Fans could vote in each category by posting a specific links from Youtube.com/YTMA on either their Facebook, Google+ or Twitter. The video with the most posts in each category was the winner. Artist of the Year was won by Eminem and Video of the Year was won by Girls' Generation - I Got A Boy.
The 2013 edition was directed by Spike Jonze. The show was mostly unscripted because Jonze wanted the show to "..feel like a YouTube video — the raw messiness of making stuff..."
The winners of the 2015 edition of the award show were announced on March 2, 2015. 50 winners were chosen based the "growth in views, subscribers and engagement over the last six months."