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On February 14, 2018, Hogg, age 17, survived the [[Stoneman Douglas High School shooting]] in which a [[mass shooting|mass shooter]] killed 17 people and wounded 17 more. By 17 February he and other shooting survivors founded [[Never Again MSD]], a student group advocating for safety in school. On 24 March Never Again MSD was a lead organizer of [[March for Our Lives]], a global [[Student activism|student-led]] [[demonstration (protest)|demonstration]] with some demands to change [[gun law in the United States]].
On February 14, 2018, Hogg, age 17, survived the [[Stoneman Douglas High School shooting]] in which a [[mass shooting|mass shooter]] killed 17 people and wounded 17 more. By 17 February he and other shooting survivors founded [[Never Again MSD]], a student group advocating for safety in school. On 24 March Never Again MSD was a lead organizer of [[March for Our Lives]], a global [[Student activism|student-led]] [[demonstration (protest)|demonstration]] with some demands to change [[gun law in the United States]].


On March 28, ''[[The Daily Wire]]'' wrote an article listing the colleges which were and were not offering admission to Hogg.<ref>{{cite web|last1=Curl|first1=Joseph|title=Gun Rights Provocateur David Hogg Rejected By Four Colleges To Which He Applied|url=https://www.dailywire.com/news/28770/gun-rights-provocateur-david-hogg-rejected-four-joseph-curl|website=[[The Daily Wire]]|date=28 March 2018}}</ref> Later that day ''[[Fox News]]'' personality [[Laura Ingraham]] ridiculed Hogg, tweeting: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.)"<ref name="USAToday">{{Cite web |url=https://www.usatoday.com/story/news/2018/03/29/parkland-student-david-hogg-answers-fox-host-laura-ingrahams-ridicule-ad-boycott-call/468760002/ |title='In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott |last=Stanglin |first=Doug |date=March 29, 2018 |website=USA Today |access-date=2018-04-05}}</ref><ref name=Wootson>{{cite web | url=https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/03/31/laura-ingraham-takes-an-easter-break-amid-david-hogg-controversy-and-advertiser-revolt/?utm_term=.661c99c0056c | title=David Hogg rejects Laura Ingraham’s apology: ‘A bully is a bully’ | work=[[The Washington Post]] | date=April 1, 2018 | accessdate=April 5, 2018 | last=Wootson | first=Cleve}}</ref><ref name=Bach>{{cite web | url=http://fortune.com/2018/04/03/fox-news-laura-ingraham-david-hogg-advertisers/ | title=Fox News Defends Laura Ingraham Over David Hogg Comment, Denouncing Advertising Boycott as 'Intimidation Efforts' | work=[[Fortune (magazine)]] | date=April 3, 2018 | accessdate=April 5, 2018 | last=Bach | first=Natasha}}</ref> Hogg responded with a tweet that listed her advertisers and suggested those advertised be boycotted.<ref name=twsBI445> Business Insider, Bryan Logan, March 29, 2018, [http://www.businessinsider.com/laura-ingraham-david-hogg-college-rejection-letters-2018-3?utm_content=bufferad27e Rejected by 4 colleges 'and whines about it': A Fox News host mocked a Parkland school shooting survivor — now he's going after her advertisers], Retrieved March 29, 2018, "...David Hogg ... is now going after a conservative talk-show host's advertisers after she made light of his college-rejection letters...."</ref><ref name=twsWashPost0088> Washington Post, Amy B. Wang and Allyson Chiu, March 29, 2018, [https://www.washingtonpost.com/news/morning-mix/wp/2018/03/29/laura-ingraham-savaged-for-taunting-parkland-activist-over-college-rejections/?utm_term=.f49c13d67be9&wpisrc=nl_most&wpmm=1 ‘You’re a mother’: Laura Ingraham faces boycott for taunting Parkland teen over college rejections], Retrieved March 29, 2018, "......."</ref> Within two days, fifteen companies had ceased advertising on Ingraham's show.<ref name=twsYahoo1140> Yahoo! News, Melody Hahm, March 30, 2018, [https://finance.yahoo.com/news/ill-advised-tweet-became-nightmare-fox-news-show-184523014.html How an ill-advised tweet became a nightmare for a Fox News show], Retrieved March 31, 2018</ref> She apologized for her remark,<ref>{{Cite news|url=https://www.nytimes.com/2018/03/29/business/media/laura-ingraham-david-hogg.html|title=Advertisers Drop Laura Ingraham After She Taunts David Hogg|last=Victor|first=Daniel|date=2018-03-29|work=The New York Times|access-date=2018-03-30|language=en-US|issn=0362-4331}}</ref><ref name=twsUSAToday4225> USA Today, Doug Stanglin, March 29, 2018, [https://www.usatoday.com/story/news/2018/03/29/parkland-student-david-hogg-answers-fox-host-laura-ingrahams-ridicule-ad-boycott-call/468760002/ 'In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott], Retrieved March 29, 2018</ref> but he rejected it, saying she had only apologized because firms had been leaving her show, and that he would accept an apology in the future if she denounced the way her network treated him and his friends.<ref name=twsBBC999> BBC News, March 30, 2018, [http://www.bbc.com/news/world-us-canada-43597905 Parkland student David Hogg rejects Fox News host's apology], Retrieved March 30, 2018, "....TripAdvisor, Expedia, Hulu, Johnson & Johnson, Wayfair, Nestlé and Nutrish announced they would withdraw commercials from the presenter's show, The Ingraham Angle..."</ref> Republican strategist [[Steve Schmidt]] speculated why Ingraham's advertisers pulled their support: "...this kid’s not scared. He’s not scared of the NRA. He’s not intimidated and scared by Laura Ingraham."<ref name=twsYahoo4488> Yahoo! News, Rebecca Shapiro, March 29, 2018, [https://www.yahoo.com/news/republican-strategist-nails-why-david-022111121.html Republican Strategist Nails Why David Hogg Got To Laura Ingraham], Retrieved March 31, 2018</ref>
