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*Violin}}
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'''Aleksandra "Sasha" Belyaeva''' ({{lang-ru|Саша Беляева}}) is a [[Musician]] and [[artist|social artist]]. In 2019 she independently released her debut [[Extended Play|EP]] "Greatest Illusion".<ref>{{cite web|https://www.lofficielusa.com/music/sasha-belyaeva-interview-201|title= The Vision and the Voice: Reintroducing Sasha Belyaeva|publisher=[[L'Officiel]]|access-date=28 October 2019}}</ref> [[Vice Magazine]] reviewed the release calling it "Ultra Visionary", while [[L'Officiel|L'Officiel Magazine]] labeled Belyaeva as "The Most Anticipated Music Artist of the Year".<ref>{{cite web|https://www.lofficielusa.com/music/sasha-belyaeva-interview-201|title= The Vision and the Voice: Reintroducing Sasha Belyaeva|publisher=[[L'Officiel]]|access-date=28 October 2019}}</ref> Sasha is known for her unconventional and secretive performances, having performed only two shows to an invite only audience at [[Church of the Light|The Light Church in Osaka]], and the Secret Roxy Suite at [[Radio City Music Hall]] in New York. Belyaeva began her career as a [[fashion model]] with a [[Chanel]] contract.<ref>{{cite web|url=https://www.vogue.com/article/sasha-belyaeva-new-chanel-model-musician|title=Chanel Adds Another Model Musician to Its Ranks|last=Okwodu|first=Janelle|publisher=Vogue|date=20 July 2016|access-date=28 October 2019}}</ref><ref>{{cite web|url=https://www.vogue.com/article/sasha-belyaeva-new-chanel-model-musician|title=Chanel Adds Another Model Musician to Its Ranks|last=Okwodu|first=Janelle|publisher=Vogue|date=20 July 2016|access-date=28 October 2019}}</ref> She is the only Russian music artist signed to a major record label in the United States.<ref>{{cite web|url=https://www.vestalmag.com/interview|title= Sasha Belyaeva ART AND REBELLION|publisher=Vestal Magazine|access-date=28 October 2019}}</ref> Her music is described as atmospheric innovative pop.<ref>{{cite web|url=https://www.vogue.com/vogueworld/article/musician-sasha-belyaeva-greatest-illusion-ep-interview
'''Aleksandra "Sasha" Belyaeva''' ({{lang-ru|Саша Беляева}}) is a [[Musician]] and [[artist|social artist]]. In 2019 she independently released her debut [[Extended Play|EP]] "Greatest Illusion".<ref>{{cite web|https://www.lofficielusa.com/music/sasha-belyaeva-interview-2019|title= The Vision and the Voice: Reintroducing Sasha Belyaeva|publisher=[[L'Officiel]]|access-date=28 October 2019}}</ref> [[Vice Magazine]] reviewed the release calling it "Ultra Visionary", while [[L'Officiel|L'Officiel Magazine]] labeled Belyaeva as "The Most Anticipated Music Artist of the Year".<ref>{{cite web|https://www.lofficielusa.com/music/sasha-belyaeva-interview-2019|title= The Vision and the Voice: Reintroducing Sasha Belyaeva|publisher=[[L'Officiel]]|access-date=28 October 2019}}</ref> Sasha is known for her unconventional and secretive performances, having performed only two shows to an invite only audience at [[Church of the Light|The Light Church in Osaka]], and the Secret Roxy Suite at [[Radio City Music Hall]] in New York. Belyaeva began her career as a [[fashion model]] with a [[Chanel]] contract.<ref>{{cite web|url=https://www.vogue.com/article/sasha-belyaeva-new-chanel-model-musician|title=Chanel Adds Another Model Musician to Its Ranks|last=Okwodu|first=Janelle|publisher=Vogue|date=20 July 2016|access-date=28 October 2019}}</ref><ref>{{cite web|url=https://www.vogue.com/article/sasha-belyaeva-new-chanel-model-musician|title=Chanel Adds Another Model Musician to Its Ranks|last=Okwodu|first=Janelle|publisher=Vogue|date=20 July 2016|access-date=28 October 2019}}</ref> She is the only Russian music artist signed to a major record label in the United States.<ref>{{cite web|url=https://www.vestalmag.com/interview|title= Sasha Belyaeva ART AND REBELLION|publisher=Vestal Magazine|access-date=28 October 2019}}</ref> Her music is described as atmospheric innovative pop.<ref>{{cite web|url=https://www.vogue.com/vogueworld/article/musician-sasha-belyaeva-greatest-illusion-ep-interview
|title=How Sasha Belyaeva Went From Muse to Musician|last=Okwodu|first=Janelle|publisher=[[Vogue Magazine|Vogue]]|date=23 August 2019|access-date=28 October 2019}}</ref>
|title=How Sasha Belyaeva Went From Muse to Musician|last=Okwodu|first=Janelle|publisher=[[Vogue Magazine|Vogue]]|date=23 August 2019|access-date=28 October 2019}}</ref>
==Early life==
==Early life==

