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{{short description|American entrepreneur}}
{{short description|American entrepreneur}}
{{Infobox person
{{Infobox person
| name = Dhar Mann
| name = Alexander Horne
| image = Dhar Mann Updated (cropped).jpg
| image = Dhar Mann Updated (cropped).jpg
| image_caption = Mann in 2018
| image_caption = Horne in 2018
| birth_name = Dharminder Mann
| birth_name = Dharminder Mann
| birth_date = {{Birth date and age|1984|05|29|}}
| birth_date = {{Birth date and age|1984|05|29|}}
| birth_place = United States
| birth_place = Vietnam
| death_date =
| death_date =
| death_place =
| death_place =
| nationality = American
| nationality = Vietnam
| education =
| education =
| occupation = Entrepreneur
| occupation = Child
| partner =
| partner =
| spouse = {{marriage|Laura Avila|2021|}}
| spouse = {{marriage|Laura Avila|2021|}}
Line 18: Line 18:
| parents =
| parents =
| relatives =
| relatives =
| website = {{URL|www.dharmann.com/}}
| website = {{URL|www.AlexanderHorne.com/}}
}}
}}


'''Dharminder Mann''', commonly known as '''Dhar Mann''', (born May 29, 1984) is an American entrepreneur, [[video producer]], [[Internet personalities|internet personality]] and [[YouTuber]]. He is the founder of Dhar Mann Studios, which produces short films for social media platforms such as [[YouTube]]. The channel's short films target a young audience and typically feature a turn of events which teach the protagonist a moral lesson.<ref name="NYT 2021" />
'''Alexandermonoloid Horne''', commonly known as '''Alexander Horne''', (born May 29, 1984) is a Viatnamise child , [[video producer]], [[Internet personalities|internet personality]] and [[YouTuber]]. He is the founder of Dhar Mann Studios, which produces short films for social media platforms such as [[YouTube]]. The channel's short films target a young audience and typically feature a turn of events which teach the protagonist a moral lesson.<ref name="NYT 2021" />


In 2010, Mann and stockbroker Derek Peterson received significant media coverage for founding the [[weGrow]] store, which sold [[hydroponics]] marketed for growing [[medical marijuana]]. weGrow was closed two years later amid lawsuits between the business partners. A year later, in 2013, Mann was charged for allegedly defrauding the city of [[Oakland, California]] while running his real estate company MannEdge Properties.
In 2010, Mann and stockbroker Derek Peterson received significant media coverage for founding the [[weGrow]] store, which sold [[hydroponics]] marketed for growing [[medical marijuana]]. weGrow was closed two years later amid lawsuits between the business partners. A year later, in 2013, Mann was charged for allegedly defrauding the city of [[Oakland, California]] while running his real estate company MannEdge Properties.

Revision as of 11:32, 3 February 2022

Alexander Horne
Horne in 2018
Born
Dharminder Mann

(1984-05-29) May 29, 1984 (age 40)
Vietnam
NationalityVietnam
OccupationChild
Spouse
Laura Avila
​
(m. 2021)​
Websitewww.alexanderhorne.com

Alexandermonoloid Horne, commonly known as Alexander Horne, (born May 29, 1984) is a Viatnamise child , video producer, internet personality and YouTuber. He is the founder of Dhar Mann Studios, which produces short films for social media platforms such as YouTube. The channel's short films target a young audience and typically feature a turn of events which teach the protagonist a moral lesson.[1]

In 2010, Mann and stockbroker Derek Peterson received significant media coverage for founding the weGrow store, which sold hydroponics marketed for growing medical marijuana. weGrow was closed two years later amid lawsuits between the business partners. A year later, in 2013, Mann was charged for allegedly defrauding the city of Oakland, California while running his real estate company MannEdge Properties.

Early life and career

Dharminder Mann was born on May 29, 1984,[2] to Indian parents, Surinder and Baljit Singh, who immigrated to the United States.[1][3] Mann's parents own Friendly Cab, a taxi cab operator based in Oakland, California.[3][4][5] The East Bay Express reported in 2015 that the Singh family owned an "extensive portfolio of real estate in Oakland".[6]

Mann recalls growing up in a one-bedroom Bay Area apartment that was shared with three other families. As his parents were focused on managing their company, rather than "give me their time, they gave me money to do things." At the age of nineteen, he started a real estate company, and founded other, often failed, companies within the decade,[1] including ventures in luxury car rental services and mortgage refinancing.[7]

Mann founded weGrow, a retailer of cannabis-growing hydroponics, with former stock broker Derek Peterson in January 2010. Mann and Peterson rented a supply store in Oakland, California to sell hydroponics equipment, and aimed to open franchises in eight other states.[1][8]

In early 2011, the weGrow store was closed, with Peterson filing lawsuits against the company citing unpaid debts[1] and accusing Mann of running a "hydroponzi scheme" in an Mother Jones interview.[9] A spokesman for Mann subsequently accused Peterson of fabricating the allegations in retaliation for Mann's decision to downsize their partnership,[9] and Mann successfully countersued Peterson for a cash settlement and stocks in Peterson's own company.[1]

Fraud charges

In 2012, Mann was charged with thirteen felony counts of fraud for allegedly defrauding a city beautification program while operating his real estate company MannEdge Properties in 2008 and 2009.[10][11] Prosecutors reduced the charges to five felony counts in August 2013, and later that year Mann pled no contest to the five counts.[4] He was sentenced to five years of probation and ordered to pay a $10,000 fine and restitution.[12] Mann told The New York Times in 2021 that the conviction was later expunged.[1]

