The best players, such as Marta and Cristiane, were accidentally discovered and directly invited to play on the Brazil national team. In recent years, the national team contested the World Cup finals and Olympics gold medals, increasing the popularity of TV broadcasts of those tournaments. However, this was not sufficient to stimulate the footballing culture among women who prefer to support men's football over women's. Brazil has developed a major rivalry with the United States women's national soccer team.
In 2014 FIFA World Cup held in their nation, Brazilian men's team had made a serious disappointment after only gaining fourth place. This created a huge supports for the women's team with hopes that they could gain the title in the women's tournament of 2015 FIFA Women's World Cup.