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| advertising =
| advertising =
| registration = Required
| registration = Required
| num_users = 3,000,000<ref name="users">{{cite web |url=http://www.thebeijinger.com/blog/2012/07/21/Jiepang-CEO-David-Liu-Checks-Out-How-We-All-Check-In |title=Jiepang CEO David Liu Checks Out How We All Check In |last1=Chen |first1=Rachel |date=July 21, 2012 |work=[[The Beijinger]] |accessdate=5 August 2012}}</ref>
| num_users =
| language = [[Chinese language|Chinese]] ([[Simplified Chinese characters|simplified]], [[Traditional Chinese characters|traditional]])
| language = [[Chinese language|Chinese]] ([[Simplified Chinese characters|simplified]], [[Traditional Chinese characters|traditional]])
| launch_date = May 13, 2010
| launch_date = May 13, 2010
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Jiepang is highly similar to [[Foursquare]] (access to which is [[Internet censorship in the People's Republic of China|blocked]] in [[mainland China]]<ref>{{cite web |url=http://www.telegraph.co.uk/technology/social-media/7802992/Foursquare-blocked-in-China.html |title=Foursquare blocked in China |last1=Beaumont |first1=Claudine |date=June 4, 2010 |work=[[The Daily Telegraph]] |accessdate=August 5, 2012}}</ref>), and is frequently called the Foursquare of China.<ref>{{cite web |url=http://adage.com/article/digital/starbucks-taps-china-s-foursquare-holiday-check-push/230865/ |title=Starbucks Taps China's Foursquare for Huge Holiday Check-in Campaign |last1=Del Rey |first1=Jason |date=November 7, 2011 |work=[[Advertising Age]] |accessdate=August 5, 2012}}</ref><ref>{{cite web |url=http://www.edelmandigital.com/2010/09/22/jiepang-the-chinese-answer-to-foursquare/ |title=Jiepang – the Chinese Answer to Foursquare |last1=Yue |first1=Cathy |last2=Olney |first2=Roman |date=September 22, 2010 |publisher=Edelman Digital |accessdate=August 5, 2012}}</ref>
Jiepang is highly similar to [[Foursquare]] (access to which is [[Internet censorship in the People's Republic of China|blocked]] in [[mainland China]]<ref>{{cite web |url=http://www.telegraph.co.uk/technology/social-media/7802992/Foursquare-blocked-in-China.html |title=Foursquare blocked in China |last1=Beaumont |first1=Claudine |date=June 4, 2010 |work=[[The Daily Telegraph]] |accessdate=August 5, 2012}}</ref>), and is frequently called the Foursquare of China.<ref>{{cite web |url=http://adage.com/article/digital/starbucks-taps-china-s-foursquare-holiday-check-push/230865/ |title=Starbucks Taps China's Foursquare for Huge Holiday Check-in Campaign |last1=Del Rey |first1=Jason |date=November 7, 2011 |work=[[Advertising Age]] |accessdate=August 5, 2012}}</ref><ref>{{cite web |url=http://www.edelmandigital.com/2010/09/22/jiepang-the-chinese-answer-to-foursquare/ |title=Jiepang – the Chinese Answer to Foursquare |last1=Yue |first1=Cathy |last2=Olney |first2=Roman |date=September 22, 2010 |publisher=Edelman Digital |accessdate=August 5, 2012}}</ref>


The service was created in 2010 by David Liu (Liu Ying), and is available in both [[Simplified Chinese characters|simplified]] and [[Traditional Chinese characters|traditional]] [[Chinese language|Chinese]] [[Chinese characters|characters]].
The service was created in 2010 by David Liu (Liu Ying), and is available in both [[Simplified Chinese characters|simplified]] and [[Traditional Chinese characters|traditional]] [[Chinese language|Chinese]] [[Chinese characters|characters]]. As of July 2012, it has over 3 million users.<ref name="users" />


