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'''Cars.com''' is a website which was launched in June 1998. It is the second largest automotive classified site, second to only [[AutoTrader.com]].<ref>{{cite news|url=http://www.businessweek.com/ap/2014-10-01/gannett-buys-the-rest-of-cars-dot-com-for-1-dot-8-billion|publisher=Bloomberg Businessweek|title=Gannett buys the rest of Cars.com for $1.8 billion|date=October 1, 2014}}</ref> Its headquarters are located in [[Chicago, Illinois]].<ref>{{cite web|title=Company Facts|url=http://www.cars.com/go/about/us.jsp?section=C&content=fact&aff=national|accessdate=20 April 2011}}</ref> The [[editor-in-chief]] is Patrick Olsen<ref>{{cite web|title=Editorial Masthead|url=http://www.cars.com/go/about/us.jsp?section=C&content=cred&aff=national|accessdate=20 April 2011}}</ref> and the [[President]] is Alex Vetter.<ref>{{cite web|title=Management Biographies|url=http://www.cars.com/go/about/us.jsp?section=C&content=bio&aff=national&name=MitchGolub|accessdate=20 April 2011}}</ref>
'''Cars.com''' is a website which was launched in June 1998. It is the second largest automotive classified site, second to only [[AutoTrader.com]].<ref>{{cite news|url=http://www.businessweek.com/ap/2014-10-01/gannett-buys-the-rest-of-cars-dot-com-for-1-dot-8-billion |publisher=Bloomberg Businessweek |title=Gannett buys the rest of Cars.com for $1.8 billion |date=October 1, 2014 |deadurl=yes |archiveurl=https://web.archive.org/web/20141004083046/http://www.businessweek.com:80/ap/2014-10-01/gannett-buys-the-rest-of-cars-dot-com-for-1-dot-8-billion? |archivedate=2014-10-04 |df= }}</ref> Its headquarters are located in [[Chicago, Illinois]].<ref>{{cite web|title=Company Facts |url=http://www.cars.com/go/about/us.jsp?section=C&content=fact&aff=national |accessdate=20 April 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110316183559/http://www.cars.com:80/go/about/us.jsp?section=C&content=fact&aff=national |archivedate=16 March 2011 |df= }}</ref> The [[editor-in-chief]] is Patrick Olsen<ref>{{cite web|title=Editorial Masthead |url=http://www.cars.com/go/about/us.jsp?section=C&content=cred&aff=national |accessdate=20 April 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110426084627/http://www.cars.com:80/go/about/us.jsp?section=C&content=cred&aff=national |archivedate=26 April 2011 |df= }}</ref> and the [[President]] is Alex Vetter.<ref>{{cite web|title=Management Biographies |url=http://www.cars.com/go/about/us.jsp?section=C&content=bio&aff=national&name=MitchGolub |accessdate=20 April 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110307050358/http://www.cars.com:80/go/about/us.jsp?section=C&content=bio&aff=national&name=MitchGolub |archivedate=7 March 2011 |df= }}</ref>


==History==
==History==
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==Television==
==Television==


Since July 1998, Cars.com has been in partnership with [[Tom and Ray Magliozzi]] of ''[[Car Talk]]''<ref name="Company History">{{cite web|title=Company History|url=http://www.cars.com/go/about/us.jsp?section=C&content=hist&aff=national|accessdate=20 April 2011}}</ref> and the website includes a Cartalk advice section.<ref name="LJ"/> As of 2016, it appears this partnership is no longer in effect as CarTalk is not mentioned on the site.<ref>http://cars.com</ref>
Since July 1998, Cars.com has been in partnership with [[Tom and Ray Magliozzi]] of ''[[Car Talk]]''<ref name="Company History">{{cite web|title=Company History |url=http://www.cars.com/go/about/us.jsp?section=C&content=hist&aff=national |accessdate=20 April 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110419213553/http://www.cars.com:80/go/about/us.jsp?section=C&content=hist&aff=national |archivedate=19 April 2011 |df= }}</ref> and the website includes a Cartalk advice section.<ref name="LJ"/> As of 2016, it appears this partnership is no longer in effect as CarTalk is not mentioned on the site.<ref>http://cars.com</ref>


Cars.com also partners with [[MotorWeek]] on PBS to provide online access to MotorWeek reviews.<ref>{{cite web|title=Business Partners|url=http://www.cars.com/go/about/us.jsp?section=C&content=part&aff=national|accessdate=20 April 2011}}</ref>
Cars.com also partners with [[MotorWeek]] on PBS to provide online access to MotorWeek reviews.<ref>{{cite web|title=Business Partners |url=http://www.cars.com/go/about/us.jsp?section=C&content=part&aff=national |accessdate=20 April 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110419214024/http://www.cars.com:80/go/about/us.jsp?section=C&content=part&aff=national |archivedate=19 April 2011 |df= }}</ref>


