|Branding||WNEP-TV 16 (general)
Newswatch 16 (newscasts)
WNEP 2 (on DT2)
|Slogan||The News Station|
|Channels||Digital: 50 (UHF)
Virtual: 16 (PSIP)
16.2 Antenna TV
16.3 Justice Network
|Owner||Dreamcatcher Broadcasting, LLC
(Local TV Pennsylvania License, LLC)
|First air date||September 16, 1953|
|Call letters' meaning||We're in NorthEast Pennsylvania|
|Former callsigns||WILK-TV (1953–1954)
|Former channel number(s)||34 (UHF analog, 1953–1957)
16 (UHF analog, 1957–2009)
49 (UHF digital, –2009)
|Transmitter power||500 kW|
|Public license information:||Profile
WNEP-TV, channel 16, is a television station licensed to Scranton, Pennsylvania, United States, and is the ABC affiliate for the Scranton-Wilkes-Barre television market. The station is owned by Dreamcatcher Broadcasting, LLC; Tribune Broadcasting (a subsidiary of the Tribune Media Company) operates WNEP under a shared services agreement. The station maintains studio facilities located on Montage Mountain Road in Moosic, and its transmitter is on Penobscot Knob in Mountain Top, Pennsylvania.
WILK-TV and WARM-TV
There were originally two ABC network affiliates in northeastern Pennsylvania. WILK-TV, operating on channel 34 and owned by WILK radio took to the air from Wilkes-Barre on September 16, 1953. It was followed by Scranton-licensed WARM-TV, broadcasting on channel 16 and owned by future Governor William Scranton along with WARM radio, in February 1954. During the late 1950s, WILK-TV was also briefly affiliated with the NTA Film Network.
WILK wanted to get a head start on the other local stations when it signed on in 1953, going on the air at 2 pm rather than the 3 pm sign on that the other stations did. The engineers got the signal ready by noon and decided to take a break. However, at lunch, they turned on the station to inspect their handiwork, only to find the signal was dead. They rushed back and were able to establish the link by 1:50 pm, 10 minutes before sign-on.
Getting a signal from ABC headquarters in New York City was a challenge in the early days with no access to satellites. As a result, WILK set up a microwave tower in Effort, about 45 miles east of Wilkes-Barre. From there, the network signal was bounced to the Penobscot Knob transmitter site. Often, station engineers had to adjust the Effort transmitter to accept a signal from WFIL-TV (now WPVI-TV) in Philadelphia if they were unable to receive the New York feed.
WILK-TV and WARM-TV were both losing money, in large part because their network, ABC, was not on an equal footing with NBC and CBS (and would not be until the 1970s). However, they stayed on the air because they were owned by well-respected local radio stations.
Merger and transition
By 1955, however, it was obvious that Scranton and Wilkes-Barre were going to be a single television market. In late 1957 WILK-TV and WARM-TV agreed to merge into a single ABC station for Northeastern Pennsylvania. The merged station, then as now, operated under WILK-TV's license, but used WARM-TV's channel 16 in order to provide wider signal coverage at less cost—no small consideration given the station's vast and mostly mountainous coverage area. Transcontinent Television Corporation, a Buffalo, New York-based media firm, acquired a 60 percent interest in the merged station; the remaining shares were split between the WARM and WILK groups, with William Scranton as chairman. The merged station, WNEP-TV, was licensed to Scranton, and split operations between WILK-TV's former facility in Wilkes-Barre and a new studio in Scranton. In 1962, WNEP-TV consolidated its operations at a new studio near Wilkes-Barre/Scranton International Airport in Avoca. WILK-TV's transmitter site at Penobscot Knob was retained by WNEP-TV, and the WARM-TV transmitter was donated a decade later to the area's PBS member station, WVIA-TV (channel 44).
Meanwhile, the WILK-TV facility was repurposed as a satellite repeater of WNEP-TV until late summer 1958. The channel 34 assignment was later reallocated to Binghamton, New York, to be occupied by ABC affiliate WBJA-TV (now WIVT) beginning in 1962.
