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Untitled

Speak Now is the third studio album by American singer-songwriter Taylor Swift. It was released on October 25, 2010 by Big Machine Records. Production for the album took place during 2008 to 2010 at several recording studios, and was handled by Swift and country music producer Nathan Chapman. Written entirely by Swift, Speak Now expands on the country pop style of her previous work, and features lyrical themes concerning love, romance and heartbreak.

Speak Now received positive reviews from most music critics, who complimented Swift's songwriting and themes. The album debuted at number one on the US Billboard 200 chart, selling approximately 1,047,000 units in its first week. Due to strong digital sales, all fourteen songs from the standard edition of the album charted on the Billboard Hot 100, with the lead single "Mine" having the highest peak of number three. It was also an international success, charting within the top 10 in several countries, including Australia, Canada, and the United Kingdom. The album has sold 3,048,000 copies in the United States and has been certified triple platinum by the Recording Industry Association of America (RIAA). According to Big Machine Records, it has sold over 4.8 million copies worldwide.

Background and development

Recording sessions for the album took place at several recording locations, including Aimeeland Studio, Blackbird Studios, and Capitol Studios in Hollywood, California, Pain in the Art Studio, and Starstruck Studios in Nashville, Tennessee, and Stonehurst Studio in Bowling Green, Kentucky.[1] Some of the songs feature live strings, and some, a full orchestra.[2]

Swift worked on the album for two years prior to its release.[3] Swift wrote all of the songs on the album without co-writers. Speaking on a live webcast on July 20, 2010, she said, "I actually wrote all the songs myself for this record. It didn't really happen on purpose, it just sort of happened. Like, I'd get my best ideas at 3:00 AM in Arkansas, and I didn't have a co-writer around and I would just finish it."[4] She has described it as a "conceptual" project, with variations of the theme of "boy-crazy country starlet tries to stop dripping tears all over her guitar".[5] In an analysis of Swift's lyrics, The Oxonian Review noted themes of regret and solitude, highlighting that "December is a month to get through so we can return to the beginning, and is certainly not a month to relish. Yet, Swift goes there—'all the time'—in 'Back to December' by delivering an apology to an ex-boyfriend, which she never did on her prior two albums."[6] Music writer Stephen Thomas Erlewine viewed that the album musically is "no great progression from Fearless but rather a subtle shift toward pure pop with the country accents [...] used as flavoring".[7]

According to Big Machine Records president/CEO Scott Borchetta, the album's original title was Enchanted. He explained: "We were at lunch, and she had played me a bunch of the new songs. I looked at her and I'm like, 'Taylor, this record isn't about fairy tales and high school anymore. That's not where you're at. I don't think the record should be called Enchanted. After the discussion, Swift then excused herself from the table at that point. By the time she came back, she had the "Speak Now" title, which comes closer to representing the evolution that the album represents in her career and in her still-young understanding of the world.[8]

Speak Now was released worldwide on October 25, 2010, by Big Machine Records.[9][10] The album's official cover was premiered through Us Weekly on August 18, 2010.[11]

Singles

The lead single from the album, "Mine" was released on August 4, 2010. The single was released twelve days ahead of its planned August 16 release, due to an online leak of the song.[12] The music video for the song was shot in Kennebunkport, Maine, during July.[13] Swift said the single was about her tendency to "run from love".[3] The song has peaked at number three on the Billboard Hot 100.[14] "Mine" sold 1,734,000 copies becoming Swift's fifth best-selling song to date.[15]

The second single, "Back to December", sold 1,027,000 copies in the US, becoming Swift's twelfth best-selling song to date.[15] "Back to December" was sent to US country radio on November 15, 2010.[16] The music video premiered on January 13, 2011, on CMT[17] and Great American Country.[18]

The third single, Swift's 13th single of her career, was released as a double A-side being "Mean" and "The Story of Us" respectively.[19] The former was released on March 7, 2011 on country radio[20] while the latter was released on April 19, 2011 on mainstream pop.[21] "The Story of Us" was released first in the UK on April 4, 2011 as the sole third single.[22]

Promotion

Swift performed the song "Innocent" at the 2010 MTV Video Music Awards on September 12, 2010. Some of the tracks were previewed in advance of the release date: "Speak Now" on October 4, "Back to December" on October 11, and "Mean" on October 18, 2010.[23] These three were subsequently released to the iTunes Store the following day, respectively.[24] Additionally, "The Story of Us" was previewed October 22, 2010, through Comcast on-demand and XfinityTv.com.[24] "Speak Now" debuted on the Billboard Hot 100 at number eight and on the Billboard Hot Country Songs chart at number sixty the week of October 11, 2010, selling 217,000 digital downloads.[25][26][27] "Back to December" debuted at number six on the Billboard Hot 100, with 242,000 digital downloads.[28] "Mean" debuted at number 11 on the Billboard Hot 100 with 163,000 downloads.[29] All fourteen songs on the standard edition of the album have charted on the Billboard Hot 100, with ten tracks debuting the week of the album's release. The highest-charting of these was "Sparks Fly" at number seventeen with 113,000 downloads.[30][31]