Revision as of 21:01, 30 October 2019

Sasha Belyaeva
Sasha Belyaeva
Sasha Belyaeva
Background information
Birth nameAleksandra Belyaeva
Also known asSasha Belyaeva
Born (1998-11-28) 28 November 1998 (age 25)
Sosenski, Kaluga, Russia
Genres
Occupation(s)
  • Social Artist
  • Musician
  • Model
Instruments
  • Vocals
  • Violin
Years active2015–present

Aleksandra "Sasha" Belyaeva (Russian: Саша Беляева) is a Musician and social artist. In 2019 she independently released her debut EP "Greatest Illusion".[1] Vice Magazine reviewed the release calling it "Ultra Visionary", while L'Officiel Magazine labeled Belyaeva as "The Most Anticipated Music Artist of the Year".[2] Sasha is known for her unconventional and secretive performances, having performed only two shows to an invite only audience at The Light Church in Osaka, and the Secret Roxy Suite at Radio City Music Hall in New York. Belyaeva began her career as a fashion model with a Chanel contract.[3][4] She is the only Russian music artist signed to a major record label in the United States.[5] Her music is described as atmospheric innovative pop.[6]

Early life

Belyaeva was born November 28th, 1998 in Sosenski, a small mining town in the Kaluga region of the Russian Federation. Belyaeva is the great-granddaughter of St. Nikolai Podeski, Patron Saint of Martyrs.[7] At age 14, she left home to pursue a career in fashion while continuing to study.[8] She made her debut for Karl Lagerfeld in a 2016 Chanel couture show.[9][10] She eventually secured a contract with Chanel before a one year hiatus to pursue a career as an artist.

Recognition and Success

Musical Career

Belyaeva decided to leave Elite Model Management and set up her own talent management group with her long time agent.[11] She then took a period of leave to carve a new path in music and art.[12] Belyaeva is the only Russian music artist signed to a major record label in the United States.[13] On her most recent EP, she collaborated with Tom Krell (How To Dress Well).[11] Her debut music video which was directed by Jesse McGowan, combines elements of Ex-Machina and Alexander McQueen's famed Kate Moss hologram.[14][15]

Hidden Shows

In May 2019, Belyaeva hosted her first experiential performance at Church of the Light in Osaka, Japan to a small audience of fans and journalists.[16] In June 2019, Belyaeva held her second show at Radio City Music Hall, inside the "Roxy Suite", formerly the private apartment of the Hall's impresario, Samuel Roxy Rothafel.[17] She involved the attendees sitting in a dark room which had been filled with live butterflies which were then back lit as the music played.[11]

Greatest Illusion EP

In 2019 Belyaeva collaborated with Tom Krell on her debut EP, "Greatest Illusion".[11] Belaeva released the EP without label support, stating that her and her management would fund the project on their own to ensure its artistic integrity.[18] Her 90's experimental influences are similar to Bjork, Elizabeth Fraser, Sinead O'Connor and Madonna's.[19]

Social Organizing

Kendall Jenner

In August 2019, after Kendall Jenner reportedly insulted other fashion models by stating in LOVE Magazine "I was never one of those girls who would do like 30 shows a season or whatever the f--k those girls do".[20][21] Belyaeva and her hacktivist associates developed a strategy to have Jenner banned from participating in the 2019 New York Fashion Week.[22] Belyaeva and her acomplices activated the fashion community by creating Models In Control on Instagram and pressured the industry decision makers prior to the event.[23] They used methods of data and digital conversation analysis to increase engagement to force the fashion leadership to choose between Jenner and the models, while utilizing conventional media such as arranging coverage in the New York Post of the activation.[24] They succeeded, earning 30,000 comments on the page, and 700 models signing a petition to not participate in the event.[25]

Business

Fourth Turning

Belyaeva has developed a media platform called Fourth Turning, taking its name from the last phase of the Strauss–Howe generational theory.[26] The Platform and Newsletter shares media analysis, interviews, current art, and political analysis to individuals who sign up to its mailing list via the website.[27]