Despite a power boost to 1.5 million watts, and an increased coverage area–expanded to 15 counties in northeastern Pennsylvania–WNEP-TV bounced back and forth in the ratings for most of the next two decades. It was never able to achieve any consistency because of the bitter rivalry between Scranton and Wilkes-Barre. Viewers in Wilkes-Barre thought it was a Scranton station, while viewers in Scranton thought it was a Wilkes-Barre station. It was also hobbled by being an affiliate of the smallest and weakest network; indeed, WNEP's launch made Scranton/Wilkes-Barre the smallest market in Pennsylvania with full service from all three networks.
Transcontinent exited broadcasting in 1964 and sold several of its stations, including WNEP-TV, to Taft Broadcasting. When Taft purchased Philadelphia independent station WIBF-TV (channel 29, now WTXF-TV) in 1969, it sought a waiver to keep both stations. Channel 16's Grade B signal reaches the Lehigh Valley, which is part of the Philadelphia market. WNEP-TV had also operated an outlying translator on channel 7 in Allentown for many years. The Federal Communications Commission (FCC) normally did not allow one company to own two stations with overlapping coverage areas. While it initially granted the waiver, it reversed itself four years later and forced Taft to sell channel 16. A group of WNEP-TV station employees and executives formed NEP Communications, which bought the station from Taft in late 1973.
Soon after NEP took over the station, news director Elden Hale decided to take a regional approach. He billed the station as serving "Northeastern and Central Pennsylvania," and stepped up coverage of the remote portions of the market. These areas had largely been ignored by the other stations in town. He also added the area's first news helicopter. This approach quickly paid off. In November 1976, WNEP surged to first place for the first time in a decade. After briefly falling back to second it surged to number one in 1978, around the same time ABC became the nation's number one network. Apart from a brief period in the mid 1990s when WBRE-TV passed it, it has been number one ever since. NEP also established a remote production company, which operated as an adjunct to WNEP-TV.
The New York Times Company bought the station in 1985. WNEP moved to its current studios in Moosic in 1989; the facility is similar to the building the Times Company built for sister station WHNT-TV in Huntsville, Alabama, but on a larger scale. NEP Communications retained the production unit, which became NEP Broadcasting; the company provided remote broadcast facilities for the Olympics, FIFA World Cup and the Academy Awards, as well as a studio production facility in New York City.
On January 4, 2007, the station, along with the rest of the Times Company's television division, was sold to Oak Hill Capital Partners in a $575 million transaction. Oak Hill formed Local TV as a holding company for its stations.
On July 1, 2013, Local TV announced that its 19 stations would be acquired by the Tribune Company for $2.75 billion; Tribune owns the The Morning Call in Allentown. Although Allentown is part of the Philadelphia television market, WNEP has long claimed the Lehigh Valley as part of its coverage area. The FCC ruled that Tribune could not keep WNEP due to its ban on newspaper-television crossownership within a single market, The Morning Call serving a city within WNEP's coverage area (although Tribune has maintained crossownership waivers for its newspaper-television station combinations in Los Angeles, Chicago, Miami, and Hartford). Tribune spun off WNEP-TV to Dreamcatcher Broadcasting, an unrelated company owned by former Tribune Company executive Ed Wilson. However, Tribune will operate the station and provide other services under a shared services agreement, and will hold an option to buy back WNEP outright in the future. The sale was completed on December 27. Tribune later announced on July 10, 2013 that it would spin off its newspapers (including The Morning Call) into a separate company, the Tribune Publishing Company, in 2014, pending shareholder and regulatory approval. The split was completed in August 2014, though as of yet Tribune has not announced plans to acquire Dreamcatcher outright.
Analog broadcast tower collapse
WNEP-TV's transmission tower broadcasting the analog signal on channel 16 collapsed on December 16, 2007, due to severe ice, winds, and snow at the transmitter location on Penobscot Knob. The tower collapse also destroyed the transmitter building. No one was injured during the incident. WCLH's FM antenna and transmitter, which was co-located on WNEP's analog TV tower, was also destroyed during the incident. Transmission of the digital signal on channel 49 was restored after a brief interruption of power to the tower supporting the digital transmitter and antenna. WNEP's signal on local cable systems and satellite was restored by the end of the day on December 16, 2007. WNEP-TV partially restored its analog over the air TV signal by January 1, 2008 by broadcasting from the nearby American Tower on Penobscot Knob supporting the WNEP-DT antenna as well as WOLF-TV/DT's antenna.
