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hm. I will give this some thought. Thanks. --[[User:Culix|Culix]] ([[User talk:Culix|talk]]) 05:25, 8 June 2018 (UTC)
hm. I will give this some thought. Thanks. --[[User:Culix|Culix]] ([[User talk:Culix|talk]]) 05:25, 8 June 2018 (UTC)


Hi, thanks for edits. Unfortunately you deleted about 17 sources and over 2 paragraph of facts. Which I will rewrite an improve on because they are indeed notable facts. I really wish you had just flagged them so other users on the watch list and I can fix it. But I understand your point of view and respect it. Would you be able to switch this page to the second stage of Wikipedia? So it will appear in search engines? Since the current information is correct? [[User ohare415|Ohare415]

Revision as of 15:52, 9 June 2018

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Please do be nice.

Please read before posting

  • Post all new sections under a new header at the bottom of this page, not at random. If you make it clear you ignored these instructions by placing it elsewhere, I am likely to ignore your request in turn.


  • If you leave me a message here, I will respond to it here, as fragmented discussions are confusing. I may or may not leave you a notice that I've responded on your talk page. If you specifically request that I do (or do not) give you such a notice when I respond, I'll honor that request. If I contact you on your talk page, I will watchlist it so that I can respond there. If you'd like to leave me a notice when you respond (a ping will also suffice), it would be appreciated, and you'll probably receive a faster followup.
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Burberry Digital Marketing Strategy

Misplaced draft.
The following discussion has been closed. Please do not modify it.

Over the last decade, Burberry was struggling with its performance. In 2006, CEO Adriana Ahrendts decided to reinvent the brand. She announced the Burberry would aim to be the first fully luxury digital company and built a social enterprise.

Marketing Campaign

In 2009, Burberry launched a campaign on social media platforms ( Facebook, Instagram, Twitter)– The Art of Trench. Users were encouraged to upload the photos of themselves in Burberry’s trench coat. Participants were given ‘15 minutes of fame’as models on the website and allow other customers to admire them. This campaign made participants feel a sense of ownership and engagement with the brand. The campaign received significant coverage on online social media platforms. Burberry’s Facebook fans increased more than one million. The site achieved 7.5 million views from over 150 countries in the first year. According to metrics, qualities, quantitative, this campaign was successful. The success of Art of Trench made Burberry focus on the digital strategy. In 2013, Burberry had moved 60% of its marketing budget to digital. [1]


In 2014, Burberry and Google launched a new campaign—Kisses. This campaign allowed users to send their ‘kisses’ to anywhere in the world via phone or laptop camera. By creating a personalized experience for everyone who engaged in this activity. Audiences do not think of it as a traditional advertisement. During the campaign, there were 253,000 search results for “Burberry Kisses” on Google.com. Kisses were sent from 13,000 cities, and a total of 109 million miles were traveled within ten days.[2]

Social Media Marketing

Social media marketing is a crucial marketing element to help marketers achieve market growth. Social media platform is an effective method to increase brand awareness because business will be engaged with a board range of audiences. It will also help marketers to reach audiences outside of the loyal customer circle by achieving more inbound traffic. Social media followers are not loyal customers but an aspirational fan base. Social media acts as an amplifier to deliver the brand message, highlight the exciting senses at the background and the story a brand wants to communicate to audiences.[3]

Over the years their social channels have become the core component of this digital strategy, with Facebook, Twitter, and Instagram forming their main points of focus. Facebook Insights can allow marketers to see the performance of each post. Total likes on your Page, the total number of users they have reached, the total number of users who engaged with Burberry’s Page. [4] Facebook is Burberry’s most popular account, with over 17 million likes and 15.6 million followers. [5]Burberry posts every 2-3 days. The content of Facebook is the highlights of its key features. Burberry posts images and videos to promote new product lines. Each post enjoys thousand likes and views. The specific functions are utilized by Burberry. New lines are launched with Facebook’s album’s worth of image. Live streams are available for London fashion week runway.

Instagram: Burberry has 10.5 million followers with more than 10k likes for each post. [6]The content includes videos, mix images. The post is updated every day. Instagram Story enable Burberry to post some latest and trendy videos, photos with the hashtag.