A world tour, entitled the Speak Now World Tour, was announced on November 23, 2010, by Billboard.[3]

Critical reception

Professional ratings
Review scores
SourceRating
Allmusic[7]
Robert Christgau(A-)[32]
Entertainment Weekly(B+)[33]
The Guardian[34]
Los Angeles Times[35]
The New York Times(favorable)[36]
Rolling Stone[37]
Slant Magazine[38]
Spin(7/10)[39]
The Village Voice(favorable)[40]

Speak Now received positive reviews from most music critics.[41] At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 77, based on 20 reviews, which indicates "generally favorable reviews".[41] Allmusic writer Stephen Thomas Erlewine gave it four out of five stars and commended Swift for her lyrical maturity, stating "she writes from the perspective of the moment yet has the skill of a songwriter beyond her years".[7] Los Angeles Times writer Ann Powers stated "she makes memorable music by honing in on the tiny stuff: the half-notes in a hummed phrase, the lyrical images that communicate precisely what it’s like to feel uncomfortable, or disappointed, or happy".[35] Elysa Gardner of USA Today complimented Swift's "youthful" perspective, stating "At its best, Speak Now captures the sweet ache of becoming an adult, as only those who are still in the process can articulate".[42] Eric R. Danton of The Hartford Courant commended her for "balancing the wistful teenage puppy-love mindset of her previous albums with more grown-up themes".[43] Dave Heaton of PopMatters noted "a richer array of narratives and even more songs about that process of turning your life into a narrative".[44] Rudy Klapper of Sputnikmusic gave the album four out of five stars and called it "the best pop record of the year".[45]

Entertainment Weekly's Leah Greenblatt praised Swift's songcraft and called the album's tracks "perfectly contained snow globes of romance and catharsis, whole cinematic narratives rendered in four-to six-minute miniatures".[33] Jon Caramanica of The New York Times called it a "bravura work of nontransparent transparency... the most savage of her career, and also the most musically diverse. And it's excellent too, possibly her best".[36] Rolling Stone writer Rob Sheffield perceived "a minimum of country schmaltz" and commended Swift for "slipping more grown-up details into her love stories".[37] Despite finding its "bubblier tunes [...] the album's dullest, most forgettable moments", Mikael Wood of Spin wrote that "Swift taps into something nervy and intense when she goes nasty".[39] Theon Weber of The Village Voice perceived Swift's songwriting strength as "not confessional, but dramatic" and stated "Like a procession of country songwriters before her, she creates characters and situations—some from life—and finds potent ways to describe them".[40] Weber described the album's songs as "iceberg songs" and elaborated on Swift's musical approach and progression with the album, stating:

Swift enjoys slipping in and out of identities, and her best songs are constructed from multiple, superimposed points of view. She also likes using a tossed-off phrase to suggest large and serious things that won't fit in the song, things that enhance or subvert the surface narrative. [...] She's more comfortable inside these new songs, and cleverer. [...] She can still sound strained and thin, and often strays into a pitch that drives some people crazy; but she's learned how to make words sound like what they mean. [...] Speak Now proves her talent's expanding in proportion to her freedom.[40]

— Theon Weber

Allison Stewart of The Washington Post called the album "ridiculously entertaining [...] a lengthy, captivating exercise in woo-pitching, flame tending and score-settling", but found it "long: 14 wordy, stretched-thin, occasionally repetitive songs".[46] Chicago Sun-Times writer Thomas Conner gave the album two out of four stars and stated "The topicality of 'Speak Now,' plus Swift’s penchant for screwing a big, diesel-powered chorus into every song [...] makes the album a little exhausting".[47] Slant Magazine's Jonathan Keefe found her singing "technically poor" and commented that "her lyrics generally lack the variety and sophistication of her compositions", but complimented its "expertly crafted pop music" and called it "a studied, smart album that is easily the best, most dense work of Swift's career so far".[38] Alex Macpherson of The Guardian commented that "At times the self-consciousness of an artist forcing herself into new modes shows – but mostly, Speak Now is a triumph".[34] In his consumer guide for MSN Music, critic Robert Christgau gave Speak Now an A- rating,[32] indicating "the kind of garden-variety good record that is the great luxury of musical micromarketing and overproduction".[48] Christgau found the songs "overlong and overworked", but ultimately stated "they evince an effort that bears a remarkable resemblance to care‑-that is, to caring in the best, broadest, and most emotional sense".[32] The album was ranked number 13 on Rolling Stone's year-end best albums list for 2010.[49]

Commercial performance

The album debuted at number one on the US Billboard 200 chart, with first week sales of 1,047,000 copies in the United States.[50] It is Swift's second US number-one album.[50] In the United Kingdom, the album debuted at number six on the Top 40 Albums chart.[51] In Canada, the album debuted at number one on the Canadian Albums Chart, selling 62,000 copies.[52]