==Features==
==Features==

Revision as of 20:37, 5 August 2012

Jiepang
街旁
File:Jiepang logo.png
Type of businessPrivate
Type of site
Social networking service
Available inChinese (simplified, traditional)
HeadquartersBeijing, China
Founder(s)David Liu
CEODavid Liu
URLjiepang.com
RegistrationRequired
Users3,000,000[1]
LaunchedMay 13, 2010
Current statusActive

The Jiepang Network (Chinese: 街旁网; pinyin: Jiēpáng wǎng) is a Chinese location-based social networking service for mobile devices, such as smartphones. Users "check in" at venues using an application or a mobile website by selecting from a list of venues the application locates nearby. Location is based on GPS hardware in the mobile device or network location provided by the application. Each check-in awards the user points and sometimes "badges".

Jiepang is highly similar to Foursquare (access to which is blocked in mainland China[2]), and is frequently called the Foursquare of China.[3][4]

The service was created in 2010 by David Liu (Liu Ying), and is available in both simplified and traditional Chinese characters. As of July 2012, it has over 3 million users.[1]

Features

File:Jiepang user profile, Android application.png
Showing a user's Jiepang profile from a Jiepang app for Android

Jiepang provides an application for iOS, Android, Windows Phone, Symbian and BlackBerry devices, as well as Java Platform, Micro Edition version, and a mobile website.

It allows registered users to post their location at a venue ("check-in") and connect with friends. Check-in requires active user selection and points are awarded at check-in. Users can choose to have their check-ins posted on their accounts on Sina Weibo, Kaixin001, Renren and Douban. Users can also earn badges by checking in at locations with certain tags, for check-in frequency, or for other patterns such as time of check-in.

Users can create a "To Do" list for their private use and add "Tips" to venues that other users can read, which serve as suggestions for great things to do, see or eat at the location.

In addition, users can see where they have checked in with a history page.

Landlords

If a user has checked-in to a venue on more days than anyone else in the past 60 days, and the check-ins are valid under foursquare's time and distance protocols, they will be crowned landlord (Chinese: 地主; pinyin: dìzhǔ), similar to Foursquare's "mayor." Someone else may earn the title by checking in more times than the previous landlord. It is harder to be crowned landlord in spaces that are swarming. Even after you've been crowned "Landlord," you must continuously check in to maintain your position as landlord.

Badges

Badges (Chinese: 徽章; pinyin: huīzhāng) are earned by checking into various venues. Once a badge is earned by a player, it will remain on that user's profile indefinitely.

Scoring

Each time the user checks into a place, he or she receives points.

Brands

Jiepang Brands allows companies to create pages of tips and allows users to “follow” the company and receive special, expert tips from them when they check-in at certain locations.

Local surprises

"Local surprises" (simplified Chinese: 本地惊喜; traditional Chinese: 本地驚喜; pinyin: běndì jīngxǐ), similar to Foursquare's "specials", are an incentive for Jiepang users to go "check-in" at a new spot or revisit their favorite hangout.

Partnerships

A Jiepang application is preloaded on all HTC and Sony phones sold in China.[5]

Jiepang uses Baidu Maps for the platform.

See also

References

  1. ^ a b Chen, Rachel (July 21, 2012). "Jiepang CEO David Liu Checks Out How We All Check In". The Beijinger. Retrieved 5 August 2012.
  2. ^ Beaumont, Claudine (June 4, 2010). "Foursquare blocked in China". The Daily Telegraph. Retrieved August 5, 2012.
  3. ^ Del Rey, Jason (November 7, 2011). "Starbucks Taps China's Foursquare for Huge Holiday Check-in Campaign". Advertising Age. Retrieved August 5, 2012.
  4. ^ Yue, Cathy; Olney, Roman (September 22, 2010). "Jiepang – the Chinese Answer to Foursquare". Edelman Digital. Retrieved August 5, 2012.
  5. ^ "联络街旁 / Contact Us". Jiepang. Retrieved August 5, 2012.