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Stop edit warring, I explained all of the improvements in the edit summary. You’re the one who didn’t explain anything and added offtopic content like her Mark Ronson cover; Undid revision 910173298 by Coolmarc (talk)
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"'''Mad Love'''" is a song by English singer [[Mabel (singer)|Mabel]] from her debut studio album, ''[[High Expectations]]'' (2019). It was written by Mabel, [[Camille Purcell]] and producer [[Steve Mac]]. The song was released by [[Polydor Records]] as the album's second single on 7 June 2019. "Mad Love" was announced three days prior to its release, along with its official single artwork. It is an [[electropop]] track with bouncy [[Synthesizer|synths]], an alternating quiet-loud [[Dynamics (music)|dynamic]], a repetitive [[Hook (music)|hook]], and lyrics about "demanding some good loving".<ref name="MTV" />
"'''Mad Love'''" is a song by English singer [[Mabel (singer)|Mabel]] from her debut studio album, ''[[High Expectations]]'' (2019). She wrote the song with [[Camille Purcell]] and its producer [[Steve Mac]], wanting to express mutual attraction in a simple way, and with a nightclub setting and theme of [[women's empowerment]] in mind. It is an [[electropop]] track with bouncy [[Synthesizer|synths]], an alternating quiet-loud [[Dynamics (music)|dynamic]] and a repetitive chorus [[Hook (music)|hook]].


Comparing it to Mabel's previous single "[[Don't Call Me Up]]" (2019), critics were praiseful about its positive lyrics and powerhouse chorus. The song was a commercial success in some markets, becoming Mabel's third single to reach the top 10 in the United Kingdom, where it peaked at number eight on the [[UK Singles Chart]]. It also reached the top 15 in Hungary, Ireland and Scotland. A music video for "Mad Love" was released on 7 June 2019, and features the singer performing choreography.
The song was released by [[Polydor Records]] as the album's second single on 7 June 2019. It was well received by music critics who found it catchy. "Mad Love" peaked at number eight on the [[UK Singles Chart]], making it Mabel's third UK top-10 single. The accompanying music video, directed by [[Marc Klasfeld]], shows the singer performing choreography with a float of female dancers.


==Background==
==Writing and inspiration==
[[Mabel (singer)|Mabel]] wrote "Mad Love" with [[Camille Purcell]] and [[Steve Mac]] during their first writing session together after writing her previous single "[[Don't Call Me Up]]".<ref name="Behind the Track">{{cite interview|url=https://www.youtube.com/watch?v=n0a2q0AP0y8|title=Mad Love Behind the Track|via=[[YouTube]]|first=Mabel|last=McVey|subject-link=Mabel (singer)|date=13 June 2019|publisher=[[Universal Music Group]]|accessdate=3 August 2019}}</ref> The singer recalls there being "something positive in the air" during the session because of her intention to eschew her tendency to write intense breakup songs in favour of "a happy one about that fun moment when you meet somebody and you're just into each other."<ref name="Genius">{{cite interview|url=https://genius.com/a/mabel-breaks-down-the-meaning-of-mad-love|title=Mabel Breaks Down The Meaning of 'Mad Love'|last=McVey|first=Mabel|interviewer=Steven Reneau|publisher=[[Genius (website)|Genius]]|date=11 July 2019|accessdate=3 August 2018}}</ref>
Mabel wrote "Mad Love" with [[Camille Purcell]] and [[Steve Mac]] during their first writing session together after writing her previous single "[[Don't Call Me Up]]". Due to their busy schedules at the time, they had to set aside a day where they could all attend the writing session.<ref name="Behind the Track">{{cite interview|url=https://www.youtube.com/watch?v=n0a2q0AP0y8|title=Mad Love Behind the Track|via=[[YouTube]]|first=Mabel|last=McVey|subject-link=Mabel (singer)|date=13 June 2019|publisher=[[Universal Music Group]] (on behalf of [[Polydor Records]]); ARESA, LatinAutor, [[BMG Rights Management]], [[Canadian Musical Reproduction Rights Agency|CMRRA]], [[Universal Music Publishing Group|UMPG Publishing]], UMPI, LatinAutor - PeerMusic, [[American Society of Composers, Authors, and Publishers|ASCAP]], BMI - [[Broadcast Music Inc.]]|accessdate=3 August 2019}}</ref> The singer recalls there being "something positive in the air" because of her intention to eschew her tendency to write intense breakup songs in favour of "a happy one about that fun moment when you meet somebody and you're just into each other."<ref name="Genius">{{cite interview|url=https://genius.com/a/mabel-breaks-down-the-meaning-of-mad-love|title=Mabel Breaks Down The Meaning of 'Mad Love'|last=McVey|first=Mabel|interviewer=Steven Reneau|publisher=[[Genius (website)|Genius]]|date=11 July 2019|accessdate=3 August 2018}}</ref>


She wrote the song with a nightclub setting in mind and wanting to experiment with the simplest way to express mutual romantic liking without it being boring.<ref name="Behind the Track"/><ref name="Genius"/> Mabel cites the lyric "Mad love" as the "spark of the song" with it being one of her personal catchphrases, and "Put it/Don't let me down, do-do-down" as one of the lines that came first during the process.<ref name="Genius"/> She took a strong liking to this line, finding it catchy, sassy and confident; thus it being used in every section of the song. It was also important to her that "Mad Love" had a theme of women empowerment. The simple chorus was the most challenging part of the writing process for Mabel because of her preference for writing verses, and tendency to overthink lyrics and tell a story. She said, "It's literally just, 'All night give me mad love. All night give me mad love. All night give me mad love.' That's it. I feel so proud of that chorus just because it's so different to anything else I've ever done."<ref name="Genius"/>
She wrote the song with a nightclub setting in mind and experimented with the simplest way to express mutual romantic liking without it being boring.<ref name="Behind the Track"/><ref name="Genius"/> Mabel cites the lyric "Mad love" as the "spark of the song" with it being one of her personal catchphrases, and "Put it/Don't let me down, do-do-down" as one of the lines that came first during the process.<ref name="Genius"/> She took a strong liking to this line, finding it catchy, sassy and confident; thus it being used in every section of the song. It was also important to her that "Mad Love" empowered women. In an interview for the website [[Genius (website)|Genius]], the singer explained: "I grew up in an era of listening to '[[Independent Women]]' and '[[Survivor (Destiny's Child song)|Survivor]]' and had songs that made me feel powerful as a woman, and I could do anything. And I'm always thinking that I want to send that message."<ref name="Genius"/>
The simple chorus was the most challenging part of the writing process for Mabel because of her preference for writing verses, and tendency to overthink lyrics and tell a story. She said, "It's literally just, 'All night give me mad love. All night give me mad love. All night give me mad love.' That's it. I feel so proud of that chorus just because it's so different to anything else I've ever done."<ref name="Genius"/>


