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* [http://blog.u23dmovie.com/blog/ U2 3D Live: The Official Blog for ''U2 3D'', the Movie]
* [http://blog.u23dmovie.com/blog/ U2 3D Live: The Official Blog for ''U2 3D'', the Movie]
* [http://www.3alitydigital.com/ 3ality Digital]
* [http://www.3alitydigital.com/ 3ality Digital]
*[http://www.zoom-in.com/sundance/podcasts/on_the_circuit_catherine_owens_of_u2_3d Audiopodcast: Interview with U2 3D director Catherine Owens]



{{U2}}
{{U2}}

Revision as of 16:37, 6 March 2008

U2 3D
Directed byCatherine Owens
Mark Pellington
Produced byJon Shapiro
Peter Shapiro
John Modell
Catherine Owens
StarringBono
Adam Clayton
The Edge
Larry Mullen Jr.
CinematographyPeter Anderson (3-D)
Tom Krueger
Edited byOlivier Wicki
Music byU2
Distributed byNational Geographic Cinema Ventures
Release dates
January 23, 2008 (limited)
February 22, 2008 (wide)
Running time
85 min.
Country United States
LanguageEnglish

U2 3D is a concert film released in 2008, the first live-action movie to be shot, produced, and screened exclusively with digital 3-D technology.[1] The film is composed of footage from several shows from U2's Vertigo Tour in 2006. It is the band's second theatrically released movie, after 1988's Rattle and Hum.

Setlist

In the film, the band plays an 11-song set, returns to the stage for a two-song encore, and returns to the stage a final time to perform one more song while the end credits roll.

  1. "Vertigo"
  2. "Beautiful Day"
  3. "New Year's Day"
  4. "Sometimes You Can't Make It on Your Own"
  5. "Love and Peace or Else"
  6. "Sunday Bloody Sunday"
  7. "Bullet the Blue Sky"
  8. "Miss Sarajevo" / Reading of the Universal Declaration of Human Rights
  9. "Pride (In the Name of Love)"
  10. "Where the Streets Have No Name"
  11. "One"

First encore

  1. "The Fly"
  2. "With or Without You"

Second encore / end credits

  1. "Yahweh" [2][3]

Production

Background

File:U2 3D Sao Paulo.jpg
U2 performing in São Paulo, while being filmed with a 3-D camera, visible on the right

Template:Infobox movie certificates

In early 2005, 3ality Digital released a new 3-D filming technology, which used in-camera motion control and real-time image processing, to create a realistic 3-D experience without subjecting the viewer to motion sickness. The technology was intended to be used as an inexpensive and effective way to film live events in 3-D, such as concerts and sporting events. Producers John and David Modell, sons of former National Football League (NFL) team owner Art Modell, decided to test the technology by shooting several NFL games, including Super Bowl XXXVIII.[4] After much success with the 3-D footage, the Modells contacted the NFL and proposed the idea of filming and broadcasting American football games live in 3-D. While waiting to hear from the league, the Modells decided to begin another project: the first 3-D concert film, featuring their favorite band, U2.

Producer Peter Shapiro contacted U2 art director Catherine Owens about the idea. After viewing test footage of the 3-D technology, she decided to direct the project, contingent upon the band's approval.[5] Before the band agreed, the crew of U2 3D filmed test footage with a single 3-D camera at one of U2's Vertigo Tour concerts in Anaheim, California.[6] After viewing the Anaheim footage, the band signed on in mid-2005.[7]

Filming

U2 3D filmed during one of the band's concerts in Mexico City

Bono chose to record the film at the concerts in Latin America because he felt that the audiences' passion in those countries best resembled the passion of Irish crowds.[5] U2 toured Latin America on the fourth leg of the Vertigo Tour in February and March 2006, with eight shows in five cities.[8] Seven of the eight shows were filmed for the movie, minus the first show in Monterrey. To shoot the concerts without disrupting the audience, the crew planned specific shots for each show. Footage was shot at each show with as many as 18 Sony CineAlta F950 cameras, four of which were borrowed from director James Cameron.[9] To create a 3-D effect, two cameras were attached to each camera rig, and a total of nine pairs of cameras were used throughout filming, requiring five people working on each camera at a time.[10] The film's production featured the first ever 3-D multicamera live shoot, and the most 3-D cameras ever used in a single project at the time.[10]

