TRU-SPEC: Difference between revisions
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In 2011, [[actor]] and [[retired]] [[Marine]] [[drill instructor]] [[R. Lee Ermey]] became the official [[spokesperson]] for [[TRU-SPEC]],<ref name=Gunny>{{cite web |title=Gunnery Sgt. R. Lee Ermey has become the official celebrity spokesperson for TRU-SPEC |url=http://www.urbanshield.org/index.php/contacts/urban-shield-vendor-directory?pid=57&sid=69:Tru-Spec-by-Atlanco |publisher=Urban Shield}}</ref> and assisted in the design of a new line of tactically-inspired apparel.<ref name=GunnyLine>{{cite web |title=SIGNATURE GUNNY LINE |url=http://www.youtube.com/watch?v=2yRm1QxA5v0 |publisher=TRU-SPEC Youtube}}</ref> |
In 2011, [[actor]] and [[retired]] [[Marine]] [[drill instructor]] [[R. Lee Ermey]] became the official [[spokesperson]] for [[TRU-SPEC]],<ref name=Gunny>{{cite web |title=Gunnery Sgt. R. Lee Ermey has become the official celebrity spokesperson for TRU-SPEC |url=http://www.urbanshield.org/index.php/contacts/urban-shield-vendor-directory?pid=57&sid=69:Tru-Spec-by-Atlanco |publisher=Urban Shield}}</ref> and assisted in the design of a new line of tactically-inspired apparel.<ref name=GunnyLine>{{cite web |title=SIGNATURE GUNNY LINE |url=http://www.youtube.com/watch?v=2yRm1QxA5v0 |publisher=TRU-SPEC Youtube}}</ref> |
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Ermey, who is popularly known as "The Gunny," also served several tours during the [[Vietnam War]]. Some of his greatest public acclaim has been earned as an accomplished character actor in motion pictures, most notably his [[Golden Globe]]-nominated iconic performance as Gunnery Sgt. Hartman in [[Stanley Kubrick]]'s "[[Full Metal Jacket]]."<ref name=PoliceMagazine>{{cite web |title=R. Lee Ermey Endorses Tru-Spec Apparel |url=http://www.policemag.com/channel/patrol/news/2011/08/19/r-lee-ermey-endorses-tru-spec-apparel.aspx |publisher=POLICE Magazine}}</ref> |
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{{Quote|text="’The Gunny's extensive personal experience with military and law enforcement equipment makes him an extremely credible, as well as a very recognizable addition to our marketing team. 'The Gunny' also only endorses products he uses and believes in, so we are honored to have his enthusiastic personal endorsement of the [[TRU-SPEC]] product line,".|sign=Darrell Jacks, ATLANCO Vice-President of Marketing|source=Homeland1.com<ref name=darrel>{{cite web |title=‘The Gunny’, R. Lee Ermey, Signs On to Promote TRU-SPEC |url=http://www.homeland1.com/homeland-security-products/tactical-apparel/press-releases/1107744-the-gunny-r-lee-ermey-signs-on-to-promote-tru-spec/ |publisher=Homeland1.com}}</ref>}} |
{{Quote|text="’The Gunny's extensive personal experience with military and law enforcement equipment makes him an extremely credible, as well as a very recognizable addition to our marketing team. 'The Gunny' also only endorses products he uses and believes in, so we are honored to have his enthusiastic personal endorsement of the [[TRU-SPEC]] product line,".|sign=Darrell Jacks, ATLANCO Vice-President of Marketing|source=Homeland1.com<ref name=darrel>{{cite web |title=‘The Gunny’, R. Lee Ermey, Signs On to Promote TRU-SPEC |url=http://www.homeland1.com/homeland-security-products/tactical-apparel/press-releases/1107744-the-gunny-r-lee-ermey-signs-on-to-promote-tru-spec/ |publisher=Homeland1.com}}</ref>}} |
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Revision as of 02:18, 17 April 2013
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| Company type | Private |
|---|---|
| Industry | Manufacturing, apparel |
| Founded | 1950 |
| Founder | Jack Zaglin |
| Headquarters | Marietta, Georgia, USA |
| Products | Clothing, accessories |
| Owner | Carl Zaglin |
Number of employees | ~1,000 (2013) |
| Website | www |
TRU-SPEC (owned by ATLANCO, formerly Atlanta Army Navy Company) is a United States brand of clothing and apparel consisting of uniforms and tactical equipment for military[1], law enforcement[2] and public safety personnel.[3] In addition to TRU-SPEC's on-duty gear and apparel, the company also manufactures various types of off-duty clothing.[4]
ATLANCO
ATLANCO's (TRU-SPEC's parent company) offices are located in Marietta, Georgia.[5]
History
The Atlanta Army Navy Company was founded by the Zaglin family in 1950 as a military surplus retailer. It was renamed "ATLANCO" in the late 1980s.
