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BB cream

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A bottle of BB Cream for men.

BB cream, also known as Blemish Balm, Blemish Base, Beblesh Balm or Beauty Balm (due to an apparent copyright on the word "Blemish"[1]), is a cosmetic item sold mainly in East and Southeast Asia, although larger beauty brands are increasingly introducing BB creams to Western markets as well. Originally formulated in Germany by dermatologist Dr. Christine Schrammek in the 1950s,[note 1] the cream was initially used to protect skin after laser procedures and surgery, while also providing light coverage.[2][3] Introduced to South Korea and Japan in the 1980s,[4][1][note 2] BB cream has been named "the secret of Korean actresses" and has been heavily endorsed by Korean celebrities,[5] which gained it large exposure in these Asian markets.[6]

BB creams come in a variety of different formulations[6] and qualities mainly perceived as being anti-inflammatory and having a soothing effect.[2] As companies focused initially on the East Asian market, BB creams have a limited number of hues.[7][8] Due to its "multi-tasking" all-in-one properties — moisturizer, primer, foundation, and sunblock — the cream became a hit in Asia, especially in South Korea, where BB creams make up 13% of the cosmetics market.[9][2][3][7] The cream's popularity has reached the point where it is now also used by men in South Korea.[10][11]

Leading Asian brands include Missha, The Face Shop, Etude House, Sulhwasoo, Skin Food, Skin79, Rachel K and Nature Republic.

Companies began in 2011 to launch BB creams in Western markets, namely Garnier and Dr. Jart,[12] with others such as Dior and Clinique following suit in 2012.[13][14] BB creams have been tailored for Western markets:[15] for example, although whitening properties are a main selling point of BB creams in Asia,[8] Estée Lauder is not including it in their formulation for North America.[4]

Notes

  1. ^ The introduction date has not been accurately noted, with most sources stating the 1950s, although some state that the cream debuted in the late '60s.
  2. ^ The history of BB cream's introduction to these countries is not clear.

References

  1. ^ a b BB Cream: The Next Big Thing In Beauty?. Huffington Post Canada. January 24, 2012. Retrieved April 7, 2012.
  2. ^ a b c Coleman, Claire. Beauty's all in one: The balm that claims to be a moisturiser, sun block, primer AND foundation, but does it work?. The Daily Mail. June 14, 2011. Retrieved April 7, 2012.
  3. ^ a b Chowdary, Asha. The BB cream is here to stay. The Times of India. February 25, 2012. Retrieved April 7, 2012.
  4. ^ a b Latimer, Joanne. BB cream fans lay it on thick. Maclean's. January 11, 2012. Retrieved April 7, 2012.
  5. ^ Koh Young-aah. Perfect your look in Korea. The Korea Herald/Naver News. September 2, 2009. Retrieved April 7, 2012.
  6. ^ a b Williams, Bronwyn. The lowdown on BB Cream. Stuff.co.nz. March 26, 2012. Retrieved April 7, 2012.
  7. ^ a b Woo, Michelle. Get Skin Like a Korean Soap Opera Star. OC Weekly. April 5, 2012. Retrieved April 7, 2012.
  8. ^ a b Rovan, Rhonda. Do you need a BB cream?. Best Health. March 2012. Retrieved April 7, 2012.
  9. ^ Miracle creams we can believe in. Hull Daily Mail. March 31, 2012. Retrieved April 7, 2012.
  10. ^ Bae, Ji-sook. [KoreaToday] Men Turn to Aesthetics, Grooming to Become Metrosexual. The Korea Times. March 24, 2010. Retrieved April 7, 2012.
  11. ^ Kim, Grace. Menswear targets '50s and fabulous'. The Korea Times. April 4, 2012. Retrieved April 7, 2012.
  12. ^ Thomas, Bobbie. New beauty: Innovative curlers, mascaras and more. Today. March 15, 2012. Retrieved April 7, 2012.
  13. ^ BB Cream becomes BB everything. Cover Media/omg!. March 31, 2012. Retrieved April 7, 2012.
  14. ^ Sirignano, Rita. Face Forward. Calgary Herald. March 30, 2012. Retrieved April 7, 2012.
  15. ^ Lawrenson, Amy. BB Creams. Elle. November 11, 2011. Retrieved April 7, 2012.
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