The first two filmed shows were in Mexico City, where the film crew set up exclusively for medium-length shots. At the following two shows, in São Paulo, Brazil, two pairs of cameras were used to capture distance shots. The band's next concert, which was held in Santiago, Chile, featured only a single overhead camera, used to capture footage of drummer Larry Mullen Jr. Following the previous five days of filming, the crew had yet to capture close-up shots, so U2 agreed to play a set strictly for filming. After setting up for the two shows in Buenos Aires, Argentina, the band played a 10-song set with no audience, to capture footage that could not have possibly been captured at any of the public shows without interfering the view of the audience.[11] During the following two nights in Buenos Aires, the concerts were filmed with all nine pairs of cameras, capturing shots of the band from the B-stage.[9] Filming in Buenos Aires was the largest shoot of the entire project, and required a crew of 140 people.[4]

In November 2006, an additional two shows were filmed in Melbourne on the fifth leg of the tour, mostly to capture extra footage of the audience.[7] The final film was compiled from more than 100 hours of footage,[12] and runs 85 minutes—seven minutes short of its originally announced run time of 92 minutes.[5]

Distribution

Pre-screenings and releases

U2 performs at the 2007 Cannes Film Festival, following the film's initial screening

The first screening of the film took place at the 2007 Cannes Film Festival on May 19, 2007.[13] Because the 3-D post-production process was not complete at the end, a 56-minute version of the film was shown, which featured nine of the final film's 14 songs: "Vertigo," "Beautiful Day," "Sometimes You Can't Make It on Your Own," "Love and Peace or Else," "Sunday Bloody Sunday," "Bullet the Blue Sky," "Miss Sarajevo," "The Fly," and "With or Without You."[14] The complete film premiered at the 2008 Sundance Film Festival on January 19, 2008.[15][16] Approximately 1,200 people attended the premiere, which ended with a standing ovation from the entire audience.[17]

After the world premiere, the film's initial limited release was on January 23, 2008, where it was screened in about 25 IMAX theaters in the United States.[18] About one month later, on February 22, 2008, the film got its wide release, and was distributed to 3-D theaters internationally.[6][15]

Because U2 is doing the film for experimentation, not profit,[5] it will be screened only in 3-D theaters, to which it will be streamed via satellite feed. All viewers will be required to wear polarized 3D glasses.[19] The film is not planned for release in 2-D format, to theaters or home video.[5]

Marketing

In March 2007, the film's first trailer was released and screened in 3-D theaters before showings of Meet the Robinsons, the only other 3-D film released in theaters in early 2007.[20] The trailer featured clips from "Vertigo" and "The Fly," and was edited by creative director John Leamy, who also served as creative director for U2's "Original of the Species" music video, and created the poster, logo, and opening sequence for U2 3D.[12]

U2 3D logo, created by John Leamy

The film was originally scheduled to be released in the third quarter of 2007,[1] but its release was pushed back after failing to find a distributor. In October 2007, the National Geographic Society announced the creation of National Geographic Entertainment, a new unit within the society featuring various entertainment divisions.[21] Following the announcement of the new unit, National Geographic announced that U2 3D would be the first film released through the new division, National Geographic Cinema Ventures, and will be released in January 2008.[22] John Fahey, CEO of National Geographic, stated that U2 3D was chosen as the division's first release because they felt that U2 is "a band of the world" and "world music is something the Geographic as an institution is really interested in."[23] In the United Kingdom and Ireland, the film is to be released through Revolver Entertainment in addition to National Geographic Entertainment.[24]

National Geographic chose electronics retailer Best Buy as the film's sponsor, and select members of Best Buy's Reward Zone loyalty program were offered free passes to screenings of the film before its wide release.[18]

To advertise the film, National Geographic created two official websites: one for the film's release in the United States and one for the film's release in the United Kingdom. Both sites featured the film's trailer, information about the film, movie showtimes, and a web widget for users to post on social networking websites. In January 2008, an official blog for the film was created, called U2 3D Live, featuring news and other updates about the film.[25] Aside from the internet, the film was also promoted through television advertisements,[26] including one on a JumboTron in Times Square,[27] and on Best Buy's sponsored stock car, driven by NASCAR driver Elliott Sadler.[28]