On March 28, ''[[The Daily Wire]]'' wrote an article listing the colleges which were and were not offering admission to Hogg.<ref>{{cite web|last1=Curl|first1=Joseph|title=Gun Rights Provocateur David Hogg Rejected By Four Colleges To Which He Applied|url=https://www.dailywire.com/news/28770/gun-rights-provocateur-david-hogg-rejected-four-joseph-curl|website=[[The Daily Wire]]|date=28 March 2018}}</ref> Later that day ''[[Fox News]]'' personality [[Laura Ingraham]] ridiculed Hogg, tweeting: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.)"<ref name="USAToday">{{Cite web |url=https://www.usatoday.com/story/news/2018/03/29/parkland-student-david-hogg-answers-fox-host-laura-ingrahams-ridicule-ad-boycott-call/468760002/ |title='In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott |last=Stanglin |first=Doug |date=March 29, 2018 |website=USA Today |access-date=2018-04-05}}</ref><ref name=Wootson>{{cite web | url=https://www.washingtonpost.com/news/arts-and-entertainment/wp/2018/03/31/laura-ingraham-takes-an-easter-break-amid-david-hogg-controversy-and-advertiser-revolt/?utm_term=.661c99c0056c | title=David Hogg rejects Laura Ingraham’s apology: ‘A bully is a bully’ | work=[[The Washington Post]] | date=April 1, 2018 | accessdate=April 5, 2018 | last=Wootson | first=Cleve}}</ref><ref name=Bach>{{cite web | url=http://fortune.com/2018/04/03/fox-news-laura-ingraham-david-hogg-advertisers/ | title=Fox News Defends Laura Ingraham Over David Hogg Comment, Denouncing Advertising Boycott as 'Intimidation Efforts' | work=[[Fortune (magazine)]] | date=April 3, 2018 | accessdate=April 5, 2018 | last=Bach | first=Natasha}}</ref> Hogg responded with a tweet that listed her advertisers and suggested those advertised be boycotted.<ref name=twsBI445> Business Insider, Bryan Logan, March 29, 2018, [http://www.businessinsider.com/laura-ingraham-david-hogg-college-rejection-letters-2018-3?utm_content=bufferad27e Rejected by 4 colleges 'and whines about it': A Fox News host mocked a Parkland school shooting survivor — now he's going after her advertisers], Retrieved March 29, 2018, "...David Hogg ... is now going after a conservative talk-show host's advertisers after she made light of his college-rejection letters...."</ref><ref name=twsWashPost0088> Washington Post, Amy B. Wang and Allyson Chiu, March 29, 2018, [https://www.washingtonpost.com/news/morning-mix/wp/2018/03/29/laura-ingraham-savaged-for-taunting-parkland-activist-over-college-rejections/?utm_term=.f49c13d67be9&wpisrc=nl_most&wpmm=1 ‘You’re a mother’: Laura Ingraham faces boycott for taunting Parkland teen over college rejections], Retrieved March 29, 2018, "......."</ref> Within two days, fifteen companies had ceased advertising on Ingraham's show, including [[AT&T Corporation|AT&T]], [[Office Depot]] and [[TripAdvisor]].<ref name=twsYahoo1140> Yahoo! News, Melody Hahm, March 30, 2018, [https://finance.yahoo.com/news/ill-advised-tweet-became-nightmare-fox-news-show-184523014.html How an ill-advised tweet became a nightmare for a Fox News show], Retrieved March 31, 2018</ref><ref name="Welk March 2018">{{cite web|last1=Welk|first1=Brian|title=Here Are the Advertisers David Hogg Convinced to Dump Laura Ingraham|url=https://www.thewrap.com/here-are-the-advertisers-david-hogg-convinced-to-dump-laura-ingraham/|website=[[TheWrap]]|date=31 March 2018}}</ref> Ingraham apologized for her remark,<ref>{{Cite news|url=https://www.nytimes.com/2018/03/29/business/media/laura-ingraham-david-hogg.html|title=Advertisers Drop Laura Ingraham After She Taunts David Hogg|last=Victor|first=Daniel|date=2018-03-29|work=The New York Times|access-date=2018-03-30|language=en-US|issn=0362-4331}}</ref><ref name=twsUSAToday4225> USA Today, Doug Stanglin, March 29, 2018, [https://www.usatoday.com/story/news/2018/03/29/parkland-student-david-hogg-answers-fox-host-laura-ingrahams-ridicule-ad-boycott-call/468760002/ 'In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott], Retrieved March 29, 2018</ref> but he rejected it, saying she had only apologized because firms had been leaving her show, and that he would accept an apology in the future if she denounced the way her network treated him and his friends.<ref name=twsBBC999> BBC News, March 30, 2018, [http://www.bbc.com/news/world-us-canada-43597905 Parkland student David Hogg rejects Fox News host's apology], Retrieved March 30, 2018, "....TripAdvisor, Expedia, Hulu, Johnson & Johnson, Wayfair, Nestlé and Nutrish announced they would withdraw commercials from the presenter's show, The Ingraham Angle..."</ref> Republican strategist [[Steve Schmidt]] speculated why Ingraham's advertisers pulled their support: "...this kid’s not scared. He’s not scared of the NRA. He’s not intimidated and scared by Laura Ingraham."<ref name=twsYahoo4488> Yahoo! News, Rebecca Shapiro, March 29, 2018, [https://www.yahoo.com/news/republican-strategist-nails-why-david-022111121.html Republican Strategist Nails Why David Hogg Got To Laura Ingraham], Retrieved March 31, 2018</ref>


