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'''Hard seltzer''', '''spiked seltzer''' or '''hard sparkling water''' is an [[alcoholic beverage]] containing [[carbonated water]], [[Alcohol (drug)|alcohol]], and often fruit flavoring.<ref name=Jennings>{{Cite web|url=https://www.vox.com/the-goods/2019/8/20/20812814/white-claw-truly-hard-seltzer-explained |title=Hard seltzer is here to stay |last=Jennings|first=Rebecca|date=August 20, 2019|website=Vox|language=en|access-date=December 30, 2019}}</ref> In the US the alcohol is usually made by fermenting cane sugar; sometimes [[malted barley]] is used.<ref name=Jennings/> Hard seltzer products outside of the US have been found to use either [[Rectified spirit|neutral spirit]]<ref>{{Cite web|url=https://www.leaf.tv/articles/alcohol-content-in-a-bottle-of-mikes-hard-lemonade/|website=www.leaf.tv|access-date=2020-04-22}}</ref>, or [[Fermentation in winemaking|fermentation]] of [[fruit]]<ref>{{Cite web|url=https://drtydrinks.com/|title=DRTY Hard Seltzer|website=DRTY Drinks|language=en|access-date=2020-04-22}}</ref>. The [[alcohol by volume]] is around 5%<ref>{{Cite news|url=https://www.nytimes.com/2019/06/21/dining/drinks/hard-seltzer-alcohol.html|title=Like LaCroix, but With a Buzz|last=Bernstein|first=Joshua M.|date=June 21, 2019|work=The New York Times|access-date=December 5, 2019|language=en-US|issn=0362-4331}}</ref> and the [[calorie]]-content is relatively low.<ref>{{cite web|url=https://www.dailydot.com/unclick/white-claw-memes/|title=Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?|last=Ritzen|first=Stacey|date=|publisher=Dailydot.com|accessdate=August 3, 2019}}</ref><ref>{{cite web|url=https://www.delish.com/food/a28579953/hard-seltzer-outselling-beer/|title=Spiked Seltzer Is Now Out-Selling All Craft Beer – Best Spiked Seltzers|date=|publisher=Delish.com|accessdate=August 3, 2019}}</ref>
'''Hard seltzer''', '''spiked seltzer''' or '''hard sparkling water''' is an [[alcoholic beverage]] containing [[carbonated water]], [[Alcohol (drug)|alcohol]], and often fruit flavoring.<ref name=Jennings>{{Cite web|url=https://www.vox.com/the-goods/2019/8/20/20812814/white-claw-truly-hard-seltzer-explained |title=Hard seltzer is here to stay |last=Jennings|first=Rebecca|date=August 20, 2019|website=Vox|language=en|access-date=December 30, 2019}}</ref> In the US the alcohol is usually made by fermenting cane sugar; sometimes [[malted barley]] is used.<ref name=Jennings/> Hard seltzer products outside of the US have been found to use either [[Rectified spirit|neutral spirit]]<ref>{{Cite web|url=https://www.leaf.tv/articles/alcohol-content-in-a-bottle-of-mikes-hard-lemonade/|website=www.leaf.tv|access-date=2020-04-22}}</ref>, or [[Fermentation in winemaking|fermentation]] of [[fruit]]<ref>{{Cite web|url=https://drtydrinks.com/|title=DRTY Hard Seltzer|website=DRTY Drinks|language=en|access-date=2020-04-22}}</ref>. The [[alcohol by volume]] is around 5%<ref>{{Cite news|url=https://www.nytimes.com/2019/06/21/dining/drinks/hard-seltzer-alcohol.html|title=Like LaCroix, but With a Buzz|last=Bernstein|first=Joshua M.|date=June 21, 2019|work=The New York Times|access-date=December 5, 2019|language=en-US|issn=0362-4331}}</ref> and the [[calorie]]-content is relatively low.<ref>{{cite web|url=https://www.dailydot.com/unclick/white-claw-memes/|title=Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?|last=Ritzen|first=Stacey|date=|publisher=Dailydot.com|accessdate=August 3, 2019}}</ref><ref>{{cite web|url=https://www.delish.com/food/a28579953/hard-seltzer-outselling-beer/|title=Spiked Seltzer Is Now Out-Selling All Craft Beer – Best Spiked Seltzers|date=|publisher=Delish.com|accessdate=August 3, 2019}}</ref>


