Cerritos Towne Center

The Cerritos Towne Center is a power centre located in the center of Cerritos, California that combines retailing, office, and entertainment in one master project. The Cerritos Center for the Performing Arts is located within the southwestern part of the project. Cerritos High School, Cerritos City Hall, the Cerritos Sheriff Station, and the Cerritos Millennium Library are all located across the street from the Towne Center development and are sometimes collectively referred to as "Downtown Cerritos."

Development and History

The Golden Triangle

Built on 125-acres of former dairy farms, the future site of the Cerritos Towne Center was one of the last remnants of the city of Cerritos' agricultural past. The area, fomally known as "Area Development Plan 2", bounded by State Route 91 to the north, Shoemaker Avenue to the east, 183rd Street to the south and Bloomfield Avenue to the west, was nicknamed "the Golden Triangle" by local press because of its large revenue potential. [1]

By the time the dairies moved out and the area was ready for redevelopment in the early 1980s, the Cerritos Redevelopment Agency discussed possible uses for the large plot. Housing, residential and recreational development were ruled out because the redevelopment agency decided that whatever be built in the area ought to generate tax revenue. Since 1970, a proposal floated around for a unique donut-shaped shopping center, but the idea was eventually turned down due to it close proximity with the already successful Los Cerritos Center. The following year in 1971, discussions were held to feature a Polynesian cultural center complete with artificial ocean with six islands and a volcano that would erupt nightly. Neighbors with NIMBY mindsets and concern with pollution (although the developer promised the pollution would be controlled) was enough to reject the development. [2]

Market research conducted by the city concluded that a mixed use of public facilities, hotels, office and commercial buildings would be the most ideal usage of the Golden Triangle space.

Southern Division

File:Cerritostrafficlight.jpg

A themed traffic light with the office buildings of the Cerritos Towne Center in the surrounding background.

The city of Cerritos immediately contracted the Transpacific Development Company to work on the multiphased southern project. Pressure from neighboring cities such as Norwalk and Downey that were building new hotels in their respective cities added to the competition. Capitalizing on its close proximity to the Artesia Freeway, the redevelopment agency spent $8.6 million on road improvements, adding on-ramps and off-ramps to the Towne Center, and landscaping.

Projected figures used by city leaders calculated that over its first 50 years, the $225 million Cerritos Towne Center would generate $585 million in tax revenue and 4,500 jobs. Indeed, the national accounts division of ADP moved its regional headquarters into the Cerritos Towne Center and were the first occupants of the office sector. In 1990, Phase I of the Towne Center project welcomed the 8-story Sheraton Cerritos Hotel, which remains the only transient occupancy building in the city. In January 1993, the Cerritos Center for the Performing Arts opened its doors to the public and remains one of the most acclaimed venues for its size.

Northern Division

Retail and restaurants were reserved for the northern quadrants. The city of Cerritos hired the Vestar Development Company of Scottsdale, Arizona to develop the 41-acre commercial sector along the lines of Newport Beach's Fashion Island. However, further market research revealed that the upscale retail market was in a slump and would compete negatively with the Los Cerritos Center across town. City leaders decided that a more midscale big-box center would succeed and complement shopping in Cerritos. To much fanfare, Smith's Food King and one of the very first Wal-Marts in the Los Angeles area ushered in the commercial phase of the Towne Center project in August 26, 1994. Today, the Cerritos Towne Center brings in a gross retail sales total in excess of $200 million a year. [3]

Retail Directory

Majors

• Best Buy
• Borders Books & Music
• Edwards Stadium 10 Cinemas
• Kohl's
• Linens-N-Things
• OfficeMax
• Ross Dress For Less
• Trader Joe's
• Wal-Mart

Fashion/Shoes/Accessories

• DressBarn
• Men's Wearhouse
• Old Navy
• Payless ShoeSource

Health & Beauty

• Bath & Body Works
• General Nutrition Centers
• The Haircutters
• Hi-Tek Nails
• Rachael's Beauty Haven & Salon
• ULTA Cosmetics Fragrance & Salon
• JDew

Restaurants

• Arté Cafe
• Cold Stone Creamery
• Golden Spoon Frozen Yogurt
• The Great Steak & Potato Company
• Juice It Up!
• Macaroni Grill
• McDonald's
• Mimi's Cafe
• Niko Niko Sushi
• North End Pizzeria
• Rubio's Fresh Mexican Grill
• Seattle's Best Coffee
• Starbucks
• Subway
• Tapioca Express
• T.G.I. Friday's
• Wood Ranch BBQ & Grill
• Yasai Japanese Grill

Services

• Cerritos Towne Center Dentistry
• H&R Block
• Imagix Digital Imaging Photo & Studio
• Keller Williams Real Estate
• SchoolsFirst Federal Credit Union
• Rizal Optique

Specialty Stores

• AT&T Wireless
• GameStop
• Las Vegas Discount Golf & Tennis
• PETCO
• RadioShack

See also

• Cerritos, California
• Cerritos Auto Square
• Cerritos Center for the Performing Arts
• Cerritos High School
• Cerritos Millennium Library
• Cerritos Senior Center at Pat Nixon Park
• Los Cerritos Center

External links

• Cerritos Towne Center web site
• City of Cerritos web site
• Cerritos Shopping web site
• Vestar's profile of the Cerritos Towne Center
• Cerritos Center for the Performing Arts web site

References

• Eftychiou, A., & Cenovich, M. (2006). Cerritos at 50: celebrating our past and our future. Virginia Beach, VA: The Donning Company Publishers.