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On February 10, ''[[Mashable]]'' reported that [[Gap (clothing retailer)|clothing retailer Gap]] was the first brand to join Secret.<ref>{{cite web|url=http://mashable.com/2014/02/10/secret-brands/|title = Secret's Out: Gap Claims to Be First Brand on Anonymous Sharing App|last = Fiegerman|first = Seth|date = February 10, 2014|accessdate = February 18, 2014|publisher = ''[[Mashable]]''}}</ref>
On February 10, ''[[Mashable]]'' reported that [[Gap (clothing retailer)|clothing retailer Gap]] was the first brand to join Secret.<ref>{{cite web|url=http://mashable.com/2014/02/10/secret-brands/|title = Secret's Out: Gap Claims to Be First Brand on Anonymous Sharing App|last = Fiegerman|first = Seth|date = February 10, 2014|accessdate = February 18, 2014|publisher = ''[[Mashable]]''}}</ref>
On February 13, 2014, Secret launched a Bug Bounty program for hackers who found vulnerabilities in its app.<ref>{{cite web|url=http://techcrunch.com/2014/02/13/secret-bug-bounty-launch/|title = Secret Launches Bug Bounty Program For Hackers Who Find Vulnerabilities In Its App|last = Lawler|first = Ryan|date = February 13, 2014|accessdate = February 18, 2014|publisher = ''[[TechCrunch]]''}}</ref> On February 14, ''[[Forbes]]'' reported that Secret would add more privacy controls.<ref>{{cite web|url=http://www.forbes.com/sites/parmyolson/2014/02/14/anonymous-app-secret-will-add-more-privacy-controls/|title = Anonymous App 'Secret' Will Add More Privacy Controls|last = Olson|first = Parmy|date = February 14, 2014|accessdate = February 18, 2014|publisher = ''[[Forbes]]''}}</ref>
On February 13, 2014, Secret launched a Bug Bounty program for hackers who found vulnerabilities in its app.<ref>{{cite web|url=http://techcrunch.com/2014/02/13/secret-bug-bounty-launch/|title = Secret Launches Bug Bounty Program For Hackers Who Find Vulnerabilities In Its App|last = Lawler|first = Ryan|date = February 13, 2014|accessdate = February 18, 2014|publisher = ''[[TechCrunch]]''}}</ref> On February 14, ''[[Forbes]]'' reported that Secret would add more privacy controls.<ref>{{cite web|url=http://www.forbes.com/sites/parmyolson/2014/02/14/anonymous-app-secret-will-add-more-privacy-controls/|title = Anonymous App 'Secret' Will Add More Privacy Controls|last = Olson|first = Parmy|date = February 14, 2014|accessdate = February 18, 2014|publisher = ''[[Forbes]]''}}</ref>

On February 21, Secret added subscribe/unsubscribe options, post flagging, and unlinking options.<ref>{{cite web|url=http://techcrunch.com/2014/02/21/secret-adds-subscribeunsubscribe-options-post-flagging-unlinking-and-more/|title = Secret Adds Subscribe/Unsubscribe Options, Post Flagging, Unlinking And More|last = Etherington|first = Darrell|date = February 21, 2014|accessdate = February 23, 2014|publisher ' [[TechCrunch]]''}}</ref>


==Reception==
==Reception==

Revision as of 18:30, 23 February 2014

Secret is an iOS app that allows people to share messages anonymously within their circle of friends, friends of friends, and publicly. It differs from other anonymous sharing apps such as PostSecret, Reput and Whisper in that it is intended for sharing primarily with friends, potentially making it more interesting and addictive for people reading the updates.[1] It was founded by David Byttow, the former technical lead for Square Wallet, and Chrys Bader-Wechseler, a former Google product manager at Google+, Photovine and YouTube.[2]

History

In December 2013, TechCrunch reported the existence of Secret (then in stealth, so its purpose was unclear), and also that it was raising $1.2 million, based on a Securities and Exchange Commission filing.[2][3]