5th generation brewer, Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut and brewed the first commercial batches in November, 2013. <ref>{{Cite web|url= https://www.bostonglobe.com/business/2016/02/25/with-spiked-seltzer-fifth-generation-beermarker-tries-tap-new-market/vCgNAGhy0FlSqzG4q2nqCM/story.html|title=5th Generation Beermaker Tries to Tap New Market|last=Boston Globe|first=Janelle Nanos. Feb 25,2016|access-date=April 25, 2020}}</ref> The category saw a spike in popularity around 2018–2019 in the U.S.<ref name=Jennings/> As of 2019, in the U.S. the most popular brand is [[White Claw Hard Seltzer|White Claw]].<ref>{{Cite web|url=https://www.cnn.com/2019/11/06/business/bud-light-seltzer-launch/index.html|title=Bud Light is coming out with hard seltzer|last=Business|first=Jordan Valinsky, CNN|website=CNN|access-date=December 5, 2019}}</ref> Hard seltzer is expected to generate $2.5 billion in sales in the US by 2021.<ref>{{Cite web|url=https://www.cbinsights.com/research/alcohol-and-alternative-beverages-market-map/|title=Disrupting The Drinks Menu: 95+ Beverage Brands Taking On The Holidays|date=2019-12-19|website=CB Insights Research|language=en-US|access-date=2019-12-30}}</ref> On the back of this popularity, hard seltzer brands have launched in numerous [[countries]] outside of the U.S., including in [[Canada]]<ref>{{Cite web|url=https://www.huffingtonpost.ca/entry/hard-seltzer-white-claw-canada_ca_5d5c31cfe4b05f62fbd64073|title=Vodka Soda In A Can Is The Low-Calorie Hit Taking B.C. By Storm|date=2019-08-20|website=HuffPost Canada|language=en|access-date=2020-04-22}}</ref>, [[Australia]]<ref>{{Cite web|url=https://www.pedestrian.tv/bites/hard-seltzer-australia-gimme-that-basic-bitch-juice/|title=Hard Seltzer Has Arrived In Aus In Time For Your Annual Rebrand Into Basic Summer Binch|date=2019-10-24|website=Pedestrian TV|language=en-US|access-date=2020-04-22}}</ref> and the [[United Kingdom|UK]].<ref>{{Cite web|url=https://www.beveragedaily.com/Article/2019/11/19/Hard-seltzers-hit-the-UK-but-will-they-see-the-same-success-as-in-the-US|title=Cheers to the boozy water, says Femail drink expert HELEN McGINN|last=Mcginn|first=Helen|date=2020-02-23|website=Mail Online|url-status=live|archive-url=|archive-date=|access-date=2020-04-23}}</ref> In February 2020, [[White Claw Hard Seltzer|White Claw]] launched in [[Canada]] <ref>{{Cite web|url=https://www.narcity.com/news/ca/on/toronto/white-claw-canada-launch-had-people-lining-up-around-the-block-in-toronto|title=People In Toronto Lined Up Around The Block In The Cold For White Claw's Canadian Launch|date=2020-02-29|website=www.narcity.com|language=en-CA|access-date=2020-04-22}}</ref> and has a registered [[trademark]] in the [[United Kingdom|UK]]<ref>{{Cite web|url=https://www.beveragedaily.com/Article/2019/11/19/Hard-seltzers-hit-the-UK-but-will-they-see-the-same-success-as-in-the-US|title=Hard seltzers hit the UK - but will they see the same success as in the US?|last=beveragedaily.com|website=beveragedaily.com|language=en-GB|access-date=2020-04-22}}</ref>.
5th generation brewer, Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut and brewed the first commercial batches in November, 2013. <ref>{{Cite web|url= https://www.bostonglobe.com/business/2016/02/25/with-spiked-seltzer-fifth-generation-beermarker-tries-tap-new-market/vCgNAGhy0FlSqzG4q2nqCM/story.html|title=5th Generation Beermaker Tries to Tap New Market|last=Boston Globe|first=Janelle Nanos. Feb 25,2016|access-date=April 25, 2020}}</ref> The category saw a spike in popularity around 2018–2019 in the U.S.<ref name=Jennings/> As of 2019, in the U.S. the most popular brand is [[White Claw Hard Seltzer|White Claw]].<ref>{{Cite web|url=https://www.cnn.com/2019/11/06/business/bud-light-seltzer-launch/index.html|title=Bud Light is coming out with hard seltzer|last=Business|first=Jordan Valinsky, CNN|website=CNN|access-date=December 5, 2019}}</ref> Hard seltzer is expected to generate $2.5 billion in sales in the US by 2021.<ref>{{Cite web|url=https://www.cbinsights.com/research/alcohol-and-alternative-beverages-market-map/|title=Disrupting The Drinks Menu: 95+ Beverage Brands Taking On The Holidays|date=2019-12-19|website=CB Insights Research|language=en-US|access-date=2019-12-30}}</ref> On the back of this popularity, hard seltzer brands have launched in numerous [[countries]] outside of the U.S., including in [[Canada]]<ref>{{Cite web|url=https://www.huffingtonpost.ca/entry/hard-seltzer-white-claw-canada_ca_5d5c31cfe4b05f62fbd64073|title=Vodka Soda In A Can Is The Low-Calorie Hit Taking B.C. By Storm|date=2019-08-20|website=HuffPost Canada|language=en|access-date=2020-04-22}}</ref>, [[Australia]]<ref>{{Cite web|url=https://www.pedestrian.tv/bites/hard-seltzer-australia-gimme-that-basic-bitch-juice/|title=Hard Seltzer Has Arrived In Aus In Time For Your Annual Rebrand Into Basic Summer Binch|date=2019-10-24|website=Pedestrian TV|language=en-US|access-date=2020-04-22}}</ref> and the [[United Kingdom|UK]].<ref>{{Cite web|url=https://www.beveragedaily.com/Article/2019/11/19/Hard-seltzers-hit-the-UK-but-will-they-see-the-same-success-as-in-the-US|title=Cheers to the boozy water, says Femail drink expert HELEN McGINN|last=Mcginn|first=Helen|date=2020-02-23|website=Mail Online|url-status=live|archive-url=|archive-date=|access-date=2020-04-23}}</ref> In February 2020, White Claw launched in [[Canada]] <ref>{{Cite web|url=https://www.narcity.com/news/ca/on/toronto/white-claw-canada-launch-had-people-lining-up-around-the-block-in-toronto|title=People In Toronto Lined Up Around The Block In The Cold For White Claw's Canadian Launch|date=2020-02-29|website=www.narcity.com|language=en-CA|access-date=2020-04-22}}</ref> and has a registered [[trademark]] in the [[United Kingdom|UK]]<ref>{{Cite web|url=https://www.beveragedaily.com/Article/2019/11/19/Hard-seltzers-hit-the-UK-but-will-they-see-the-same-success-as-in-the-US|title=Hard seltzers hit the UK - but will they see the same success as in the US?|last=beveragedaily.com|website=beveragedaily.com|language=en-GB|access-date=2020-04-22}}</ref>.

