Ginsters: Difference between revisions
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==History== |
==History== |
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Geoffrey Ginster was born in West Bromwich as was most of the family. During the war he served, like his brother Frank, in the tank regiment. The family business, Ginster Bros had been trading for many many years from Longwood Lane, Walsall. After the war Geoff approached his father and asked if he could receive his inheritance early as he wished to move down to the West Country. He stated a clotted cream business in Devon which became so sucsessful during the early 1960s he was approached by the Milk Marketing Board who expressed a wish to buy him out. Geoff Ginster refused. This was in the days prior to the monopolies commission and the Milk Marketing Board advised Geoff Ginster, if he did not sell, there would be no future supplies of milk for his business. Geoff Ginster was forced to sell. He then moved across into Cornwall and decided to make Cornish Pasties, the rest as they say is history. Geoff Ginster sold out and retired from business in the late 70's living out his retirement at Sidbury on Hill Devon before passing away in August 1990. He left a wife, 2 sons and a daughter. |
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In the 1960s, Cornish [[farmer]] Geoffrey Ginster who had started to diversify his farm by starting an [[Egg (food)|egg]]-packing station in Callington with 30 employees, hit on the idea of starting a van sales service selling fresh pasties to local retailers. Eventually the pasty manufacturing business took over egg packing, and Ginster converted the egg-station to add to pasty production.<ref name=Manufacturer>http://www.themanufacturer.com/uk/content/7982/A_refreshing_chain</ref> In 1977, the Ginster family sold the business to [[Samworth Brothers]],<ref>http://www.samworthbrothers.co.uk/ourcompany_ourhistory.asp?HID=11</ref> giving birth to the company as it is today with over 700 employees. |
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==Marketing== |
==Marketing== |
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Revision as of 13:48, 14 April 2012
| Ginsters company logo | |
| Company type | Ltd |
|---|---|
| Industry | Food, Pastry |
| Founded | ~1960 |
| Headquarters | Callington, Cornwall, UK |
Key people | Geoffrey Ginster and family |
| Products | Pasties, Sandwiches |
| Owner | Samworth Brothers |
Number of employees | 700+ |
Ginsters (/[invalid input: 'icon']ˈɡɪnstərz/) is a company based in Callington in Cornwall, in the south-west of England. The biggest selling pasty maker in the UK,[1] it specialises in making mass produced pasties, sausage rolls, sandwiches, pasta bowls and other savoury snacks.
History
Geoffrey Ginster was born in West Bromwich as was most of the family. During the war he served, like his brother Frank, in the tank regiment. The family business, Ginster Bros had been trading for many many years from Longwood Lane, Walsall. After the war Geoff approached his father and asked if he could receive his inheritance early as he wished to move down to the West Country. He stated a clotted cream business in Devon which became so sucsessful during the early 1960s he was approached by the Milk Marketing Board who expressed a wish to buy him out. Geoff Ginster refused. This was in the days prior to the monopolies commission and the Milk Marketing Board advised Geoff Ginster, if he did not sell, there would be no future supplies of milk for his business. Geoff Ginster was forced to sell. He then moved across into Cornwall and decided to make Cornish Pasties, the rest as they say is history. Geoff Ginster sold out and retired from business in the late 70's living out his retirement at Sidbury on Hill Devon before passing away in August 1990. He left a wife, 2 sons and a daughter.
Marketing
Ginsters is usually pronounced with a hard 'G' (/ˈɡɪnstərz/), but sometimes with a soft 'G' (/ˈdʒɪnstərz/)[citation needed]. The name of the company has become synonymous with pasties and sausage rolls. The company motto is “Cornish through and through,” and also uses the motto “Real, honest food” on many of its television and commercial radio advertisements.
Samworth Brothers have extended the brand to cover sausage rolls, sandwiches, pasta and other savoury snacks.[1] The products are available across the UK at supermarkets, petrol stations, bakers, student unions, and convenience stores.
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A number of trains (all Class 158 Sprinters) operated by Arriva Trains Wales were in a Ginsters livery for a time, which was mostly black, with the red logo. This has since been removed, but on some trains the Ginsters logo remains on the roof.
Cornish Bara
In March 2011 the company launched the "Cornish Bara", bara being a Cornish word for bread. The product is made with a soft bread roll on the outside and a meat filling inside, and is marketed as 'the love child of a sandwich and a pasty.' A TV advert has been made, with the actor Darren Strange and directed by Armando Iannucci, which features a man in a mid-life crisis who is confused by the unusual product combination of the Cornish Bara.[2]
Sponsorship
From 2002 to 2011, Ginsters sponsored football club Plymouth Argyle F.C. in the Football League 2 and Callington Town FC. It also sponsors Callington Rugby Club and Launceston Rugby Club ("The Cornish All Blacks").
References
- ^ a b Cite error: The named reference
Manufacturerwas invoked but never defined (see the help page). - ^ Ginsters: Cornish Bara
External links
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