Think (slogan): Difference between revisions
Trivialist (talk | contribs) copyedit, linking to archived version of IBM's "THINK" pages (current site doesn't appear to have any), removing external link for conference | Cleaned up using AutoEd |
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Since 2018, [[IBM]]'s main conference is called [[IBM Think conference|IBM Think]].<ref>{{cite web|title=Introducing THINK 2018|website=[[IBM]] |url=https://www.ibm.com/blogs/nordic-msp/introducing-think-2018-early-bird-registration-now-open/|date=2017-11-01| access-date=2019-03-06}}</ref> |
Since 2018, [[IBM]]'s main conference is called [[IBM Think conference|IBM Think]].<ref>{{cite web|title=Introducing THINK 2018|website=[[IBM]] |url=https://www.ibm.com/blogs/nordic-msp/introducing-think-2018-early-bird-registration-now-open/|date=2017-11-01| access-date=2019-03-06}}</ref> |
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The [[Apple Inc.|Apple]] slogan "[[Think different]]," first used in 1997, has been widely taken as a response to IBM's THINK.<ref>{{cite book |last1=Clifton |first1=Rita |url=https://archive.org/details/brandsbrandingth00rita/page/116 |title=Brands and Branding |last2=Ahmad |first2=Sameena |publisher=Bloomberg Press |year=2009 |isbn=978-1576601471 |series=The Economist |page=[https://archive.org/details/brandsbrandingth00rita/page/116 116]}}</ref><ref>{{cite book |last1=Altstiel |first1=Tom |url=https://archive.org/details/advertisingstrat0000alts/page/24 |title=Advertising Strategy: Creative Tactics from the Outside/In |last2=Grow |first2=Jean |publisher=Sage Publications, Inc |year=2005 |isbn=978-1412917964 |page=[https://archive.org/details/advertisingstrat0000alts/page/24 24]}}</ref><ref>{{cite book |last=Sull |first=Donald Norman |url=https://archive.org/details/revivaloffittest00sull/page/66 |title=Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them |publisher=Harvard Business Review Press |year=2003 |isbn=978-1578519934 |page=[https://archive.org/details/revivaloffittest00sull/page/66 66]}}</ref> |
The [[Apple Inc.|Apple]] slogan "[[Think different]]," meaning "Think differently", first used in 1997, has been widely taken as a response to IBM's THINK.<ref>{{cite book |last1=Clifton |first1=Rita |url=https://archive.org/details/brandsbrandingth00rita/page/116 |title=Brands and Branding |last2=Ahmad |first2=Sameena |publisher=Bloomberg Press |year=2009 |isbn=978-1576601471 |series=The Economist |page=[https://archive.org/details/brandsbrandingth00rita/page/116 116]}}</ref><ref>{{cite book |last1=Altstiel |first1=Tom |url=https://archive.org/details/advertisingstrat0000alts/page/24 |title=Advertising Strategy: Creative Tactics from the Outside/In |last2=Grow |first2=Jean |publisher=Sage Publications, Inc |year=2005 |isbn=978-1412917964 |page=[https://archive.org/details/advertisingstrat0000alts/page/24 24]}}</ref><ref>{{cite book |last=Sull |first=Donald Norman |url=https://archive.org/details/revivaloffittest00sull/page/66 |title=Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them |publisher=Harvard Business Review Press |year=2003 |isbn=978-1578519934 |page=[https://archive.org/details/revivaloffittest00sull/page/66 66]}}</ref> |
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Latest revision as of 15:35, 4 June 2024
![]() IBM Think sign | |
Product | |
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Release date(s) | 1911 |
"Think" (rendered as THINK) is a slogan associated with the American multinational technology company IBM.
History[edit]
The "THINK" slogan was first used by Thomas J. Watson in December 1911, while managing the sales and advertising departments at the National Cash Register Company.[1] At an uninspiring sales meeting, Watson interrupted, saying "The trouble with every one of us is that we don't think enough. We don't get paid for working with our feet — we get paid for working with our heads". Watson then wrote THINK on the easel.[2]
Asked later what he meant by the slogan, Watson replied, "By THINK I mean take everything into consideration. I refuse to make the sign more specific. If a man just sees THINK, he'll find out what I mean. We're not interested in a logic course."[3]
In 1914, Watson took the slogan with him to the Computing-Tabulating-Recording Company (CTR) and its subsidiaries, all of which later became IBM.[4][5][6][7] International Time Recording, one of the subsidiaries, published a magazine for employees and customers, named Time, which, in 1935, IBM would rename to THINK.[8][9] IBM continues to use the slogan.[10] THINK is also an IBM trademark; IBM named its laptop computers ThinkPads and named a line of business-oriented desktop computers ThinkCentre.
Since 2018, IBM's main conference is called IBM Think.[11]
The Apple slogan "Think different," meaning "Think differently", first used in 1997, has been widely taken as a response to IBM's THINK.[12][13][14]
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THINK signs in several languages.
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IBM THINK sign at a punched card data processing facility using IBM equipment, circa 1960.
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IBM Think-themed exhibit at Lincoln Center in 2011.
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A walking path at the IBM Poughkeepsie site, with the word "THINK".
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IBM Think sign
See also[edit]
References[edit]
- ^ Random House Webster's College Dictionary. Random House. 1999. p. 1237.slogan: a distinctive phrase or motto identified with a particular party, product, etc.
- ^ Belden, Thomas; Belden, Marva (1962). The Lengthening Shadow: The Life of Thomas J. Watson. Little, Brown and Company. pp. 157–8.
- ^ Belden (1962) p.158
- ^ IBM Archives: THINK Sign
- ^ Maney, Kevin (2003). The Maverick and His Machine: Thomas Watson Sr., and the Making of IBM. Wiley. ISBN 0-471-41463-8.
- ^ Tedlow, Richard S. (2003). The Watson Dynasty. Harper Business. ISBN 0-06-001405-9.
- ^ Engelbourg, Saul (1954). International Business Machines: A Business History (Ph.D.). Columbia University. pp. 103–105. Reprinted by Arno Press, 1976, from the best available copy. Some text is illegible.
- ^ Aswad, Ed; Meredith, Suzanne M. (2005). IBM in Endicott. Arcadia. p. 18.
- ^ Cousins, Robert, ed. (1957). The Will to THINK: A Treasury of Ideas and Ideals from the Pages of THINK. Farrar, Straus and Cudahy. The books introduction, The Thinking Man, was written by Thomas J. Watson.
- ^ Think Exhibit
- ^ "Introducing THINK 2018". IBM. 2017-11-01. Retrieved 2019-03-06.
- ^ Clifton, Rita; Ahmad, Sameena (2009). Brands and Branding. The Economist. Bloomberg Press. p. 116. ISBN 978-1576601471.
- ^ Altstiel, Tom; Grow, Jean (2005). Advertising Strategy: Creative Tactics from the Outside/In. Sage Publications, Inc. p. 24. ISBN 978-1412917964.
- ^ Sull, Donald Norman (2003). Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them. Harvard Business Review Press. p. 66. ISBN 978-1578519934.
External links[edit]
![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png)
- IBM Think (Wayback Machine archived versions)