YouTube Music Awards

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YouTube Music Awards
YouTubeMusicAwardsLogo.jpg
Awarded for Best in music videos
Country United States
Presented by YouTube
First awarded 2013
Official website www.youtube.com/user/youtube

The YouTube Music Awards (commonly abbreviated as YTMA) is an awards show presented by YouTube to honor the best in the music video medium.

History[edit]

The 2013 edition of the YTMAs were held at New York City's Pier 36 and were broadcast live at Youtube.com/YTMA. Some notable artists, including Arcade Fire, Pentatonix and Lindsey Stirling (collaboration), Tyler, The Creator, M.I.A., Lady Gaga and Eminem, performed. The award show started at 6pm EST and was scheduled for 90 minutes.[1]

Fans could vote in each category by posting a specific links from Youtube.com/YTMA on either their Facebook, Google+ or Twitter. The video with the most posts in each category was the winner.[2] Artist of the Year was won by Eminem and Video of the Year was won by Girls' Generation - I Got A Boy.

The 2013 edition was directed by Spike Jonze. The show was mostly unscripted because Jonze wanted the show to "..feel like a YouTube video — the raw messiness of making stuff..."[3][4][5]

The winners of the 2015 edition of the award show were announced on March 2, 2015. 50 winners were chosen based the "growth in views, subscribers and engagement over the last six months."[6]

List of ceremonies[edit]

Year Date Venue Host city Host Main sponsor
2013 November 3 Pier 36 New York City Jason Schwartzman and Reggie Watts Kia
2015 March 23 Online Tyler Oakley Kia

Awards[edit]

  • Breakthrough of the Year
  • Response of the Year
  • Innovation of the Year
  • YouTube Phenomenon
  • Video of the Year
  • Artist of the Year

References[edit]

  1. ^ Spangler, Todd (October 21, 2013). "YouTube Music Awards Nominees Announced". Variety. Retrieved November 29, 2013. 
  2. ^ Hernandez, Brian Anthony (October 22, 2013). "YouTube Music Awards Reveals Nominees and Opens Social Voting". Mashable. Retrieved November 29, 2013. 
  3. ^ Music Awards Webcast: Watch Now! | Billboard
  4. ^ YouTube Music Awards: Streaming of consciousness?
  5. ^ YouTube Music Awards Director Warns Viewers: Show Will Be Messy
  6. ^ "The Winners". Retrieved March 2, 2015. 

External links[edit]