==Reactions==
==Reactions==
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According to [[Hamilton 68]], hundreds of [[Russian bots]] came to Ingraham's defense on Twitter during the weekend following the boycott. Posts under the hashtag #IStandWithLaura jumped 2800 percent and was the top trending hashtag for Russian Twitter accounts.<ref name=Sit>{{cite web | url=http://www.newsweek.com/laura-ingraham-david-hogg-russian-bots-advertisering-fox-news-parkland-868547 | title=Russian Bots Defend Fox News Pundit Laura Ingraham as Advertisers Leave Following David Hogg Tweet | work=[[Newsweek]] | date=April 2, 2018 | accessdate=April 7, 2018 | last=Sit | first=Ryan}}</ref><ref name=Erickson>{{cite web | url=https://www.washingtonpost.com/news/worldviews/wp/2018/04/02/russian-bots-are-tweeting-their-support-of-embattled-fox-news-host-laura-ingraham/?utm_term=.6153467160db | title=Russian bots are tweeting their support of embattled Fox News host Laura Ingraham | work=[[The Washington Post]] | date=April 2, 2018 | accessdate=April 7, 2018 | last=Erickson | first=Amanda}}</ref>
According to [[Hamilton 68]], hundreds of [[Russian bots]] came to Ingraham's defense on Twitter during the weekend following the boycott. Posts under the hashtag #IStandWithLaura jumped 2800 percent and was the top trending hashtag for Russian Twitter accounts.<ref name=Sit>{{cite web | url=http://www.newsweek.com/laura-ingraham-david-hogg-russian-bots-advertisering-fox-news-parkland-868547 | title=Russian Bots Defend Fox News Pundit Laura Ingraham as Advertisers Leave Following David Hogg Tweet | work=[[Newsweek]] | date=April 2, 2018 | accessdate=April 7, 2018 | last=Sit | first=Ryan}}</ref><ref name=Erickson>{{cite web | url=https://www.washingtonpost.com/news/worldviews/wp/2018/04/02/russian-bots-are-tweeting-their-support-of-embattled-fox-news-host-laura-ingraham/?utm_term=.6153467160db | title=Russian bots are tweeting their support of embattled Fox News host Laura Ingraham | work=[[The Washington Post]] | date=April 2, 2018 | accessdate=April 7, 2018 | last=Erickson | first=Amanda}}</ref>

