Viral video: Difference between revisions
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YouTube creates [[Internet celebrities]], popular individuals who have attracted significant publicity in their home countries from their videos.<ref>{{cite news | first=Jason | last=Feifer | title=Video makers find a vast and eager audience | date=June 11, 2006 | publisher=Worcester Telegram | url=http://www.telegram.com/apps/pbcs.dll/article?AID=/20060611/NEWS/606110552/1011/FEATURES }}</ref> These [[meme]]s have come from many different backgrounds. |
YouTube creates [[Internet celebrities]], popular individuals who have attracted significant publicity in their home countries from their videos.<ref>{{cite news | first=Jason | last=Feifer | title=Video makers find a vast and eager audience | date=June 11, 2006 | publisher=Worcester Telegram | url=http://www.telegram.com/apps/pbcs.dll/article?AID=/20060611/NEWS/606110552/1011/FEATURES }}</ref> These [[meme]]s have come from many different backgrounds. |
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[[Geriatric1927]], one of the most subscribed YouTube members, is an 80-year-old [[pensioner]] from [[England]] who gained widespread recognition within a week of making his debut on the site.<ref name="profile">[http://www.youtube.com/profile?user=geriatric1927 geriatric1927's YouTube profile]</ref> For these users, |
[[Geriatric1927]], one of the most subscribed YouTube members, is an 80-year-old [[pensioner]] from [[England]] who gained widespread recognition within a week of making his debut on the site.<ref name="profile">[http://www.youtube.com/profile?user=geriatric1927 geriatric1927's YouTube profile]</ref> For these users, Internet fame has had various unexpected effects. YouTube user and former receptionist [[Brooke Brodack]] from [[Massachusetts]] has been signed by [[NBC]]'s [[Carson Daly]] for an 18-month development contract.<ref>Collins, Scott, [http://www.latimes.com/entertainment/news/la-et-channel19jun19,1,6378015.story?coll=la-headlines-entnews&track=crosspromo "Now she has their attention"] [[Los Angeles Times]], [[July 19]], [[2006]] (Accessed [[July 19]], [[2006]])</ref> Another has been the uncovered fictional blog of [[lonelygirl15]], now discovered to be the work of [[New Zealand]] actress [[Jessica Rose]] and some film directors. |
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=== Band and music promotion === |
=== Band and music promotion === |
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Revision as of 14:47, 6 February 2008
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The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites. Viral videos are often humorous in nature and may range from televised comedy sketches such as Saturday Night Live's Lazy Sunday to unintentionally released amateur video clips like Star Wars kid, the Numa Numa song, The Dancing Cadet, and The Evolution of Dance.
With the proliferation of camera phones, many videos are being shot by amateurs on these devices. The availability of cheap video editing and publishing tools allows video shot on mobile phones to be edited and distributed virally both on the web by email and between phones by Bluetooth. These consumer-shot videos are typically non-commercial videos intended for viewing by friends or family.
Marketing uses
While the viral video phenomenon has occurred in a largely unstructured manner, a number of organizations are attempting to find marketing strategies that rely on the distribution of viral video, with mixed results.
Companies such as Kodak, Trojan and Ford are a few of the initiators of this new trend. Humor, wit, and creativity, combined with the randomness of "word of mouth" distribution, causes huge numbers of people to distribute a video among friends, co-workers, colleagues and reach masses of random users that are exposed to a video which promotes a brand. Small companies have found that viral videos can provide a tremendous "bang for the buck" in many cases. A famous example is the "Hiring the Right Person" video created by California recruiting firm Accolo, which parodied the Paris Hilton Carl's Jr. ad. In this case, the ad garnered so much attention that it even ended up on traditional media news reports and other non-internet venues. Marketing firms have flourished from this form of distribution and now dedicate specifically to the creation of viral video.
YouTube now shares revenues with certain users who generate enough hits that their video may be considered viral and therefore economically valuable.
Ikea announced a contest with a prize for the most innovative video for making a bed. On the same note, Coke, who rejected any involvement related to the creativity of two individuals who created "The Diet Coke and Mentos experiment", rethought its move and decided to capitalize on the video's popularity with a YouTube contest. Coke turned Coke.com into its own site for consumer-generated media.
Social impact, the case of YouTube
Internet celebrities
A lot of the "Viral Video" concept comes from the popularity of YouTube and other related websites. The man who popularized, but did not create, the term Viral Video was Kevin "Nalts" Nalty.
YouTube creates Internet celebrities, popular individuals who have attracted significant publicity in their home countries from their videos.[1] These memes have come from many different backgrounds.
Geriatric1927, one of the most subscribed YouTube members, is an 80-year-old pensioner from England who gained widespread recognition within a week of making his debut on the site.[2] For these users, Internet fame has had various unexpected effects. YouTube user and former receptionist Brooke Brodack from Massachusetts has been signed by NBC's Carson Daly for an 18-month development contract.[3] Another has been the uncovered fictional blog of lonelygirl15, now discovered to be the work of New Zealand actress Jessica Rose and some film directors.
Band and music promotion
YouTube has also become a means of promoting bands and their music. One such example is OK Go which got a huge radio hit and an MTV Video Music Awards performance out of the treadmill video for Here It Goes Again.
In the same light, a video broadcasting the Free Hugs Campaign with accompanying music by the Sick Puppies led to instant fame for both the band and the campaign, with more campaigns taking place in different parts of the world. The main character of the video, Juan Mann, has also achieved fame, being interviewed on Australian news programs and appearing on The Oprah Winfrey Show.
Whistleblowing
Viral video has become a way for people to air their grievances in instances of alleged abuses of authority. For example, in 2006, a courtroom video of Utah Third District Court judge Leslie A. Lewis spread rapidly through Utah and was picked up by the news media.[4] The video showed her finding a courtroom spectator in contempt of court and arresting him because he left the courtroom while the judge expressed her displeasure at his brother's hunting activities. The judge recused herself from the case due to her professed bias against deer hunters. Leslie lost her retention vote in the 2006 election.
Notable viral videos
Star Wars kid
"Star Wars kid" is an Internet phenomenon which started when a video clip recorded by a fourteen-year-old Canadian male high school student was shared online by a number of other students.
Numa Numa
Numa Numa is an Internet phenomenon based on amateur videos, particularly Numa Numa Dance by Gary Brolsma, made for the song "Dragostea din tei" as performed by Romanian pop band O-Zone.
Liam Kyle Sullivan
Liam Kyle Sullivan is a live sketch comedian and actor who created an Internet phenomenon with a character known as "Kelly," a fashion-obsessed self-reliant teenage girl with a strong obsession for shoes. He has made a string of videos with the character of Kelly, but also has plenty of videos involving other characters and scenarios, including "Muffins" and "Pleasant Valley Road."
Notable viral video sites
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See also
References
- ^ Feifer, Jason (June 11, 2006). "Video makers find a vast and eager audience". Worcester Telegram.
- ^ geriatric1927's YouTube profile
- ^ Collins, Scott, "Now she has their attention" Los Angeles Times, July 19, 2006 (Accessed July 19, 2006)
- ^ Geoffrey Fattah, Hunters Target Judge, DeseretNews.com