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=== Vans, Inc. v. MSCHF Prod. Studio, Inc. ===
=== Vans, Inc. v. MSCHF Prod. Studio, Inc. ===
MSCHF was issued a preliminary injunction by the Second Court of Appeals by a trademark and trade dress infringement claim by Vans, Inc. for the "Wavy Baby" shoes. The "Wavy Baby" shoes by MSCHF sold 4,306 pairs. MSCHF argued that the use of the wave design was a part of First Amendment protection therefore not infringement. The Second Court of Appeals affirmed the District Court's order for the preliminary injunction.<ref>Vans, Inc. v. MSCHF Prod. Studio, Inc., 88 F.4th 125</ref>
MSCHF was issued a preliminary injunction by the Second Court of Appeals by a trademark and trade dress infringement claim by Vans, Inc. for the "Wavy Baby" shoes. The "Wavy Baby" shoes by MSCHF sold 4,306 pairs. MSCHF argued that the use of the wave design was a part of First Amendment protection therefore not infringement. The Second Court of Appeals affirmed the District Court's order for the preliminary injunction.<ref>Vans, Inc. v. MSCHF Prod. Studio, Inc., 88 F.4th 125</ref>

== Full drop list ==
{| class="wikitable sortable plainrowheaders"
|- style="text-align:center;"
! style="background:#B0C4DE;" | Date
! style="background:#B0C4DE;" | Drop #
! style="background:#B0C4DE;" | Name
! style="background:#B0C4DE;" | Reference
|-
|-
|2019-07-16
|1
|[[The Persistence of Chaos]]
|<ref>{{Cite web |last=mschf.xyz |title=The Persistence Of Chaos |url=https://thepersistenceofchaos.com/ |access-date=2024-03-15 |website=The Persistence Of Chaos |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2019-07-30
|2
|Man Eating Food
|<ref>{{Cite web |title=man eating food - YouTube |url=https://www.youtube.com/channel/UCTDWbElZfS9n_9Fp31waxLw |access-date=2024-03-15 |website=www.youtube.com}}{{Primary source inline|date=March 2024}}</ref>
|-
|2019-08-13
|3
|Times Newer Roman
|<ref name="VergeViralProfile" />
|-
|2019-08-27
|4
|Word of the Day
|<ref name="VergeViralProfile" />
|-
|2019-09-10
|5
|Netflix Hangouts
|<ref name="VergeViralProfile" />
|-
|2019-09-24
|6
|M-Journal
|<ref name="VergeViralProfile" />
|-
|2019-10-08
|7
|Jesus Shoes
|<ref name=":7">{{Cite web |last=Zazzini |first=Riccardo |date=2023-12-29 |title=MSCHF: Everything You Ever Wanted To Know About The Art Collective |url=https://www.highsnobiety.com/p/mschf-art-collective/ |access-date=2024-03-15 |website=Highsnobiety |language=en}}</ref>
|-
|2019-10-22
|8
|Bull and Moon
|<ref>{{Cite web |date=2023-03-28 |title=MSCHF's 6 most outrageous pieces ever, from Big Red Boots to Birkinstocks |url=https://www.scmp.com/magazines/style/leisure/article/3214984/mschfs-6-most-outrageous-pieces-ever-big-red-boots-went-viral-came-birkinstocks-made-hermes-bags |access-date=2024-03-15 |website=South China Morning Post |language=en}}</ref>
|-
|2019-11-12
|9
|The Blue Donkey
|<ref name=":8">{{Cite web |last=Akhtar |first=Paige Leskin, Allana |title=Inside the company behind Lil Nas X's 'Satan shoes,' which has gone viral for products like toaster-shaped bath bombs and AI-generated feet photos |url=https://www.businessinsider.com/mschf-company-behind-viral-jesus-shoes-feet-generator-bull-moon-2020-1 |access-date=2024-03-15 |website=Business Insider |language=en-US}}</ref>
|-
|2019-11-26
|10
|Puff the Squeaky Chicken
|<ref name=":1" />
|-
|2019-12-10
|11
|Toaster Bathbomb
|<ref name=":8" />
|-
|2019-12-24
|12
|This Foot does not Exist
|<ref name="VergeViralProfile" />
|-
|2020-01-14
|13
|ClickSwipe
|<ref name=":9">{{Cite web |last=MSCHF |title=MSCHF |url=https://mschf.com/ |access-date=2024-03-15 |website=MSCHF |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-01-28
|14
|Zuckwatch
|<ref>{{Cite web |last=mschf |title=Zuckwatch |url=https://zuckwatch.com/ |access-date=2024-03-15 |website=Zuckwatch}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-02-11