==List of advertisers in boycott==

Within a day of Ingraham's comments about Hogg, sponsors started announcing that they would no longer advertise on ''The Ingraham Angle''.<ref name=Mazza>{{cite web | url=https://www.huffingtonpost.com/entry/laura-ingraham-ace-hardware_us_5ac6e9c3e4b09d0a1191e4b0 | title=Laura Ingraham Dumped By Yet Another Sponsor Despite Being Off TV For A Week | work=[[Huffington Post]] | date=April 6, 2018 | accessdate=April 6, 2018 | last=Mazza | first=Ed}}</ref><ref name="Welk March 2018">{{cite web|last1=Welk|first1=Brian|title=Here Are the Advertisers David Hogg Convinced to Dump Laura Ingraham|url=https://www.thewrap.com/here-are-the-advertisers-david-hogg-convinced-to-dump-laura-ingraham/|website=[[TheWrap]]|date=31 March 2018}}</ref><ref name=Perez>{{cite web | url=http://www.newsweek.com/laura-ingraham-david-hogg-advertisements-875876 | title=Laura Ingraham Advertising Boycott: Here Are The Companies That Have Pulled Out of Fox News Host's Show | work=[[Newsweek]] | date=April 6, 2018 | accessdate=April 7, 2018 | last=Perez | first=Maria}}</ref>

{{div col|colwidth=20em}}
*[[Ace Hardware]]
*[[Allstate]] and [[Esurance]]
*[[Arby's]]
*[[AT&T Corporation]]
*[[Atlantis Paradise Island]]
*[[Bayer]]
*[[Entertainment Studios]]
*[[Expedia]]
*[[Honda]]
*[[Hulu]]
*[[Jenny Craig, Inc.|Jenny Craig]]
*[[Johnson & Johnson]]
*[[JoS. A. Bank Clothiers|JoS. A. Bank]]
*[[Liberty Mutual]]
*[[Miracle-Ear]]
*[[Nestlé]]
*[[Rachael Ray|Nutrish]]
*[[Office Depot]]
*[[Principal Financial Group]]
*[[Quicken Loans|Rocket Mortgage]]
*[[Ruby Tuesday (restaurant)|Ruby Tuesday]]
*[[Sleep Number]]
*[[Stitch Fix]]
*[[TripAdvisor]]
*[[Wayfair]]
{{div col end}}