==Composition==
==Composition==
"Mad Love" is composed in the key of [[C minor]] with a [[tempo]] of 99 beats per minute.<ref>{{cite web|url=https://www.beatport.com/track/mad-love-original-mix/12071031|title=Mad Love (Original Mix) by Mabel|website=[[Beatport]]|accessdate=3 August 2019}}</ref> Like "Don't Call Me Up", it has a more [[Pop music|pop]]-indebted sound than that of Mabel's previous releases,<ref name="musicOMH">{{cite web|url=https://www.musicomh.com/reviews/albums/mabel-high-expectations|title=Mabel – High Expectations|last=Devlin|first=Ben|website=[[musicOMH]]|date=5 August 2019|accessdate=6 August 2019}}</ref> and is an [[electropop]] song.<ref name="NME"/><ref>{{cite web|url=http://www.sundaytimes.lk/190714/magazine/music-news-357645.html|title=Mabel secures third UK top 10 hit|last=Brohier|first=Miles|website=[[The Sunday Times (Sri Lanka)|The Sunday Times]]|location=Sri Lanka|date=14 July 2019|accessdate=3 August 2019}}</ref> The production uses keyboards, guitar, bouncy [[Synthesizer|synths]], and a western [[Drum beat|drum pattern]] created by a [[drum machine]].<ref name="musicOMH"/><ref name="Qobuz"/><ref>{{cite web |last=Bruton |first=Louise |url=https://www.irishtimes.com/culture/music/mabel-high-expectations-review-pop-rockets-from-a-rising-star-1.3972024 |title=Mabel: High Expectations review – Pop rockets from a rising star |work=[[The Irish Times]] |date=2 August 2019 |accessdate=3 August 2019}}</ref> It has a [[Dynamics (music)|dynamic]] that alternates between quiet and loud.<ref name="Guardian" /> Mabel uses vocal [[Lick (music)|licks]] akin to [[Rihanna]], and danceable synths owing to heady production, in her performance according to ''[[Gigwise]]''{{'}}s Sarah Thomas.<ref>{{cite web |last=Thomas |first=Sarah |url=https://www.gigwise.com/reviews/3330927/album-review-mabel-high-expectations |title=Album Review: Mabel – High Expectations |work=[[Gigwise]] |date=30 July 2019 |accessdate=3 August 2019}}</ref> In the chorus, the repetitive [[Hook (music)|hook]] is performed in vocal cuts.<ref name="musicOMH"/><ref name="XMPL">{{cite web|url=https://xmpl.ca/music/mad-love-by-mabel/|title='Mad Love' by Mabel|website=XMPL|date=7 June 2019|accessdate=6 August 2019}}</ref> Background vocals by Purcell are edited to sound low throughout.<ref name="Qobuz"/><ref name="XMPL"/> Mabel has stated that the lyrics have a simple message of "how good it feels when you like somebody and they like you".<ref name="Behind the Track"/> In the verses, she describes approaching a guy she is attracted to in a nightclub setting and asks him to back up his words with his actions. It gets to a point where she does not want to play a game anymore and instead admit how she feels about him. It includes a reference to Mabel's 2018 single "[[One Shot (Mabel song)|One Shot]]".<ref name="Genius" />
"Mad Love" is composed in the key of [[C minor]] with a [[tempo]] of 99 beats per minute.<ref>{{cite web|url=https://www.beatport.com/track/mad-love-original-mix/12071031|title=Mad Love (Original Mix) by Mabel|website=[[Beatport]]|accessdate=3 August 2019}}</ref> Like "Don't Call Me Up", it has a more [[Pop music|pop]]-indebted sound than that of Mabel's previous releases,<ref name="musicOMH">{{cite web|url=https://www.musicomh.com/reviews/albums/mabel-high-expectations|title=Mabel – High Expectations|last=Devlin|first=Ben|website=[[musicOMH]]|date=5 August 2019|accessdate=6 August 2019}}</ref> and is characterised as an [[electropop]] song.<ref name="NME"/><ref>{{cite web|url=http://www.sundaytimes.lk/190714/magazine/music-news-357645.html|title=Mabel secures third UK top 10 hit|last=Brohier|first=Miles|website=[[The Sunday Times (Sri Lanka)|The Sunday Times]]|location=Sri Lanka|date=14 July 2019|accessdate=3 August 2019}}</ref> The production uses keyboards, guitar, bouncy [[Synthesizer|synths]], and a Western [[Drum beat|drum pattern]] created by a [[drum machine]].<ref name="musicOMH"/><ref name="Qobuz"/><ref>{{cite web|url=https://www.irishtimes.com/culture/music/mabel-high-expectations-review-pop-rockets-from-a-rising-star-1.3972024 |title=Mabel: High Expectations review – Pop rockets from a rising star|last=Bruton|first=Louise|website=[[The Irish Times]]|date=2 August 2019|accessdate=3 August 2019}}</ref> It has a [[Dynamics (music)|dynamic]] that alternates between quiet and loud.<ref name="The Guardian">{{cite web|url=https://www.theguardian.com/music/2019/jun/21/taylor-swift-track-of-the-week|title=Tracks of the week reviewed: Taylor Swift, Adam Green, Bat for Lashes|last=Haynes|first=Gavin|website=[[The Guardian]]|date=21 June 2019|accessdate=2 August 2019}}</ref> Mabel uses vocal [[Lick (music)|licks]] in her performance.<ref>{{cite web |url=https://www.gigwise.com/reviews/3330927/album-review-mabel-high-expectations|title=Album Review: Mabel – High Expectations|last=Thomas|first=Sarah|website=[[Gigwise]]|date=30 July 2019|accessdate=3 August 2019}}</ref> In the chorus, the repetitive [[Hook (music)|hook]] is performed in vocal cuts.<ref name="musicOMH"/><ref name="XMPL">{{cite web|url=https://xmpl.ca/music/mad-love-by-mabel/|title='Mad Love' by Mabel|website=XMPL|date=7 June 2019|accessdate=6 August 2019}}</ref> Background vocals by Purcell are edited to sound low throughout.<ref name="Qobuz"/><ref name="XMPL"/>


