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In 2008 after Monster acquired Affinity Labs, it then bought a French military website, Armees.com for an undisclosed fee, then transferred the site to its Affinity Labs social networking vertical.<ref>{{cite web|url=http://www.armees.com/|title=Armees.Com - Actualité|work=armees.com}}</ref>
In 2008 after Monster acquired Affinity Labs, it then bought a French military website, Armees.com for an undisclosed fee, then transferred the site to its Affinity Labs social networking vertical.<ref>{{cite web|url=http://www.armees.com/|title=Armees.Com - Actualité|work=armees.com}}</ref>


Affinity Labs still successfully operate across North America but in March 2012 it shut down its European operations. Despite HMForces.co.uk<ref>{{cite web|url=http://hmforces.co.uk/|title=HMForces.co.uk : Royal Navy, Royal Marines, Army, Royal Air Force|work=hmforces.co.uk}}</ref> being its most successful vertical, and having shared resources with [[Military.com]], the global recession did not assist its longevity. HMForces.co.uk still has a strong presence on social networking sites<ref>{{cite web|url=http://www.facebook.com/pages/HMForcescouk/130036903806/|title=HMForces.co.uk|work=Facebook}}</ref> to this day, evidence of its popularity. Further references to this military vertical can be found on UK e-commerce sites,<ref>{{cite web|url=http://www.ukgear.com/Pages/Media-Centre/Product-Reviews/Military-Reviews/381-HM-Forces.co.uk---PT-1000-Review.html/|title=Media Centre - Product Reviews - Military Reviews at UK Gear|work=ukgear.com}}</ref> and there is also a HMForces blog<ref>[http://hmforcescouk.blogspot.co.uk/2011/08/hmforcescouk-what-does-it-offer-you.html/ Military Social Blog]</ref> still surviving despite it not being updated regularly.
Affinity Labs still successfully operate across North America but in March 2012 it shut down its European operations. Despite HMForces.co.uk<ref>{{cite web|url=http://hmforces.co.uk/|title=HMForces.co.uk : Royal Navy, Royal Marines, Army, Royal Air Force|work=hmforces.co.uk}}</ref> being its most successful vertical, and having shared resources with [[Military.com]], the global recession did not assist its longevity. HMForces.co.uk still has a strong presence on social networking sites<ref>{{cite web|url=http://www.facebook.com/pages/HMForcescouk/130036903806/|title=HMForces.co.uk|work=Facebook}}</ref> to this day, evidence of its popularity. Further references to this military vertical can be found on UK e-commerce sites,<ref>{{cite web|url=http://www.ukgear.com/Pages/Media-Centre/Product-Reviews/Military-Reviews/381-HM-Forces.co.uk---PT-1000-Review.html/|title=Media Centre - Product Reviews - Military Reviews at UK Gear|work=ukgear.com}}</ref> and there is also a HMForces blog<ref>[http://hmforcescouk.blogspot.co.uk/2011/08/hmforcescouk-what-does-it-offer-you.html/ Military Social Blog]{{dead link|date=October 2016 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> still surviving despite it not being updated regularly.


==History==
==History==
Affinity Labs was founded by [[Christopher Michel]]<ref>{{cite web|url=http://investing.businessweek.com/businessweek/research/stocks/private/snapshot.asp?privcapId=30486396|title=Affinity Labs, Inc.: Private Company Information - Businessweek|work=Businessweek.com}}</ref> in 2006 after he sold [[Military.com]] to Monster in 2004 for $40 million.
Affinity Labs was founded by [[Christopher Michel]]<ref>{{cite web|url=http://investing.businessweek.com/businessweek/research/stocks/private/snapshot.asp?privcapId=30486396|title=Affinity Labs, Inc.: Private Company Information - Businessweek|work=Businessweek.com}}</ref> in 2006 after he sold [[Military.com]] to Monster in 2004 for $40 million.


The [[Mayfield Fund]]<ref>http://www.mayfield.com/newsarticles/2006-12-04_mayfield_announces.htm</ref> and Trinity Ventures invested in Affinity Labs prior to its Monster Worldwide buyout.<ref>{{cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=131001&p=irol-newsArticle&ID=1091499&highlight=|title=Monster Worldwide - Bringing People Together to Advance Their Lives|work=corporate-ir.net}}</ref>
The [[Mayfield Fund]]<ref>{{cite web|url=http://www.mayfield.com/newsarticles/2006-12-04_mayfield_announces.htm |title=Archived copy |accessdate=2007-04-13 |deadurl=yes |archiveurl=https://web.archive.org/web/20070421210847/http://www.mayfield.com:80/newsarticles/2006-12-04_mayfield_announces.htm |archivedate=2007-04-21 |df= }}</ref> and Trinity Ventures invested in Affinity Labs prior to its Monster Worldwide buyout.<ref>{{cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=131001&p=irol-newsArticle&ID=1091499&highlight=|title=Monster Worldwide - Bringing People Together to Advance Their Lives|work=corporate-ir.net}}</ref>


