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Zupee (Ludo)

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Zupee (Ludo)
Company typePrivate
IndustryOnline Gaming
Founded2018
FounderDilsher Singh Malhi Siddhant Saurabh.
HeadquartersGurgaon, India
ServicesOnline Skilled Based Games
Number of employees
300
ParentCashgrail Private Limited
Websitehttps://www.zupee.com

Zupee (Ludo) is an online multiplayer gaming app.[1][2][3][4] The company was founded in 2018 by two Indian Institutes of Technology graduates, where users can play against other users for meaningful entertainment, skill-based gaming, and monetary rewards.[5][6][7]

Background

Zupee is an Indian online gaming platform that offers games of skill, success in the game depends on a player's skill, knowledge, attention, experience, and capabilities. It offers both free and pay-to-play games, and its flagship game is Ludo.[1][2][4]

Zupee was founded in 2018 by two IIT graduates, Dilsher Singh Malhi[8] and Siddhant Saurabh.[9]Akanksha Dhamija is the COO.[10]

Zupee's founders Mr. Dilsher Malhi & Mr. Siddhant Saurabh got international recognition and were featured amongst young tech entrepreneurs in the coveted Forbes Asia’s "30 Under 30",  in the Consumer Technology category in 2021.[11]They have also been featured by Hurun India as the top youngest self-made entrepreneurs. [12][13]

Zupee has been acknowledged as a Future-Ready Organization by ETHRworld.[14]Zupee is backed by investors such as WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India, & Orios Venture Partners.[15] Zupee has a strategic partnership with Reliance Jio from 2022.[16][17]

In 2021, Zupee introduced a skilling academy and partnered with NIIT Foundation to offer vocational skills programs.[18]

Format

Zupee Ludo is an online version of the classic board game Ludo.[4] Zupee developed online multiplayer skill-based games by adapting classic games like Ludo for mobile users. Players can engage in one-on-one matches or join tournaments against multiple opponents.[6]

Games

  1. Ludo Supreme: a time-based online ludo game.
  2. Ludo Ninja: a dice-less game with limited moves.
  3. Ludo Turbo: move-based online speed Ludo game.
  4. Ludo Supreme League: online Leaderboard Ludo tournament
  5. Trump Cards Mania: Play IPL-based Cricket Trump cards online.
  6. Snakes & Ladders Plus: move-based game.
  7. CricketBaaz: Cricket match prediction game.[4]

Brand ambassadors

References

  1. ^ a b "Smile Group backs gaming startup Zupee". VCCircle. Retrieved 12 September 2023.
  2. ^ a b "Playing games can boost learning, improve complex business trainings: Zupee founder". The Economic Times. 9 June 2021. ISSN 0013-0389. Retrieved 12 September 2023.
  3. ^ "Zupee raises $8mn". The Hindu. 8 April 2020. ISSN 0971-751X. Retrieved 12 September 2023.
  4. ^ a b c d "What is Zupee Ludo and How to Play it: A Comprehensive Guide in 2023 (18th September)". 18 September 2023. Retrieved 18 September 2023.
  5. ^ Mittal, Apoorva (17 August 2021). "Zupee raises $30 million in funding led by WestCap Group, Tomales Bay Capital". The Economic Times. ISSN 0013-0389. Retrieved 12 September 2023.
  6. ^ a b Kaur, Harpreet (13 October 2021). "How Zupee Has Revolutionized Gaming In India". Chandigarh Metro. Retrieved 31 August 2023.
  7. ^ Mittal, Apoorva (5 January 2022). "Gaming startup Zupee racks up $72 million as part of larger round, valuation hits $600 million". The Economic Times. ISSN 0013-0389. Retrieved 31 August 2023.
  8. ^ "Mr Dilsher Singh Malhi". www.iitk.ac.in. Retrieved 31 August 2023.
  9. ^ Chengappa, Sangeetha (8 April 2020). "Skill-based gaming company Zupee raises $8 million in Series A, led by Matrix Partners India". BusinessLine. Retrieved 31 August 2023.
  10. ^ "Zupee announces Akanksha Dhamija as Chief Operating Officer". afaqs!. 10 July 2023. Retrieved 12 September 2023.
  11. ^ Wang, Yue. "30 Under 30 Asia: Meet The Entrepreneurs Developing New Consumer Technologies". Forbes. Retrieved 27 March 2024.
  12. ^ "Young and restless: Zepto's Vohra to Oyo's Agarwal – meet India's top self-made biz moguls". www.businessinsider.in. Retrieved 27 March 2024.
  13. ^ www.ETBFSI.com. "IDFC First Bank, Hurun India unveil 'Top 200 self-made entrepreneurs of the Millennia 2023' - ET BFSI". ETBFSI.com. Retrieved 27 March 2024.
  14. ^ www.ETHRWorld.com. "ET Future Ready Organisations Awards 2023: Celebrating Industry 5.0 Bootstrappers - ETHRWorld". ETHRWorld.com. Retrieved 27 March 2024.
  15. ^ Singh, Shubham (11 January 2021). "Gaming Platform Zupee Raises $10 Mn From WestCap To Build On 2020 Growth". Inc42 Media. Retrieved 27 March 2024.
  16. ^ "Reliance Jio and Zupee announce strategic partnership, Jio users to get access to games". Business Insider. Retrieved 31 August 2023.
  17. ^ Correspondent, Special (5 January 2022). "Zupee, Jio announce strategic partnership". The Hindu. ISSN 0971-751X. Retrieved 31 August 2023. {{cite news}}: |last= has generic name (help)
  18. ^ "Zupee launches skilling academy; ties up with NIIT Foundation for vocational skills programme". The Times of India. 21 June 2021. ISSN 0971-8257. Retrieved 27 March 2024.
  19. ^ Khosla, Varuni (30 June 2023). "Gaming platform Zupee signs Kapil Sharma as brand ambassador for new ad film". mint. Retrieved 12 September 2023.
  20. ^ "Online gaming platform Zupee names Salman Khan as brand ambassador". Financialexpress. 17 February 2023. Retrieved 31 August 2023.

Ludo

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