According to Mabel, the lyrics have a simple message of "how good it feels when you like somebody and they like you".<ref name="Behind the Track"/> In the verses, she describes approaching a guy she is attracted to in a nightclub and telling him to back up what he says to her with his actions. It gets to a point where she does not want to play a game anymore and instead admit how she feels about him. The pre-chorus has a theme of [[women's empowerment]] with Mabel asserting her sexuality and not being afraid to speak to the guy instead of waiting for him to talk to her. The singer explained that women have a lot of power in their sexuality and there is nothing embarrassing about asking a man to come home with them. The second verse includes the line, "One shot, don't let it go", a reference to Mabel's 2018 single "[[One Shot (Mabel song)|One Shot]]".<ref name="Genius"/>
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==Release and promotion==
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On 4 June 2019, Mabel announced the release of "Mad Love" on social media, along with its [[cover art]] and [[Spotify]] and [[Apple Music]] pre-save links.<ref>{{cite tweet|user=Mabel|number=1135958107547492352|date=4 June 2019|title=MY NEW SINGLE MAD LOVE DROPPING THIS FRIDAY!!! Make sure u pre-save!! Can't wait for you to hear it 💗💗💗}}</ref> A 15-second snippet of the track premiered on [[TikTok]] the following day with users of the app being able to use the clip in their own videos.<ref name="TikTok">{{cite web|url=https://musically.com/2019/06/13/polydor-launches-a-madlovetrain-tiktok-challenge-for-mabel/|title=Polydor launches a #MadLoveTrain TikTok challenge for Mabel|last=Dredge|first=Stuart|website=[[Musical.ly]]|date=13 June 2019|accessdate=6 August 2019}}</ref><ref>{{cite tweet|user=Mabel|number=1136249968384249857|date=5 June 2019|title=Mad Love is dropping Friday! Follow me on TikTok to see the first Mad Love video teaser at 6pm today 🤪💗}}</ref> A #MadLoveTrain hashtag challenge was launched to promote the single on TikTok on 12 June 2019.<ref name="TikTok"/> On 27 June 2019, a [[vertical video]] for the song premiered exclusively on Spotify.<ref>{{cite tweet|user=Mabel|number=1144224170366111744|date=27 June 2019|title=Go watch the vertical video for Mad love on Today’s Top Hits @spotify 🤪💗}}</ref> "Mad Love" was also promoted with its own [[lens filter]] on [[Snapchat]] on 11 July 2019,<ref>{{cite tweet|user=Mabel|number=1149339440499822592|date=11 July 2019|title=Go see my Mad Love Snapchat filter & make sure you tag me in your videos 💘💘}}</ref> and an animated lyric video on [[YouTube]] on 19 July 2019.<ref>{{cite web|url=http://youtube.com/watch?v=46alRAh9KSA|title=Mabel - Mad Love Animated Lyric Video|website=[[YouTube]]|date=19 July 2019|accessdate=6 August 2019}}</ref>


⚫
==Release and promotion==
⚫
Mabel performed "Mad Love" for the first time at [[Parklife (festival)|Parklife]] on 9 June 2019.<ref>{{cite web|url=http://www.youtube.com/watch?v=KaqUTChgt94|title=Mabel reveals on Kiss Breakfast all her different wigs have names and characters|publisher=[[Kiss (UK radio station)|Kiss]]|date=7 June 2019|accessdate=9 August 2019|via=YouTube}}</ref><ref>{{cite web|url=https://www.theguardian.com/music/2019/jun/10/parklife-review-rap-mabel-khalid-george-ezra|title=Parklife review – rap, reggae and rave under gallons of northern rain|last=Simpson|first=Dave|website=The Guardian|date=10 June 2019|accessdate=9 August 2019}}</ref> On 1 July 2019, she gave an exclusive acoustic performance of the song on ''[[MTV (UK and Ireland)|MTV Push]]''.<ref>{{cite web |url=http://www.mtv.co.uk/mabel/videos/mabel-mtv-push#mabel-mad-love-mtv-push-exclusive-performance |title=Mabel (MTV Push)]] |website=[[MTV UK]]|date=1 July 2019|accessdate=3 August 2019}}</ref> The singer also performed the track for [[BBC Radio 1]]'s [[Live Lounge]] on 6 August 2019.<ref>{{cite web|url=https://www.bbc.co.uk/programmes/p07jwz9h|title=Mabel in the Live Lounge|website=[[BBC]]|date=6 August 2019|accessdate=9 August 2019}}</ref>
⚫
On 4 June 2019, Mabel announced the release of "Mad Love" on social media, and shared its [[cover art]] and a link to pre-save the song on [[Spotify]] and pre-add it on [[Apple Music]].<ref>{{cite tweet|user=Mabel|number=1135958107547492352|date=4 June 2019|title=MY NEW SINGLE MAD LOVE DROPPING THIS FRIDAY!!! Make sure u pre-save!! Can't wait for you to hear it 💗💗💗}}</ref> A 15-second snippet of the track premiered on [[TikTok]] the following day with users of the app being able to use the clip in their own videos ahead of the single's official release.<ref name="TikTok">{{cite web|url=https://musically.com/2019/06/13/polydor-launches-a-madlovetrain-tiktok-challenge-for-mabel/|title=Polydor launches a #MadLoveTrain TikTok challenge for Mabel|last=Dredge|first=Stuart|website=[[Musical.ly]]|date=13 June 2019|accessdate=6 August 2019}}</ref><ref>{{cite tweet|user=Mabel|number=1136249968384249857|date=5 June 2019|title=Mad Love is dropping Friday! Follow me on TikTok to see the first Mad Love video teaser at 6pm today 🤪💗}}</ref> "Mad Love" [[hoodies]] and [[pom-pom]] keyrings were made available for purchase from Mabel's website on 9 June 2019.<ref>{{cite web|url=https://shop.mabelofficial.com|title=Mabel Official Store|website=Mabelofficial.com|accessdate=6 August 2019}}</ref><ref>{{cite tweet|user=Mabel|number=1137741893406580736|date=9 June 2019|title=Dropped some exclusive Mad Love hoodies and new merch GET YOURS 💗💫}}</ref> A #MadLoveTrain hashtag challenge was launched to promote the single on TikTok on 12 June 2019; app users shared videos illustrating the theme "grab your friends a jump in for a hug".<ref name="TikTok"/> On 27 June 2019, a [[vertical video]] for the song premiered exclusively on Spotify.<ref>{{cite tweet|user=Mabel|number=1144224170366111744|date=27 June 2019|title=Go watch the vertical video for Mad love on Today’s Top Hits @spotify 🤪💗}}</ref> "Mad Love" was also promoted with its own [[lens filter]] on [[Snapchat]] on 11 July 2019,<ref>{{cite tweet|user=Mabel|number=1149339440499822592|date=11 July 2019|title=Go see my Mad Love Snapchat filter & make sure you tag me in your videos 💘💘}}</ref> and an animated lyric video on [[YouTube]] on 19 July 2019.<ref>{{cite web|url=http://youtube.com/watch?v=46alRAh9KSA|title=Mabel - Mad Love Animated Lyric Video|website=[[YouTube]]|date=19 July 2019|accessdate=6 August 2019}}</ref>


