Cloverfield
Cloverfield | |
---|---|
![]() American theatrical poster | |
Directed by | Matt Reeves |
Written by | Drew Goddard |
Produced by | J. J. Abrams Bryan Burk |
Starring | Michael Stahl-David Mike Vogel Odette Yustman Lizzy Caplan Jessica Lucas T. J. Miller |
Distributed by | Paramount Pictures |
Release dates | January 17 2008 (NZ[1] and AU)[2] January 18 2008 (US and Canada) February 1 2008 (UK)[3] |
Running time | 90 min. |
Country | United States |
Language | English |
Budget | $25 million[4] |
Box office | $41 million (1/20/07) |
Cloverfield is a 2008 American monster movie produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. First publicized in advance screenings of Transformers, the project was released on January 17 in New Zealand and Australia, and on January 18 in North America. It is scheduled for a February 1 release in the United Kingdom. Prior to the film's release, Paramount Pictures carried out a viral marketing campaign to promote the film. The campaign included viral tie-ins similar to the Lost Experience.[5] The film follows five young New Yorkers who throw their friend a going-away party the night a giant creature attacks the city.
Plot summary
On the night that five friends throw a going-away party, a giant monster attacks Manhattan. The film depicts their attempts to survive the attack, all of which is recorded and then replayed on a handheld video camera.
Rob (Michael Stahl-David) records Beth (Odette Yustman) after sleeping with her for the first time. The video, being recorded over, then cuts to one month later, where Rob's brother Jason (Mike Vogel) and his girlfriend Lily (Jessica Lucas) are planning a surprise going-away party for Rob, who has accepted a job in Japan. Jason gives "Hud" (T. J. Miller) the task of documenting Rob's last night in the United States and recording farewell messages to Rob from party guests. Hud also attempts to attract the attention of Marlena (Lizzy Caplan), his crush. A confrontation occurs between Rob and Beth after it is revealed that the two friends had sex with each other a few weeks before then, and Beth leaves the party with her date.
The building suddenly shakes, a loud noise is heard, and large parts of the city briefly lose power. From the roof, the friends see a large explosion in the distance and they flee to the street, where the head of the Statue of Liberty lands as further explosions and a gigantic creature is glimpsed in the distance. As the friends attempt to leave Manhattan via the Brooklyn Bridge, they stop when Rob receives a phone call from Beth, who is trapped in her apartment. Jason is killed when the creature destroys the bridge.
U.S. Military ground forces arrive to battle the creature. Looting begins as Rob heads into an electronics store to get a new battery for his phone, having lost contact with Beth. On the television, smaller insect-like monsters can be seen falling off the main creature, which attack military forces. Rob and his remaining friends resolve to rescue Beth. Making their way to Beth's apartment through a subway tunnel, the group is attacked by the smaller insect-like monsters seen previously. During the scuffle, Marlena is bitten by one while saving Hud. Eventually the group finds shelter and reaches a US Army field hospital. Marlena, having a reaction to her wound, begins to bleed through various orifices and is dragged off behind a screen where her torso appears to explode.
The surviving friends resolve to continue to Beth's apartment, but before they leave, a soldier warns them of the government's "Hammer Down" policy: if the military cannot contain the creature, the entire island of Manhattan will be bombed. After receiving information regarding the ongoing evacuation of the city, the remaining three friends continue to Beth's apartment, which has nearly toppled. Finding Beth alive, but injured, they make their way to the evacuation site, where Lily is placed in the last seat of a departing helicopter.