References

  1. ^ "The Vision and the Voice: Reintroducing Sasha Belyaeva". L'Officiel. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help); Text "https://www.lofficielusa.com/music/sasha-belyaeva-interview-2019" ignored (help)
  2. ^ "The Vision and the Voice: Reintroducing Sasha Belyaeva". L'Officiel. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help); Text "https://www.lofficielusa.com/music/sasha-belyaeva-interview-2019" ignored (help)
  3. ^ Okwodu, Janelle (20 July 2016). "Chanel Adds Another Model Musician to Its Ranks". Vogue. Retrieved 28 October 2019.
  4. ^ Okwodu, Janelle (20 July 2016). "Chanel Adds Another Model Musician to Its Ranks". Vogue. Retrieved 28 October 2019.
  5. ^ "Sasha Belyaeva ART AND REBELLION". Vestal Magazine. Retrieved 28 October 2019.
  6. ^ Okwodu, Janelle (23 August 2019). "How Sasha Belyaeva Went From Muse to Musician". Vogue. Retrieved 28 October 2019.
  7. ^ "LOVE THAT BURNS. We talked to Sasha Belyaeva about her new EP and how she arranged for Kendall Jenner to quit Fashion Week". DNA. 11 Feb 2019. Retrieved 28 October 2019.
  8. ^ Okwodu, Janelle (23 Aug 2019). "From Muse to Musician". Vogue. Retrieved 29 October 2019.
  9. ^ Okwodu, Janelle (20 July 2016). "Chanel Adds Another Model Musician to Its Ranks". Vogue. Retrieved 28 October 2019.
  10. ^ Silver, Dena (6 Sep 2016). "Meet 20 Models Who Are Making Their Debut at NYFW". Observer. Retrieved 28 October 2019.
  11. ^ a b c d "The Vision and the Voice: Reintroducing Sasha Belyaeva". [L'Officiel]]. 17 July 2019.
  12. ^ "Sasha Belyaeva ART AND REBELLION". Vestal Magazine. Retrieved 28 October 2019.
  13. ^ "Sasha Belyaeva ART AND REBELLION". Vestal Magazine. Retrieved 28 October 2019.
  14. ^ Okwodu, Janelle (23 August 2019). "How Sasha Belyaeva Went From Muse to Musician". Vogue. Retrieved 28 October 2019.
  15. ^ "Sasha Belyaeva ART AND REBELLION". Vestal Magazine. Retrieved 28 October 2019.
  16. ^ "Sasha Belyaeva ART AND REBELLION". Vestal Magazine. Retrieved 28 October 2019.
  17. ^ "Radio City Music Hall's Secret Apartment". Atlas Obscura. Retrieved 28 October 2019.
  18. ^ Okwodu, Janelle (23 August 2019). "How Sasha Belyaeva Went From Muse to Musician". Vogue. Retrieved 28 October 2019.
  19. ^ Okwodu, Janelle (23 August 2019). "How Sasha Belyaeva Went From Muse to Musician". Vogue. Retrieved 28 October 2019.
  20. ^ Brucculieriu, Julia (21 August 2018). "Kendall Jenner Faces Backlash After 'Disrespectful' Comments About Modeling". Huffpost.com. Retrieved 28 October 2019.
  21. ^ Cusumano, Katherine (20 August 2019). "Kendall Jenner Refers to Other Models as "Those Girls," and Those Girls Aren't Happy". Wmagazine.com. Retrieved 28 October 2019.
  22. ^ "LOVE THAT BURNS. We talked to Sasha Belyaeva about her new EP and how she arranged for Kendall Jenner to quit Fashion Week". DNA. 11 Feb 2019. Retrieved 28 October 2019.
  23. ^ "LOVE THAT BURNS. We talked to Sasha Belyaeva about her new EP and how she arranged for Kendall Jenner to quit Fashion Week". DNA. 11 Feb 2019. Retrieved 28 October 2019.
  24. ^ "Why runway models are furious with Kendall Jenner". NY Post. 5 Sep 2018. Retrieved 28 October 2019.
  25. ^ "LOVE THAT BURNS. We talked to Sasha Belyaeva about her new EP and how she arranged for Kendall Jenner to quit Fashion Week". DNA. 11 Feb 2019. Retrieved 28 October 2019.
  26. ^ "LOVE THAT BURNS. We talked to Sasha Belyaeva about her new EP and how she arranged for Kendall Jenner to quit Fashion Week". DNA. 11 Feb 2019. Retrieved 28 October 2019.
  27. ^ "LOVE THAT BURNS. We talked to Sasha Belyaeva about her new EP and how she arranged for Kendall Jenner to quit Fashion Week". DNA. 11 Feb 2019. Retrieved 28 October 2019.