Between 2010-14, the President of Military Advantage and Vice President of [[Monster Worldwide]],<ref>{{cite web|url=http://www.military.com/aboutus/aboutusarticle/0,15897,teambios,00.html|title=Team|work=Military.com}}</ref> was former Navy Admiral [[Terry McCreary]]. He oversaw the military Affinity operations in Europe which had a product manager in [[London]] reporting to the former Admiral in the US.<ref>http://www.linkedin.com/profile/view?id=45398057&trk=nav_responsive_tab_profile</ref> However, this operation was closed down in 2012.
Between 2010-14, the President of Military Advantage and Vice President of [[Monster Worldwide]],<ref>{{cite web|url=http://www.military.com/aboutus/aboutusarticle/0,15897,teambios,00.html|title=Team|work=Military.com}}</ref> was former Navy Admiral [[Terry McCreary]]. He oversaw the military Affinity operations in Europe which had a product manager in [[London]] reporting to the former Admiral in the US.<ref>http://www.linkedin.com/profile/view?id=45398057&trk=nav_responsive_tab_profile</ref> However, this operation was closed down in 2012.

Revision as of 02:51, 5 October 2016

Affinity Labs Inc.
Type of businessPublic
Available inmultilingual
Founded2006
Headquarters
San Francisco, California
,
U.S.
OwnerMonster.com
URLaffinitylabs.com
Current statusactive

Affinity Labs is a company that builds social networking sites for niche groups such as firefighters, police officers, nurses and the Armed Forces.[1] In January 2008, Affinity Labs was acquired by Monster Worldwide for US$61 million.[2]

Affinity Labs sites have over a million registered members, as of January 2008.[1] PoliceLink, aimed at law enforcement personnel, is one of Affinity Labs' most active sites with over 717,000 unique visitors per month.[3] Other sites include: SalesHQ, ArtBistro, TheApple, FireLink, NursingLink, InsideTech, GovCentral, IndiaOn, Excelle, AllHealthCare, and the European communities, HMForces.co.uk, ProNurse, and WerPflegtWen.

In 2008 after Monster acquired Affinity Labs, it then bought a French military website, Armees.com for an undisclosed fee, then transferred the site to its Affinity Labs social networking vertical.[4]

Affinity Labs still successfully operate across North America but in March 2012 it shut down its European operations. Despite HMForces.co.uk[5] being its most successful vertical, and having shared resources with Military.com, the global recession did not assist its longevity. HMForces.co.uk still has a strong presence on social networking sites[6] to this day, evidence of its popularity. Further references to this military vertical can be found on UK e-commerce sites,[7] and there is also a HMForces blog[8] still surviving despite it not being updated regularly.

History

Affinity Labs was founded by Christopher Michel[9] in 2006 after he sold Military.com to Monster in 2004 for $40 million.

The Mayfield Fund[10] and Trinity Ventures invested in Affinity Labs prior to its Monster Worldwide buyout.[11]

Between 2010-14, the President of Military Advantage and Vice President of Monster Worldwide,[12] was former Navy Admiral Terry McCreary. He oversaw the military Affinity operations in Europe which had a product manager in London reporting to the former Admiral in the US.[13] However, this operation was closed down in 2012.

References

  1. ^ a b "Monster buys community site, Affinity Labs, for significant $61M - VentureBeat - News - by Matt Marshall". VentureBeat.
  2. ^ "Monster buys S.F. Web operator Affinity for $61 million". mercurynews.com.
  3. ^ "Policelink.com Traffic and Demographic Statistics by Quantcast". quantcast.com.
  4. ^ "Armees.Com - Actualité". armees.com.
  5. ^ "HMForces.co.uk : Royal Navy, Royal Marines, Army, Royal Air Force". hmforces.co.uk.
  6. ^ "HMForces.co.uk". Facebook.
  7. ^ "Media Centre - Product Reviews - Military Reviews at UK Gear". ukgear.com.
  8. ^ Military Social Blog[permanent dead link]
  9. ^ "Affinity Labs, Inc.: Private Company Information - Businessweek". Businessweek.com.
  10. ^ "Archived copy". Archived from the original on 2007-04-21. Retrieved 2007-04-13. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)CS1 maint: archived copy as title (link)
  11. ^ "Monster Worldwide - Bringing People Together to Advance Their Lives". corporate-ir.net.
  12. ^ "Team". Military.com.
  13. ^ http://www.linkedin.com/profile/view?id=45398057&trk=nav_responsive_tab_profile

External links

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