Dhar Mann Studios

Dhar Mann
YouTube information
Channel
Years active2018–present
Subscribers14.33 million[13]
Total views6.708 billion[13]
100,000 subscribers
1,000,000 subscribers
10,000,000 subscribers
Last updated: January 19, 2022

In 2018, Mann founded video production company Dhar Mann Studios. The studio produces films for social media such as YouTube.[1][14] When Mann began publishing videos on YouTube in 2018, his output comprised motivational videos, and later shifted focus to morality plays.[15] In 2021, Mann started a contract with the Creative Artists Agency[14] and launched a mobile app where users can watch videos produced by his studio.[16]

A New York Times profile of Mann described his YouTube videos as "timely narratives about police-calling Karens and Covid-19 hoarders" told in the fashion of "1980s after-school specials and the educational short films of the '50s", noting their often "thin and absolutist" moral philosophy and blatantly clickbait titles.[1] Vulture called them "feel-good" videos intended to "encourage people to be decent to one another."[17]

Personal life

In 2014, Mann was in a relationship with businesswoman Lilly Ghalichi, known for participating on the reality television series Shahs of Sunset.[18][19] Mann met his fiancée Laura Avila in 2015. Together, the couple manage LiveGlam, a cosmetics company that Mann founded in 2015.[1] The couple had their first child in 2020. Later that year, they purchased a mansion in Calabasas, California previously owned by media personality Khloé Kardashian.[20]

References

  1. ^ a b c d e f g h i j Marcus, Ezra (August 19, 2021). "The Moral Philosopher of YouTube". The New York Times. Retrieved August 23, 2021.
  2. ^ Mann, Dhar [@dharmann] (May 29, 2021). "Today's not only special because it's my 37th bday- it's also the 3-year anniversary of Dhar Mann Studios. I'm not always the best at describing my feelings, but from what I've been told I am pretty good at telling stories. [Read more on my Instagram]" (Tweet). Archived from the original on May 29, 2021. Retrieved September 3, 2021 – via Twitter.
  3. ^ a b Matier, Phillip; Ross, Andrew (April 28, 2014). "FBI agents' sting tried to lure more S.F., Oakland officials". SFGate. Retrieved September 3, 2021.
  4. ^ a b Artz, Matthew (December 10, 2013). "Oakland "ganjapreneur" pleads no contest to fraud charges". Oakland Tribune. Archived from the original on December 15, 2013. Retrieved September 3, 2021.
  5. ^ Harkinson, Josh (December 11, 2013). "How a local "Ganjapreneur" bummed Oakland's high, and cheated the city out of thousands". Mother Jones. Retrieved September 3, 2021.
  6. ^ BondGraham, Darwin (April 24, 2015). "Oakland Taxicab Family Hit with $37,500 Fine for Defrauding Oakland". East Bay Express. Retrieved September 3, 2021.
  7. ^ Harkinson, Josh. "Weedmart: Marijuana Superstores. IPOs. Reality TV". Mother Jones. No. January/February 2011. Retrieved September 4, 2021.
  8. ^ McLean, Kate (July 18, 2010). "Proposal for Marijuana Factories Prompts a Battle for Control". The New York Times. Retrieved September 2, 2021.
  9. ^ a b Harkinson, Josh (March 1, 2011). "WeGrow's "Joint Venture" Goes Up in Smoke". Mother Jones. Retrieved September 4, 2021.
  10. ^ Bulwa, Demian; Kuruvila, Matthai (May 18, 2012). "Oakland pot entrepreneur charged with fraud". SFGate. Retrieved September 2, 2021.
  11. ^ "Indicted Oakland Pot Entrepreneur Leaned on Political Relationships". NBC Bay Area. September 6, 2012. Retrieved September 2, 2021.
  12. ^ Tucker, Jill (February 1, 2014). "'Ganja-preneur' of Oakland sentenced, fined $10,000". SFGate. Retrieved September 3, 2021.
  13. ^ a b "About Dhar Mann". YouTube.
  14. ^ a b Vlessing, Etan (April 7, 2021). "Filmmaker Dhar Mann Signs With CAA (Exclusive)". The Hollywood Reporter. Retrieved September 3, 2021.
  15. ^ Kaiser-Schatzlein, Robin (August 4, 2021). "The Internet Demands Uplifting Videos. So He Stages Them". The New York Times Magazine. Retrieved September 6, 2021.
  16. ^ Weiss, Geoff (October 22, 2021). "YouTube Moralist Dhar Mann Launches His Own Video App, Rockets To No. 1 On Apple". Tubefilter News. Retrieved November 1, 2021.
  17. ^ Burney, Lawrence (March 3, 2021). "Watching YouTube Through My Daughter's Eyes". Vulture. Retrieved September 3, 2021.
  18. ^ Johnson, Zach; Sobol, Beth (April 4, 2014). "Shahs of Sunset's Lilly Ghalichi Engaged to Entrepreneur Dhar Mann—But Will She Keep the Ring?". E! Online. Retrieved August 23, 2021.
  19. ^ Webber, Stephanie (December 19, 2014). "Lilly Ghalichi, Dhar Mann Split: Shahs of Sunset Star Ends Engagement". E! Online. Retrieved August 23, 2021.
  20. ^ McClain, James (November 3, 2020). "Khloe Kardashian Sells $15.5 Million Calabasas Mansion to Dhar Mann". Variety. Retrieved August 23, 2021.
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