==Critical reception==
==Critical reception==
The lyrics of "Mad Love" are about "demanding some good loving".<ref name="MTV" >{{cite web |last=Roth |first=Madeline |title=Mabel Dares You to Give Her 'Mad Love' in Eye-popping New Video |url=http://www.mtv.com/news/3126729/mabel-mad-love-video/ |website=[[MTV News]] |accessdate=3 August 2019 |date=7 June 2019}}</ref> According to ''[[Idolator (website)|Idolator]]'''s Mike Nied, Mabel makes her requests "enjoyably direct" on the song, which he described as a "sexy bop".<ref>{{cite web |last=Nied |first=Mike |title=Mabel Follows Up 'Don’t Call Me Up' With Equally Catchy 'Mad Love' |url=https://www.idolator.com/7795374/mabel-follows-up-dont-call-me-up-with-equally-catchy-mad-love |website=[[Idolator (website)|Idolator]] |accessdate=3 August 2019 |date=7 June 2019}}</ref> In his review for ''[[Clash (magazine)|Clash]]'', Robin Murray described it as "a bold return" and "a blast of positive energy in an increasingly dark world, with its searing melodies underlining Mabel's astonishing promise".<ref>{{cite web |last=Murray |first=Robin |title=Mabel's 'Mad Love' Is A Bold Return |url=https://www.clashmusic.com/news/mabels-mad-love-is-a-bold-return |website=[[Clash (magazine)|Clash]] |accessdate=7 June 2019 |date=7 June 2019}}</ref> Cerys Kenneally of ''[[The Line of Best Fit]]'' called "Mad Love" a "banger".<ref>{{cite web|url=https://www.thelineofbestfit.com/news/latest-news/mabel-unveils-new-banger-mad-love|title=Mabel unveils new banger 'Mad Love'|last=Kenneally|first=Cerys|website=[[The Line of Best Fit]]|date=7 June 2019|accessdate=2 August 2019}}</ref> ''[[NME]]''{{'}}s Hannah Mylrea regarded the song as "an [[electropop]] bop" and found its "formula of brilliantly brash lyrics and a powerhouse chorus" similar to that of "Don't Call Me Up".<ref name="NME" >{{cite web|url=https://www.nme.com/reviews/album/mabel-high-expectations-album-review#FJXYBYSLMyQQCVVv.99|title=Mabel – 'High Expectations' review|last=Mylrea|first=Hannah|website=[[NME]]|date=2 August 2019|accessdate=2 August 2019}}</ref> In ''[[The Guardian]]'', Gavin Haynes wrote that the production is "best described as '[[Spotify]]'" and the lyrics "feel like they've been heavily workshopped to ride the line between teen-pleasing filth and daytime radio play", but "with a quiet-loud dynamic tighter than a duck's designer vagina, it's a hit."<ref name="Guardian" >{{cite web|url=https://www.theguardian.com/music/2019/jun/21/taylor-swift-track-of-the-week|title=Tracks of the week reviewed: Taylor Swift, Adam Green, Bat for Lashes|last=Haynes|first=Gavin|website=[[The Guardian]]|date=21 June 2019|accessdate=2 August 2019}}</ref>
"Mad Love" was well received by music critics. In his review for ''[[Clash (magazine)|Clash]]'', Robin Murray described the song as "a bold return" and "a blast of positive energy in an increasingly dark world, with its searing melodies underlining Mabel's astonishing promise".<ref>{{cite web |last=Murray |first=Robin |title=Mabel's 'Mad Love' Is A Bold Return |url=https://www.clashmusic.com/news/mabels-mad-love-is-a-bold-return |website=[[Clash (magazine)|Clash]] |accessdate=7 June 2019 |date=7 June 2019}}</ref> Writing in their column for ''[[Billboard (magazine)|Billboard]]'', Gab Ginsberg and Jason Lipshutz commented, "Impossibly, 'Mad Love' is almost even catchier" than "Don't Call Me Up",<ref>{{cite web|url=https://www.billboard.com/articles/columns/pop/8518590/july-4-playlist-2019|title=July 4th Playlist: 20 Pop Songs For The Holiday Weekend|last1=Ginsberg|first1=Gab|last2=Lipshutz|first2=Jason|website=[[Billboard (magazine)|Billboard]]|date=3 July 2019|accessdate=3 August 2019}}</ref> while ''[[NME]]''{{'}}s Hannah Mylrea likened its "formula of brilliantly brash lyrics and a powerhouse chorus" to that of "Don't Call Me Up".<ref name="NME" >{{cite web|url=https://www.nme.com/reviews/album/mabel-high-expectations-album-review#FJXYBYSLMyQQCVVv.99|title=Mabel – 'High Expectations' review|last=Mylrea|first=Hannah|website=[[NME]]|date=2 August 2019|accessdate=2 August 2019}}</ref> ''[[DIY (magazine)|DIY]]'' reviewer Chris Taylor called it an excellent single "which has one of those seriously catchy pre-choruses that is guaranteed to set any pre-drinks aflame."<ref>{{cite web|url=http://diymag.com/2019/08/02/mabel-high-expectations-album-review|title=Mabel - High Expectations|last=Taylor|first=Chris|website=[[DIY (magazine)|DIY]]|date=2 August 2019|accessdate=9 August 2019}}</ref> [[Kitty Empire]] of ''[[The Observer]]'' believed "you could imagine any one of pop's reigning female front-people being very grateful to have bagged 'Mad Love' from a bidding round: [[Dua Lipa|Dua]], [[Rita Ora|Rita]], [[Ariana Grande|Ariana]]."<ref>{{cite web|url=https://www.theguardian.com/music/2019/aug/03/mabel-high-expectations-album-review|title=Mabel: High Expectations review – something sassy this way comes|last=Empire|first=Kitty|author-link=Kitty Empire|website=[[The Observer]]|date=3 August 2019|accessdate=3 August 2019}}</ref> In ''[[The Guardian]]'', Gavin Haynes wrote that the production is "best described as 'Spotify'" and the lyrics "feel like they've been heavily workshopped to ride the line between teen-pleasing filth and daytime radio play", but "with a quiet-loud dynamic tighter than a duck's designer vagina, it's a hit."<ref name="The Guardian"/>


==Commercial performance==
==Chart performance==
In June 2019, "Mad Love" debuted at number 18 on the [[UK Singles Chart]] with first-week sales of 19,465 units.<ref>{{cite web|url=https://www.musicweek.com/analysis/read/charts-analysis-ed-sheeran-justin-bieber-stay-top-but-there-s-movement-after-last-week-s-static-top-10/076502|title=Charts analysis: Ed Sheeran & Justin Bieber stay top, but there's movement after last week's static Top 10|last=Jones|first=Alan|website=[[Music Week]]|date=14 June 2019|accessdate=6 August 2019|url-access=subscription}}</ref> It peaked at number eight with 32,254 units sold in its fourth week on the chart, making it Mabel's third single to reach the top 10 in the UK.<ref>{{cite web|url=https://www.musicweek.com/analysis/read/charts-analysis-ed-sheeran-dominates-singles-top-10/076718|title=Charts analysis: Ed Sheeran dominates singles Top 10|last=Jones|first=Alan|website=Music Week|date=5 July 2019|accessdate=6 August 2019|url-access=subscription}}</ref> In August 2019, "Mad Love" was certified silver by the [[British Phonographic Industry]] (BPI) for selling 200,000 units.<ref name="BPI"/>
"Mad Love" debuted at number 18 on the [[UK Singles Chart]] issued for 14 June 2019.<ref>{{cite web |title=Official Singles Chart Top 100 |url=https://www.officialcharts.com/charts/singles-chart/20190614/7501/ |publisher=[[Official Charts Company]] |accessdate=3 August 2019}}</ref> The following week, the song rose two spots to number 16.<ref>{{cite web |title=Official Singles Chart Top 100 |url=https://www.officialcharts.com/charts/singles-chart/20190621/7501/ |publisher=Official Charts Company |accessdate=3 August 2019}}</ref> It climbed to number 13 on the issue dated 28 June 2019.<ref>{{cite web |title=Official Singles Chart Top 100 |url=https://www.officialcharts.com/charts/singles-chart/20190628/7501/ |publisher=Official Charts Company |accessdate=3 August 2019}}</ref> The following week, "Mad Love" rose to its peak of number eight. Thus becoming Mabel's third top 10 in the country.<ref>{{cite web |last1=Ainsley |first1=Helen |title=Ed Sheeran and Justin Bieber make it eight weeks at Number 1 with I Don't Care |url=https://www.officialcharts.com/chart-news/ed-sheeran-and-justin-bieber-make-it-eight-weeks-at-number-1-with-i-don-t-care__26792/ |publisher=Official Charts Company |accessdate=3 August 2019 |date=5 July 2019}}</ref> The song also reached the top 15 in Hungary, Ireland and Scotland.<ref name="HUN" /><ref name="IRE" /><ref name="SCO" />


