Yota: Difference between revisions

WIMAX Holding Ltd.
	Libra Group Logo
Company type	Ltd
Industry	Telecommunications, Consumer electronics, ; Digital distribution
Founded	2007 (SLL Scartel); 2008 ИОО «Yota Бел»
Area served	Moscow, St. Petersburg, Ufa, Sochi, Krasnodar; (planned in 2010)Ryazan, Naberezhnye Chelny, Samara, Tolyatti, Novosibirsk, Volgograd, Rostov-on-Don, Ekaterinburg, Perm, Chelyabinsk, Nizhny Novgorod, Minsk ; Grodno (planned); Managua (in test operations ); (planned);
Key people	Denis Sverdlov; ( SLL Scartel), Serguei Adoniev
Owner	Telconet Capital Limited Partnership (74,9 %); Russian Technologies State Corporation (25,1 %, since 2008 )
Number of employees	1200
Subsidiaries	SLL Scartel (Синамакс and Макмис owned by Scartel ); Scartel Starlab ; More ; ИОО «Yota Бел» (100%); Yota de Nicaragua (75%)
Website	yota.ru Template:En icon, йота.рф Template:Ru icon

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Revision as of 11:22, 8 April 2011

Yota (Russian: Йота) is the trademark of a Russian multinational telecommunications services provider (primarily high speed mobile broadband, with some video, TV and music services).^[11] Yota currently operates in Russia, Belarus and Nicaragua^[12] ^[13] and will launch in Peru very soon.^[14] Having launched as a flagship WiMAX technlogy base, in May 2010, it announced a move to LTE.^[15]

Business Focus

Since launch, Yota has promised unlimited, high-speed, mobile internet access to its customers.^[16]

Network

Yota was the first Russian internet service provider to launch a high-speed wireless network based on mobile WiMAX.^[17] It now has the largest WiMAX network in the world.^[18] The network operates under the standard IEEE 802.16e-2005 with very high frequency 2.5-2.7 GHz. ^[19]

As of Autumn 2009 there were operational networks in Moscow (WiMAX 2.3 GHz, 2.5 GHz and 3.5 GHz), parts of the Moscow Oblast, St. Petersburg, parts of the Leningrad Oblast, Ufa, Sochi and Krasnodar.^[20] The network is currently being constructed in Samara and Kazan. ^[21] ^[22] It is planned that by Autumn 2012 the network will cover 180 Russian cities with a population of over 100 000 people.^[23] Yota began expanding beyond Russia in Spring 2010 with operational networks launching in Managua,^[24] Nicaragua, Minsk and Grodno (Belarus) with Lima, Peru, also in development.^[25]

As of 2010, average traffic per Yota customer had reached 10GB/month. ^[26] Video is a main driver of the demand for Yota's service.^[27]

Yota works with Samsung as its single vendor in all markets.^[28] Samsung provides WiMAX base stations in Nicaragua and Belarus. Yota also has strategic partnerships with Intel, HTC, Cisco, Sequans and ASUS.^[29]

LTE Network Deal

On 3rd March 2011, Yota announced a deal with Russia’s four main telecoms operators, including Beeline, Megafon, MTS and Rostelekom. The deal makes Yota the 4G network provider for the Russian telecoms market. Yota’s LTE network will be rolled out across 180 cities, covering a total population of 70 million by 2014. ^[30] ^[31]

Prime Minister Vladimir Putin was present at the signing of the landmark agreement at Yota’s Moscow office. ^[32]

Service plan and subscriptions

As part of a drive for simplicity, Yota offers three service plans, an unlimited service offered to all customers. ^[33] As of 2010, Yota had 350,000 subscribers, increasing by 3,000 customers per day.^[34]

Devices, content and applications

Yota USB dongle

Various types of devices provide connection to the Yota network. Among them are laptops (over 50 laptops with a built-in WiMAX module from Acer, ASUS, E-machines, Lenovo, MSI, Samsung, Toshiba, USB modem dongles, desktop modems and a smartphone, the HTC MAX 4G, the world’s first combined GSM+Mobile WiMAX phone. ^[35]

