Coursera: Difference between revisions
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'''Coursera Inc.''' ({{IPAc-en|k|ər|ˈ|s|ɛ|r|ə}}) is a for-profit U.S.-based global [[massive open online course]] provider founded in 2012<ref>{{Cite news |last=Pappano |first=Laura |date=2012-11-02 |title=The Year of the MOOC |language=en-US |work=The New York Times |url=https://www.nytimes.com/2012/11/04/education/edlife/massive-open-online-courses-are-multiplying-at-a-rapid-pace.html |access-date=2021-12-06 |issn=0362-4331}}</ref><ref>{{Cite web|title=How Coursera Makes Money|url=https://www.investopedia.com/articles/investing/042815/how-coursera-works-makes-money.asp|access-date=2021-12-06|website=Investopedia|language=en}}</ref> by [[Stanford University]] computer science professors [[Andrew Ng]] and [[Daphne Koller]].<ref>{{Cite web|last=Leighton|first=Mara|title=Coursera is one of the top online learning platforms, with thousands of courses from schools like Yale, Geis College of Business and companies like Google — here's how it works|url=https://www.businessinsider.com/what-is-coursera|access-date=2021-08-15|website=Business Insider|language=en-US}}</ref> Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects. |
'''Coursera Inc.''' ({{IPAc-en|k|ər|ˈ|s|ɛ|r|ə}}) is a for-profit U.S.-based global [[massive open online course]] provider founded in 2012<ref>{{Cite news |last=Pappano |first=Laura |date=2012-11-02 |title=The Year of the MOOC |language=en-US |work=The New York Times |url=https://www.nytimes.com/2012/11/04/education/edlife/massive-open-online-courses-are-multiplying-at-a-rapid-pace.html |access-date=2021-12-06 |issn=0362-4331}}</ref><ref>{{Cite web|title=How Coursera Makes Money|url=https://www.investopedia.com/articles/investing/042815/how-coursera-works-makes-money.asp|access-date=2021-12-06|website=Investopedia|language=en}}</ref> by [[Stanford University]] computer science professors [[Andrew Ng]] and [[Daphne Koller]].<ref>{{Cite web|last=Leighton|first=Mara|title=Coursera is one of the top online learning platforms, with thousands of courses from schools like Yale, Geis College of Business and companies like Google — here's how it works|url=https://www.businessinsider.com/what-is-coursera|access-date=2021-08-15|website=Business Insider|language=en-US}}</ref> Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects. |
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On February 2, 2021, Coursera announced its [[B Corporation (certification)|B Corporation certification]] from [[B Lab]]<ref>{{Cite web |title=Coursera - Certified B Corporation - B Lab Global |url=https://www.bcorporation.net/en-us/find-a-b-corp/company/coursera |access-date=2024-04-22 |website=www.bcorporation.net |language=en-us}}</ref> and its transformation into a Public Benefit Corporation.<ref>{{Cite web |last=Iris |date=2021-02-02 |title=Coursera Receives B Corp™ Certification |url=https://blog.coursera.org/coursera-receives-b-corp-certification/ |access-date=2024-04-22 |website=Coursera Blog |language=en-US}}</ref> |
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{{As of|2023}}, more than 300 universities and companies<ref>{{Cite web |date=2024-01-18 |title=Coursera to Announce Fourth Quarter and Full Year 2023 Financial Results |url=https://www.businesswire.com/news/home/20240118909192/en/Coursera-to-Announce-Fourth-Quarter-and-Full-Year-2023-Financial-Results |access-date=2024-02-14 |website=www.businesswire.com |language=en}}</ref> were offering courses through Coursera, and {{As of|2024|alt=by 2024}}, the number of courses available had risen to approximately 7,000.<ref>{{Cite web |last=Obias |first=Rudie |date=2024-01-31 |title=Sign up for Coursera Plus and Save $200 on an Annual Subscription |url=https://www.rollingstone.com/product-recommendations/lifestyle/best-coursera-deals-online-1234957012/ |access-date=2024-02-06 |website=Rolling Stone |language=en-US}}</ref> |
