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Bieber announced the song on July 28, 2015 on ''[[On Air With Ryan Seacrest]]''.<ref name="ryanseacrest">{{cite web|url=http://www.ryanseacrest.com/2015/07/29/justin-bieber-announces-august-28-single-what-do-you-mean-talks-uplifting-new-album/|title=Justin Bieber Announces August 28 Single, ‘What Do You Mean,’ Talks ‘Uplifting’ New Album|work=Ryan Seacrest|accessdate=28 August 2015}}</ref> While he was there, manager [[Scooter Braun]] made him a sign to hold and suggested he should put the photo on his [[Instagram]] account. To promote the song, Braun contacted several celebrities who started counting down the days until the release.<ref>{{cite web|last1=Lipshutz|first1=Jason|title=Justin Bieber's 'What Do You Mean': Inside The Star-Studded Social Media Campaign|url=http://www.billboard.com/articles/columns/pop-shop/6671129/justin-bieber-what-do-you-mean-social-media-scooter-braun-interview|website=[[Billboard (magazine)|Billboard]]|accessdate=August 28, 2015|date=August 21, 2015}}</ref> Several celebrities promoted the song on social networks while counting down the days to the song's release including [[Ryan Seacrest]], [[Mariah Carey]], [[Ariana Grande]], [[Big Sean]], [[Alanis Morissette]], [[Meghan Trainor]], [[Gigi Hadid]], [[Miley Cyrus]], [[Martha Stewart]], and [[Britney Spears]].<ref>{{cite web|title=The stars who've been promoting Justin Bieber's new track What Do You Mean|url=http://www.bbc.co.uk/newsbeat/article/34084103/the-stars-whove-been-promoting-justin-biebers-new-track-what-do-you-mean|website=[[BBC]]|accessdate=28 August 2015|date=28 August 2015}}</ref>
Bieber announced the song on July 28, 2015 on ''[[On Air With Ryan Seacrest]]''.<ref name="ryanseacrest">{{cite web|url=http://www.ryanseacrest.com/2015/07/29/justin-bieber-announces-august-28-single-what-do-you-mean-talks-uplifting-new-album/|title=Justin Bieber Announces August 28 Single, ‘What Do You Mean,’ Talks ‘Uplifting’ New Album|work=Ryan Seacrest|accessdate=28 August 2015}}</ref> While he was there, manager [[Scooter Braun]] made him a sign to hold and suggested he should put the photo on his [[Instagram]] account. To promote the song, Braun contacted several celebrities who started counting down the days until the release.<ref>{{cite web|last1=Lipshutz|first1=Jason|title=Justin Bieber's 'What Do You Mean': Inside The Star-Studded Social Media Campaign|url=http://www.billboard.com/articles/columns/pop-shop/6671129/justin-bieber-what-do-you-mean-social-media-scooter-braun-interview|website=[[Billboard (magazine)|Billboard]]|accessdate=August 28, 2015|date=August 21, 2015}}</ref> Several celebrities promoted the song on social networks while counting down the days to the song's release including [[Ryan Seacrest]], [[Mariah Carey]], [[Ariana Grande]], [[Big Sean]], [[Alanis Morissette]], [[Meghan Trainor]], [[Gigi Hadid]], [[Miley Cyrus]], [[Martha Stewart]], and [[Britney Spears]].<ref>{{cite web|title=The stars who've been promoting Justin Bieber's new track What Do You Mean|url=http://www.bbc.co.uk/newsbeat/article/34084103/the-stars-whove-been-promoting-justin-biebers-new-track-what-do-you-mean|website=[[BBC]]|accessdate=28 August 2015|date=28 August 2015}}</ref>
Bieber presented the song in early August 2015 to radio professionals at an [[iHeartMedia]] event.<ref name="usatoday1">{{cite web|last1=Mallenbaum|first1=Carly|title=Exclusive: Justin Bieber presented unreleased 'What Do You Mean,' and now we want go to clubbing|url=http://entertainthis.usatoday.com/2015/08/05/justin-bieber-what-do-you-mean/|website=[[USA Today]]|accessdate=28 August 2015|date=August 5, 2015}}</ref>
Bieber presented the song in early August 2015 to radio professionals at an [[iHeartMedia]] event.<ref name="usatoday1">{{cite web|last1=Mallenbaum|first1=Carly|title=Exclusive: Justin Bieber presented unreleased 'What Do You Mean,' and now we want go to clubbing|url=http://entertainthis.usatoday.com/2015/08/05/justin-bieber-what-do-you-mean/|website=[[USA Today]]|accessdate=28 August 2015|date=August 5, 2015}}</ref>
Video - [http://www.youtube.com/watch?v=DK_0jXPuIr0 VEVO]