|15
|Cuss Collar
|<ref name="PeopleCollar" />
|-
|2020-02-25
|16
|MSCHF Box
|<ref>{{Cite web |last=mschf |title=MSCHF Box |url=https://mschfbox.com/ |access-date=2024-03-15 |website=MSCHF Box}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-03-10
|17
|All the Streams
|<ref>{{Cite web |last=mschf |title=All The Streams |url=https://allthestreams.fm/ |access-date=2024-03-15 |website=All The Streams}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-03-24
|18
|Branded Books
|<ref>{{Cite web |title=Branded Books |url=https://brandedbooks.co/ |access-date=2024-03-15 |website=Branded Books by MSCHF |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-04-14
|19
|Boomer Email
|<ref name=":9" />
|-
|2020-04-28
|20
|Severed Spots
|<ref name=":2" />
|-
|2020-05-12
|21
|The Office (Slack)
|<ref>{{Cite web |last=MSCHF |title=The Office (Slack) |url=https://theofficeslack.com/ |access-date=2024-03-15 |website=The Office (Slack) |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-05-26
|22
|Icon Rewind
|<ref>{{Cite web |last=MSCHF |title=Icon Rewind |url=https://iconrewind.co/ |access-date=2024-03-15 |website=Icon Rewind |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-06-09
|23
|Donate 2X
|<ref>{{Cite web |last=MSCHF |title=Donate 2X |url=https://donate2x.co/ |access-date=2024-03-15 |website=Donate 2X |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-06-23
|24
|Finger on the App
|<ref name=":3" />
|-
|2020-07-13
|25
|MSCHF X
|<ref name=":10">{{Cite web |last=TFL |date=2024-03-01 |title=A Dive into Some of MSCHF's Most Interesting, Provocative Drops |url=https://www.thefashionlaw.com/a-dive-into-some-of-mschfs-most-interesting-legally-provocative-drops/ |access-date=2024-03-15 |website=The Fashion Law |language=en}}</ref>
|-
|2020-07-27
|26
|Alexagate
|<ref>{{Cite web |last=MSCHF |title=Alexagate |url=https://alexagate.com/ |access-date=2024-03-18 |website=Alexagate |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-08-10
|27
|MasterWiki
|<ref name=":9" />
|-
|2020-08-24
|28
|Dino Sword
|<ref>{{Cite web |last=MSCHF |title=Dino Swords |url=https://dinoswords.gg/ |access-date=2024-03-18 |website=Dino Swords |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-09-14
|29
|Card v Card
|<ref name=":9" />
|-
|2020-09-28
|30
|Medical Bill Art
|<ref name=":4" />
|-
|2020-10-12
|31
|Anti Ad Ad Club
|<ref>{{Cite web |last=MSCHF |title=Anti Ad Ad Club |url=https://antiadvertisingadvertising.club/ |access-date=2024-03-18 |website=Anti Ad Ad Club |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-10-26
|32
|American Flag Logs
|<ref>{{Cite web |last=MSCHF |title=American Flag Logs |url=https://americanflaglogs.com/ |access-date=2024-03-18 |website=American Flag Logs |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2020-11-09
|33
|Push Party
|<ref name=":9" />
|-
|2020-11-23
|34
|Blur
|<ref name=":7" />
|-
|2020-12-14
|35
|Data Lotto
|<ref name=":9" />
|-
|2020-12-28
|36
|Walt's Kitchen
|<ref>{{Cite web |last=MSCHF |title=Walts Kitchen |url=https://walts.kitchen/ |access-date=2024-03-18 |website=Walts Kitchen |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-01-11
|37
|King of the Clicks
|<ref>{{Cite web |last=MSCHF |title=King of the Clicks |url=https://kingoftheclicks.com/ |access-date=2024-03-18 |website=King of the Clicks |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-01-25
|38
|In the Year 2024
|<ref name=":9" />
|-
|2021-02-08
|39
|Birkinstock
|<ref name="NYTBirkinstocks" />
|-
|2021-02-22
|40
|Spot's Rampage
|<ref name="VergeRobotDog" />
|-
|2021-03-08
|41
|Axe Number Censored
|<ref name="HighSnobietyAxeNo5" />
|-
|2021-03-22
|42
|Death of the Influencer
|<ref name=":9" />
|-
|2021-03-29
|43
|[[Satan Shoes]]
|<ref name=":0" />
|-
|2021-04-12
