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Disney Vault

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The "Disney Vault" is the term used by Walt Disney Studios Home Entertainment for its policy of putting home video releases of Walt Disney Animation Studios's animated features on moratorium. Each Disney film is available for purchase for a limited time, after which it is put "in the vault" and not made available in stores for several years until it is once again released.

History

The practice is the modern version of Disney's practice of re-releasing its animated films in theaters every couple of years which began with the reissue of 1937's Snow White and the Seven Dwarfs.[1] Television commercials for Disney home video releases will alert customers that certain films will be placed on moratorium soon, urging them to purchase these films before they "go back into the 'Disney Vault'", in the words often spoken by Mark Elliot. Some direct-to-video Disney films, among them Bambi II, have also been released with a pre-established window of availability.[2]

Controls

The Walt Disney Company itself states that this process is done to both control their market and to allow Disney films to be fresh for new generations of young children.[3] A side effect of the moratorium process is the fact that videos and DVDs of Disney films placed on moratorium become collectibles, sold in stores and at auction websites such as eBay for sums in excess of their original suggested retail price.[citation needed] The practice also has made the Disney films a prime target for counterfeit DVD manufacturers.[citation needed]

Films

The following films are currently considered to be in the cycle of movies which are subject to the rules of the Disney Vault.[4]

DVD releases

North America

Platinum and Diamond Editions
Main article: Walt Disney Platinum and Diamond Editions

In October 2001, with Snow White and the Seven Dwarfs, Disney started releasing these films on DVD in "Platinum Edition" sets. This continued until 2005, when the release rate was increased to two films per year. The range was completed in March 2009 when Pinocchio was released. This, and the previous release Sleeping Beauty, were also released on Blu-ray Disc.

In October 2009, again beginning with Snow White and the Seven Dwarfs, Disney relaunched the range for Blu-ray under the banner "Diamond Edition", with "Special Edition" DVD sets released alongside.

UK

Main article: Disney Special Editions

See also

References

  1. ^ "Front Row, Sofa! - Di$ney Does The Little Mermaid". dvdfuture.com. 2011-11-10. Retrieved 2011-11-28.
  2. ^ Arnold, Thomas K. (2006-02-06). "'Bambi' is back for 70 'II' days". Usatoday.Com. Retrieved 2011-11-28.
  3. ^ "Buena Vista Home Entertainment: A Very Lucky Accident Indeed". Awn.com. Retrieved 2011-11-28.
  4. ^ "Disney DVDs | Now on DVD and coming soon | Games and downloads". .disney.co.uk. Retrieved 2011-11-28.
  5. ^ "Disney's 'Dumbo' Coming Out of the Vault on DVD and Blu-ray; www.dizine.com". www.diszine.com. 1941-10-23. Retrieved 1941-10-23. {{cite web}}: Check date values in: |accessdate= (help)
  6. ^ "Celebrate a very merry 60th anniversary in the whimsical fun-filled world of Walt Disney's masterwork of animation music and fantasy — Alice In Wonderland 60th Anniversary Edition with never-before-seen special features.; The Nile.com.au". thenile.com.au.
  7. ^ "Alice in Wonderland finally come out of the vault; Disney.com". Disney.com. {{cite web}}: Text "2011-4-2" ignored (help)
  8. ^ a b c d Kate Erbland (2012-04-18). "Disney Opens the Vault to Roll Out 30 New Blu-ray Releases". MSN.com. Microsoft. Retrieved 2013-02-23. {{cite web}}: templatestyles stripmarker in |work= at position 1 (help)
  9. ^ "Robin Hood: Most Wanted Edition". Disney.go.com. Retrieved 2013-02-23.
  10. ^ "The Many Adventures of Winnie the Pooh: Friendship Edition". Disney.go.com. Retrieved 2013-02-23.
  11. ^ "The Rescuers (The Rescuers / The Rescuers Down Under) (35th Anniversary Edition) (1977)". Amazon.com. Retrieved 2013-02-23.
  12. ^ "Watch Aladdin | Disney Movies Online". Disneymoviesonline.go.com. 1992-11-25. Retrieved 2011-11-28.
  13. ^ "Pocahontas 10th Anniversary Edition". disney.go.com. Retrieved 2013-02-23.
  14. ^ "Mulan Special Edition". Disney.go.com. Retrieved 2013-02-23.
  15. ^ Sneak peek advertisement on the Blu-ray/DVD of Peter Pan Diamond Edition has the "vault" at the beginning showing Mulan is in the "vaulting" line.
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