{{As of|2023}}, more than 300 universities and companies<ref>{{Cite web |date=2024-01-18 |title=Coursera to Announce Fourth Quarter and Full Year 2023 Financial Results |url=https://www.businesswire.com/news/home/20240118909192/en/Coursera-to-Announce-Fourth-Quarter-and-Full-Year-2023-Financial-Results |access-date=2024-02-14 |website=www.businesswire.com |language=en}}</ref> were offering courses through Coursera, and {{As of|2024|alt=by 2024}}, the number of courses available had risen to approximately 7,000.<ref>{{Cite web |last=Obias |first=Rudie |date=2024-01-31 |title=Sign up for Coursera Plus and Save $200 on an Annual Subscription |url=https://www.rollingstone.com/product-recommendations/lifestyle/best-coursera-deals-online-1234957012/ |access-date=2024-02-06 |website=Rolling Stone |language=en-US}}</ref> |
Revision as of 16:21, 22 April 2024
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Type of business | Public |
---|---|
Type of site | Online education |
Available in | Multilingual (40) |
Traded as | NYSE: COUR |
Headquarters | Mountain View, California, U.S. |
Area served | Worldwide |
Founder(s) | |
Key people |
|
Industry | E-learning |
Revenue | ![]() |
Operating income | ![]() |
Net income | ![]() |
Total assets | ![]() |
Total equity | ![]() |
Employees | 1,295 (2023)[1] |
URL | coursera |
Commercial | Yes |
Registration | Required |
Users | 142 million (2023)[1] |
Launched | April 2012 |
Current status | Active |
Coursera Inc. (/kərˈsɛrə/) is a for-profit U.S.-based global massive open online course provider founded in 2012[2][3] by Stanford University computer science professors Andrew Ng and Daphne Koller.[4] Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.
On February 2, 2021, Coursera announced its B Corporation certification from B Lab[5] and its transformation into a Public Benefit Corporation.[6]
As of 2023[update], more than 300 universities and companies[7] were offering courses through Coursera, and by 2024[update], the number of courses available had risen to approximately 7,000.[8]
History
Coursera was founded in 2012[9] by Stanford University computer science professors Andrew Ng[10] and Daphne Koller.[11] Ng and Koller started offering their Stanford courses online in fall 2011,[12] and soon after left Stanford to launch Coursera. Princeton, Stanford, the University of Michigan, and the University of Pennsylvania were the first universities to offer content on the platform.[13]
In 2014 Coursera received both the Webby Winner (Websites and Mobile Sites Education 2014) and the People's Voice Winner (Websites and Mobile Sites Education) awards.[14]
In March 2021, Coursera filed for an IPO.[15] The nine-year-old company brought in roughly $293 million in revenue for the fiscal year ended December 31 — a 59% growth rate from 2019, according to the filing. Net losses widened by roughly $20 million yearly, reaching $66.8 million in 2020.[16] Coursera spent $107 million on marketing in 2020.[17]
Finances
Coursera's revenues rose from $184 million in 2019 to $294 million in 2020. The company lost $66 million in 2020 as it ramped up marketing and advertising.[18]
For the first quarter of 2021, Coursera reported revenue of $88.4 million, up 64% from a year earlier, with a net loss of $18.7 million, or $13.4 million on a non-GAAP basis.[19] Coursera said consumer revenue was $51.9 million, up 61%, while enterprise revenue was $24.5 million, up 63%, and degree programs had revenue of $12 million, up 81%.[19]
For the third quarter of 2021, Coursera reported revenue of $109.9 million, up 33% from $82.7 million a year ago. Gross profit was $67.7 million or 61.6% of revenue. Net loss was $(32.5) million or (29.5)% of revenue.