|44
|Email Capsule Collection
|<ref name=":9" />
|-
|2021-04-26
|45
|Cooooookies
|<ref>{{Cite web |last=MSCHF |title=Cooooookies |url=https://cooooookies.com/ |access-date=2024-03-18 |website=Cooooookies |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-05-10
|46
|Fauxmegle
|<ref>{{Cite web |last=MSCHF |title=Fauxmegle |url=https://fauxmegle.com/ |access-date=2024-03-18 |website=Fauxmegle |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-05-24
|47
|Chair Simulator
|<ref name=":9" />
|-
|2021-06-14
|48
|At All Costs
|<ref>{{Cite web |last=MSCHF |title=At All Costs x Rolling Loud |url=https://atallcosts.co/ |access-date=2024-03-18 |website=At All Costs x Rolling Loud |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-06-28
|49
|Boosted Packs
|<ref name=":9" />
|-
|2021-07-12
|50
|Dead Startup Toys
|<ref name=":5" />
|-
|2021-07-26
|51
|Kill Pill
|<ref>{{Cite web |last=MSCHF |title=Kill Pill |url=https://killpill.health/ |access-date=2024-03-18 |website=Kill Pill |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-08-09
|52
|Stolen Stories
|<ref>{{Cite web |last=MSCHF |title=Stolen Stories |url=https://stolenstories.com/ |access-date=2024-03-18 |website=Stolen Stories |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-08-23
|53
|MSCHF X Famous Mouse
|<ref>{{Cite web |last=MSCHF |title=MSCHF X Famous Mouse |url=https://mschfxfamousmouse.com/ |access-date=2024-03-18 |website=MSCHF X Famous Mouse |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-09-13
|54
|Guns2Swords
|<ref name=":9" />
|-
|2021-09-20
|55
|MSCHF Sunday Service
|<ref>{{Cite web |last=MSCHF |title=MSCHF Sunday Service |url=https://mschfsundayservice.com/ |access-date=2024-03-18 |website=MSCHF Sunday Service |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-09-23
|56
|Boosted Packs - 2nd Edition
|<ref name=":9" />
|-
|2021-09-27
|57
|8-Twelve
|<ref>{{Cite web |last=MSCHF |title=8-Twelve |url=https://findmschf.com/ |access-date=2024-03-18 |website=8-Twelve |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-10-11
|58
|MSCHF Mag Volume 5: Bam!
|<ref>{{Cite web |last=MSCHF |title=MSCHF MAG Volume 5: Bam |url=https://bam.mschfmag.com/ |access-date=2024-03-18 |website=MSCHF MAG Volume 5: Bam |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-10-25
|59
|Museum of Forgeries
|<ref name=":6" />
|-
|2021-11-08
|60
|Dunk Dot Biz
|<ref name=":9" />
|-
|2021-11-15
|61
|Illegal Chips
|<ref>{{Cite web |last=MSCHF |title=Illegal Chips |url=https://illegalchips.com/ |access-date=2024-03-18 |website=Illegal Chips |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-11-22
|62
|Everyone Gets a Car
|<ref name=":9" />
|-
|2021-12-02
|63
|Boosted Packs - Mariah Carey Ed.
|<ref>{{Cite web |last=MSCHF |title=Boosted Packs |url=https://three.boostedpacks.com/ |access-date=2024-03-18 |website=Boosted Packs |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2021-12-13
|64
|MSCHF Fellowship
|<ref name=":9" />
|-
|2021-12-27
|65
|Tontine
|<ref name="Adweej 2022" />
|-
|2022-01-10
|66
|Only Bags
|<ref name="Highsnobiety 2022" />
|-
|2022-01-17
|67
|Blur ₩
|<ref>{{Cite web |last=MSCHF |title=Blur |url=https://mschf.com/shop/blur |access-date=2024-03-18 |website=MSCHF |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-01-24
|68
|Cease & Desist Grand Prix
|<ref name=":9" />
|-
|2022-02-14
|69
|Heart 2 Electric Boogaloo
|<ref>{{Cite web |last=MSCHF |title=Heart 2: Electric Boogaloo |url=https://heart2electricboogaloo.com/ |access-date=2024-03-18 |website=Heart 2: Electric Boogaloo |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-02-28
|70
|MSCHF Standardized Test
|<ref name=":9" />
|-
|2022-03-14
|71
|Blur د.إ
|<ref>{{Cite web |last=MSCHF |title=Blur |url=https://mschf.com/shop/blur |access-date=2024-03-18 |website=MSCHF |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-03-28
