WPEG switched to a gold-based adult contemporary format in July 1975, with the Drake-Chenault Solid Gold automation format. Popular announcers during its years in this format were Larry Thomas, Terry Setzer and Shane Atwell.
Drake-Chenault Company introduced its Super Soul syndicated format in 1978, and WPEG was one of the first stations to switch to the format early in that year. The station also experimented with club-style DJ mixes on weekends.
A local nightclub DJ, Mitchell Eaves, quickly became popular as Disco Mitch. His Saturday night broadcast featured live club-style mixing of the latest disco hits, dj interviews from discos across the country and wild impromptu contest. Eaves was granted full programming and content discretion and took complete advantage, a move that station management was soon to regret. Eaves and programming assistant Paul Allen launched a shoot-the-moon contest in which listeners were asked to drive past the station and show their assets. Throngs of listeners responded, clogging local traffic for hours. Several auto accidents were reported, law enforcement was dispatched and local businesses complained. Eaves and Allen were quickly dismissed by then station manager Charlie Hicks. The incident made headlines worldwide in The New York Times, Rolling Stone, the Asian press, even gaining a chuckle from Walter Cronkite on the CBS Evening News.
The Disco programming was a short-lived experiment, and by late 1979 the format had evolved into an Urban Contemporary format. WPEG is now considered as Charlotte, North Carolina's heritage urban radio station since 1982, when the Suburban Radio Group purchased 1600AM WGIV and gradually moved their format to the FM station. Popular announcers of its days in this format have included Fred Wellington Graham, Skip Murphy, Michael Saunders, Les Norman, B.J. Murphy, George "Apollo" Fetherbay, Helen Little, Barbara Taylor, Todd Haygood, Nate Quick, Darryl McClinton, Sheila Stewart, Janine Davis, Anthony "Tone X." Belser, Eddie Owens, Consuella Williams and Bobby Harris.
The station was branded "WPEG fm98" for years until 1988 when it adopted its current name "Power 98 WPEG". When WPEG's owners bought out Rhythmic-formatted WCKZ, they ended that format by moving WBAV-FM's Urban AC programming from the AM dial to the 101.9 FM position, thus tilting WPEG's Urban format over to Mainstream at the same time. The station continues to thrive in the market with its sister station WBAV-FM "V101.9" as the main competitor.