To date, Coursera has never made a profit.[20]
Funding
The startup raised an initial $16 million funding round backed by Kleiner Perkins Caufield & Byers and New Enterprise Associates. In 2013, GSV led the Series B investment, which totaled $63 million. In 2015, NEA led the Series C round of venture funding, which totaled more than $60 million. In 2017, the company raised $64 million from its existing investors in a Series D round of funding.[21] In 2019, the company raised $103 million in Series E round of funding from the SEEK Group, Future Fund and NEA.[22] The company reached valuation of $1 billion+ in 2019. In July 2020, the company announced it had raised $130 million in Series F funding and updated its valuation to $2.5 billion.[23]
Coursera priced its initial public offering (IPO) at $33 per share in New York on March 31, 2021, valuing the company at approximately $4.30 billion. The IPO aimed to raise about $519 million. Coursera's revenue rose by 59% to $293.5 million in 2020. The IPO included around 14.7 million shares of common stock, with approximately 1.1 million shares offered by selling shareholders.[24]
Business model
In September 2013, it announced it had earned $1 million in revenue through the sale of verified certificates that authenticate successful course completion.[25] Coursera first rolled out a series of fee-based course options, which included verified credentials for completion, in 2013.[26] As of October 2015, the company had raised a total of $146.1 million in venture capital.[27]
In January 2016, Coursera rolled out fees to earn grades and assessments for "the vast majority of courses that are part of Specializations".[28] The company offers financial aid to people who demonstrate a need.[29] In July 2016, the company launched an enterprise product called Coursera for Business. TechCrunch notes that the company "opened itself to additional revenues from the lucrative corporate e-learning market, which some reports suggest was worth $12 billion in the US alone".[30] Coursera for Business customers include L'Oréal, Boston Consulting Group, and Axis Bank. In October 2016, Coursera launched a monthly subscription model for Specializations and a 1-week free trial. The company has said subscription costs will vary "depending on the topic area".[31]
In January 2017, the company launched Coursera for Governments & Nonprofits. Coursera has announced partnerships with the Institute for Veterans & Military Families (IVMF) in the United States and entities in Egypt, Mongolia, Singapore, Malaysia, Pakistan, and Kazakhstan.[32] In June 2017, Jeff Maggioncalda became the CEO of Coursera.[33][34][35]
In March 2018, Coursera launched six fully online degree courses, including the bachelor's and master's qualifications in various domains.[36]
In 2020, reports indicated that Coursera operates on a mixed model, with fewer than 10% of students choosing to pay for courses, whereas the vast majority preferred the free options available. Around 60% of students in degree programs initially explore free courses. Coursera's CEO describes the platform as a "managed marketplace," akin to Apple's app store, where the company curates courses, sets format standards, and establishes pricing guidelines. Revenue sharing varies, with universities receiving 60% of revenue from degree courses, and an even split for certificate courses in technology and business.[37]
Strategic partners
As of December 2019,[update] the total number of partners is more than 200 across 29 countries. Coursera mainly works with universities and colleges, but also with corporations[38] and governments. University partners include University of São Paulo in Brazil,[39] University of London[40] in the UK, Indian School of Business of India,[41] Yonsei University in South Korea,[42] and institutions like Yale,[43] University of Illinois and University of Pennsylvania.[44] Google launched Professional certification program.[45] Google will consider all of its certificates as the equivalent of a four-year college degree.[46][47]
Product and services
Courses
Coursera courses last approximately four to twelve weeks, with one to two hours of video lectures a week. These courses provide quizzes, weekly exercises, peer-graded and reviewed assignments, an optional Honors assignment, and sometimes a final project or exam to complete the course.[48] Courses are also provided on-demand, in which case users can take their time in completing the course with all of the material available at once. As of May 2015[update], Coursera offered 104 on-demand courses. They also provide guided projects which are short 2-3 hour projects that can be done at home.
According to 'Coursera Impact Report 2020', the top five most popular courses that people learn from Coursera were contact tracing, digital marketing, project management, Python programming, and social psychology.[49] In addition to this, the DeepLearning.AI specializations by Coursera founder Andrew Ng, including AI for Good Specialization are widely reported on in media.
Degrees
As of 2017, Coursera offers complete master's degrees. They first started with a Master's in Innovation and Entrepreneurship (MSIE) from HEC Paris and a Master's of Accounting (iMSA) from the University of Illinois but have moved on to offer a Master of Computer Science in Data Science and Master of Business Administration (iMBA), both from University of Illinois.[50] Also as part of their MBA programs, there are some courses which are offered separately, which are included in the curriculum of specific MBAs when enrolling in classes such as their digital marketing courses, and now days they also offer Master of Science in Cyber Security from University of London besides Bachelor of Science in Marketing.[citation needed]
Professional certificate
Google, IBM, Meta[51] and other well-known companies, launched various courses for professional certificates, allowing students to fill the workforce in various sectors, such as data analytics, IT support, digital marketing, UX design, project management, and data science.[47][45] According to Google, their courses are equivalent to 4 year degrees. They also offered 100,000 scholarships.[52] Google and its 20+ partners will accept those certificates as 4-year degree equivalent.[53][54]
Pricing and Fees
Some people find Coursera's pricing and fees confusing.[55][56][57][58] Many of its courses are free to students—over 2,900 free courses as of 2023.[55]
The free courses (also called "auditing a course") do not include a certificate of completion or grades or any other instructor feedback. A free course can be "upgraded" to the paid version of a course, which includes instructor's feedback and grades for the submitted assignments, and (if the student gets a passing grade) a certificate of completion. [56][59]
Other Coursera courses, projects, specializations, etc. cannot be audited—they are only available in paid versions. Many of them begin with a 7-day free trial.[57][58][59]
Impact
In 2020, in response to the COVID-19 pandemic, Coursera launched a course by the Jameel Institute at Imperial College London.[60] Called "Science Matters: Let's Talk About COVID-19", the course was the most popular launched on Coursera in 2020, with over 130,000 enrolled learners that year.[61] The course was presented by Jameel Institute research lead Professor Helen Ward and deputy director Dr Katharina Hauck, with specific modules in collaboration with other researchers from across Imperial.[62]
Outreach and sponsorship programs
In March 2020, in response to the global COVID-19 pandemic, Coursera, alongside its partners, sponsored over 115 certification courses for people who may have been affected by the global pandemic. This is part of an outreach initiative for people who may have lost their jobs, been retrenched, had their salaries reduced, or merely want to improve and grow by learning and developing their technical skills through recognized certifications. The program ended on December 31, 2020, but many free courses on Coursera remain available through auditing.[63]
References
- ^ a b c d e f g "Coursera Inc. 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. 22 February 2024.