Twitter: Burberry is active on twitter as well. It has 8.09 million twitter followers. [7]

Youtube: Burberry also has YouTube channel where marketing campaigns, video adverts, behind the scene films, catwalk shows are published on the site. It has 3000,000 subscribers. [8]

References

  1. ^ "Digital marketing case study - Social media case study: Burberry encourages customer participation with 'Art of Trench' - Digital Training Academy". www.digitaltrainingacademy.com. Retrieved 2018-03-15.
  2. ^ "Digital marketing case study - Case study: Burberry teams with Google to offer social media 'kisses' - Digital Training Academy". www.digitaltrainingacademy.com. Retrieved 2018-03-15.
  3. ^ Jin, Seeing-A (2012). "The potential of social media for luxury brand management". Marketing Intelligence & Planning. Vol. 30: pp.687-699 – via emerald insight. {{cite journal}}: |pages= has extra text (help); |volume= has extra text (help)
  4. ^ "Facebook Page Insights". Facebook for Business. Retrieved 2018-03-15.
  5. ^ "Facebook: leading luxury brand followers 2017 | Statistic". Statista. Retrieved 2018-03-15.
  6. ^ "Instagram luxury brands followers 2017 | Statistic". Statista. Retrieved 2018-03-15.
  7. ^ "Twitter: leading luxury brand followers 2017 | Statistic". Statista. Retrieved 2018-03-15.
  8. ^ "Burberry". YouTube. Retrieved 2018-03-15.

review paswara papers limited

Paswara Papers Limited (PPL) is a PASWARA GROUP Company based in India and engaged in manufacturing of Multi Layer Kraft Paper & Paper Board since 1984 having two separate manufacturing lines and presently producing Multi Layer Kraft Paper & Paper Board to cater the Specialty Paper Market in India, China, Dubai, Sri Lanka, Vietnam and other countries. Now the company has established a Greenfield Mega Project, to manufacture 500 Tons Per Day Multi Layer Kraft Paper. — Preceding unsigned comment added by Deept30 (talkcontribs) 18:14, 3 June 2018 (UTC)[reply]

Daraz

I've recreated article after Alibaba Group acquisition. Can you please move it from its current title Daraz (company)Daraz. It seems like it is blocked so only you can move it. Thanks in anticipation. Störm (talk) 12:17, 1 June 2018 (UTC)[reply]

Störm That one's at least not a spamvertisement, but it will need additional references to demonstrate notability. In the future, if a page is salted, any proposed replacement should be created as a draft rather than evading the salting by using a different title. Seraphimblade Talk to me 17:11, 1 June 2018 (UTC)[reply]

Alec Stevens

You have removed a lot of information from the Alec Stevens page. For example, he has taught at the Kubert School since 1992. That is notable. Why remove it? Why not visit www.kubertschool.edu, see his bio, and footnote it? Furthermore, you have removed the cover art for his Sadhu Sundar Singh graphic novel, and all references to his Calvary Comics imprint which has been ongoing for the past 18 years. Furthermore, all references to his music career have been deleted. Examples for footnoting can be provided for all of this. If you do not wish to engage in it, another editor can be solicited for help. Regards, Chrisart7 — Preceding unsigned comment added by Chrisart7 (talkcontribs) 18:27, 3 June 2018 (UTC)[reply]

@Chrisart7: The material is promotional, and also includes an inappropriate nonfree image. If you reinsert it once again, you will be blocked from editing for advertising. Seraphimblade Talk to me 18:30, 3 June 2018 (UTC)[reply]

Let's take one item at a time which you deleted. The Kubert School. http://www.kubertschool.edu/faculty/Alec_Stevens.html Why delete that info? It is relevant. — Preceding unsigned comment added by Chrisart7 (talkcontribs) 18:34, 3 June 2018 (UTC)[reply]

If you can reference that, I think that would be fine. Though we'd need to leave out the bit about how great his students have done, unless that can be referenced as well. Seraphimblade Talk to me 18:37, 3 June 2018 (UTC)[reply]

I won't revert the article again, but I will have a wiki editor, either yourself or another, help me with footnoting and the like. I don't have much free time for this sort of thing, but was surprised to see so much information disappear so fast! — Preceding unsigned comment added by Chrisart7 (talkcontribs) 18:40, 3 June 2018 (UTC)[reply]

Administrators' newsletter – June 2018

News and updates for administrators from the past month (May 2018).

Administrator changes

added None
removed Al Ameer sonAliveFreeHappyCenariumLupoMichaelBillington

Guideline and policy news

Technical news

  • IP-based cookie blocks should be deployed to English Wikipedia in June. This will cause the block of a logged-out user to be reloaded if they change IPs. This means in most cases, you may no longer need to do /64 range blocks on residential IPv6 addresses in order to effectively block the end user. It will also help combat abuse from IP hoppers in general. For the time being, it only affects users of the desktop interface.
  • The Wikimedia Foundation's Anti-Harassment Tools team will build granular types of blocks in 2018 (e.g. a block from uploading or editing specific pages, categories, or namespaces, as opposed to a full-site block). Feedback on the concept may be left at the talk page.
  • There is now a checkbox on Special:ListUsers to let you see only users in temporary user groups.
  • It is now easier for blocked mobile users to see why they were blocked.

