User:Oiona/sandbox: Difference between revisions
→Career: Added categories |
removed Category:British women executives using HotCat |
||
| Line 28: | Line 28: | ||
Fraser is a member of [[Women in Advertising and Communications London]] (WACL) and has been involved in promoting [[diversity and inclusion]] within the advertising industry. |
Fraser is a member of [[Women in Advertising and Communications London]] (WACL) and has been involved in promoting [[diversity and inclusion]] within the advertising industry. |
||
[[Category:British advertising executives]] [[Category:British businesspeople]] [[Category:British women in business]] [[Category:Women in advertising]] [[Category:Members of the Order of the British Empire]] [[Category:Living people]] [[Category:Year of birth missing (living people)]] [[Category:British corporate directors]] [[Category:British founders]] [[Category:Women founders |
[[Category:British advertising executives]] [[Category:British businesspeople]] [[Category:British women in business]] [[Category:Women in advertising]] [[Category:Members of the Order of the British Empire]] [[Category:Living people]] [[Category:Year of birth missing (living people)]] [[Category:British corporate directors]] [[Category:British founders]] [[Category:Women founders]] [[Category:British business executives]] [[Category:21st-century British businesspeople]] [[Category:21st-century British businesswomen]] [[Category:British marketing people]] [[Category:Women in marketing]] |
||
Revision as of 11:26, 20 March 2024
KF | |
|---|---|
| Nationality | British |
| Occupation | Advertising executive |
| Known for | Founding and leading Credos think tank, promoting diversity and inclusion in advertising |
| Notable work | Advertising Pays series of reports |
| Awards | MBE (2017) for services to advertising, equality and diversity
Harvard Business Review's Breakthrough Ideas List (2007) for work on corporate reputation and sustainability |
KF is a British advertising executive who has held various roles in the advertising industry. She was appointed Member of the Order of the British Empire (MBE) in the 2017 New Year Honours for services to advertising, equality and diversity.
Career
Fraser founded and led Credos, the advertising industry's think tank, for 10 years. Under her leadership, Credos published reports on the advertising industry's contribution to the economy and society. She also created the 'Advertising Pays' series of reports, which examined the £140 billion contribution of advertising to the UK economy.
Prior to her work with Credos and the Advertising Association, Fraser founded and led Fraser Consultancy for 8 years, providing reports based on her Ethical Reputation Index to clients in various industries.
In 2007, she was awarded a place on the Harvard Business Review's annual Breakthrough Ideas List for her work on corporate reputation and sustainability.
Fraser has held executive roles at various media and advertising companies, including Ipsos, Carat/Dentsu, Leo Burnett/Starcom, Turner Broadcasting, MTV Europe, and ITV. She has a BSc (Hons) in Psychology with Philosophy, Statistics and Computing, and a Diploma in Financial Management.
Fraser is a member of Women in Advertising and Communications London (WACL) and has been involved in promoting diversity and inclusion within the advertising industry.
- British advertising executives
- British businesspeople
- British women in business
- Women in advertising
- Members of the Order of the British Empire
- Living people
- British corporate directors
- British founders
- Women founders
- British business executives
- 21st-century British businesspeople
- 21st-century British businesswomen
- British marketing people
- Women in marketing