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== References ==
== References ==

Revision as of 02:53, 29 April 2020

Hard seltzer, spiked seltzer or hard sparkling water is an alcoholic beverage containing carbonated water, alcohol, and often fruit flavoring.[1] In the US the alcohol is usually made by fermenting cane sugar; sometimes malted barley is used.[1] Hard seltzer products outside of the US have been found to use either neutral spirit[2], or fermentation of fruit[3]. The alcohol by volume is around 5%[4] and the calorie-content is relatively low.[5][6]

5th generation brewer, Nick Shields invented the beverage style with Spiked Seltzer, in Westport, Connecticut and brewed the first commercial batches in November, 2013. [7] The category saw a spike in popularity around 2018–2019 in the U.S.[1] As of 2019, in the U.S. the most popular brand is White Claw.[8] Hard seltzer is expected to generate $2.5 billion in sales in the US by 2021.[9] On the back of this popularity, hard seltzer brands have launched in numerous countries outside of the U.S., including in Canada[10], Australia[11] and the UK.[12] In February 2020, White Claw launched in Canada [13] and has a registered trademark in the UK[14].

References

  1. ^ a b c Jennings, Rebecca (August 20, 2019). "Hard seltzer is here to stay". Vox. Retrieved December 30, 2019.
  2. ^ www.leaf.tv https://www.leaf.tv/articles/alcohol-content-in-a-bottle-of-mikes-hard-lemonade/. Retrieved April 22, 2020. {{cite web}}: Missing or empty |title= (help)
  3. ^ "DRTY Hard Seltzer". DRTY Drinks. Retrieved April 22, 2020.
  4. ^ Bernstein, Joshua M. (June 21, 2019). "Like LaCroix, but With a Buzz". The New York Times. ISSN 0362-4331. Retrieved December 5, 2019.
  5. ^ Ritzen, Stacey. "Best White Claw Memes: Why Has the Hard Seltzer Gone Viral?". Dailydot.com. Retrieved August 3, 2019.
  6. ^ "Spiked Seltzer Is Now Out-Selling All Craft Beer – Best Spiked Seltzers". Delish.com. Retrieved August 3, 2019.
  7. ^ Boston Globe, Janelle Nanos. Feb 25,2016. "5th Generation Beermaker Tries to Tap New Market". Retrieved April 25, 2020.{{cite web}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  8. ^ Business, Jordan Valinsky, CNN. "Bud Light is coming out with hard seltzer". CNN. Retrieved December 5, 2019. {{cite web}}: |last= has generic name (help)CS1 maint: multiple names: authors list (link)
  9. ^ "Disrupting The Drinks Menu: 95+ Beverage Brands Taking On The Holidays". CB Insights Research. December 19, 2019. Retrieved December 30, 2019.
  10. ^ "Vodka Soda In A Can Is The Low-Calorie Hit Taking B.C. By Storm". HuffPost Canada. August 20, 2019. Retrieved April 22, 2020.
  11. ^ "Hard Seltzer Has Arrived In Aus In Time For Your Annual Rebrand Into Basic Summer Binch". Pedestrian TV. October 24, 2019. Retrieved April 22, 2020.
  12. ^ Mcginn, Helen (February 23, 2020). "Cheers to the boozy water, says Femail drink expert HELEN McGINN". Mail Online. Retrieved April 23, 2020.{{cite web}}: CS1 maint: url-status (link)
  13. ^ "People In Toronto Lined Up Around The Block In The Cold For White Claw's Canadian Launch". www.narcity.com. February 29, 2020. Retrieved April 22, 2020.
  14. ^ beveragedaily.com. "Hard seltzers hit the UK - but will they see the same success as in the US?". beveragedaily.com. Retrieved April 22, 2020.


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