Sky Bet: Difference between revisions
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{{Infobox Company |
{{Infobox Company |
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|name = Sky Bet |
|name = Sky Bet |
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|logo = [[Image:Sky bet logo.png]] |
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|location = [[Harrogate]], [[North Yorkshire]] |
|location = [[Harrogate]], [[North Yorkshire]] |
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|industry = [[Gambling]], [[Sports betting]] |
|industry = [[Gambling]], [[Sports betting]] |
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Revision as of 23:08, 22 January 2009
| File:Sky bet logo.png | |
| Industry | Gambling, Sports betting |
|---|---|
| Headquarters | Harrogate, North Yorkshire |
| Products | Sports betting. |
Sky Bet is the sports betting division of Sky Betting and Gaming, and part of BSkyB. The company allows betting via its website, telephone, mobile phone (WAP) and interactive television through Sky Digital. It remains one of the few sports betting companies in the UK not to operate traditional high street shops. The company uses the slogan 'It matters more when there's money on it'.
History
Sky Bet's origins lie in BSkyB's aquisition of Sports Internet Group in July 2000[1] which included the small telephone and online sports betting based company Surrey Sports alongside two other companies; Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky Bet. The company grew in December 2006 when established online betting companies TotalBet and UKBetting were consolidated into Sky Bet after BSkyB's purchase of 365 Media Group[2]. Sky Bet features heavily (through advertising and shared content) on the former 365 Media Group sites, as well as SkySports.com thanks to their common ownership and close proximity (they are based in nearby Leeds). Sky Bet's success has prompted Sky to branch out within the betting and gaming industry. Their first attempt to do so was with 'Sky Bet Vegas', a casino company that ran as part of Sky Bet, and since then the company has become involved in online casino, online poker and online bingo services, creating Sky Vegas, Sky Poker and Sky Bingo respectively. Sky Bet, alongside these other three brands and the independent odds comparison site Oddschecker now form Sky Betting and Gaming.
Notes
- ^ "An introduction to Sky Bet" (PDF). Retrieved 2009-01-22.
- ^ "VNUNet: Sky gambles on 365 Media Group". Retrieved 2009-01-22.