Talk:Benetton Group

Why have the campaigns changed?

Is Toscani still running Benetton advertising campaigns? => see *Toscani passes the baton

When did it change from Benetton to United Colors of Benetton? see => *CAMPAIGN HISTORY

Toscani left after the CEO apologized for the "death row" advertising campaign. The campaign led to heavy fallout throughout the US, resulting in Benetton having to shut down some of their stores. Toscani was already considering leaving Benetton, so the apology was apparently the last straw. I have no source for this as it's what he said in an interview in a documentary I saw a minute ago on TV (publicly funded channel, so somewhat reliable). -- 78.35.115.245 (talk) 17:17, 26 June 2011 (UTC)

Colors Magazine

Will there be any coverage for their colors magazine? see => *COLORS MAGAZINE website

Formula One

Benetton no longer owns a Formula One team. Read More: *[http://press.benettongroup.com/ben_en/releases/2000-03-16/ 2000 Press Release)

Article reads like corporate advertising

Benetton Group S.p.A. (NYSE: BNG) is a global upmarket clothing brand (my emphasis). But I thought its clothes were pretty cheap. I bought one of their shirts once. Maybe a muffler too.

I also read that it produces "exclusive" watches. Who's excluded from buying/wearing them? (Blacks? Jews? Zoroastrians? Fat people?) Or is "exclusive" just another synonym for "expensive"?

Can somebody who has a lot more knowledge of (and interest in) these matters than I do rewrite this article straightforwardly? Thanks. -- Hoary 01:54, 29 March 2007 (UTC)

I think it means that they're exclusively produced by Bulova, but maybe I'm wrong. --GoHawks4 17:20, 23 April 2007 (UTC)

I don't think calling something "upmarket" is necessarily advertising. If a company is trying to market the idea that it is a good place for a bargain, such claims will damage its business. But see below:

Upmarket?

That isn't entirely right is it. More mid market surely. OrchWyn 02:17, 4 July 2007 (UTC)

I'd already deleted that before reading this page. ;-/ Blatant WP:PEACOCK - but also reflecting the pervasive US-centricity of the article. Brands tend to be perceived as more upmarket if they're imported - qv Mercedes, which are the standard taxis of Germany, but perceived as "luxury" vehicles in North America. Certainly in Europe, Benetton are very much mid-market. I've tried to wikify the article, expand sections such as the sponsorship bit, and tried to get rid of the worst of the US-centricity. But it needs a whole lot more on the grown-up bits - corporate history, when did they go public, more on their franchising model (not entirely without controversy, that), more on the role of Briatore, what the original logo was all about, that kind of thing. I'm only passing through, but this was one of those articles that needed fixing so badly, I just had to steer it in the right direction, without taking it all the way to where it needs to go to.... FlagSteward (talk) 00:29, 7 April 2008 (UTC)

Advertisments

Come on, the advertisments should need a section. The ones from 1991 anyway. They were controversial as hell! The Guinness World Records 2000 lists the 1991 campaign as most controversial advertising campaign, because it had loads of complaints. These ads were published in magazines. One featured a priest and nun kissing, another featuring a boy with devil-like hair, but the most controversial is easily the new born baby one. There are plenty of sources for the information so i think it should be added--77.99.231.37 (talk) 23:22, 4 September 2010 (UTC)

Those are actually the tamer ones. A lot of their ads were rejected by publishers in almost all countries and the ones about war and HIV gave various constitutional courts a lot of trouble (dignity of man, and all that). --78.35.115.245 (talk) 17:21, 26 June 2011 (UTC)