==Music video==
==Music video==
===Background and release===
===Background and release===
The music video for "Mad Love" was directed by [[Marc Klasfeld]].<ref>{{cite press release|url=http://www.umusic.ca/press-releases/mabel-unveils-new-single-mad-love/|title=Mabel Unveils New Single, 'Mad Love'|publisher=[[Universal Music Group]]|location=Toronto, ON|date=7 June 2019|accessdate=7 August 2019}}</ref> It was produced by Kareem Adeshina and choreographed by Amber Rimell.<ref name="Promonews">{{cite web|url=https://www.promonews.tv/videos/2019/06/11/mabel-mad-love-marc-klasfeld/59117|title=Mabel 'Mad Love' by Marc Klasfeld|website=Promonews|date=11 June 2019|accessdate=9 August 2019}}</ref><ref name="BTS">{{cite web|url=http://www.youtube.com/watch?v=2lqKXIPYgqY|title=Mabel - High Expectations Diaries: Mad Love BTS Pt. 2|website=YouTube|date=4 July 2019|accessdate=9 August 2019}}</ref> Regarding the inspiration behind the video, Mabel said she wanted it to avoid a narrative and instead be simple. It was inspired by music videos the singer grew up watching as a child that were "just about sexy choreography, amazing lighting and sick glam."<ref name="Behind the Track"/>
The music video for "Mad Love" was directed by [[Marc Klasfeld]].<ref>{{cite press release|url=http://www.umusic.ca/press-releases/mabel-unveils-new-single-mad-love/|title=Mabel Unveils New Single, 'Mad Love'|publisher=[[Universal Music Group]]|location=Toronto, ON|date=7 June 2019|accessdate=7 August 2019}}</ref> It was produced by Kareem Adeshina and choreographed by Amber Rimell.<ref name="Promonews">{{cite web|url=https://www.promonews.tv/videos/2019/06/11/mabel-mad-love-marc-klasfeld/59117|title=Mabel 'Mad Love' by Marc Klasfeld|website=Promonews|date=11 June 2019|accessdate=9 August 2019}}</ref><ref name="BTS">{{cite web|url=http://www.youtube.com/watch?v=2lqKXIPYgqY|title=Mabel - High Expectations Diaries: Mad Love BTS Pt. 2|website=YouTube|date=4 July 2019|accessdate=9 August 2019}}</ref> Regarding the inspiration behind the video, Mabel said she wanted it to avoid a narrative and instead be simple like the song. It was inspired by music videos the singer grew up watching as child that were "just about sexy choreography, amazing lighting and sick glam."<ref name="Behind the Track"/>


A 15-second teaser of the video was shared on TikTok, before the song's release, on 5 June 2019.<ref name="TikTok"/> The full-length video premiered on YouTube at 08:30 [[British Summer Time|BST]] on 7 June 2019.<ref>{{cite tweet|user=Mabel|number=1136682503748689921|date=6 June 2019|title=WHO’S READY?! 😈👀 Mad Love video premiers on @YouTube TOMORROW 8.30am BST 🎬💗 Set a reminder here and come chat with me from 8am 💕}} </ref> Two behind-the-scenes videos were released on 28 June and 4 July 2019, respectively.<ref name="BTS"/><ref>{{cite web|url=http://www.youtube.com/watch?v=RY6NpzAHEoQ|title=Mabel - High Expectations Diaries: Mad Love BTS Pt. 1|website=YouTube|date=28 June 2019|accessdate=9 August 2019}}</ref>
A 15-second teaser of the video was shared on TikTok on 5 June 2019.<ref name="TikTok"/> The music video premiered on YouTube at 08:30 [[British Summer Time|BST]] on 7 June 2019, in a live premiere format, preceded by a live chat with Mabel.<ref>{{cite tweet|user=Mabel|number=1136682503748689921|date=6 June 2019|title=WHO’S READY?! 😈👀 Mad Love video premiers on @YouTube TOMORROW 8.30am BST 🎬💗 Set a reminder here and come chat with me from 8am 💕}} </ref> Two behind-the-scenes videos were released on 28 June and 4 July 2019, respectively.<ref name="BTS"/><ref>{{cite web|url=http://www.youtube.com/watch?v=RY6NpzAHEoQ|title=Mabel - High Expectations Diaries: Mad Love BTS Pt. 1|website=YouTube|date=28 June 2019|accessdate=9 August 2019}}</ref>


===Synopsis and reception===
===Synopsis and reception===
The video opens with Mabel and a float of female dancers standing in a blue silhouette. The singer is then shown in a mirrored room wearing a pink crop top, white lace pants, a baby blue feather boa and pink wig.<ref name="Promonews"/> During the chorus, Mabel performs a choreography routine backed by the dancers, wearing a red crop top, shorts, and a black bob wig.<ref name="MTV" /> In the second verse, she poses wrapped in sheer material in front of a silhouette of speakers. Scenes from the dance sequence are now lit in scarlet red and three of the dancers are later shown sitting on the speakers. Later, Mabel lies on a white platform and for the final chorus, circled dancers flash lights on her.
The video opens with Mabel and a float of female dancers standing in a silhouette lit in Parisian blue. The singer is then shown in a mirrored room wearing a pink crop top, white lace pants, a baby blue feather boa and wavy pink wig.<ref name="Promonews"/> During the chorus, Mabel performs a choreography routine backed by, the dancers. In this segment she wears a red crop top and boy shorts, and a black bob wig.<ref name="MTV">{{cite web|url=http://www.mtv.com/news/3126729/mabel-mad-love-video/|title=Mabel Dares You to Give Her 'Mad Love' in Eye-popping New Video|last=Roth|first=Madeline|website=[[MTV News]]|date=7 June 2019|accessdate=3 August 2019}}</ref> In the second verse, she poses wrapped in sheer material in front of a silhouette of speakers. Scenes from the dance sequence are now lit in scarlet red and three of the dancers are later shown sitting on the speakers. During the second chorus, Mabel lies on a white platform and for the final chorus she is circled dancers flashing lights on her.