- ^ Pappano, Laura (2012-11-02). "The Year of the MOOC". The New York Times. ISSN 0362-4331. Retrieved 2021-12-06.
- ^ "How Coursera Makes Money". Investopedia. Retrieved 2021-12-06.
- ^ Leighton, Mara. "Coursera is one of the top online learning platforms, with thousands of courses from schools like Yale, Geis College of Business and companies like Google — here's how it works". Business Insider. Retrieved 2021-08-15.
- ^ "Coursera - Certified B Corporation - B Lab Global". www.bcorporation.net. Retrieved 2024-04-22.
- ^ Iris (2021-02-02). "Coursera Receives B Corp™ Certification". Coursera Blog. Retrieved 2024-04-22.
- ^ "Coursera to Announce Fourth Quarter and Full Year 2023 Financial Results". www.businesswire.com. 2024-01-18. Retrieved 2024-02-14.
- ^ Obias, Rudie (2024-01-31). "Sign up for Coursera Plus and Save $200 on an Annual Subscription". Rolling Stone. Retrieved 2024-02-06.
- ^ Tamar Lewin (17 July 2012). "Universities Reshaping Education on the Web". The New York Times. Archived from the original on 5 October 2017. Retrieved 24 March 2017.
- ^ Quora. "Coursera Co-Founder Andrew Ng: AI Shouldn't Be Regulated As A Basic Technology". Forbes. Archived from the original on 2020-07-13. Retrieved 2017-10-05.
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- ^ Staff (August 2012). "Teaching the World: Daphne Koller and Coursera". IEEE. Archived from the original on 25 March 2017. Retrieved 24 March 2017.
- ^ Waters, Audrey (18 April 2012). "Coursera, the Other Stanford MOOC Startup, Officially Launches with More Poetry Classes, Fewer Robo-Graders". Hacked Education. Archived from the original on 25 March 2017. Retrieved 24 March 2017.
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- ^ McKenzie, Lindsay (9 March 2021). "'MOOCs Failed, Short Courses Won'". www.insidehighered.com. Archived from the original on 10 March 2021. Retrieved 11 March 2021.
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- ^ "Online learning startup Coursera picks up $103M, now valued at $1B+". TechCrunch. 25 April 2019. Archived from the original on 2021-08-14. Retrieved 2020-01-24.
- ^ Adams, Susan (17 July 2020). "Online Learning Platform Coursera Raises $130 Million At Reported $2.6 Billion Valuation". Forbes. Archived from the original on 21 July 2020. Retrieved 20 July 2020.
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- ^ Korn, Melissa (2017-06-13). "Coursera Names Financial Engines Ex-CEO Jeff Maggioncalda as New Leader". Wall Street Journal. ISSN 0099-9660. Archived from the original on 2017-06-14. Retrieved 2017-06-15.
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- ^ "Facebook offers social media marketing professional certificate course via Coursera". 15 September 2020. Archived from the original on 2021-07-26. Retrieved 2021-07-26.
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External links
- Official website
- Business data for Coursera Inc.:
- American educational websites
- Companies listed on the New York Stock Exchange
- Companies based in Mountain View, California
- Education companies established in 2012
- Educational technology companies of the United States
- Open educational resources
- Software companies based in the San Francisco Bay Area
- Software companies of the United States
- Software companies established in 2012
- American companies established in 2012
- 2012 establishments in California
- 2021 initial public offerings