Arbitration

  • A recent technical issue with the Arbitration Committee's spam filter inadvertently caused all messages sent to the committee through Wikipedia (i.e. Special:EmailUser/Arbitration Committee) to be discarded. If you attempted to send an email to the Arbitration Committee via Wikipedia between May 16 and May 31, your message was not received and you are encouraged to resend it. Messages sent outside of these dates or directly to the Arbitration Committee email address were not affected by this issue.

Miscellaneous


Jessica McKenna

Hello, I see that you deleted the article for Jessica McKenna today. The content of the article was neutral and only stated some personal details and her citable television roles. I had included on the talk page that I intended to improve the article, and I would be fine with it moving to a draft space. Can you clarify how you found the article to be promotional and warranting a g11 speedy deletion? My intention is to restore the article and improve it. I am not Jessica McKenna, nor do I know her in any way. I did make my edits in the last few hours, so maybe your deletion was already in process before I changed things? †Basilosauridae❯❯❯ (talk) 20:36, 4 June 2018 (UTC)[reply]

@Basilosauridae: The article was just a "list of credits" type bit based on non-reliable sources, the same as the "profile" type spam we get in all the time. If you've got better references, feel free to write an appropriate article based on those good quality references. Seraphimblade Talk to me 21:18, 4 June 2018 (UTC)[reply]
Thanks for your feedback. I’m assuming you mean the UCBcomedy website is considered to you to be unreliable, as I was under the impression that IMDB is an acceptable citation for someone’s credits? I understand that there were issues with the article, but I fail to see how it qualified for a G11 speedy deletion and feel it should have been re-proposed for deletion or moved to a draft space, especially since there was recent interest and recent work put towards fixing it. †Basilosauridae❯❯❯ (talk) 22:05, 4 June 2018 (UTC)[reply]
Once again, it was profile spam, which is a form of advertising. I strongly dislike repeating myself. If you would like to take another go, it's not salted, by all means do. Seraphimblade Talk to me 22:06, 4 June 2018 (UTC)[reply]
I’m not trying to fight with you, I’m trying to get clarity for the future and also suggest a more collaborative way to deal with these issues. I totally understand deleting the article based on dormant content, but given that work was being done at that very moment, as evidenced by the revision history and talk page, discussion would be more helpful than deleting in-progress improvement efforts. I will work on a properly cited article in a draft space. †Basilosauridae❯❯❯ (talk) 22:47, 4 June 2018 (UTC)[reply]

Bit8

Have noticed that you deleted the new article about Bit8 citing excessive promotional material - did not do so advertently - will rewrite the article and re-upload today. Can you comment or suggest edits to the new version if you think it still has an excessive promotional slant - this is not what is being intended, as Bit8 is one of the most well known supplier companies in the online gambling industry. — Preceding unsigned comment added by Maltalinks (talkcontribs) 08:16, 5 June 2018 (UTC)[reply]

@Maltalinks: The first thing I will suggest is that you make the required disclosure if you are being paid or compensated to edit Wikipedia, including being asked or expected to do so as a duty of employment. Is that the case? Seraphimblade Talk to me 11:15, 5 June 2018 (UTC)[reply]
@Seraphimblade: I have added a statement in my talk page as suggested by EdwardX. I am not being paid or compensated to edit Wikipedia. Have not been active for many years so am a bit rusty, guess I will make a brief user page as I never had it in the past.Maltalinks Talk to me 13:58, 5 June 2018 (UTC)[reply]

Thanks for the thoughts

Hello, I just wanted to say thanks for writing such detail on your user page. This has given me a better understanding and some good thoughts to consider. In particular, you say:

"I believe that it is important for editors to give a general overview of personal viewpoints, so that others can call out if the editor is exhibiting unconscious bias"

That is a very interesting point. It makes me consider whether I should do the same. I prefer to be a very private person, so I do not normally post personal details. However, I believe fighting unconscious bias is important. I will give this some thought.

It is also interesting that you say: "Without deletion of unverifiable content, there is really no need for administrators whatsoever".

I agree that "culling is an art", and I believe removing text is often key to improvement. But I had considered myself an inclusionist. Perhaps it feels different when thinking about it as "removing a bunch of hard work" vs "remove things that don't belong, and reverting the deletion is fast and easy".

hm. I will give this some thought. Thanks. --Culix (talk) 05:25, 8 June 2018 (UTC)[reply]


Hi, thanks for edits. Unfortunately you deleted about 17 sources and over 2 paragraph of facts. Which I will rewrite an improve on because they are indeed notable facts. I really wish you had just flagged them so other users on the watch list and I can fix it. But I understand your point of view and respect it. Would you be able to switch this page to the second stage of Wikipedia? So it will appear in search engines? Since the current information is correct? [[User ohare415|Ohare415]