Rob, Beth and Hud board another helicopter and watch as a B-2 Stealth bomber drops several bombs on the monster, which collapses into a cloud of dust and debris. Thinking the monster has been killed, the friends cheer, but seconds later, the monster lunges up, hitting the helicopter and sending it out of control. They survive the crash in Central Park but Hud is killed by the creature after inadvertently filming it close up. Taking the camera, Rob and Beth take shelter under a bridge, where they each briefly address anyone who might find the film. Air-raid sirens sound, signifying the impending "Hammer Down" procedure, and an explosion collapses the bridge, partially covering the camera with debris. Rob and Beth proclaim their love for each other before a second explosion completely covers the camera in rubble. The final scene returns to the recorded-over footage from the month before, where Rob and Beth are enjoying a date at Coney Island. Something can be seen falling from the sky into the water. The camera pans back to Beth and the film then cuts to the credits. [6]
Cast
- Michael Stahl-David as Robert Hawkins
- T. J. Miller as Hudson "Hud" Platt
- Jessica Lucas as Lily Ford
- Odette Yustman as Elizabeth "Beth" McIntyre
- Lizzy Caplan as Marlena Diamond
- Mike Vogel as Jason "Hawk" Hawkins
To prevent the leaking of plot information, instead of auditioning the actors with scenes from the film, scripts from Abrams's previous productions were used, such as television series Alias and Lost. Some scenes were also written specifically for the audition process, not intended for use in the film. Despite not being told the premise of the film, Lizzy Caplan stated that she accepted a role in Cloverfield solely because she was a fan of the Abrams-produced television series Lost, and her experience of discovering its true nature initially caused her to state that she would not sign on for a film in the future "without knowing full well what it is." She indicated that her character was a sarcastic outsider, and that her role was "physically demanding."[7]
Soundtrack
Cloverfield, being presented as if it were a recording by one of the characters, has no film score save for the composition "ROAR! (Cloverfield Overture)" by Michael Giacchino that plays over the end credits and music played during Rob's goodbye party, which includes songs by artists such as Gorillaz ("19-2000"), Ratatat ("Seventeen Years"), Coconut Records ("West Coast"), Bright Eyes ("Four Winds"), and culminating with Of Montreal ("Wraith Pinned to the Mist and Other Games").[citation needed]
A sampler disc was distributed to guests at Rob's Going Away Party at the Dark Room in New York City on 17 January, 2008.[citation needed]
Production
J. J. Abrams conceived of a new monster after he and his son visited a toy store in Japan while promoting Mission: Impossible III. He explained, "We saw all these Godzilla toys, and I thought, we need our own [American] monster, and not King Kong, King Kong's adorable. I wanted something that was just insane and intense."[8] In February 2007, Paramount Pictures secretly greenlit Cloverfield, to be produced by Abrams, directed by Matt Reeves, and written by Drew Goddard. The project was produced by Abrams' company, Bad Robot Productions.[9]
![](http://upload.wikimedia.org/wikipedia/en/thumb/4/4b/EscapefromNYposter.jpg/150px-EscapefromNYposter.jpg)
The casting process was carried out in secret, with no script being sent out to candidates. With production estimated to have a budget of $30 million, filming began in mid-June in New York.[9] One cast member indicated that the film would look like it cost $150 million, despite producers not casting recognizable and expensive actors.[7] Location filming, shot in digital video using hand-held video cameras,[10] took place on Coney Island, with scenes being shot at Deno's Wonder Wheel Amusement Park and the B&B Carousel.[11] Some interior shots were filmed on a soundstage at Downey, California.[12] The film was edited to look like it was filmed with one hand-held camera, including jump cuts similar to ones found in home movies. Director Matt Reeves described the presentation, "We wanted this to be as if someone found a Handicam, took out the tape and put it in the player to watch it. What you're watching is a home movie that then turns into something else." Reeves explained that the pedestrians documenting the severed head of the Statue of Liberty with the camera phones was reflective of the contemporary period. "Cloverfield very much speaks to the fear and anxieties of our time, how we live our lives. Constantly documenting things and putting them up on YouTube, sending people videos through e-mail – we felt it was very applicable to the way people feel now," the director said.[13]
The decapitated head of the Statue of Liberty was inspired by the poster of the 1981 film Escape from New York, which had shown the head lying in the streets in New York despite not appearing in the film itself. According to Reeves, "It's an incredibly provocative image. And that was the source that inspired [producer] J.J. [Abrams] to say, 'Now this would be an interesting idea for a movie.'"[14]
The film was titled Cloverfield from the beginning, but the title changed throughout production before it was finalized as the original title. Matt Reeves explained that the title was changed frequently due to the hype caused by the teaser trailer, "That excitement spread to such a degree that we suddenly couldn't use the name anymore. So we started using all these names like Slusho and Cheese.[15] And people always found out what we were doing!" The director said that "Cloverfield" was the government's case designate for the monster, comparing the titling to that of the Manhattan Project. "And it's not a project per se. It's the way that this case has been designated. That's why that is on the trailer, and it becomes clearer in the film. It's how they refer to this phenomenon [or] this case," said the director.[16] The film's final title, "Cloverfield", is the name of the freeway exit and airport near Abrams's Santa Monica office.[17][15]
