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OVO Sound

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OVO Sound
File:OctoberVeryOwnSound.png
Parent companyWarner Music Group
Founded2012
FounderDrake, Noah "40" Shebib
Distributor(s)Warner Bros. Records
GenreHip hop, R&B
Country of originCanada
LocationToronto, Ontario

OVO Sound is a record label founded by rapper Drake and his longtime friend and in-house producer Noah "40" Shebib. The label is based in Toronto, Ontario, Canada and was created in 2012. OVO Sound consists of Drake and producers 40, Boi-1da, T-Minus, and Mike Zombie along with PartyNextDoor. The label is currently distributed by Warner Bros. Records (Warner Music Group).

History

Starting in 2007 Drake's early mixtapes such as Comeback Season and So Far Gone were released under the label, October's Very Own as he was unsigned at the time. Drake has already been building up his October’s Very Own brand by shouting out to OVO on his songs, releasing music and selling OVO merchandise on their website, and hosting the annual OVO festival in his hometown Toronto. Even though the label was officially founded in 2012 by Drake and Noah "40" Shebib, Drake represented OVO since his previous mixtapes were released. According to Billboard, Drake has signed a partnership deal with Warner Bros. Records for his own label that he has started up called October’s Very Own. Similar to how Rick Ross is signed as a solo artist to Def Jam and his artists on his Maybach Music Group label are signed to Atlantic Records (formerly signed to Warner Bros. Records), Drake will still be signed as a solo artist to Republic Records through Young Money/Cash Money, but the artists he signs to his new label releases will go through Warner Bros. Records.[1][2] In late April 2013 it was reported that Drake was close to signing PartyNextDoor to OVO Sound, which he ended up doing.[3]

Roster

Artists

In-house producers

OVO Fest

OVO Fest is an annual festival/concert hosted by Drake in Toronto, Canada which started on August 2, 2010. The annual event is held on the Civic holiday long weekend, also known as Carribanna weekend in Toronto which is a popular Caribbean festival in Toronto. OVO fest is famous for the special guests Drake brings to his hometown of Toronto. The first annual OVO Fest on August 2, 2010 included Rick Ross, Bun B, Young Jeezy, Fabolous, Kardinal Offishall, Eminem, and Jay-Z.[10] The second annual OVO fest in 2011 featured guests included The Weeknd, Rick Ross, Nas, J. Cole, Lil Wayne and Stevie Wonder.[11] The third annual OVO Fest was on August 5, 2012 which included 2 Chainz, The Weeknd, ASAP Rocky, French Montana, Waka Flocka Flame, Meek Mill, Rick Ross, Snoop Dogg and Nicki Minaj.[12] The fourth annual OVO Fest will be held at the Molson Amplitheatre in Toronto on August, 4 and 5, 2013. The event will be co-headlined by Frank Ocean, James Blake and Wale among the many special guests.[13][14]

Discography

  • PartyNextDoor - PARTYNEXTDOOR (2013) (OVO/Warner Bros.)
  • Drake - Nothing Was the Same (2013) (OVO Sound/Young Money/Cash Money/Republic)

References

  1. ^ "Drake's OVO Label Flies To Warner Bros. Records - Music, Celebrity, Artist News". MTV.com. 2012-12-05. Retrieved 2013-05-07.
  2. ^ Ugwu, Reggie. "Drake's OVO Record Label Inks Deal With Warner Bros. | News". BET. Retrieved 2013-05-07.
  3. ^ "Listen to PARTYNEXTDOOR, Drake's New Artist Signing to OVO (Soon) - XXL". Xxlmag.com. 2013-04-22. Retrieved 2013-05-07.
  4. ^ http://www.complex.com/music/2013/05/listen-partynextdoor-wus-goodcurious
  5. ^ http://rapfix.mtv.com/2013/07/01/drakes-ovo-signee-partynextdoor-drops-self-titled-debut/
  6. ^ http://www.hiphopdx.com/index/interviews/id.2054/title.boi-1da-shares-stories-behind-drake-s-started-from-the-bottom-
  7. ^ http://www.vibe.com/photo-gallery/5-things-we-learned-drakes-started-bottom/?page=4
  8. ^ http://thehiphopupdate.com/interview/ovo-producer-mike-zombie-chats-with-fans-about-drakes-style-advice-from-40/
  9. ^ http://www.sohh.com/5-reasons/partynextdoor-partynextdoor/
  10. ^ "Drake's OVO Festival Highlights feat. Jay-Z, Eminem, Young Jeezy and more (photos/video)". MissInfo.tv. 2010-08-02. Retrieved 2013-05-07.
  11. ^ "Drake's OVOFest 2011 With Lil' Wayne, Stevie Wonder, Nas, J.Cole, Rick Ross, and The Weeknd (Video)". MissInfo.tv. 2011-08-01. Retrieved 2013-05-07.
  12. ^ "OVO Fest 2012: Drake Shows Toronto Love with Rick Ross, Nicki Minaj & More". Billboard. Retrieved 2013-05-07.
  13. ^ http://www.complex.com/music/2013/05/drake-announces-4th-annual-ovo-fest-lineup
  14. ^ http://www.complex.com/music/2013/07/wale-ovo-festival
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