The app was released privately within Silicon Valley over the next two months. It started receiving press coverage in early February 2014, where it was revealed that the company had raised $1.4 million from Kleiner Perkins Caufield & Byers, Google Ventures, Alexis Ohanian and Garry Tan through their Initialized Capital vehicle, Index Ventures, Matrix Partners, SV Angel, and Fuel Capital.[1] A number of technology news websites billed Secret as the latest craze in Silicon Valley.[4][5][6][7]

False rumors about an impending acquisition of Evernote were circulated via Secret in early February 2014.[4][8] Business Insider reported rumors (circulated on Secret) that Secret was about to acquire Whisper, another anonymous sharing app.[9]

On February 10, Mashable reported that clothing retailer Gap was the first brand to join Secret.[10] On February 13, 2014, Secret launched a Bug Bounty program for hackers who found vulnerabilities in its app.[11] On February 14, Forbes reported that Secret would add more privacy controls.[12]

On February 21, Secret added subscribe/unsubscribe options, post flagging, and unlinking options.[13]

Reception

Technology commentators likened Secret to the shuttered app PostSecret and the app Whisper, all part of a growing trend towards anonymous and quasi-anonymous sharing, a pushback against Facebook's successful push to encourage real name use throughout the Internet.[1][14]

An article in The Guardian argued that although Secret was fast becoming a craze, we should be more cautious about what we share and who we trust online.[6]

Detailed reviews of Secret were published in Technology Review[15] and TechCrunch.[16]

See also

References

  1. ^ a b c Cutler, Kim-Mai (February 3, 2014). "Anonymity's Moment: Secret Is Like Facebook For What You're Really Thinking". TechCrunch. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ a b Cutler, Kim-Mai (December 6, 2013). "Former Square Wallet Lead, Google PM Raise $1.2M For Secret (Which Is A Secret)". Retrieved February 18, 2013.
  3. ^ "SEC FORM D". Retrieved February 18, 2014.
  4. ^ a b Lawler, Ryan (February 6, 2014). "That Secret App Is Becoming Silicon Valley's New Blind Item". TechCrunch. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ McCracken, Harry (February 8, 2014). "'Secret' iPhone App Is Silicon Valley's Newest Obsession. It's honest. It's fake. It's nice. It's mean. And sometimes you can't tell which is which". Time Magazine Techland blog. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ a b Dredge, Stuart (February 13, 2014). "Would you really trust a 'secret' app to protect your secrecy? Anonymous sharing app Secret is all the rage in Silicon Valley, but we should be cautious about who we trust". Retrieved February 18, 2014.
  7. ^ Rogowsky, Mark (February 10, 2014). "Do You Want To Know A Secret? Download This App". Forbes. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  8. ^ Abbruzzese, Jason (February 6, 2014). "Anonymous Blogging App Secret Produces Its First Viral Hoax". Mashable. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ Dickey, Megan Rose (February 7, 2014). "Two Ex-Googlers Have A New App For Sharing Secrets, And Here's What People Are Saying About Silicon Valley On It". Business Insider. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  10. ^ Fiegerman, Seth (February 10, 2014). "Secret's Out: Gap Claims to Be First Brand on Anonymous Sharing App". Mashable. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  11. ^ Lawler, Ryan (February 13, 2014). "Secret Launches Bug Bounty Program For Hackers Who Find Vulnerabilities In Its App". TechCrunch. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  12. ^ Olson, Parmy (February 14, 2014). "Anonymous App 'Secret' Will Add More Privacy Controls". Forbes. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  13. ^ Etherington, Darrell (February 21, 2014). "Secret Adds Subscribe/Unsubscribe Options, Post Flagging, Unlinking And More". Retrieved February 23, 2014. {{cite web}}: Text "publisher ' TechCrunch" ignored (help)
  14. ^ Rusli, Evelyn (February 12, 2014). "New Apps Whisper and Secret Cater to a Craving to Dish Freely Messaging Services Offer Anonymity and a Web With Fewer Consequences". Wall Street Journal. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help); line feed character in |title= at position 62 (help)
  15. ^ Metz, Rachel (February 14, 2014). "Can You Keep a Secret, App? Secret, a new app that lets you share honestly and anonymously, is addictive". Technology Review. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  16. ^ Lawler, Ryan (February 9, 2014). "My Secret Life". TechCrunch. Retrieved February 18, 2014. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
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