==References==
==References==

Revision as of 21:20, 7 April 2018

School shooting survivor David Hogg initiated a boycott of companies that purchase advertising during The Ingraham Angle, in March 2018.[1] Hogg called for the boycott after Fox News television host Laura Ingraham stated on Twitter that he was whin[ing] about his rejected college applications.[1] Hogg accused her of cyberbullying and suggested to his followers that they contact companies who advertise on the show.[1] In response, several advertisers left the show after which Ingraham apologized.[1][2] Hogg dismissed the apology as insincere, and he and his supporters continued the pressure campaign on her show's advertisers.[3]

The boycott resulted in mixed reactions. Fox News refused to capitulate.[4] Ingraham was supported by Ted Nugent,[5] and by Russian bots on Twitter.[6][7] Public polling showed that public perception of Fox News declined more than that of any advertiser.[8]

Background

On February 14, 2018, Hogg, age 17, survived the Stoneman Douglas High School shooting in which a mass shooter killed 17 people and wounded 17 more. By 17 February he and other shooting survivors founded Never Again MSD, a student group advocating for safety in school. On 24 March Never Again MSD was a lead organizer of March for Our Lives, a global student-led demonstration with some demands to change gun law in the United States.

On March 28, The Daily Wire wrote an article listing the colleges which were and were not offering admission to Hogg.[9] Later that day Fox News personality Laura Ingraham ridiculed Hogg, tweeting: "David Hogg Rejected By Four Colleges To Which He Applied and whines about it. (Dinged by UCLA with a 4.1 GPA...totally predictable given acceptance rates.)"[10][11][12] Hogg responded with a tweet that listed her advertisers and suggested those advertised be boycotted.[13][14] Within two days, fifteen companies had ceased advertising on Ingraham's show, including AT&T, Office Depot and TripAdvisor.[15][16] Ingraham apologized for her remark,[17][18] but he rejected it, saying she had only apologized because firms had been leaving her show, and that he would accept an apology in the future if she denounced the way her network treated him and his friends.[19] Republican strategist Steve Schmidt speculated why Ingraham's advertisers pulled their support: "...this kid’s not scared. He’s not scared of the NRA. He’s not intimidated and scared by Laura Ingraham."[20]

Reactions

Following the loss of some of her show's advertisers, Ingraham announced she was taking a week-long absence from the show for Easter.[21]

My Pillow creator Mike Lindell became a target of the boycott, refusing to join the other advertisers in pulling out of The Ingraham Angle.[22][23]

Polling by YouGov BrandIndex in the days following the announcement of the boycott showed that the Fox News brand had sustained significantly more consumer perception damage than any of the advertisers.[8] The positive consumer perception of Ingraham dropped from 53 percent to 33 percent, according to the celebrity data and research firm Spotted.[24]

Fox News, Ingraham's media organization, responded to the boycott stating, "We cannot and will not allow voices to be censored by agenda-driven intimidation efforts".[4][25]

According to Hamilton 68, hundreds of Russian bots came to Ingraham's defense on Twitter during the weekend following the boycott. Posts under the hashtag #IStandWithLaura jumped 2800 percent and was the top trending hashtag for Russian Twitter accounts.[6][7]