''[[MTV News]]''' Madeline Roth wrote that the video "flaunts her chameleonic style" and has "slick dance sequences".<ref name="MTV"/> Gavin Haynes of ''The Guardian'' commented, "The PVC cladding may be more [[Ann Summers]] than [[Berghain]]".<ref name="Guardian"/>
[[MTV]]'s Madeline Roth wrote that the video "flaunts her chameleonic style" and has "slick dance sequences".<ref name="MTV"/> Gavin Haynes of ''The Guardian'' commented, "The PVC cladding may be more [[Ann Summers]] than [[Berghain]]".<ref name="The Guardian"/> The music video has received over 20 million views on YouTube.<ref>{{cite web|url=http://www.youtube.com/watch?v=hY1tULEr4-4|title=Mabel - Mad Love|website=YouTube|accessdate=9 August 2019}}</ref>

==Live performances==
⚫
Mabel performed "Mad Love" live for the first time at [[Parklife (festival)|Parklife]] on 9 June 2019.<ref>{{cite web|url=http://www.youtube.com/watch?v=KaqUTChgt94|title=Mabel reveals on Kiss Breakfast all her different wigs have names and characters|publisher=[[Kiss (UK radio station)|Kiss]]|date=7 June 2019|accessdate=9 August 2019|via=YouTube}}</ref><ref>{{cite web|url=https://www.theguardian.com/music/2019/jun/10/parklife-review-rap-mabel-khalid-george-ezra|title=Parklife review – rap, reggae and rave under gallons of northern rain|last=Simpson|first=Dave|website=The Guardian|date=10 June 2019|accessdate=9 August 2019}}</ref> On 1 July 2019, she gave her first televised and acoustic performance of the song on ''[[MTV (UK and Ireland)|MTV Push]]''.<ref>{{cite web |url=http://www.mtv.co.uk/mabel/videos/mabel-mtv-push#mabel-mad-love-mtv-push-exclusive-performance |title=Mabel (MTV Push)]] |website=[[MTV UK]]|date=1 July 2019|accessdate=3 August 2019}}</ref> Mabel also performed the track and a cover of "[[Find U Again]]" by [[Mark Ronson]] featuring [[Camilla Cabello]] for [[BBC Radio 1]]'s [[Live Lounge]] on 6 August 2019.<ref>{{cite web|url=https://www.bbc.co.uk/programmes/p07jwz9h|title=Mabel in the Live Lounge|website=[[BBC]]|date=6 August 2019|accessdate=9 August 2019}}</ref>


==Track listing==
==Track listing==
Line 83: Line 88:
}}
}}
{{Track listing
{{Track listing
| headline = Digital download – Acoustic<ref name="Acoustic" >{{cite web|url=https://www.qobuz.com/gb-en/album/mad-love-mabel/d720ee3p96sxc|title=Mad Love|website=Qobuz|accessdate=2 August 2019}}</ref>
| headline = Digital download – Acoustic<ref name="Acoustic">{{cite web|url=https://www.qobuz.com/gb-en/album/mad-love-mabel/d720ee3p96sxc|title=Mad Love|website=Qobuz|accessdate=2 August 2019}}</ref>
| title1 = Mad Love
| title1 = Mad Love
| note1 = Acoustic
| note1 = Acoustic
Line 100: Line 105:
* [[Camille Purcell]] – background vocals
* [[Camille Purcell]] – background vocals
Credits adapted from [[Qobuz]].<ref name="Qobuz"/>
Credits adapted from [[Qobuz]].<ref name="Qobuz"/>

==Charts==
==Charts==
{| class="wikitable sortable plainrowheaders" style="text-align:center"
{| class="wikitable sortable plainrowheaders" style="text-align:center"
Line 132: Line 136:
{{single chart|Germany2|59|songid=1877959|artist=Mabel|song=Mad Love|rowheader=true|accessdate=9 August 2019}}
{{single chart|Germany2|59|songid=1877959|artist=Mabel|song=Mad Love|rowheader=true|accessdate=9 August 2019}}
|-
|-
! scope="row"| Greece International Digital ([[IFPI Greece]])<ref>{{cite web|url=https://www.ifpi.gr/digital_iel.html|title=Greece Official IFPI Charts Digital Singles Chart: 26/2019|work=IFPI Charts|accessdate=July 8, 2019}}</ref>
! scope="row"| Greece ([[IFPI Greece|IFPI]])<ref>{{cite web|url=https://www.ifpi.gr/digital_iel.html|title=Greece Official IFPI Charts Digital Singles Chart: 26/2019|website=IFPI Charts|accessdate=8 July 2019|archiveurl=http://web.archive.org/web/20190704055928/https://www.ifpi.gr/digital_iel.html|archivedate=4 July 2019}}</ref>
| 32
| 32
|-
|-
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|-
|-
{{single chart|UKrandb|4|date=20190705|rowheader=true|accessdate=2 August 2019}}
{{single chart|UKrandb|4|date=20190705|rowheader=true|accessdate=2 August 2019}}
|-
{{single chart|Billboarddanceclubplay|53|artist=Mabel|rowheader=true|accessdate=9 August 2019|note=<ref>https://www.billboard.com/charts/search?artist=Mabel+&title=Mad+Love+&label=&chart_name=&chart_date=</ref>}}
|}
|}


==Certifications==
==Certifications==
{{Certification Table Top}}
{{Certification Table Top}}
{{Certification Table Entry|region=United Kingdom|artist=Mabel|title=Mad Love|type=single|award=Silver|relyear=2019|certyear=2019|accessdate=2 August 2019}}
{{Certification Table Entry|region=United Kingdom|artist=Mabel|title=Mad Love|type=single|award=Silver|relyear=2019|certyear=2019|accessdate=2 August 2019|refname="BPI"}}
{{Certification Table Bottom|streaming=true|nosales=true|noshipments=true}}
{{Certification Table Bottom|streaming=true|nosales=true|noshipments=true}}


Line 186: Line 192:
| 7 June 2019
| 7 June 2019
| rowspan=2 |{{hlist|[[Music download|Digital download]]|[[Streaming media|streaming]]}}
| rowspan=2 |{{hlist|[[Music download|Digital download]]|[[Streaming media|streaming]]}}
|Original
| Original
| rowspan=2 |[[Polydor Records|Polydor]]
| rowspan=2 |[[Polydor Records|Polydor]]
|<ref name="MTV" />
|<ref name="MTV" />
|-
|-
| 5 July 2019
| 5 July 2019
|Remixes EP
| Remixes
|<ref name="Remixes" />
|<ref name="Remixes" />
|-
|-
! scope="row"| Italy
! scope="row"| Italy
|12 July 2019
| 12 July 2019
|[[Contemporary hit radio]]
| [[Contemporary hit radio]]
|Original
| Original
|[[Universal Music Group|Universal]]
| [[Universal Music Group|Universal]]
|<ref>{{Cite web|url=http://radiodate.it/radio-date/page1/|title=Radio Date – Novità musicali in tempo reale|website=radiodate.it|language=en|accessdate=29 July 2019}}</ref>
|<ref>{{Cite web|url=http://radiodate.it/radio-date/page1/|title=Radio Date – Novità musicali in tempo reale|website=radiodate.it|language=en|accessdate=29 July 2019}}</ref>
|-
|-

Revision as of 06:13, 10 August 2019

"Mad Love"
Colour photograph of Mabel
Single by Mabel
from the album High Expectations
Released7 June 2019
GenreElectropop
Length2:49
LabelPolydor
Songwriter(s)
Producer(s)Steve Mac
Mabel singles chronology
"Don't Call Me Up"
(2019) 		"Mad Love"
(2019)
Music video
"Mad Love" on YouTube

"Mad Love" is a song by English singer Mabel from her debut studio album, High Expectations (2019). She wrote the song with Camille Purcell and its producer Steve Mac, wanting to express mutual attraction in a simple way, and with a nightclub setting and theme of women's empowerment in mind. It is an electropop track with bouncy synths, an alternating quiet-loud dynamic and a repetitive chorus hook.