References

  1. ^ a b Cohen, David S (2007-03-15). "ShoWest gets peek at 'U2'". Variety. Retrieved 2004-04-07. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ Gallo, Phil (2008-01-02). "Set List: U2 3D". Variety's The Set List. Retrieved 2008-01-08. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ Harrington, Jim (2008-01-23). "'U2 3D' puts viewers in front row". San Jose Mercury News. Retrieved 2008-01-23. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ a b "U2 3D (2008)". HollywoodJesus.com. Retrieved 2008-02-08.
  5. ^ a b c d e Karakaya, Jenny (2007-05-30). "INT: U2 3D director". JoBlo.com. Retrieved 2007-10-15.
  6. ^ a b Waful, Jefferson (2008-01-23). "U2 3D: The Next Dimension, An Interview with Producer Pete Shapiro". Jambands.com. Retrieved 2008-02-08.
  7. ^ a b "Olivier Wicki: Interview". U2 Swiss Home. Retrieved 2008-02-08.
  8. ^ Mühlbradt, Matthias. "U2 Vertigo Tour 4th leg: Latin America". U2 on tour. Retrieved 2008-02-10. {{cite web}}: Unknown parameter |coauthors= ignored (|author= suggested) (help)
  9. ^ a b "Interview with 'U2 3D' director Catherine Owens". Movies.ie. Retrieved 2008-02-20.
  10. ^ a b Goldstein, Gregg (2006-10-31). "Mysterious ways: U2 in 3-D concert film". The Hollywood Reporter. Retrieved 2007-04-07. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ Takiff, Jonathan (2008-01-23). "'U2 3D' may send TV viewers to new sets". Philadelphia Daily News. Retrieved 2008-02-10. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  12. ^ a b "Bluerock announces U2 3D Preview Screening at Cannes". DMN Newswire. 2007-05-14. Retrieved 2007-05-15. Cite error: The named reference "bluerock" was defined multiple times with different content (see the help page).
  13. ^ Chang, Justin (2007-05-19). "U2 3D - Cannes Film Festival Review". Variety. Retrieved 2007-05-19. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  14. ^ "Beautiful Night in 3D" (Press release). U2.com. 2007-05-20. Retrieved 2008-02-13.
  15. ^ a b Rechtshaffen, Michael (2008-01-07). "U2 3D". Film Reviews. The Hollywood Reporter. Retrieved 2008-01-07. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ "2008 Sundance Film Festival Announces Films in the Premieres, Spectrum, New Frontier and Park City at Midnight Sections". Sundance Institute. 2007-11-29. Retrieved 2007-11-30.
  17. ^ Souris (2008-01-20). "U2 3D Premieres at Sundance". U2 3D Live: The Official Blog for U2 3D, the Movie. National Geographic Society. Retrieved 2008-02-08. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  18. ^ a b "National Geographic Entertainment Names Best Buy as Exclusive Consumer Electronics Presenting Sponsor for U2 3D Theatrical Release in U.S." (Press release). National Geographic Society. 2008-01-08. Retrieved 2008-02-10.
  19. ^ "U2 in first ever 3D concert beamed live to a cinema near you". Gizmag. 2007-12-27. Retrieved 2008-01-04.
  20. ^ "Sneak Preview - U23D". U2.com. Retrieved 2004-04-07.
  21. ^ "National Geographic Creates Entertainment Unit" (Press release). National Geographic Society. 2007-10-31. Retrieved 2008-02-10.
  22. ^ "National Geographic Cinema Ventures to Release 3ality Digital's 'U2 3D'" (Press release). National Geographic Society. 2007-10-29. Retrieved 2007-10-30.
  23. ^ Souris (2008-02-01). "Interview: John Fahey, CEO of National Geographic". U2 3D Live: The Official Blog for U2 3D, the Movie. National Geographic Society. Retrieved 2008-02-10. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  24. ^ "U2 3D" (PDF) (Press release). Revolver Entertainment and National Geographic Entertainment. Retrieved 2008-02-12.
  25. ^ Souris (2008-01-08). "Hello, hello!". U2 3D Live: The Official Blog for U2 3D, the Movie. National Geographic Society. Retrieved 2008-02-18. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  26. ^ Souris (2008-02-15). "U2 3D: 30-Second Spot". U2 3D Live: The Official Blog for U2 3D, the Movie. National Geographic Society. Retrieved 2008-02-19. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  27. ^ Souris (2008-02-07). "U2 3D in Times Square Now!". U2 3D Live: The Official Blog for U2 3D, the Movie. National Geographic Society. Retrieved 2008-02-10. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
  28. ^ Souris (2008-02-25). "U23D on Track!". U2 3D Live: The Official Blog for U2 3D, the Movie. National Geographic Society. Retrieved 2008-02-26. {{cite web}}: Italic or bold markup not allowed in: |work= (help)
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