Ginsters: Difference between revisions
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==History== |
==History== |
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The Ginsters family were originally farmers in the small Cornish town of Callington. In 1967 the family started Ginsters and bought in fresh pies and pasties to sell by van sales to various local retail outlets. After a while, founder and head of the company, Geoffrey Ginster saw the limitations of this trade and decided that the family itself should start manufacturing pasties. <A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose> |
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In 1969, farmer Geoffrey Ginster decided to diversify at his egg packing plant at Callington by starting a van sales service selling fresh pasties to local retailers, initially with four employees.<ref>[http://www.grocerytrader.co.uk/News/September_2005/G_Ginsters_Int.html The Grocery Trader, ''Ginsters Marketing Controller talks to The Grocery Trader'']. Retrieved 29 July 2013</ref> Eventually the pasty manufacturing business took over egg packing, and the egg station was converted to pasty production.{{cn|date=July 2013}} In 1977, the business was acquired by [[Samworth Brothers]].<ref>[http://www.tastyjob.com/articledisplay.asp?Section=2&SubPageID=61 Ginsters at TastyJob.com]. Retrieved 29 July 2013</ref> |
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In 1969, Ginsters converted a near-derelict egg packing plant into a bakery. On their opening day, a team of four people started hand crimping Cornish Pasties with the aim of making 4,000 pasties by the end of their shift. They only actually managed a grand total of 24. Over the following months production slowly increased until by 1970 a staff of 30 was producing 48,000 pasties a day. |
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<A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose> |
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Initially Ginsters pasties were sold to pubs, clubs, corner shops and other small stores in Plymouth and nearby seaside towns. The business grew steadily until the Ginsters van sales fleet were selling pasties and savouries across the whole south of England. |
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<A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose> |
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In 1977 Geoffrey Ginster decided to retire and the company was acquired by Leicestershire-based food manufacturer, Samworth Brothers. In 1978 a government-funded factory, which was next to the existing bakery, was acquired. This was renovated and equipped with modern baking and packing facilities and re-named Tamar Bakery after the nearby River Tamar. In the early 1980s the bakery was extended by a further 27,000 square feet and new, largely automated, machinery was installed. The result was one of the most modern bakeries in the UK. When it went into operation the original Ginsters bakery was closed. |
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<A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose> |
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Throughout the Falklands war, the Ginsters staff worked overtime every day in order to supply British troops with pasties and pies. |
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In 1984, Ginsters was producing 1.5 million pasties a week and had become the biggest employer in East Cornwall’s private sector. |
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In 1987 a new bakery, named Lynher bakery after the nearby River Lynher, was built alongside the Tamar Bakery. This was also the site of the egg-packing plant where the company had started 17 years before. |
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By 1989 Ginsters operated a nationwide distribution system covering motorways and forecourts. |
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<A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose> |
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==Marketing== |
==Marketing== |
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Revision as of 13:18, 2 August 2013
 | This article needs additional citations for verification. (July 2013) |
| Ginsters company logo | |
| Company type | Ltd |
|---|---|
| Industry | Food, pastry |
| Founded | 1969 |
| Headquarters | Callington, Cornwall, UK |
| Products | Pasties, sandwiches, snacks |
| Owner | Samworth Brothers |
Number of employees | 700+ |
Ginsters /ˈɡɪnstərz/ is a company based in Callington in Cornwall, in the south-west of England. The biggest selling pasty maker in the UK,[citation needed] it specialises in making mass-produced pasties, sausage rolls, sandwiches, pasta bowls and other savoury snacks.
History
The Ginsters family were originally farmers in the small Cornish town of Callington. In 1967 the family started Ginsters and bought in fresh pies and pasties to sell by van sales to various local retail outlets. After a while, founder and head of the company, Geoffrey Ginster saw the limitations of this trade and decided that the family itself should start manufacturing pasties. <A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose>
In 1969, Ginsters converted a near-derelict egg packing plant into a bakery. On their opening day, a team of four people started hand crimping Cornish Pasties with the aim of making 4,000 pasties by the end of their shift. They only actually managed a grand total of 24. Over the following months production slowly increased until by 1970 a staff of 30 was producing 48,000 pasties a day. <A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose>
Initially Ginsters pasties were sold to pubs, clubs, corner shops and other small stores in Plymouth and nearby seaside towns. The business grew steadily until the Ginsters van sales fleet were selling pasties and savouries across the whole south of England. <A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose>
In 1977 Geoffrey Ginster decided to retire and the company was acquired by Leicestershire-based food manufacturer, Samworth Brothers. In 1978 a government-funded factory, which was next to the existing bakery, was acquired. This was renovated and equipped with modern baking and packing facilities and re-named Tamar Bakery after the nearby River Tamar. In the early 1980s the bakery was extended by a further 27,000 square feet and new, largely automated, machinery was installed. The result was one of the most modern bakeries in the UK. When it went into operation the original Ginsters bakery was closed. <A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose>
Throughout the Falklands war, the Ginsters staff worked overtime every day in order to supply British troops with pasties and pies. In 1984, Ginsters was producing 1.5 million pasties a week and had become the biggest employer in East Cornwall’s private sector. In 1987 a new bakery, named Lynher bakery after the nearby River Lynher, was built alongside the Tamar Bakery. This was also the site of the egg-packing plant where the company had started 17 years before. By 1989 Ginsters operated a nationwide distribution system covering motorways and forecourts. <A Way of Life - The Business History of the Samworth Family by Patrick Beaver & Adam Lawrence - Published 2005 by Tudor Rose>
Marketing
Samworth Brothers have extended the brand to cover sausage rolls, sandwiches, pasta and other savoury snacks. The products are available across the UK at supermarkets, petrol stations, bakers, student unions, and convenience stores.
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A number of trains (all Class 158 Sprinters) operated by Arriva Trains Wales were in a Ginsters livery for a time, which was mostly black, with the red logo. This has since been removed, but on some trains the Ginsters logo remains on the roof.
Cornish Bara
In March 2011 the company launched the "Cornish Bara", bara being a Cornish word for bread. The product is made with a soft bread roll on the outside and a meat filling inside, and is marketed as 'the love child of a sandwich and a pasty.' A TV advert has been made, with the actor Darren Strange and directed by Armando Iannucci, which features a man in a mid-life crisis who is confused by the unusual product combination of the Cornish Bara.[1]
Sponsorship
From 2002 to 2011, Ginsters sponsored football club Plymouth Argyle F.C. in the Football League 2 and Callington Town FC. It also sponsors Callington Rugby Club and Launceston Rugby Club ("The Cornish All Blacks").
