Boost Mobile (Australia): Difference between revisions
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{{Infobox_Company |
{{Infobox_Company |
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|company_name= Boost Mobile |
|company_name= Boost Mobile |
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|company_logo= [[Image:Boost mobile. |
|company_logo= [[Image:Boost mobile.svg|180px|center|Boost Mobile]] |
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|company_type= Privately held company |
|company_type= Privately held company |
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|foundation= [[2000]] |
|foundation= [[2000]] |
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|homepage= [http://www.boostmobile.com Boost Mobile] |
|homepage= [http://www.boostmobile.com Boost Mobile] |
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'''Boost Mobile''' is an [[Irvine, CA]] brand of [[mobile phone]] launched in [[Australia]] (Over [[Optus]]) in [[2000]] and in [[New Zealand]] (Over [[Telecom New Zealand]]) in [[2001]]. The Boost brand is primarily marketed to the teenager and young adult demographic. Nextel Communications (now [[Sprint Nextel Corporation|Sprint Nextel]]) brought the brand to the [[United States]] in [[2002]] and owns 100% of the American division of Boost Mobile. Prior to launching Boost Mobile, Nextel primarily focused on the business market. Following the closure of the Sprint Corporation and Nextel Communications merger in August, 2005 Boost Mobile |
'''Boost Mobile''' is an [[Irvine, CA]] brand of [[mobile phone]] launched in [[Australia]] (Over [[Optus]]) in [[2000]] and in [[New Zealand]] (Over [[Telecom New Zealand]]) in [[2001]]. The Boost brand is primarily marketed to the teenager and young adult demographic. Nextel Communications (now [[Sprint Nextel Corporation|Sprint Nextel]]) brought the brand to the [[United States]] in [[2002]] and owns 100% of the American division of Boost Mobile. Prior to launching Boost Mobile, Nextel primarily focused on the business market. Following the closure of the Sprint Corporation and Nextel Communications merger in August, 2005. Boost Mobile has more than 4 million customers at the end of the first quarter, 2007. |
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Boost Mobile's latest American advertising campaign features [[Fat Joe]], [[Eve (rapper)|Eve]], [[Travis Barker]], [[Kanye West]], [[Ludacris]], [[Richard Hamilton (basketball)|Richard "Rip" Hamilton]], [[Nick Cannon]], [[Master Shake]], and [[The Game (rapper)|The Game]] and uses the slogan "Where you at?" |
Boost Mobile's latest American advertising campaign features [[Fat Joe]], [[Eve (rapper)|Eve]], [[Travis Barker]], [[Kanye West]], [[Ludacris]], [[Richard Hamilton (basketball)|Richard "Rip" Hamilton]], [[Nick Cannon]], [[Master Shake]], and [[The Game (rapper)|The Game]] and uses the slogan "Where you at?" |
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==Technical Info== |
==Technical Info== |
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In the US, Boost Mobile uses [[Sprint Nextel]]'s [[iDEN]] |
In the US, Boost Mobile uses [[Sprint Nextel]]'s [[iDEN]] and [[CDMA]] networks with iDEN phones that are unique to Boost and popular CDMA phones. Boost Mobile's iDEN service offers many popular and exclusive features including the walkie-talkie, call tones, GPS navigation, ringtone, wallpaper and game downloads and Loopt(R). Boost Mobile's CDMA service will offer many of the same features. |
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Since Boost Mobile USA runs on iDEN, it uses a [[Subscriber Identity Module]] (SIM) card (incompatible with [[GSM]] or other wireless technologies) to store user information. Thus it is possible to use Boost Mobile with a Nextel handset simply by inserting the Boost SIM card into the handset. However, inserting a Boost SIM card into a Nextel handset will cause the user to lose some services (such as text messaging, web, and downloading ability) and will eventually cause the SIM card to stop working completely. Users who have their Boost SIM card in a Nextel handset will not be able to receive technical support from Boost Customer Care. The converse (inserting a Nextel contract SIM into a Boost Mobile handset) is not possible, however, unless the Boost Mobile handset is first unlocked using a data cable and the appropriate software (note that modifying the handset's [[Subsidy lock (cellular)|Master Subsidy Lock]] (MSL) is now legal due to a ruling by the U.S. Copyright Office in November 2006). |
Since Boost Mobile USA runs on iDEN, it uses a [[Subscriber Identity Module]] (SIM) card (incompatible with [[GSM]] or other wireless technologies) to store user information. Thus it is possible to use Boost Mobile with a Nextel handset simply by inserting the Boost SIM card into the handset. However, inserting a Boost SIM card into a Nextel handset will cause the user to lose some services (such as text messaging, web, and downloading ability) and will eventually cause the SIM card to stop working completely. Users who have their Boost SIM card in a Nextel handset will not be able to receive technical support from Boost Customer Care. The converse (inserting a Nextel contract SIM into a Boost Mobile handset) is not possible, however, unless the Boost Mobile handset is first unlocked using a data cable and the appropriate software (note that modifying the handset's [[Subsidy lock (cellular)|Master Subsidy Lock]] (MSL) is now legal due to a ruling by the U.S. Copyright Office in November 2006). |