Visual effects supervisor Phil Tippett and his company Tippett Studio were enlisted to develop the visual effects for Cloverfield.[18] Because the visual effects were incorporated after filming, cast members had to react to a non-existent creature during scenes, only being familiar with early conceptual renderings of the beast.[19]
Marketing
Filmmakers decided to create a teaser trailer that would be a surprise in the light of commonplace media saturation, which they put together during the preparation stage of the production process. The teaser was then used as a basis for the film itself. Paramount Pictures encouraged the teaser to be released without a title attached, and the Motion Picture Association of America approved the move.[13] As Transformers showed high tracking numbers before its release in July 2007, the studio attached the teaser trailer for Cloverfield that showed the release date of January 18 2008 but not the title.[9] A second trailer was released on November 16, 2007, which confirmed the title.[20]
The studio had kept knowledge of the project secret from the online community, a cited rarity due to the presence of scoopers that follow upcoming films. The controlled release of information on the film has been observed as a risky strategy, which could succeed like The Blair Witch Project (1999) or disappoint like Snakes on a Plane (2006), the latter of which had generated online hype but failed to attract large audiences. Chad Hartigan of Exhibitor Relations Co. viewed the several issues with the potential of the film, including a lack of major stars, the underwhelming performance of Godzilla-style films in America, and the film's slated release in January, considered a "dumping ground for bad films".[21]
Pre-release plot speculation
The sudden appearance of the untitled trailer for Cloverfield fueled media speculation over the film's plot. USA Today reported the possibilities of the film being based on the works of H. P. Lovecraft, a live-action adaptation of Voltron, a new film about Godzilla, or a spin-off of the TV show Lost.[22] The Star Ledger also reported the possibility of the film being based on Lovecraft lore or Godzilla.[23] The Guardian also reported the possibility of a Lost spin-off,[24] while Time Out reported that the film was about an alien called The Parasite.[25] IGN also backed the possibility of the same premise, with The Parasite rumored to be a working title for the film.[16] Online, Slusho and Colossus had also been discussed as possible titles.[26] Entertainment Weekly also disputed reports that the film would be about a parasite or a colossal Asian robot such as Voltron.[10]
Visitors of the website Ain't It Cool News have pointed out 9/11 allusions based on the destruction in New York City such as the decapitated Statue of Liberty. The film has also drawn alternate reality game enthusiasts that have followed other viral marketing campaigns like those set up for the TV series Lost, the video game Halo 2, the Nine Inch Nails album Year Zero, and the upcoming Batman film The Dark Knight. Members of the forums at argn.com and unfiction.com have investigated the background of the film, with the "1-18-08" section at Unfiction generating over 7,700 posts in August 2007. The members have studied photographs on the film's official site, potentially related MySpace profiles,[27] and the Comic-Con teaser poster for the film.[21]
Viral tie-ins
Puzzle websites containing Lovecraftian elements, such as Ethan Haas Was Right, were originally reported to be connected to the film.[22][24] On July 9 2007, producer J. J. Abrams stated that, while a number of websites were being developed to market the film, the only official site that had been found was 1-18-08.com.[28] At the site, a collection of time-coded photos are provided to visitors to piece together a series of events and interpret their meanings.[29]
As part of the viral marketing campaign, the drink Slusho! has served as a tie-in. The drink had previously appeared in producer Abrams' previous creation, the TV series Alias.[30] Viral websites for Slusho! and a Japanese drilling company named Tagruato (タグルアト, Taguruato) were launched to add to the mythology of Cloverfield.[5] When Cloverfield was hosted at Comic-Con 2007, gray Slusho! t-shirts were distributed to attendees.[31] Fans who had registered at the Slusho! website for Cloverfield received e-mails of fictional sonar images prior to the film's release that showed a deep-sea creature heading toward Manhattan.[32]
Producer Bryan Burk explained the viral tie-in, "[It] was all done in conjunction with the studio… The whole experience in making this movie is very reminiscent [of] how we did Lost."[5] Director Matt Reeves described Slusho! as "part of the involved connectivity" with Abrams' Alias and that the drink represented a "meta-story" for Cloverfield. The director explained, "It's almost like tentacles that grow out of the film and lead, also, to the ideas in the film. And there's this weird way where you can go see the movie and it's one experience… But there's also this other place where you can get engaged where there's this other sort of aspect for all those people who are into that. […] All the stories kind of bounce off one another and inform each other. But, at the end of the day, this movie stands on its own to be a movie. […] The Internet sort of stories and connections and clues are, in a way, a prism and they're another way of looking at the same thing. To us, it's just another exciting aspect of the storytelling."[30]