==References==
==References==

Revision as of 08:15, 16 November 2016

Cars.com
Cars.com front page as of Aug 23, 2016
Cars.com main page as of January 28, 2013
Available inEnglish
OwnerTegna Digital
URLcars.com
CommercialYes

Cars.com is a website which was launched in June 1998. It is the second largest automotive classified site, second to only AutoTrader.com.[2] Its headquarters are located in Chicago, Illinois.[3] The editor-in-chief is Patrick Olsen[4] and the President is Alex Vetter.[5]

History

A 2003 Library Journal survey of automobile-related websites described cars.com as "the most complete car sales megasite", noting staff-written reviews that "are signed, dated, detailed, and richly illustrated".[6] In 2004 the website announced a partnership with Kelley Blue Book and commenced national advertising.[7][8] In October 2007, it announced plans for its largest marketing campaign ever in early 2008.[9] In the same month, Yahoo! announced plans to receive listings from Cars.com for their Yahoo! Autos service.[10]

Cars.com was previously owned by Classified Ventures, LLC, a joint venture between Gannett, The McClatchy Company, Tribune, Graham Holdings, and A.H. Belo. On August 5, 2014, Gannett announced that it would buy out the remaining stakes in Classified Ventures it did not already own, for $2.5 billion.[11][12][13][14][15]

Marketing

Cars.com has regularly advertised during the Super Bowl, screening adverts in consecutive years.[16][17][18][19]

Television

Since July 1998, Cars.com has been in partnership with Tom and Ray Magliozzi of Car Talk[20] and the website includes a Cartalk advice section.[6] As of 2016, it appears this partnership is no longer in effect as CarTalk is not mentioned on the site.[21]

Cars.com also partners with MotorWeek on PBS to provide online access to MotorWeek reviews.[22]

References

  1. ^ "Cars.com Site Info". Alexa Internet. Retrieved 2014-04-01.
  2. ^ "Gannett buys the rest of Cars.com for $1.8 billion". Bloomberg Businessweek. October 1, 2014. Archived from the original on 2014-10-04. {{cite news}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ "Company Facts". Archived from the original on 16 March 2011. Retrieved 20 April 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ "Editorial Masthead". Archived from the original on 26 April 2011. Retrieved 20 April 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  5. ^ "Management Biographies". Archived from the original on 7 March 2011. Retrieved 20 April 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  6. ^ a b Caroline Gilman, "Web Watch: Cars", Library Journal, January 15, 2003.
  7. ^ Martin, Chuck (2011). The Third Screen: Marketing to Your Customers in a World Gone Mobile. Nicholas Brealey Publishing. pp. 8–13. ISBN 9781857885644. Excerpts available at Google Books.
  8. ^ "McClatchy-backed car venture launches national TV campaign". Sacramento Business Journal. May 3, 2004. Retrieved 2013-07-24.
  9. ^ Elliott, Stuart (18 October 2007). "Super Bowl XLII Is More Than CX Days Away, But..." New York Times. Retrieved 28 April 2010.
  10. ^ Morrissey, Brian (16 October 2007). "Yahoo! Bets on Open-Network Approach". Adweek.
  11. ^ Hall, Kevin. "McClatchy, media partners confirm deal to sell Cars.com". The Sun News. Retrieved 5 August 2014.
  12. ^ Yu, Roger. "Gannett buying rest of Cars.com for $1.8B". USA Today. Retrieved 5 August 2014.
  13. ^ Sherman, Alex. "Gannett Agrees to $1.8 Billion Buyout of Cars.com Site". USA Today. Retrieved 5 August 2014.
  14. ^ Hill, Kevin. "McClatchy, media partners confirm deal to sell Cars.com". The Sun News. Retrieved 6 August 2014.
  15. ^ "McClatchy Announces Agreement to Sell Its 25.6% Stake in Cars.com to Gannett". The McClatchy Company. Retrieved 6 August 2014.
  16. ^ Tim Nudd, "Cars.com to Get Overly Dramatic in Super Bowl Ad From Mcgarrybowen", Adweek, January 22, 2013.
  17. ^ Cars.com Super Bowl Commercial, "Bring OUt Your Confident You"
  18. ^ Cars.com Cares
  19. ^ Tim Nudd, "Cars.com's Super Bowl Ad Stars a Man and His Excitable Appendage", Adweek, January 26, 2012.
  20. ^ "Company History". Archived from the original on 19 April 2011. Retrieved 20 April 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  21. ^ http://cars.com
  22. ^ "Business Partners". Archived from the original on 19 April 2011. Retrieved 20 April 2011. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)

External links

Retrieved from "https://en.wikipedia.org/w/index.php?title=Cars.com&oldid=749813667"