Yota HTC Handset

Yota HTC handset

Yota’s unique mobile services include: mobile IPTV, video-on-demand (Yota is the exclusive provider of digital content from Universal and Disney Studios in Russia), an online music store (with a catalogue of over 700,000 tracks by world leading labels including EMI, Warner Music, Universal Music and Sony Music), a photoblogging portal and many others.^[36]

Yota Video, TV and Mobile Music solution was made in co-operation with Crystal Reality LLC, Russian multimedia technology provider, well-known as CrystalPlayer developer.^{[citation needed]}

Awards

Yota was awarded the "Most searched for brand in Russia" award at the annual Google Russia Awards 2009.^[37]

Employment

Yota has established a unique reputation as an employer and was recently voted the fourth ‘most wanted employer’ in Russia by Headhunter.ru.^[38] Yota has offices in Moscow, St. Petersburg, Managua (Nicaragua) and London (UK), and employs 1,200 staff.^[39]

Brand

The Yota logo is known informally as ‘Nuf’, the English word for fun upside-down. Nuf symbolizes the breakthrough that Yota brings to communication and entertainment. The Yota brand was designed by London based agency 300million. ^[40]

References

External links

[1] Yota

[2] Yota

[3] CNews

[4] CNews

[5] Yota

[6] Kommersant

[7] Yota

[8] Yota

[9] WiMax

[10] Yota

[11] Yota

[12] Global Telecoms Business

[13] Teleography

[14] Daily Wireless

[15] Reuters

[16] Senzafili Consulting

[17] WiMax Forum

[18] Unova

[19] Crystal Reality

[20] Market Wire

[21] Tartar-Inform

[22] Tech Alps

[23] GoingWiMax

[24] Business News Americas

[25] GoingWiMax

[26] Telecoms.com

[27] Sensafili Consulting

[28] IT Business Edge

[29] Daily Wireless

[30] Engadget

[31] Global Telecoms Business

[32] Reuters

[33] WiMax Forum

[34] Current Analysis

[35] Muni Wireless

[36] News C4IT

[37] Tech Rockets

[38] Beers & Vodka

[39] Senzafili Consulting

[40] 300 Million

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@@ Line 11: / Line 11: @@
 |location         =
 |locations        =
-|area_served      = {{flagicon|Russia}} [[Moscow]], [[St. Petersburg]], [[Ufa]], [[Sochi]], [[Krasnodar]]; (planned in 2010)[[Ryazan]], [[Naberezhnye Chelny]], [[Samara, Russia|Samara]], [[Tolyatti]], [[Novosibirsk]], [[Volgograd]], [[Rostov-on-Don]], [[Ekaterinburg]], [[Perm]], [[Chelyabinsk]], [[Nizhny Novgorod]]<br />{{flagicon|Belarus}} [[Grodno]] (planned)<br />{{flagicon|Nicaragua}} [[Managua]] (in test operations <ref>[http://cnews.ru/news/top/index.shtml?2009/12/15/373484 CNews]</ref>)<br />{{flagicon|Peru}} (planned)<br /><ref>[http://cnews.ru/news/top/index.shtml?2009/12/15/373484 CNews]</ref>
+|area_served      = {{flagicon|Russia}} [[Moscow]], [[St. Petersburg]], [[Ufa]], [[Sochi]], [[Krasnodar]]; (planned in 2010)[[Ryazan]], [[Naberezhnye Chelny]], [[Samara, Russia|Samara]], [[Tolyatti]], [[Novosibirsk]], [[Volgograd]], [[Rostov-on-Don]], [[Ekaterinburg]], [[Perm]], [[Chelyabinsk]], [[Nizhny Novgorod]], [[Minsk]] <br />{{flagicon|Belarus}} [[Grodno]] (planned)<br />{{flagicon|Nicaragua}} [[Managua]] (in test operations <ref>[http://cnews.ru/news/top/index.shtml?2009/12/15/373484 CNews]</ref>)<br />{{flagicon|Peru}} (planned)<br /><ref>[http://cnews.ru/news/top/index.shtml?2009/12/15/373484 CNews]</ref>
 |key_people = Denis Sverdlov<br />({{flagicon|Russia}} [[Limited liability company#Russia|SLL]] [[Scartel]]), [[Serguei Adoniev]]
 |industry = [[Telecommunications]], [[Consumer electronics]], <br />[[Digital distribution]]