After its massive debut, the album remained at the top in the United States for another week, selling 320,000 copies, down 69%.[53] In its third week, it dropped to number two, behind the debut of Susan Boyle's The Gift and sold 212,000 copies, down 34%.[54] In its fourth week, Speak Now descended seven places to number nine due to numerous debuts in the top 10, and sold 146,000 copies, down 30%.[55] In its fifth week, the LP rose five places to number four by selling 241,000 copies, up 64%.[56] In its sixth week, it rose two places to number two, again behind The Gift and sold 182,000 copies, down 24%.[57] In its seventh week Speak Now stayed in the second position, selling 201,000 copies and up 11%.[58] In its eighth week, it rose back to number 1 with 259,000, up 29%.[59] In its ninth week, it remained number one for the fourth non-consecutive week and sold 276,000 copies, up 11%.[60] In its tenth week, the LP sold 77,000 copies and down 72% from the week before; however, it still remained at the top of the chart for the fifth non-consecutive week, as there were many Christmas LPs which descended from the top 10.[61] The album remained atop the chart in its eleventh week, passing the three million sales mark. With sales of 52,000 that week, it ranked as the lowest-selling number-one album to date during the Nielsen SoundScan era, before the record was broken by Cake with their album Showroom of Compassion, selling 44,000 copies the following week.[62][63] In its 12th week the album dropped to number 3, selling 35,000 copies, bringing its total sales to 3,048,000.[64] On December 6, 2010, Speak Now was certified triple platinum by the Recording Industry Association of America, for shipments of three million copies in the United States.[65] As of March 2011, the album has sold over 4.8 million copies worldwide, according to her label Big Machine Records.[66]

Track listing

The track listing was confirmed by Swift's official website on September 22, 2010.[2][4][67]

All songs were written by Swift, and produced by Nathan Chapman and Swift.

No.TitleHidden MessageLength
1."Mine"Toby3:50
2."Sparks Fly"Portland Oregon4:20
3."Back to December"Tay4:53
4."Speak Now"You Always regret what you don't say4:00
5."Dear John"Loved you from the first day6:43
6."Mean"I thought you got me3:57
7."The Story of Us"CMT Awards4:25
8."Never Grow Up"I moved out in July4:50
9."Enchanted"Adam5:52
10."Better than Revenge"You thought I would forget3:37
11."Innocent"Life is full of little interruptions5:02
12."Haunted"To this day4:02
13."Last Kiss"Forever and Always6:07
14."Long Live"For you5:17
  • International versions of the album feature alternate versions of "Mine", "Back to December", and "The Story of Us".

Deluxe edition

A deluxe edition solely for release by the Target Corporation featured a slightly different cover, with Swift in a red dress instead of the standard edition's purple. It was released on the same day as the standard edition and includes three additional tracks, two acoustic songs, a Pop Remix of "Mine", and thirty minutes of enhanced video content: the music video for "Mine", as well as behind-the-scenes footage of its production.[68][69][70]

International deluxe edition bonus disc
No.TitleLength
1."Ours"3:58
2."If This Was a Movie"3:54
3."Superman"4:36
4."Back to December" (Acoustic version)4:52
5."Haunted" (Acoustic version)3:37
6."Mine" (US version)3:50
7."Back to December" (US version)4:54
8."The Story of Us" (US Version)4:28
9."Mine" (music video: behind the scenes)20:32
10."Mine" (music video (with Pop Mix music track)) 
North America bonus disc
No.TitleLength
1."Ours"3:58
2."If This Was a Movie"3:54
3."Superman"4:33
4."Back to December" (Acoustic version)4:52
5."Haunted" (Acoustic version)3:37
6."Mine" (Pop Mix)3:50
7."Mine" (music video: behind the scenes)20:32
8."Mine" (music video)3:56

Personnel

Charts and certifications

Year-end charts

Chart (2010) Position
US Billboard 200 9[84]
US Billboard Top Country Albums 3[85]

Chart procession and succession

Preceded by New Zealand RIANZ Albums Chart number-one album
November 1, 2010 - November 8, 2010
Succeeded by
Australian ARIA Albums Chart number-one album
November 8, 2010 – November 15, 2010
Succeeded by
Preceded by Top Country Albums number-one album
November 13–27, 2010
Succeeded by
U.S. Billboard 200 number-one album
November 13–27, 2010
Succeeded by
Preceded by Canadian Albums Chart number-one album
November 13–27, 2010
Succeeded by
Preceded by Top Country Albums number-one album (second run)
December 11, 2010 – February 12, 2011
Succeeded by
Preceded by
The Gift by Susan Boyle
U.S. Billboard 200 number-one album (second run)
January 1– January 22, 2011
Succeeded by

References

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External links