Audio - [http://www.earpixels.com/index.php?a=track&id=28 EarPixels]
==Composition==
==Composition==
The song is written by Bieber, Jason "Poo Bear" Boyd and Mason Levy.<ref name="digitalspy1">{{cite web|last1=Corner|first1=Lewis|title=Justin Bieber has returned with a very good brand new single called 'What Do You Mean?'|url=http://www.digitalspy.co.uk/music/news/a665871/justin-bieber-has-returned-with-a-very-good-brand-new-single-called-what-do-you-mean.html#~pmHbxEJIrsC0Ji|website=[[Digital Spy]]|accessdate=August 28, 2015|date=August 28, 2015}}</ref>
The song is written by Bieber, Jason "Poo Bear" Boyd and Mason Levy.<ref name="digitalspy1">{{cite web|last1=Corner|first1=Lewis|title=Justin Bieber has returned with a very good brand new single called 'What Do You Mean?'|url=http://www.digitalspy.co.uk/music/news/a665871/justin-bieber-has-returned-with-a-very-good-brand-new-single-called-what-do-you-mean.html#~pmHbxEJIrsC0Ji|website=[[Digital Spy]]|accessdate=August 28, 2015|date=August 28, 2015}}</ref>

Revision as of 10:00, 31 August 2015

"What Do You Mean?"
Song

"What Do You Mean?" is a song by Canadian recording artist Justin Bieber, and the lead single from his forthcoming fourth studio album (2015). The song was announced on July 28, 2015 on On Air With Ryan Seacrest. The single was released on August 28, 2015.[1] Upon release, the song was well received by music critics.

Release

Bieber announced the song on July 28, 2015 on On Air With Ryan Seacrest.[1] While he was there, manager Scooter Braun made him a sign to hold and suggested he should put the photo on his Instagram account. To promote the song, Braun contacted several celebrities who started counting down the days until the release.[2] Several celebrities promoted the song on social networks while counting down the days to the song's release including Ryan Seacrest, Mariah Carey, Ariana Grande, Big Sean, Alanis Morissette, Meghan Trainor, Gigi Hadid, Miley Cyrus, Martha Stewart, and Britney Spears.[3] Bieber presented the song in early August 2015 to radio professionals at an iHeartMedia event.[4] Video - VEVO Audio - EarPixels

Composition

The song is written by Bieber, Jason "Poo Bear" Boyd and Mason Levy.[5] "What Do You Mean?" is a pop[6] and EDM[7] song, with tropical house influences.[8] Bieber uses a breathy vocal.[9] The production contains flute instrumentation,[10] piano chords and tropical synths,[9] bass and "slick beats" elements with the sound of a clock ticking.[4] MTV's Gil Kaufman noted the sound was similar to "a slippery flute-like trill over a spare tick-tock island groove and a super chill vibe". He further described it "a kind of sequel" to Skrillex and Diplo's "Where Are U Now", which featured Bieber's vocals.[11] Nick Messitte of Forbes drew comparisons between the song and OMI's "Cheerleader" as they both make use of " the soulful piano in the background, the wash of ride cymbals dropping out here and there, [whereas] synthetic pan flutes replace the trumpet counterpoint of "Cheerleader"."[12] After much speculation and false reporting a rep for Bieber confirmed to Rolling Stone that the track was NOT produced by Skrillex. Production was handled by MdL as well as Bieber. [13]

Critical reception

"'What Do You Mean' proves that Bieber is capable of releasing something other than your standard throwaway pop track, as the song is sonically much more interesting than most of his previous output. It’s a step for Skrillex as well, taking him away from the loud, chaotic dubstep that he pioneered just a few years ago."

—Hugh McIntyre of Forbes on the song showcasing Bieber and Skrillex's growth[14]

USA Today's Carly Mallenbaum, who heard "What Do You Mean?" in early August, described it as a "catchy" song.[4] The Daily Beast agreed, saying: "pretty damn catchy; a slow-burner that, like that collab, swells into a Bieber banger."[15] Gil Kaufman of MTV called it a "banger", explaining "the track is classic JB: seductive, earnest, pleading and just the right amount of sexy."[11] Idolator's Mike Wass named the song Bieber's best work to date, "Vocally, the 21-year-old has never sounded better", adding that the chorus is "instantly memorable".[16] Kewis Corner of Digital Spy's critic deemed Bieber's vocals "smooth and soulful".[5] Writing for Spin, Andrew Unterberger opined the song was "really quite delightful".[8] Sean Fitz-Gerald of Vulture.com was also positive: "The song sounds like what would happen if you took Steve Aoki's alarm clock to a tropical beach resort. (In other words, electro-catchy as hell.)"[17] Giving the song four out of five stars, Billboard reviewer Jason Lipshutz wrote the song "positioned as [Bieber's] huge comeback bid synthesizes the positive components of 'Where Are U Now' and presents something warmer and friendlier, but no less nuanced or impressive."[18] Consequence of Sound wrote: "Skrillex serves as producer of this slow burner, providing loops of tropical-flavored house beats to complement Bieber’s delicate croons. Honestly, it’s not terrible, in fact, it might actually be good."[19] Vibe also applauded the "beautiful" association of Bieber's "tender" vocals and Skrillex's production, while noting Bieber sounded "all grown up".[20]