The song was released by Polydor Records as the album's second single on 7 June 2019. It was well received by music critics who found it catchy. "Mad Love" peaked at number eight on the UK Singles Chart, making it Mabel's third UK top-10 single. The accompanying music video, directed by Marc Klasfeld, shows the singer performing choreography with a float of female dancers.

Background

Mabel wrote "Mad Love" with Camille Purcell and Steve Mac during their first writing session together after writing her previous single "Don't Call Me Up". Due to their busy schedules at the time, they had to set aside a day where they could all attend the writing session.[1] The singer recalls there being "something positive in the air" because of her intention to eschew her tendency to write intense breakup songs in favour of "a happy one about that fun moment when you meet somebody and you're just into each other."[2]

She wrote the song with a nightclub setting in mind and experimented with the simplest way to express mutual romantic liking without it being boring.[1][2] Mabel cites the lyric "Mad love" as the "spark of the song" with it being one of her personal catchphrases, and "Put it/Don't let me down, do-do-down" as one of the lines that came first during the process.[2] She took a strong liking to this line, finding it catchy, sassy and confident; thus it being used in every section of the song. It was also important to her that "Mad Love" empowered women. In an interview for the website Genius, the singer explained: "I grew up in an era of listening to 'Independent Women' and 'Survivor' and had songs that made me feel powerful as a woman, and I could do anything. And I'm always thinking that I want to send that message."[2]

The simple chorus was the most challenging part of the writing process for Mabel because of her preference for writing verses, and tendency to overthink lyrics and tell a story. She said, "It's literally just, 'All night give me mad love. All night give me mad love. All night give me mad love.' That's it. I feel so proud of that chorus just because it's so different to anything else I've ever done."[2]

Composition

"Mad Love" is composed in the key of C minor with a tempo of 99 beats per minute.[3] Like "Don't Call Me Up", it has a more pop-indebted sound than that of Mabel's previous releases,[4] and is characterised as an electropop song.[5][6] The production uses keyboards, guitar, bouncy synths, and a Western drum pattern created by a drum machine.[4][7][8] It has a dynamic that alternates between quiet and loud.[9] Mabel uses vocal licks in her performance.[10] In the chorus, the repetitive hook is performed in vocal cuts.[4][11] Background vocals by Purcell are edited to sound low throughout.[7][11]

According to Mabel, the lyrics have a simple message of "how good it feels when you like somebody and they like you".[1] In the verses, she describes approaching a guy she is attracted to in a nightclub and telling him to back up what he says to her with his actions. It gets to a point where she does not want to play a game anymore and instead admit how she feels about him. The pre-chorus has a theme of women's empowerment with Mabel asserting her sexuality and not being afraid to speak to the guy instead of waiting for him to talk to her. The singer explained that women have a lot of power in their sexuality and there is nothing embarrassing about asking a man to come home with them. The second verse includes the line, "One shot, don't let it go", a reference to Mabel's 2018 single "One Shot".[2]

Release and promotion

On 4 June 2019, Mabel announced the release of "Mad Love" on social media, and shared its cover art and a link to pre-save the song on Spotify and pre-add it on Apple Music.[12] A 15-second snippet of the track premiered on TikTok the following day with users of the app being able to use the clip in their own videos ahead of the single's official release.[13][14] "Mad Love" hoodies and pom-pom keyrings were made available for purchase from Mabel's website on 9 June 2019.[15][16] A #MadLoveTrain hashtag challenge was launched to promote the single on TikTok on 12 June 2019; app users shared videos illustrating the theme "grab your friends a jump in for a hug".[13] On 27 June 2019, a vertical video for the song premiered exclusively on Spotify.[17] "Mad Love" was also promoted with its own lens filter on Snapchat on 11 July 2019,[18] and an animated lyric video on YouTube on 19 July 2019.[19]

Critical reception

"Mad Love" was well received by music critics. In his review for Clash, Robin Murray described the song as "a bold return" and "a blast of positive energy in an increasingly dark world, with its searing melodies underlining Mabel's astonishing promise".[20] Writing in their column for Billboard, Gab Ginsberg and Jason Lipshutz commented, "Impossibly, 'Mad Love' is almost even catchier" than "Don't Call Me Up",[21] while NME's Hannah Mylrea likened its "formula of brilliantly brash lyrics and a powerhouse chorus" to that of "Don't Call Me Up".[5] DIY reviewer Chris Taylor called it an excellent single "which has one of those seriously catchy pre-choruses that is guaranteed to set any pre-drinks aflame."[22] Kitty Empire of The Observer believed "you could imagine any one of pop's reigning female front-people being very grateful to have bagged 'Mad Love' from a bidding round: Dua, Rita, Ariana."[23] In The Guardian, Gavin Haynes wrote that the production is "best described as 'Spotify'" and the lyrics "feel like they've been heavily workshopped to ride the line between teen-pleasing filth and daytime radio play", but "with a quiet-loud dynamic tighter than a duck's designer vagina, it's a hit."[9]

Chart performance

In June 2019, "Mad Love" debuted at number 18 on the UK Singles Chart with first-week sales of 19,465 units.[24] It peaked at number eight with 32,254 units sold in its fourth week on the chart, making it Mabel's third single to reach the top 10 in the UK.[25] In August 2019, "Mad Love" was certified silver by the British Phonographic Industry (BPI) for selling 200,000 units.[26]

Music video

Background and release

The music video for "Mad Love" was directed by Marc Klasfeld.[27] It was produced by Kareem Adeshina and choreographed by Amber Rimell.[28][29] Regarding the inspiration behind the video, Mabel said she wanted it to avoid a narrative and instead be simple like the song. It was inspired by music videos the singer grew up watching as child that were "just about sexy choreography, amazing lighting and sick glam."[1]

A 15-second teaser of the video was shared on TikTok on 5 June 2019.[13] The music video premiered on YouTube at 08:30 BST on 7 June 2019, in a live premiere format, preceded by a live chat with Mabel.[30] Two behind-the-scenes videos were released on 28 June and 4 July 2019, respectively.[29][31]

Synopsis and reception

The video opens with Mabel and a float of female dancers standing in a silhouette lit in Parisian blue. The singer is then shown in a mirrored room wearing a pink crop top, white lace pants, a baby blue feather boa and wavy pink wig.[28] During the chorus, Mabel performs a choreography routine backed by, the dancers. In this segment she wears a red crop top and boy shorts, and a black bob wig.[32] In the second verse, she poses wrapped in sheer material in front of a silhouette of speakers. Scenes from the dance sequence are now lit in scarlet red and three of the dancers are later shown sitting on the speakers. During the second chorus, Mabel lies on a white platform and for the final chorus she is circled dancers flashing lights on her.

