ALT1: ... that while the Gravity Blanket didn't invent the weighted blanket category, Time magazine considered it to have "perfected the art of marketing them to the masses"? Source: "Although the year-old startup didn’t invent the accessories—which apply gentle pressure that studies say calms the nervous system—it perfected the art of marketing them to the masses." TIME
ALT3: ... that the Gravity Blanket was funded by a Kickstartercrowdfunding campaign that raised US$150,000 on its first day, when it only wanted US$21,500? Source: "The company’s original fund-raising goal had been $21,500. Its campaign brought in a hundred and fifty thousand dollars on the first day, and then Gravity started buying paid advertising; within two weeks, the total had surpassed two million dollars. The campaign closed in May, with $4,729,263." New Yorker
ALT4: ... that the Gravity Blanket was funded by a viralKickstartercrowdfunding campaign that raised more than US$4.7 million, when it only asked for US$21,500? Source: "The company’s original fund-raising goal had been $21,500. Its campaign brought in a hundred and fifty thousand dollars on the first day, and then Gravity started buying paid advertising; within two weeks, the total had surpassed two million dollars. The campaign closed in May, with $4,729,263." New Yorker
Overall: All DYK criteria are fulfilled. I've done some copy-editing, and it's good to go. The first three hooks are, rather, a touch generic and not so interesting. The last two are, however. ALT4 is the best of the lot. Although, it needs a bit of delinking. There's currently a heap of blueness on it. The linking of the words 'viral' and 'crowdfunding campaign' is redundant IMO. X (talk) 14:14, 19 May 2024 (UTC)
@Xoak: Could we by any chance perhaps have the hook be a new alt? Just discovered that they collaborated with Pizza Hut…this could make for a humorous DYK: ’’’…that Pizza Hut’s most expensive pizza was a blanket?’’’ source --TheSandDoctorTalk 00:55, 21 May 2024 (UTC)
@TheSandDoctor: Yes, we always can. List your newer ALT hooks in bold in reply to this if you have more. The one you already provided let's name it ALT5. It is pretty hilarious and more intriguing than the previous ones, obviously. However, the source mentions it as Pizza Hut’s most expensive pizza is ... a weighted blanket?, per DYK rules we'd need to add that part to the article somewhat as is. You could probably add to the partnership section: [...] "It was sarcastically dubbed as Pizza Hut's most expensive pizza." Also, we could go for ALT6 …"that Pizza Hut’s most expensive pizza was a weighted a blanket?" to reflect the source's statement more closely. Let me know your thoughts. X (talk) 04:31, 21 May 2024 (UTC)
@Xoak: Added to the article. I prefer ALT5 or 6 personally. Discovered that tidbit and it's far more hilarious. --TheSandDoctorTalk 05:20, 21 May 2024 (UTC)
All DYK criteria are fulfilled. I've done some copy-editing, and it's good to go. The first three hooks are, rather, a touch generic and not so interesting. The last two are, however. ALT4 is the best of the lot. Although, it needs a bit of delinking. There's currently a heap of blueness on it. The linking of the words 'viral' and 'crowdfunding campaign' is redundant IMO. X (talk) 14:14, 19 May 2024 (UTC)