References

  1. ^ a b c d Victor, Daniel (29 March 2018). "Advertisers Drop Laura Ingraham After She Taunts Parkland Survivor David Hogg". The New York Times.
  2. ^ Savransky, Rebecca (29 March 2018). "Ingraham apologizes amid backlash over Parkland student criticism". TheHill.
  3. ^ Kludt, Tom (30 March 2018). "Laura Ingraham's apology to David Hogg has not stemmed the advertiser exodus". CNNMoney.
  4. ^ a b Battaglio, Stephen (April 2, 2018). "Fox News states support for Laura Ingraham despite advertiser fallout". Los Angeles Times. Retrieved April 5, 2018.
  5. ^ Alexander, Bryan (April 3, 2018). "Ted Nugent continues to bash Parkland survivor David Hogg, praises Fox's Laura Ingraham". Retrieved April 7, 2018. {{cite web}}: Cite has empty unknown parameter: |dead-url= (help)
  6. ^ a b Sit, Ryan (April 2, 2018). "Russian Bots Defend Fox News Pundit Laura Ingraham as Advertisers Leave Following David Hogg Tweet". Newsweek. Retrieved April 7, 2018.
  7. ^ a b Erickson, Amanda (April 2, 2018). "Russian bots are tweeting their support of embattled Fox News host Laura Ingraham". The Washington Post. Retrieved April 7, 2018.
  8. ^ a b Rebekah Entralgo (April 2, 2018). "Fox News, not advertisers, are hurting the most from the Laura Ingraham boycott". ThinkProgress. Retrieved 2018-04-05.
  9. ^ Curl, Joseph (28 March 2018). "Gun Rights Provocateur David Hogg Rejected By Four Colleges To Which He Applied". The Daily Wire.
  10. ^ Stanglin, Doug (March 29, 2018). "'In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott". USA Today. Retrieved 2018-04-05.
  11. ^ Wootson, Cleve (April 1, 2018). "David Hogg rejects Laura Ingraham's apology: 'A bully is a bully'". The Washington Post. Retrieved April 5, 2018.
  12. ^ Bach, Natasha (April 3, 2018). "Fox News Defends Laura Ingraham Over David Hogg Comment, Denouncing Advertising Boycott as 'Intimidation Efforts'". Fortune (magazine). Retrieved April 5, 2018.
  13. ^ Business Insider, Bryan Logan, March 29, 2018, Rejected by 4 colleges 'and whines about it': A Fox News host mocked a Parkland school shooting survivor — now he's going after her advertisers, Retrieved March 29, 2018, "...David Hogg ... is now going after a conservative talk-show host's advertisers after she made light of his college-rejection letters...."
  14. ^ Washington Post, Amy B. Wang and Allyson Chiu, March 29, 2018, ‘You’re a mother’: Laura Ingraham faces boycott for taunting Parkland teen over college rejections, Retrieved March 29, 2018, "......."
  15. ^ Yahoo! News, Melody Hahm, March 30, 2018, How an ill-advised tweet became a nightmare for a Fox News show, Retrieved March 31, 2018
  16. ^ Welk, Brian (31 March 2018). "Here Are the Advertisers David Hogg Convinced to Dump Laura Ingraham". TheWrap.
  17. ^ Victor, Daniel (2018-03-29). "Advertisers Drop Laura Ingraham After She Taunts David Hogg". The New York Times. ISSN 0362-4331. Retrieved 2018-03-30.
  18. ^ USA Today, Doug Stanglin, March 29, 2018, 'In the spirit of Holy Week': Fox's Laura Ingraham apologizes to David Hogg after ad boycott, Retrieved March 29, 2018
  19. ^ BBC News, March 30, 2018, Parkland student David Hogg rejects Fox News host's apology, Retrieved March 30, 2018, "....TripAdvisor, Expedia, Hulu, Johnson & Johnson, Wayfair, Nestlé and Nutrish announced they would withdraw commercials from the presenter's show, The Ingraham Angle..."
  20. ^ Yahoo! News, Rebecca Shapiro, March 29, 2018, Republican Strategist Nails Why David Hogg Got To Laura Ingraham, Retrieved March 31, 2018
  21. ^ Daniel Politi (March 31, 2018). "Laura Ingraham Takes "Easter Break" as Advertisers Keep Fleeing Her Show". Slate. Retrieved 2018-04-05.
  22. ^ Lisa Gutierrez (April 4, 2018). "8 things about the MyPillow guy: his drug past, why Trump loves him, a boycott". The Kansas City Star. Retrieved 2018-04-05.
  23. ^ Swenson, Kyle (April 6, 2018). "From crack cocaine to Mar-a-Lago: The unusual journey of the MyPillow man". The Washington Post. Retrieved April 6, 2018.
  24. ^ Joe Mandese (April 5, 2018). "Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg Tweet". MediaPost. Retrieved 2018-04-05.
  25. ^ Kevin Nielsen (April 2, 2018). "Fox News president backs Laura Ingraham despite advertiser boycott over Parkland controversy". Global News. Retrieved 2018-04-05.