|72
|Children's Crusade
|<ref>{{Cite web |last=MSCHF |title=Children's Crusade |url=https://childrenscrusade.com/ |access-date=2024-03-18 |website=Children's Crusade |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-04-07
|73
|Vinyl Blade
|<ref name=":11">{{Cite web |last=Takanashi |first=Lei |title=From Jesus Shoes to Big Yellow Crocs, a Timeline of MSCHF's Most Viral Releases |url=https://www.complex.com/style/a/lei-takanashi/mschf-timeline |access-date=2024-03-15 |website=Complex |language=en-us}}</ref>
|-
|2022-04-11
|74
|MSCHF Mag: Volume 6
|<ref name=":9" />
|-
|2022-04-04
|75
|Boosted Pack - Spring Break Ed.
|<ref>{{Cite web |last=MSCHF |title=Boosted Packs |url=https://four.boostedpacks.com/ |access-date=2024-03-18 |website=Boosted Packs |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-05-02
|76
|Ultimate Participation Trophy
|<ref name=":11" />
|-
|2022-05-09
|77
|Sacred Seltzer
|<ref name=":9" />
|-
|2022-05-23
|78
|Blur Aud
|<ref>{{Cite web |last=MSCHF |title=Blur |url=https://mschf.com/shop/blur |access-date=2024-03-18 |website=MSCHF |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-06-13
|79
|MSCHF Wholesale
|<ref name=":9" />
|-
|2022-06-27
|80
|Scratch and Sniff Lotto
|<ref>{{Cite web |last=MSCHF |title=Scratch & Sniff Lotto |url=https://scratchandsnifflotto.com/ |access-date=2024-03-18 |website=Scratch & Sniff Lotto |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-07-11
|81
|Eat the Rich Popsicles
|<ref name=":11" />
|-
|2022-07-15
|82
|Blur Monopoly
|<ref>{{Cite web |last=MSCHF |title=Blur |url=https://mschf.com/shop/blur |access-date=2024-03-18 |website=MSCHF |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-08-22
|83
|Ketchup or Makeup
|<ref>{{Cite web |last=MSCHF |title=Ketchup or Makeup |url=https://ketchupormakeup.com/ |access-date=2024-03-18 |website=Ketchup or Makeup |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-09-26
|84
|Key4All
|<ref name=":9" />
|-
|2022-11-15
|85
|Made in Italy
|<ref>{{Cite web |last=MSCHF |title=Made In Italy |url=https://mschf.com/shop/made-in-italy |access-date=2024-03-15 |website=MSCHF |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2022-11-30
|86
|Blur $$$
|<ref name=":9" />
|-
|2022-12-19
|87
|Big Fruit Loop
|<ref>{{Cite web |last=MSCHF |title=MSCHF Big Fruit Loop |url=https://bigfruitloop.com/ |access-date=2024-03-15 |website=MSCHF Big Fruit Loop |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2023-01-24
|88
|WD-40 Cologne
|<ref name=":9" />
|-
|2023-03-09
|89
|MSCHF Mag 360
|<ref>{{Cite web |last=MSCHF |title=MSCHF Mag 360 |url=https://mschf.com/shop/mschf-mag-360 |access-date=2024-03-15 |website=MSCHF |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2023-03-27
|90
|Tax Heaven 3000
|<ref>{{Cite web |last=Cowen |first=Trace William |title=MSCHF's Latest Project Is a Dating Game That Also Helps With Income Taxes |url=https://www.complex.com/life/a/tracewilliamcowen/mschf-tax-heaven-3000 |access-date=2024-03-15 |website=Complex |language=en-us}}</ref>
|-
|2023-04-27
|91
|Hot Chat 3000
|<ref>{{Cite web |last=MSCHF |title=Hot Chat 3000 |url=https://hotchat3000.com/ |access-date=2024-03-15 |website=Hot Chat 3000 |language=en}}{{Primary source inline|date=March 2024}}</ref>
|-
|2023-05-24
|92
|Anti-Robocalling Robocalling Super PAC
|<ref name=":9" />
|-
|2023-06-26
|93
|Pyramid Chat
|<ref>{{Cite web |date=2023-06-27 |title=MSCHF's Latest Venture Is a Pyramid Scheme Run on Discord |url=https://hypebeast.com/2023/6/mschf-pyramid-chat-project-info |access-date=2024-03-15 |website=Hypebeast}}</ref>
|-
|2023-07-11
|94
|The Free Movie
|<ref name=":9" />
|-
|2023-10-17
|95
|Blur Yen
|<ref name=":9" />
|-
|2024-01-30
|96
|ASCII Theater
|<ref name=":9" />
|-
|2024-02-21
|97
|Global Supply Chain Telephone
|<ref name=":10" />
|}


