The Martin Agency: Difference between revisions
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* [[GEICO ad campaigns#The GEICO gecko|The GEICO Gecko]] <ref>Stuart Elliott.[http://www.nytimes.com/2009/02/19/business/media/19adco.html?_r=2] "Geico's Lizard Offers a New Message of Reassurance" [[The New York Times]]. February 18, 2009. Retrieved February 4, 2012.</ref> |
* [[GEICO ad campaigns#The GEICO gecko|The GEICO Gecko]] <ref>Stuart Elliott.[http://www.nytimes.com/2009/02/19/business/media/19adco.html?_r=2] "Geico's Lizard Offers a New Message of Reassurance" [[The New York Times]]. February 18, 2009. Retrieved February 4, 2012.</ref> |
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* [[FreeCreditScore.com]] |
* [[FreeCreditScore.com]] |
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* GEICO: Dora the Explorer<ref>{{cite web|author=[[Liviu Marica]]|url=http://dailycommercials.com/geico-dora-the-explorer/ |title=GEICO: Dora the Explorer |publisher=Daily Commercials|date= |accessdate=15 May 2015}}</ref> |
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==Awards== |
==Awards== |
Revision as of 08:41, 17 May 2015
Company type | Subsidiary |
---|---|
Industry | Business Services |
Founded | 1965 |
Headquarters | Richmond, Virginia, USA |
Key people | Matt Williams, CEO; John Adams, Jr., Chairman; Joe Alexander, CCO; Beth Rilee-Kelley, COO; Janet White, CFO |
Products | Advertising & Marketing |
Number of employees | 500 |
Parent | Interpublic Group of Companies |
Website | www |
The Martin Agency is an American advertising agency based in Richmond, Virginia that is part of the Interpublic Group of Companies.[1]
About
![](http://upload.wikimedia.org/wikipedia/commons/thumb/8/8a/Richmond%2C_Virginia_%288127370104%29.jpg/220px-Richmond%2C_Virginia_%288127370104%29.jpg)
The agency was founded as Martin & Woltz in Richmond, Virginia in 1965 by David N. Martin and George Woltz.[2] Martin and Woltz divided the firm in 1975 and Martin renamed the company, The Martin Agency.[2]
The Martin Agency was independently owned until 1986, when it was acquired by Scali, McCabe & Sloves Advertising of New York.[3] Eight years later, Scali was acquired by The Interpublic Group of Companies[1] and The Martin Agency became part of IPG.[4] The company's president and CEO is John B. Adams, Jr. and its President is Mike Hughes.
Headquartered in Richmond, the agency also maintains an office in New York City.[5]
The Martin Agency's clients include: American Cancer Society, BFGoodrich, Benjamin Moore & Co., Discover Card, ExxonMobil, FreeCreditReport.com, GEICO, Hanes, John F. Kennedy Presidential Library and Museum, Kraft Foods, Manpower, Midas, Mondelez International, Moen, Morgan Stanley, Nespresso, Norwegian Cruise Lines, Oreo, Penske, PING, TIAA-CREF and Walmart.
In 2010, Adweek named The Martin Agency as its "Agency of the Year."[2]
Notable campaigns
- Virginia is for Lovers
- Nickelodeon "Because We Can"
- GEICO Cavemen [6]
- The GEICO Gecko [7]
- FreeCreditScore.com
- GEICO: Dora the Explorer[8]
Awards
Adweek U.S. Agency of the Year- 2010.[9]
References
- ^ a b Jacqueline Doherty. " Barron's. June 25, 2011. Retrieved February 5, 2012.
- ^ a b c LLovio, Louis (2012-10-03). "David N. Martin, the Godfather of Richmond advertising, dies at 82". Richmond Times-Dispatch. Retrieved 2012-10-16.
- ^ "Scali, McCabe, Sloves” "Advertising Age". September 15, 2003. Retrieved January 30, 2012.
- ^ “Interpublic Group of Companies, Inc. To Acquire Subsidiary of WPP Group, Ltd.” thefreelibrary.org. November 4, 1993. Retrieved January 30, 2012.
- ^ Noreen O'Leary, AdWeek. "The Martin Agency Cuts 38 Lays off 6 percent of staff." Aug 13, 2012. Retrieved Jan 15, 2013.
- ^ Rob Walker.[1] "Pop-Culture Evolution" The New York Times. April 15, 2007. Retrieved February 4, 2012.
- ^ Stuart Elliott.[2] "Geico's Lizard Offers a New Message of Reassurance" The New York Times. February 18, 2009. Retrieved February 4, 2012.
- ^ Liviu Marica. "GEICO: Dora the Explorer". Daily Commercials. Retrieved 15 May 2015.
- ^ Eleftheria Parpis.[3] "The Martin Agency: US Ad Agency of the Year 2009"] Adweek. January 25, 2010. Retrieved January 30 2012.
External links
- Martinagency.com
- "Clan of the Caveman" by Linda Tischler for FastCompany.com
- "Agency Profile: The Martin Agency" by Ignacio Oreamuno for ihaveanidea.com