The brand name TRU-SPEC was later created reflecting the fact that the uniforms the company manufactures met all of the U.S. Government's "true specifications" by using United States mil-spec fabrics. The TRU-SPEC brand later expanded from core military apparel to public safety and law enforcement, as well as outdoor apparel.
Manufacturing
In 1996, ATLANCO opened its first manufacturing facility in Honduras under the company name "Pindu". In 2004, it relocated to a 100,000-square foot facility in La Ceiba, Honduras. This facility allows the entire manufacturing process to be housed under one roof, with room for expansion. Currently this factory supports over 900 employees. In 2009 the facility was IS 9001:2008 and NFPA-certified, and thus enabled to manufacture fire retardant clothing.[6]
ATLANCO now has strategic partnerships with manufacturers in Indonesia, Korea, China, and the Dominican Republic.
Products
Some of the TRU-SPEC brand products include:[7]
Marketing
While ATLANCO has many civilian customers, its principal market consists of domestic and foreign military, police, fire, homeland security, and other public safety officials.[8]
In 2011, actor and retired Marine drill instructor R. Lee Ermey became the official spokesperson for TRU-SPEC,[9] and assisted in the design of a new line of tactically-inspired apparel.[10] Ermey, who is popularly known as "The Gunny," also served several tours during the Vietnam War. Some of his greatest public acclaim has been earned as an accomplished character actor in motion pictures, most notably his Golden Globe-nominated iconic performance as Gunnery Sgt. Hartman in Stanley Kubrick's "Full Metal Jacket."[11]
"’The Gunny's extensive personal experience with military and law enforcement equipment makes him an extremely credible, as well as a very recognizable addition to our marketing team. 'The Gunny' also only endorses products he uses and believes in, so we are honored to have his enthusiastic personal endorsement of the TRU-SPEC product line,".
— Darrell Jacks, ATLANCO Vice-President of Marketing, Homeland1.com[12]
5IVE STAR GEAR
TRU-SPEC's sister brand, 5IVE STAR GEAR,[13] consists of military surplus, outdoor sports, camping, hunting, survivalist, and other rugged outdoor gear for the traditional ATLANCO customer. 5IVE STAR GEAR's mascot is "G.I. Jack", inspired by ATLANCO's founder.
References
- ^ "TRU-SPEC Xtreme BDUs, BEST TRU-SPEC EVER! 100%". Gunmetal Gear Blog.
- ^ "Manufacturer's Profile - TRU-SPEC". PoliceOne.com.
- ^ "Tru-Spec Mega Tactical Giveaway". PoliceMag.com.
- ^ "TRU-SPEC Introduces New WeatherShield Outerwear". Military1.com.
- ^ "TRU-SPEC by ATLANCO - Company profile". Officer.com.
- ^ "About us". ATLANCO.com.
- ^ "TruSpec Apparel and Equipment". Anchortex.com.
- ^ "Tru-Spec by Atlanco". LA Police Gear.
- ^ "Gunnery Sgt. R. Lee Ermey has become the official celebrity spokesperson for TRU-SPEC". Urban Shield.
- ^ "SIGNATURE GUNNY LINE". TRU-SPEC Youtube.
- ^ "R. Lee Ermey Endorses Tru-Spec Apparel". POLICE Magazine.
- ^ "'The Gunny', R. Lee Ermey, Signs On to Promote TRU-SPEC". Homeland1.com.
- ^ "5IVE STAR GEAR Products". ATLANCO Catalog.