WXRC
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| City of license | Hickory, North Carolina |
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| Broadcast area | Charlotte/Metrolina |
| Branding | 95.7 The Ride |
| Slogan | No Silly Morning Shows, No Stupid Contests, No Hype, The Greatest Music Ever Made |
| Frequency | 95.7 (MHz) |
| Format | Classic Hits |
| ERP | 100,000 watts |
| HAAT | 311 meters |
| Class | C0 |
| Facility ID | 51174 |
| Callsign meaning | X RoCk, previous brand |
| Owner | Pacific Broadcasting Group |
| Website | 957theride.com |
WXRC is a 70s rock-based Classic Hits radio station located in Charlotte, North Carolina. The station is licensed to Hickory, North Carolina and broadcasts with an ERP of 100 kW.
[edit] History
WXRC signed on in 1962 as the sister station to 630 AM WIRC (now WAIZ), with the FM antenna mounted on the WIRC tower in southeast Hickory.
The station was sold along with WIRC in 1977.
In 1980, WXRC replaced their antenna and installed a new more powerful transmitter, raising their Effective Radiated Power to 100 kW.
From the early '80s to 1985, WXRC was "X-Rock", an adult contemporary format using the automated TM (See Jones Radio Networks) Stereo Rock programming service. In 1985, the station built a new transmitter site to better cover Charlotte and changed to live album-oriented rock.[1]. Programmed in the first year by local native and Appalachian State Graduate Greg Mull (see K-Rock Fort Meyers and 98 Rock Tampa), the station during the '80s only placed in the top 10 of Charlotte Arbitron ratings during Fall 1985-December 1986. Over the years, WXRC has tried various rock formats, including Triple-A. At one point the station emphasized hard rock and heavy metal, calling itself "The Panther", though the Charlotte football team was not entirely happy with this name.[2] The switch to the current format was made in 2002[3].
WXRC was the Howard Stern outlet in Charlotte from 1998 to 2001. It climbed as high as second in the Charlotte ratings until dropping Stern for Lex and Terry in 2001[4]. Throughout many changes musically, their playlist today consists mostly of artists from the "classic rock" era including the 1960s, 1970s, and 1980s.
On Sundays Acoustic Storm plays a variety of acoustic-rock.
They are the Charlotte affiliate for the Wolfpack Radio Network[5].
[edit] References
- ^ Jeff Borden, "Hickory Album-Oriented Station Enters Charlotte Radio Wars", The Charlotte Observer, October 1, 1985.
- ^ Sean Jamieson, "NFL Team Rocks Radio Station with Suit Over Panther Problem," The Charlotte Observer, June 16, 1995.
- ^ Mark Washburn, "95.7 FM Has New `Ride' for Listeners - Progressive Hits from '60s And '70s Will Be Station's New Format", The Charlotte Observer, September 5, 2002.
- ^ Mark Washburn, "'Lex & Terry' Talk Sex, Sports and Eating," The Charlotte Observer, May 7, 2001.
- ^ http://www.gopack.com/ViewArticle.dbml?DB_OEM_ID=9200&ATCLID=518452, Retrieved on 2008/05/07.
[edit] External links
- Official website
- Query the FCC's FM station database for WXRC
- Radio-Locator information on WXRC
- Query Arbitron's FM station database for WXRC
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