Ginsters
| Ginsters company logo | |
| Company type | Ltd |
|---|---|
| Industry | Food, Pastry |
| Founded | 1967 |
| Headquarters | Callington, Cornwall, UK |
Key people | Geoffrey Ginster and Family |
| Products | Pasties, Sandwiches |
| Owner | Samworth Brothers |
Number of employees | 700+ |
Ginster's (Template:Pron-en) is a company based in Callington in Cornwall, in the south-west of England. The biggest selling pasty maker in the UK,[1] it specialises in making Cornish pasties, sausage rolls, sandwiches, pies, slices and other savoury snacks.
History
In the 1960s, Cornish farmer Geoffrey Ginster who had started to diversify his farm by starting an egg-packing station in Callington with 30 employees, hit on the idea of starting a bakery selling fresh pasties to local retailers. Eventually, pasty-making took over egg-packing, and Ginster converted the egg-station to make room for the growing pasty business.[1] In 1977, the Ginster family sold the business to Samworth Brothers,[2] giving birth to the company as it is today with over 700 employees.
Marketing
Ginsters, pronounced with a hard 'G' (/ˈɡɪnstərz/), has become synonymous with Cornish pasties and savoury products across the country. The company motto, “Real, honest food” summarises the brand's values, and is used on many of its television and commercial radio advertisements.
Samworth Brothers have extended the brand to cover sausage rolls, sandwiches, pies, slices, and other savoury snacks.[1] The products are available in thousands of retailers across the UK, including supermarkets, petrol station forecourt stores, student unions and convenience stores.
In April 2011, Ginsters launched a new advertising campaign focussing around the 'Man Plea'Cite error: A <ref> tag is missing the closing </ref> (see the help page).
the launch of Ginsters' cornish Bara has also seen the company launch its 'Love Child' iPhone app, allowing users to combine the features of two faces from their own pictures to create their own love child images.
Packaging
An element of folklore surrounds the difficulty in opening Ginsters packaging, particularly when driving. It has often been suggested (jokingly) that laws will be introduced to stop drivers attempting to do this and an article in the Daily Telegraph by James May suggested a pasty holder for car dashboards.[3]
Sponsorship
Ginsters sponsors the football clubs Plymouth Argyle F.C. in the Football League Championship, as well as Callington Town FC, andLaunceston Rugby Club ("The Cornish All Blacks").
the company also supports a number of local charities, schools, sports clubs and events with sponsorship commitments, and continues to work closely with its chosen charity, CHICKS (Country Holidays for Inner City Kids).
References
External links
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