==References==
==References==

Revision as of 09:04, 22 May 2024

MSCHF (pronounced "mischief") is an American art collective based in Brooklyn, New York, United States.[1][2][3][4] MSCHF has produced a wide range of artworks, ranging from browser plugins to sneakers, social media channels and AI generated foot photographs. The group is fairly small, with around 23 employees, and it prides itself in being non-traditional.[5]

History

The group was founded in 2016 by Gabriel Whaley, who acts as its CEO.[2][3] As of January 2020, MSCHF was reported to have received US$11.5 million in funding.[6] With a reported $8,000,000 (USD) being raised on January 22, 2024.[7]

The group operates as a company under the name MSCHF Product Studio, Inc.[8]

Josh Wardle, the Welsh software engineer who created the web-based word game Wordle, joined MSCHF in December 2021.[9]

Releases and legal controversies

The group announces the availability of their work in numbered "drops".[2] In May 2018 MSCHF released its first work, titled The Persistence of Chaos. The work was a single 2008 Windows laptop loaded with six malware programs.[10] The programs included were those that had purportedly caused nearly $100 billion in damage to the global economy.[10][11]

A November 2019 release called Puff the Squeaky Chicken (drop #10) consisted of a rubber chicken that was also a functional bong.[10][12][13]

An April 2020 release called Severed Spots (drop #20) involved the purchase of a US$30,000 Damien Hirst spot print. After purchasing the work, MSCHF cut the individual spots out of the print, selling them for $480 each. A second work consisting of the leftover paper, titled 88 Holes, sold for US$261,400.[14][15][16]

In 2020, the group released a dog collar called Cuss Collar (drop #15) that turns a dog's barking into spoken swear words.[17][18][19]

In June 2020 MSCHF and MrBeast released a one-time multiplayer mobile game titled "Finger on the App" (drop #24). In the game, players touch their phone screen and the last person to remove their finger from the screen wins $25,000.[20] Four people ended up winning $20,000 each after keeping their finger on the app for over 70 hours.[21] The game was reportedly so successful that a sequel titled "Finger on the App 2" was released in March 2021, featuring a grand prize of $100,000.[22] The winner kept their finger on the phone screen for around 51 hours; the second-place finisher also received a prize of $20,000.[23]

In September 2020 MSCHF released Medical Bill Art (drop #30), a series of paintings that were enlargements of medical bills received by American citizens. The paintings were sold for US$78,000, and the proceeds used to pay down the bills the work was built upon.[24][25]