As the WNEP-TV analog broadcast tower collapsed on December 16, 2007, one of the falling guy wires supporting the WNEP-TV tower damaged the neighboring tower broadcasting WVIA-TV (analog and digital) and WVIA-FM by shearing off the top section of the WVIA tower supporting the antenna for the analog and digital TV signals. The antenna for WVIA-FM remained intact, as it is located on the lower section of the shared WVIA-FM-TV tower. The WVIA-TV analog signal on channel 44 was temporarily put off the air until service was restored through a back-up tower on Penobscot Knob.
On June 12, 2009, WNEP was to operate on a new tower which is currently complete, though the antenna had not arrived in a timely fashion. Their goal was to have the new facility operating by August 2009, but it was delayed a few months. On December 5, 2009, WNEP turned off channel 49 and moved to channel 50. Moving to channel 50 was necessary so it can alleviate possible interference from WWSI which currently operates out of Atlantic City, New Jersey on UHF channel 49.
On February 15, 2010, the channel 49 facility was put back into use by WNEP on a temporary basis with FCC approval to accommodate WVIA-TV, which had suffered a partial tower collapse and electrical fire which had destroyed WVIA's transmitter building and the equipment within.
Many of the programs air on WNEP have been in-house productions rather than syndicated shows. The most popular of these was a children's program called The Land of Hatchy Milatchy. One of the hosts during its long run, Miss Judy (who replaced original host Nancy Berg in the 1960s), would tell children where to find their birthday gift live on the air. The show was used as the basis for an episode of the TV series The Office. In the Office episode, as a child Michael Scott was on a show called Fundle Bundle. The episode was the 18th episode of the 2nd season and was written by Mindy Kaling. In Fundle Bundle, Miss Judy was called Miss Trudy.
Another program, Uncle Ted's Ghoul School, once employed Bill O'Reilly as a writer. He was also a reporter at the station for a brief period during the mid-1970s. WNEP also served as the local affiliate for the Bowling for Dollars and Dialing for Dollars formats, producing local versions of each.
Today, WNEP produces two in-house programs: Pennsylvania Outdoor Life, a show about hunting and fishing in Pennsylvania, and Home & Backyard, a show about do-it-yourself home improvements, cooking and gardening. 'Pennsylvania Outdoor Life' airs Sundays at 6:30 pm on WNEP and 'Home & Backyard' airs Saturdays at 9:00 am on WNEP. The station also participates in several local charity events, including the MDA Labor Day Telethon and Scranton's annual Santa Parade.
The station's digital signal is multiplexed:
|Channel||Video||Aspect||PSIP Short Name||Programming|
|16.1||720p||16:9||WNEP-TV||Main WNEP-TV programming / ABC|
|16.2||480i||4:3||WNEP2||Antenna TV / Newswatch 16|
WNEP-TV shut down its analog signal, over UHF channel 16, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 49. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 16.
WNEP serves one of the largest coverage areas east of the Mississippi River. This area is very mountainous meaning that some areas cannot get a clear signal from channel 50. As a result, it operates one of the largest translator systems of any station in the Eastern Time Zone. WNEP-TV is also one of very few television stations that operates the entire translator system in digital.
|Call letters||Channel||City of license||Transmitter location|
|W07DC-D||7||Allentown / Bethlehem (Philadelphia market)||near South Mountain in Mountainville section of Allentown|
|W10CP-D||10||Towanda||south of Monroeton|
|W14CO-D||14||Clarks Summit||north of Scranton between I-476 and I-81 in Lackawanna County|
|W15CO-D||15||Towanda||south of Monroeton|
|WNEP-TV||22||Waymart||A fill-in translator next to wind turbine No. 5, Moosic Mountains.|
|W26CV-D||26||Mansfield (Elmira, New York market)||near Mainesburg along the Tioga and Bradford County line|
|W28DP-D||28||Pottsville||southwest of downtown|
|W36BE-D||36||State College (Johnstown/Altoona market)||south of Pine Grove Mills along PA 26|
WNEP-TV presently broadcasts 41 hours of locally produced newscasts each week (with 6½ hours on weekdays, 4½ hours on Saturdays and 4 hours on Sundays).
