The YouTube Music Awards (commonly abbreviated as a YTMA) is an awards show presented by YouTube to honor the best in the music video medium.
The 2013 edition of the YTMAs were held at New York City's Pier 36 and were broadcast live at Youtube.com/YTMA. Some notable artists, including Arcade Fire, Pentatonix and Lindsey Stirling (collaboration), Tyler, The Creator, M.I.A., Lady Gaga and Eminem, performed. The award show started at 6pm EST and was scheduled for 90 minutes.
Fans could vote in each category by posting a specific links from Youtube.com/YTMA on either their Facebook, Google+ or Twitter. The video with the most posts in each category was the winner.
The 2013 edition was directed by Spike Jonze. The show was mostly unscripted because Jonze wanted the show to "..feel like a Youtube video— the raw messiness of making stuff..."
List of ceremonies
- Breakthrough of the Year
- Response of the Year
- Innovation of the Year
- YouTube Phenomenon
- Video of the Year
- Artist of the Year