Music video

A lyric video, directed by Laban, featuring skateboarders Ryan Sheckler and Chelsea Castro was released on August 28, 2015.[11] A music video, directed by Brad Furman and starring John Leguizamo, premiered on August 30, 2015 following the MTV Video Music Awards.[21]

Live performances

Bieber performed "What Do You Mean?" live for the first time at the 2015 MTV Video Music Awards on August 30, 2015.[22]

References

  1. ^ a b "Justin Bieber Announces August 28 Single, 'What Do You Mean,' Talks 'Uplifting' New Album". Ryan Seacrest. Retrieved 28 August 2015.
  2. ^ Lipshutz, Jason (August 21, 2015). "Justin Bieber's 'What Do You Mean': Inside The Star-Studded Social Media Campaign". Billboard. Retrieved August 28, 2015.
  3. ^ "The stars who've been promoting Justin Bieber's new track What Do You Mean". BBC. 28 August 2015. Retrieved 28 August 2015.
  4. ^ a b c Mallenbaum, Carly (August 5, 2015). "Exclusive: Justin Bieber presented unreleased 'What Do You Mean,' and now we want go to clubbing". USA Today. Retrieved 28 August 2015.
  5. ^ a b Corner, Lewis (August 28, 2015). "Justin Bieber has returned with a very good brand new single called 'What Do You Mean?'". Digital Spy. Retrieved August 28, 2015.
  6. ^ Brandle, Lars (August 28, 2015). "Justin Bieber's 'What Do You Mean' Lyric Video Has Leaked". Billboard. Retrieved August 28, 2015.
  7. ^ Navi (28 August 2015). "Justin Bieber's 'What Do You Mean?' Continues His EDM Entrance". Empty Lightouse Magazine. Retrieved 28 August 2015.
  8. ^ a b Unterberger, Andrew (August 28, 2015). "The Biebs Is Back: Hear the Skrillex-Produced Comeback Single 'What Do You Mean?'". Spin. Retrieved August 28, 2015.
  9. ^ a b Reed, Ryan (28 August 2015). "Hear Justin Bieber's Soul-Searching New Single, 'What Do You Mean?'". Rolling Stone. Retrieved 28 August 2015.
  10. ^ Tanzer, Myles (August 28, 2015). "Cali The Producer Talks About Working With A "Way More Mature" Justin Bieber on "What Do You Mean?"". The Fader. Retrieved August 28, 2015.
  11. ^ a b c Kaufman, Gil (August 28, 2015). "Justin Bieber Finally Drops 'What Do You Mean?' — And It's A Banger". MTV. Retrieved August 28, 2015.
  12. ^ Messitte, Nick (August 28, 2015). "Justin Bieber's 'What Do You Mean' Picks Up Where OMI's 'Cheerleader' Left Off". Forbes. Retrieved August 28, 2015.
  13. ^ http://www.rollingstone.com/music/news/hear-justin-biebers-soul-searching-new-single-what-do-you-mean-20150828
  14. ^ McIntyre, Hugh (August 28, 2015). "Justin Bieber Begins To Resuscitate His Career With New Single "What Do You Mean?"". Forbes. Retrieved August 28, 2015.
  15. ^ "Justin Bieber's 'What Do You Mean': Watch the Leaked Music Video". The Daily Beast. August 28, 2015. Retrieved August 28, 2015.
  16. ^ Wass, Mike (August 27, 2015). "Justin Bieber's "What Do You Mean?" Arrives Early Via Lyric Video: Watch/Listen". Idolator. Retrieved August 28, 2015.
  17. ^ Fitz-Gerald, Sean (August 28, 2015). "Here's Justin Bieber's Very Skateboard-y, Tropical-Sounding 'What Do You Mean'". Vulture.com. Retrieved August 28, 2015.
  18. ^ Lipshutz, Jason (August 28, 2015). "Justin Bieber Finds The Answer on 'What Do You Mean?': Track Review". Billboard. Retrieved August 28, 2015.
  19. ^ "Justin Bieber's new song "What Do You Mean" isn't terrible". Consequence of Sound. 28 August 2015. Retrieved 28 August 2015.
  20. ^ "Justin Bieber Sounds All Grown Up On "What Do You Mean?"". Vibe. August 28, 2015. Retrieved August 28, 2015.
  21. ^ Ehrlich, Brenna (August 28, 2015). "Watch Justin Bieber Get Shirtless And Badass In His 'What Do You Mean?' Vid Teaser". MTV. Retrieved August 28, 2015.
  22. ^ Gettell, Oliver (26 August 2015). "Justin Bieber will perform his new single 'What Do You Mean?' at the VMAs". Entertainment Weekly. Retrieved 28 August 2015.
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