The station is best known for its local newscasts which are among the highest rated in the United States. It runs their newscasts under the branding of Newswatch 16. WNEP has led the ratings in northeastern Pennsylvania for most of the last 30 years and according to Nielsen data attracts more viewers than the other stations in town combined. In 2000, the weekday morning program earned shares between 50 and 60 meaning that 50 to 60% of televisions in the market were tuned to this station. Their on-air personalities are well known in the area. Chief Meteorologist Tom Clark has been with the station since 1981 and is one of the region's more popular broadcasters. He retired and his last broadcast was on December 31, 2016.His wife Noreen does forecasts on the weekend newscasts and has been with the station since 1982. Marisa Burke, a native of nearby Danville, has been with the station since 1984 and now solo anchors at noon and co-anchors the weeknight 6 o'clock newscast with Scott Schaffer. She retired from WNEP on October 28, 2016. Fox requested most of its affiliates to air local news in 1990. To satisfy this, WNEP began producing a nightly 10 o'clock newscast on the area's affiliate WOLF-TV (then channel 38) in 1991. In November 2009, after being unable to reach an agreement with WNEP on a contract extension, WOLF announced its intention to turn to WBRE to produce an hour-long 10 pm newscast beginning January 1, 2010. WNEP then announced that it would begin a 10:00 pm newscast on its sister station WNEP2 on the same date.
Known as Newswatch 16 at 10 on FOX 38, it was the first instance of one station producing a newscast for another. When the FOX affiliation moved from channel 38 to channel 56, the 10 o'clock news switched stations as well. It then became known as FOX 56 News at 10 with a secondary title of Newswatch 16 at 10 on FOX 56. WNEP airs this broadcast from a secondary set at its studios. The station runs a secondary service, known as "WNEP 2" (formerly "Newswatch 16 Anytime" and before that "Newswatch 16 on Adelphia 63"), on its second digital subchannel and area cable systems. This channel currently airs Antenna TV programming along with other local programming. WNEP was the only media outlet in the market to utilize a helicopter, known as "Skycam 16", for news gathering purposes. The helicopter was operational from 1984 until being decommissioned in February 2009. The station airs the Pennsylvania Lottery televised nighttime drawings live seven nights a week, Mega Millions drawing Tuesdays and Fridays, and the live Powerball drawing on Wednesdays and Saturdays.
In March 2009, its weekday morning news at 6 added another two hours (7–9 a.m.) seen on WNEP 2. Also in March, the station started up-converting its news programs to 720p wide screen format becoming the first one in the area to make such a change. WNEP announced on August 6, 2009 that they would begin broadcasting a 4:00 pm newscast on September 8, known as "Newswatch 16 at 4".
On February 10, 2011, starting with the 4 pm newscast, WNEP premiered a new HD-ready set (newscasts remained in widescreen standard definition). On July 9, 2011, WNEP began broadcasting its local newscasts in high definition starting with the 6 pm newscast, becoming the first station in the Scranton–Wilkes-Barre market to begin offering local newscasts in high definition. In early September 2011, WNEP expanded its 4 pm newscast to a full hour with an additional half-hour at 4:30 pm.
Since 1994, the station has used an updated version of Al Ham's Move Closer to Your World, which is composed by Cliff Schwarz. From 1981 to 1994, the station used the original theme, which is currently used by ABC O&O WPVI-TV in Philadelphia.
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WNEP was carried for many years on the two cable providers in the Lehigh Valley until it was declared part of the Philadelphia (WPVI) market in January 2013. From then on both Service Electric and RCN decided to drop WNEP due to the inability to broadcast duplicate programming from two ABC affiliates. Many viewers in the Lehigh Valley now rely on an over-the-air signal from WNEP-TV's Allentown translator.
In New York, it is carried in the Highland Lake area of Sullivan County (New York City DMA), alongside WBRE and WYOU.
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