MTV's Madeline Roth wrote that the video "flaunts her chameleonic style" and has "slick dance sequences".[32] Gavin Haynes of The Guardian commented, "The PVC cladding may be more Ann Summers than Berghain".[9] The music video has received over 20 million views on YouTube.[33]

Live performances

Mabel performed "Mad Love" live for the first time at Parklife on 9 June 2019.[34][35] On 1 July 2019, she gave her first televised and acoustic performance of the song on MTV Push.[36] Mabel also performed the track and a cover of "Find U Again" by Mark Ronson featuring Camilla Cabello for BBC Radio 1's Live Lounge on 6 August 2019.[37]

Track listing

Digital download[7]
No.TitleLength
1."Mad Love"2:49
Digital download – Remixes[38]
No.TitleLength
1."Mad Love" (Blinkie Remix)3:20
2."Mad Love" (Syn Cole Remix)2:49
3."Mad Love" (Leftwing : Kody Remix)3:15
Digital download – Acoustic[39]
No.TitleLength
1."Mad Love" (Acoustic)2:52

Personnel

  • Mabel – vocals
  • Steve Mac – production, keyboards
  • Chris Laws – drums, engineering
  • Spike Stent – mixing
  • Michael Freeman – mixing assistance
  • Dann Pursey – engineering
  • Stuart Hawkes – mastering
  • Tim Laws – guitar
  • Camille Purcell – background vocals

Credits adapted from Qobuz.[7]

Charts

Chart (2019) Peak
position
Australia (ARIA)[40] 67
Austria (Ö3 Austria Top 40)[41] 60
Belgium (Ultratip Bubbling Under Flanders)[42] 15
Belgium (Ultratip Bubbling Under Wallonia)[43] 10
Canada CHR/Top 40 (Billboard)[44] 45
China Airplay/FL (Billboard)[45] 29
Croatia (HRT)[46] 56
Czech Republic (Singles Digitál Top 100)[47] 74
Euro Digital Songs (Billboard)[48] 18
Invalid chart entered Germany2 59
Greece (IFPI)[49] 32
Hungary (Single Top 40)[50] 14
Ireland (IRMA)[51] 6
Mexico Ingles Airplay (Billboard)[52] 24
Netherlands (Dutch Top 40)[53] 21
Netherlands (Single Top 100)[54] 39
New Zealand Hot Singles (RMNZ)[55] 12
Poland (Polish Airplay Top 100)[56] 18
Romania (Airplay 100)[57] 98
Scotland (OCC)[58] 11
Slovakia (Singles Digitál Top 100)[59] 43
Sweden (Sverigetopplistan)[60] 75
Switzerland (Schweizer Hitparade)[61] 69
UK Singles (OCC)[62] 8
UK Hip Hop/R&B (OCC)[63] 4
US Dance Club Songs (Billboard)[64]
[65] 		53

Certifications

Region Certification Certified units/sales
United Kingdom (BPI)[26] Silver 200,000‡

‡ Sales+streaming figures based on certification alone.

Release history

Region Date Format Version(s) Label Ref.
Various 7 June 2019
Original Polydor [32]
5 July 2019 Remixes [38]
Italy 12 July 2019 Contemporary hit radio Original Universal [66]
Various 19 July 2019
  • Digital download
  • streaming
 Acoustic Polydor [39]

References

  1. ^ a b c d McVey, Mabel (13 June 2019). "Mad Love Behind the Track" (Interview). Universal Music Group (on behalf of Polydor Records); ARESA, LatinAutor, BMG Rights Management, CMRRA, UMPG Publishing, UMPI, LatinAutor - PeerMusic, ASCAP, BMI - Broadcast Music Inc. Retrieved 3 August 2019 – via YouTube.
  2. ^ a b c d e f McVey, Mabel (11 July 2019). "Mabel Breaks Down The Meaning of 'Mad Love'" (Interview). Interviewed by Steven Reneau. Genius. Retrieved 3 August 2018.
  3. ^ "Mad Love (Original Mix) by Mabel". Beatport. Retrieved 3 August 2019.
  4. ^ a b c Devlin, Ben (5 August 2019). "Mabel – High Expectations". musicOMH. Retrieved 6 August 2019.
  5. ^ a b Mylrea, Hannah (2 August 2019). "Mabel – 'High Expectations' review". NME. Retrieved 2 August 2019.
  6. ^ Brohier, Miles (14 July 2019). "Mabel secures third UK top 10 hit". The Sunday Times. Sri Lanka. Retrieved 3 August 2019.
  7. ^ a b c d "Mad Love". Qobuz. Retrieved 2 August 2019.
  8. ^ Bruton, Louise (2 August 2019). "Mabel: High Expectations review – Pop rockets from a rising star". The Irish Times. Retrieved 3 August 2019.
  9. ^ a b c Haynes, Gavin (21 June 2019). "Tracks of the week reviewed: Taylor Swift, Adam Green, Bat for Lashes". The Guardian. Retrieved 2 August 2019.
  10. ^ Thomas, Sarah (30 July 2019). "Album Review: Mabel – High Expectations". Gigwise. Retrieved 3 August 2019.
  11. ^ a b "'Mad Love' by Mabel". XMPL. 7 June 2019. Retrieved 6 August 2019.
  12. ^ @Mabel (4 June 2019). "MY NEW SINGLE MAD LOVE DROPPING THIS FRIDAY!!! Make sure u pre-save!! Can't wait for you to hear it 💗💗💗" (Tweet) – via Twitter.
  13. ^ a b c Dredge, Stuart (13 June 2019). "Polydor launches a #MadLoveTrain TikTok challenge for Mabel". Musical.ly. Retrieved 6 August 2019.
  14. ^ @Mabel (5 June 2019). "Mad Love is dropping Friday! Follow me on TikTok to see the first Mad Love video teaser at 6pm today 🤪💗" (Tweet) – via Twitter.
  15. ^ "Mabel Official Store". Mabelofficial.com. Retrieved 6 August 2019.
  16. ^ @Mabel (9 June 2019). "Dropped some exclusive Mad Love hoodies and new merch GET YOURS 💗💫" (Tweet) – via Twitter.
  17. ^ @Mabel (27 June 2019). "Go watch the vertical video for Mad love on Today's Top Hits @spotify 🤪💗" (Tweet) – via Twitter.
  18. ^ @Mabel (11 July 2019). "Go see my Mad Love Snapchat filter & make sure you tag me in your videos 💘💘" (Tweet) – via Twitter.
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  30. ^ @Mabel (6 June 2019). "WHO'S READY?! 😈👀 Mad Love video premiers on @YouTube TOMORROW 8.30am BST 🎬💗 Set a reminder here and come chat with me from 8am 💕" (Tweet) – via Twitter.
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