December 1986. Over the years, WXRC has tried various rock formats, including Triple-A. At one point the station emphasized hard rock and heavy metal, calling itself "The Panther", though the Charlotte football team was not entirely happy with this name.[2] The switch to the current format was made in 2002.[3]

WXRC was the Howard Stern outlet in Charlotte from 1998 to 2001. It climbed as high as second in the Charlotte ratings until dropping Stern for Lex and Terry in 2001.[4] Throughout many changes musically, its playlist today consists mostly of artists from the "classic rock" era including the 1960s, 1970s, and 1980s. Although it has a fairly loyal following in the Charlotte area, it stopped reporting to Arbitron late in the first decade of the new millennium.

On Sundays Acoustic Storm plays a variety of acoustic-rock.

WXRC is the Charlotte affiliate for North Carolina State Wolfpack football and basketball.[5]

References[edit]

  1. ^ Jeff Borden, "Hickory Album-Oriented Station Enters Charlotte Radio Wars", The Charlotte Observer, October 1, 1985.
  2. ^ Sean Jamieson, "NFL Team Rocks Radio Station with Suit Over Panther Problem," The Charlotte Observer, June 16, 1995.
  3. ^ Mark Washburn, "95.7 FM Has New `Ride' for Listeners - Progressive Hits from '60s And '70s Will Be Station's New Format", The Charlotte Observer, September 5, 2002.
  4. ^ Mark Washburn, "'Lex & Terry' Talk Sex, Sports and Eating," The Charlotte Observer, May 7, 2001.
  5. ^ http://www.gopack.com/ViewArticle.dbml?DB_OEM_ID=9200&ATCLID=518452, Retrieved on 2008/05/07.

External links[edit]

Coordinates: 35°27′18″N 81°03′47″W / 35.455°N 81.063°W / 35.455; -81.063