Tumblr
From Wikipedia, the free encyclopedia
 |
|
| Type | Private |
|---|---|
| Headquarters | New York, New York, USA |
| Industry | social network service, micro-blogging |
| Employees | 8 [1] |
| Website | http://www.tumblr.com/ |
Tumblr is a blogging platform that allows users to post text, images, video, links, quotes, and audio to their tumblelog, a short-form blog. Users are able to "follow" other users and see their posts together on their dashboard. You can like or reblog other blogs on the site and other users can do the same to your posts. As your blog becomes more popular your tumblarity will rise. The service emphasizes customizability and ease of use.[2]
Contents |
[edit] Features
Tumblr’s emphasis is on customizability and ease of use—it only takes 30 seconds to sign up.[2] The “like” button, which lets you tell a user you like his or her content, and the “reblog” button, which easily reposts content from another tumblelog onto yours, provide positive feedback that has given Tumblr an 85% retention rate[1], compared with 60% for Twitter.[3]
Users "follow" other tumblelogs, much like on Twitter, and their updates appear in one stream on the Dashboard. This is the interface where users can like and reblog posts, as well as the buttons to add content to their own tumblelog. Other tumblelogs the user maintains appear on the right, along with statistics like tumblarity.
[edit] History
David Karp founded Tumblr in 2007[4][5] with the help of lead developer Marco Arment. Right away 75,000 existing tumbleloggers switched to the platform, and since that time the service has garnered more than 800,000 users maintaining more than one million tumblelogs. Some prominent users include John Legend, Katy Perry, and Justine Bateman.
[edit] Finances
Tumblr’s original funding came from Karp’s earnings as a software consultant at parenting site UrbanBaby. After fundraising efforts, Tumblr found $5.25 million in funding from Union Square Ventures, Spark Capital, and Betaworks (among other investors).[6] Tumblr shares two lead investors with Twitter.
[edit] See also
[edit] References
- ^ a b Dannen, Chris. "What the Hell is Tumblr? And other Worthwhile Questions". http://www.fastcompany.com/blog/chris-dannen/techwatch/what-hell-tumblr-and-other-worthwhile-questions. Retrieved on 2009-06-25.
- ^ a b Boutin, Paul. "Tumblr Makes Blogging Blissfully Easy". http://gadgetwise.blogs.nytimes.com/2009/03/13/tumblr-makes-blogging-blissfully-easy/. Retrieved on 2009-03-26.
- ^ Goldsmith, Belinda (April 29, 2009). "Many Twitters are quick quitters: study". Reuters (Thompson Reuters). http://www.reuters.com/article/deborahCohen/idUSTRE53S1A720090429. Retrieved on 2009-04-29.
- ^ Kushner, David. "David Karp is the Barely Legal Blogfather". http://www.maxim.com/humor/articles/57088/davidkarpisthebarelylegalblogfather.html. Retrieved on 2009-04-13.
- ^ Shafrir, Doree. "Would You Take a Tumblr With This Man?". http://www.observer.com/2008/would-you-take-tumblr-man. Retrieved on 2009-03-23.
- ^ "Best Young Tech Entrepreneurs 2009". http://images.businessweek.com/ss/09/04/0421_best_young_entrepreneurs/11.htm. Retrieved on 2009-06-25.