In February 2021 the group purchased a Boston Dynamics robot dog, and mounted a paintball gun on it. The robot was used in a live performance titled Spot's Rampage (drop #40) that allowed users of the MSCHF app to control the robot and its paintball gun. After MSCHF publicly criticized the potential use of robotic dogs by police forces, Boston Dynamics released a statement criticizing the use of the robot in an artwork.[26][27][28]

Also in February 2021, MSCHF purchased four Birkin bags and used them to make sandals, dubbed Birkinstocks (drop #39) after the Birkenstock brand of shoes.[29] The shoes sold for between $34,000 and US$76,000, depending on the size of shoe purchased.[30][31]

In March 2021 the group released Axe No 5 (drop #41), a mashup of Axe Body Spray and Chanel No. 5 perfume.[32][33][34]

Also, on March 29, 2021, MSCHF partnered with Lil Nas X, to release a pair of modified Nike Air Max 97 shoes called Satan Shoes (drop #43), in an edition of 666.[35] The shoes sold for US$1,018, in an apparent reference to Bible verse Luke 10:18.[36] They featured a reversed bronze pentagram, an inverted cross and a drop of real human blood in their sole and sold out in the first minutes of being available for sale.[37] The shoes garnered significant controversy, which led Nike to announce that they were suing MSCHF for trademark infringement and dilution.[38] In Nike's complaint against MSCHF and Lil Nas X, the brand argued that it had "suffered harm to its goodwill, including among consumers who believe that Nike is endorsing satanism."[39] The two companies came to a settlement in April 2021 after a U.S. District Court in Brooklyn granted Nike a temporary restraining order against MSCHF. As part of the settlement, MSCHF agreed to accept returns of the Satan Shoes.[40]

In July 2021, MSCHF released Dead Startup Toys (drop #50).[41] The drop included miniature "toy" versions of the Juicero juicer, the One Laptop Per Child (OLPC) rugged laptop, Theranos miniLab, Jibo social robot, and the Coolest Cooler.

In October 2021 the collective offered the original Andy Warhol drawing "Fairies", which they had purchased for $20,000, along with 999 high-quality forgeries they produced, for $250 apiece. Having mixed the fakes with the lone original, MSCHF claimed not to know which was the real Warhol. The event was titled Museum of Forgeries (drop #59). Each of the forgeries and also the lone original were (re)titled "Possibly Real Copy of 'Fairies' by Andy Warhol".[42]

In December 2021, they released Tontine (drop #65), a morbid sort of betting pool loosely based on the 17th century investment scheme of the same name. Participants enter $10 into the pot and then must log in every day lest they be eliminated. The last person remaining gets the pot.[43]

In 2022, MSCHF released the MSCHF Sneakers app. This shopping app notifies users of limited-edition, MSCHF sneaker releases and facilitates purchases in less than 10 seconds.[44]

In January 2022, MSCHF released OnlyBags (drop #66). The drop consisted of a website where users could browse and purchase shopping bags from luxury brands. All bags sold out in under a minute.[45]

In February 2023, MSCHF trended on social media after revealing its upcoming drop the Big Red Boots. The Big Red Boots released on Feb. 16 at 11 a.m. ET at mschf.com and on the MSCHF Sneakers app for $350.[46] American professional wrestler Seth Rollins prominently wore them on an episode of WWE`s Monday Night RAW bringing wide-spread attention to them.[47]

In June 2023, MSCHF sold a microscopic 'Louis Vuitton' handbag for over $63,000 through an online auction.[48] MSCHF utilized this drop to provide commentary on the prioritization of designer brands over functionality of bags.[49]

In April 2024, MSCHF releases Candy AirPods.[50] MSCHF created a mint-flavored candy replica of Apple's Wireless Ear Buds (known as AirPods). MSCHF's Candy AirPods retailed for $50 and are currently sold out.[51]

Vans, Inc. v. MSCHF Prod. Studio, Inc.

MSCHF was issued a preliminary injunction by the Second Court of Appeals by a trademark and trade dress infringement claim by Vans, Inc. for the "Wavy Baby" shoes. The "Wavy Baby" shoes by MSCHF sold 4,306 pairs. MSCHF argued that the use of the wave design was a part of First Amendment protection therefore not infringement. The Second Court of Appeals affirmed the District Court's order for the preliminary injunction.[52]

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External links

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