Manga adaptation
A four installment manga series by Yoshiki Togawa titled Cloverfield/Kishin (クローバーフィールド/KISHIN, Kurōbāfīrudo/KISHIN) is being released by Japanese publisher Kadokawa Shoten.[33] The story focuses on a Japanese high school student named Kishin and will be a prequel to the film.[34]
Reception
As of January 19, 2008, review aggregate website Rotten Tomatoes reported that 76% of critics gave the film positive write-ups, based on 117 reviews.[35] According to Metacritic, the film has received an average critic score of 61%, based on 32 reviews.[36]
Todd McCarthy of Variety called the film an "old-fashioned monster movie dressed up in trendy new threads", praising the special effects, "nihilistic attitude" and "post-9/11 anxiety overlay", but said, "In the end, [it's] not much different from all the marauding creature features that have come before it."[37] Scott Foundas of LA Weekly was critical of the film's allusions to the September 11, 2001 attacks and called it "cheap and opportunistic". He compared its "stealth" attempts at social commentary unfavorably to the films of Don Siegel, George A. Romero and Steven Spielberg, saying, "Where those filmmakers all had something meaningful to say about the state of the world and […] human nature, Abrams doesn't have much to say about anything."[38] Manohla Dargis in the New York Times called the allusions "tacky", saying, "[The images] may make you think of the attack, and you may curse the filmmakers for their vulgarity, insensitivity or lack of imagination", but that "the film is too dumb to offend anything except your intelligence." She concludes that the film "works as a showcase for impressively realistic-looking special effects, a realism that fails to extend to the scurrying humans whose fates are meant to invoke pity and fear but instead inspire yawns and contempt."[39] Stephanie Zacharek of Salon.com calls the film "badly constructed, humorless and emotionally sadistic", and sums up by saying that the film "takes the trauma of 9/11 and turns it into just another random spectacle at which to point and shoot."[40] Michael Phillips of the Chicago Tribune warned that the viewer may feel "queasy" at the references to September 11, but that "other sequences […] carry a real jolt" and that such tactics were "crude, but undeniably gripping". He called the film "dumb", but "quick and dirty and effectively brusque", concluding that despite it being "a harsher, more demographically calculating brand of fun", he enjoyed the film.[41]
Marc Savlov of The Austin Chronicle calls the film "the most intense and original creature feature I've seen in my adult moviegoing life […] a pure-blood, grade A, exultantly exhilarating monster movie." He cites Matt Reeves' direction, the "whip-smart, stylistically invisible" script and the "nearly subconscious evocation of our current paranoid, terror-phobic times" as the keys to the film's success, saying that telling the story through the lens of one character's camera "works fantastically well."[42] Michael Rechtshaffen of The Hollywood Reporter called it "chillingly effective", praising the effects and the film's "claustrophobic intensity". He said that though the characters "aren't particularly interesting or developed", there was "something refreshing about a monster movie that isn't filled with the usual suspects."[43] Lisa Schwarzbaum of Entertainment Weekly said that the film was "surreptitiously subversive, [a] stylistically clever little gem", and that while the characters were "vapid, twenty-something nincompoops" and the acting "appropriately unmemorable", the decision to tell the story through amateur footage was "brilliant".[44] Roger Ebert in the Chicago Sun-Times wrote that the film is "pretty scary at times" and cites "unmistakable evocations of 9/11". He concludes that "all in all, it is an effective film, deploying its special effects well and never breaking the illusion that it is all happening as we see it."[45]
Box office
Cloverfield opened in 3,411 theaters on January 18, 2008 and grossed a total of $16,930,000 on its opening day in the United States and Canada. It made $41,000,000 on its opening weekend, making it the most successful January release gross of all time.[46]
References
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(help) - ^ "Cloverfield – Movie Reviews". Rotten Tomatoes. Retrieved 2008-01-19.
- ^ "Cloverfield (2008): Reviews". Metacritic. Retrieved 2008-01-18.
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(help) - ^ Stephanie Zacharek (2008-01-17). "Cloverfield: Do we really need the horror of 9/11 to be repackaged and presented to us as an amusement-park ride?". Salon.com. Retrieved 2008-01-18.
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(help) - ^ Michael Phillips (2008-01-16). "Movie Review: Cloverfield". Chicago Tribune. Retrieved 2008-01-18.
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(help) - ^ Michael Rechtshaffen (2008-01-17). "Bottom Line: It's "The Blair Godzilla Project"--and that's a compliment". The Hollywood Reporter. Retrieved 2008-01-17.
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(help) - ^ Lisa Schwarzbaum (2008-01-16). "Movie Review: Cloverfield". Entertainment Weekly. Retrieved 2008-01-17.
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(help)
External links
- Official website (Requires Adobe Flash Player)
- Cloverfield at IMDb
- Cloverfield at Rotten Tomatoes
- Cloverfield at Metacritic
- Cloverfield at Box Office Mojo
- Cloverfield at AllMovie