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Boost is now offering a |
Boost is now offering a unlimited option called Unlimited by Boost. The service is currently available in California and Texas. The Motorola c290 is the only phone currently being offered on this plan. The unlimted plan uses the [[Sprint_Nextel|Sprint]] nationwide CDMA network, however the reception has been described as lousy. The plans range from $45 - $55 and include unlimited minutes and other features like text messaging AT $.10 per text message. The unlimited plan currently doesn't offer walkie-talkie service. Rumors have recently surfaced that Boost Unlimited is tapped by the government. |
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Boost Mobile in New Zealand piggy-backs off of [[Telecom New Zealand]]'s nationwide [[CDMA]] 1xRTT and CDMA EVDO network. |
Boost Mobile in New Zealand piggy-backs off of [[Telecom New Zealand]]'s nationwide [[CDMA]] 1xRTT and CDMA EVDO network. |
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Revision as of 17:49, 29 May 2007
| Company type | Privately held company |
|---|---|
| Industry | Wireless Services |
| Founded | 2000 |
| Headquarters | Irvine, California |
| Website | Boost Mobile |
Boost Mobile is an Irvine, CA brand of mobile phone launched in Australia (Over Optus) in 2000 and in New Zealand (Over Telecom New Zealand) in 2001. The Boost brand is primarily marketed to the teenager and young adult demographic. Nextel Communications (now Sprint Nextel) brought the brand to the United States in 2002 and owns 100% of the American division of Boost Mobile. Prior to launching Boost Mobile, Nextel primarily focused on the business market. Following the closure of the Sprint Corporation and Nextel Communications merger in August, 2005. Boost Mobile has more than 4 million customers at the end of the first quarter, 2007.
Boost Mobile's latest American advertising campaign features Fat Joe, Eve, Travis Barker, Kanye West, Ludacris, Richard "Rip" Hamilton, Nick Cannon, Master Shake, and The Game and uses the slogan "Where you at?"
Technical Info
In the US, Boost Mobile uses Sprint Nextel's iDEN and CDMA networks with iDEN phones that are unique to Boost and popular CDMA phones. Boost Mobile's iDEN service offers many popular and exclusive features including the walkie-talkie, call tones, GPS navigation, ringtone, wallpaper and game downloads and Loopt(R). Boost Mobile's CDMA service will offer many of the same features.
Since Boost Mobile USA runs on iDEN, it uses a Subscriber Identity Module (SIM) card (incompatible with GSM or other wireless technologies) to store user information. Thus it is possible to use Boost Mobile with a Nextel handset simply by inserting the Boost SIM card into the handset. However, inserting a Boost SIM card into a Nextel handset will cause the user to lose some services (such as text messaging, web, and downloading ability) and will eventually cause the SIM card to stop working completely. Users who have their Boost SIM card in a Nextel handset will not be able to receive technical support from Boost Customer Care. The converse (inserting a Nextel contract SIM into a Boost Mobile handset) is not possible, however, unless the Boost Mobile handset is first unlocked using a data cable and the appropriate software (note that modifying the handset's Master Subsidy Lock (MSL) is now legal due to a ruling by the U.S. Copyright Office in November 2006).
Boost is now offering a unlimited option called Unlimited by Boost. The service is currently available in California and Texas. The Motorola c290 is the only phone currently being offered on this plan. The unlimted plan uses the Sprint nationwide CDMA network, however the reception has been described as lousy. The plans range from $45 - $55 and include unlimited minutes and other features like text messaging AT $.10 per text message. The unlimited plan currently doesn't offer walkie-talkie service. Rumors have recently surfaced that Boost Unlimited is tapped by the government.
Boost Mobile in New Zealand piggy-backs off of Telecom New Zealand's nationwide CDMA 1xRTT and CDMA EVDO network.
Trivia
- On the evening of December 12, 2005, Boost Mobile did a promotion with Cartoon Network's "Adult Swim" block of programming, particularly during Aqua Teen Hunger Force, and was the main focus in that night's episode.
Sponsorships
Boost Mobile sponsors a professional surfing event, the Boost Mobile Pro of Surf. (See ASP World Tour.) In addition, Boost Mobile sponsored a professional skateboard event, the Boost Mobile Pro of Skateboarding, as well as logo-labeled skateboards and accessories. They also sponsor a number of skateboarders, including Terry Kennedy, Geoff Rowley, Tosh Townend, Tony Trujillo, and Colin Gabauer.
Starting in 2005, Boost Mobile has also sponsored the national volunteer efforts of RockCorps to form Boost Mobile RockCorps. The organization encourages youth to volunteer in their communities for four hours by rewarding them with a ticket to an exclusive concert.