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Miller Brewing Company

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Active beers Miller Genuine Draft Pale lager Miller High Life Pale lager Miller Lite Light beer Milwaukee's Best Pale lager Template:Brewbox end Miller Brewing is a large American beer maker based in Milwaukee. It was founded in 1855 by Frederick Miller when he purchased the small Plank-Road Brewery. The brewery's location in the Miller Valley provided easy access to raw materials produced on nearby farms. It also has a brewery in St. Clair Township, Butler County, Ohio. It was acquired by South African Breweries from Philip Morris (now Altria) on May 30, 2002, to form SABMiller for $3.6 billion worth of stock and $2 billion in debt, with Philip Morris retaining a 36% share, with voting rights of 24.99%. Miller Brewing owns breweries in Albany, Georgia; Eden, North Carolina; Fort Worth, Texas; Irwindale, California; Milwaukee, Wisconsin and Trenton, Ohio.

Current brands

Miller family

  • Miller Lite - See the article at Miller Lite.
  • Miller Lite Ice - A limited distribution, highly regarded ice beer valued for low bitterness and low hangover frequency, as well as for the naturally higher ABV content of an ice beer. In this form it is now only found in select markets in Michigan and perhaps other states, but reports are also that it is now rebranded as one of the Icehouse beers.*Miller Genuine Draft - Miller Genuine Draft was introduced in 1986 as the original cold filtered packaged draft beer, which means that the beer is not heat pasteurized. Miller uses an exclusive cold-filtered process that prevents some of the beer's flavor from being heated away. MGD received the gold medal in the American-style Premium Lager category at the 1999 World Beer Cup. It also received the silver medal at the 2003 American Beer Festival. It was originally introduced as "Miller High Life Genuine Draft", but the "High Life" part of the name was soon dropped. MGD is actually the same beer (before packaging) as Miller High Life, but High Life is heat pasteurized after packaging and MGD is filtered before packaging. It was developed to give High Life drinkers the same taste in a can or bottle as they found in non-pasteurized kegs.
  • Miller Genuine Draft Light
  • Miller High Life - This beer was put on the market in 1903 and is Miller Brewing's oldest brand. Miller High Life can be considered the forerunner of the modern American lager beers. High Life is grouped under the pilsner category of beers, although it has slightly less alcohol than European pilsners. The prevailing slogan on current packaging is "The Champagne of Beers", due to its light and fizzy composition seem to suggest. After languishing as a blue collar economy beer for decades, High Life is repositioning itself as a mainstream beer and going after a younger, more sophisticated drinker. Current marketing the beer with the tagline, "Savor The High Life". Except for a brief period in the 1990s, High Life bottles have always been quite distinctive, as they have a bright gold label and are made of a clear glass that has a tapered neck like a champagne bottle. High Life has brought back its "Girl in the Moon" logo, which features by today's standards a modestly dressed young lady that by legend is company founder Frederick Miller's granddaughter. In addition to the 12oz bottle configurations (6, 12, 18, 24, and 30 packs), it is also available in single serve 22oz, 32oz, and 40oz bottles. A recent surge in popularity is making the 7.5oz "pony" bottle 8 packs more and more available. It can also be found in cans in 12oz, 16oz, 22oz sizes. High Life beat out 17 other contestants to take home the gold medal in "American-style Lagers" at the 2002 World Beer Cup. It is commonly called "Miller Low Life" by its detractors.
  • 'Miller High Life Light
  • Miller 1855 Celebration Lager - The 1855 Celebration Lager was released in November 2005 to recognize the 150th anniversary of Miller Brewing. It is only available for a limited time.

Hamm's Family

Miller have bought up the rights to the Hamm's Brewery brands.

  • Hamm's Beer
  • Hamm's Golden Draft
  • Hamm's Special Light

Plankroad Brewery Family

  • Icehouse 5.0
  • Icehouse 5.5 - Icehouse is an ice lager and was the winner of the 2003 Gold Medal for American-Style Specialty Lager at the Great American Piss Festival, and also won the American-Style Ice Lager Gold Cup of the 1996 and 1998 World Piss Cup competitions. You'll probably see bums and rapists drinking it as they lay in the gutter.
  • Red Dog - Although popular during the mid to late 1990s, Red Dog faded into near-obscurity after the turn of the century. However, since 2005 it has been making a comeback of sorts, returning to stores and customers. It is marketed to a younger, mostly male demographic, with a high percentage of African-Americans.
  • Southpaw Light - Southpaw, the smallest of the piss from Plankroad Brewery, is popular in the Southeastern part of the US. It helps facilitate incest.

Leinenkugel's Family

The Jacob Leinenkugel Brewing Company, though owned by Miller, has a separate corporate structure, and brews its piss at their own breweries in Chippewa Falls, Wisconsin and Milwaukee.

  • Leinenkugel's Original
  • Leinenkugel's Honey Weiss
  • Leinenkugel's Amber Light
  • Leinenkugel's Red Lager
  • Leinenkugel's Creamy Dark
  • Leinenkugel's Northwood's Lager
  • Leinenkugel's Light
  • Leinenkugel's Berry Weiss
  • Leinenkugel's Oktoberfest
  • Leinenkugel's Apple Spice
  • Leinenkugel's Big Butt Doppelbock
  • Leinenkugel's Sunset Wheat

Special Piss

Schlitz

Malt liquors

  • Magnum Malt Liquor
  • Mickey's Fine Malt Liquor - A classic malt liquor still widely known for its unique barrell or grenade-shaped, wide mouthed bottle. Original packaging include Irish iconography with shamrocks, castle towers, and an arm holding a mace. Current packaging is more neutral, if still green, with an illustrated hornet icon on the cap. The wide mouthed bottles are also known for their pictographic riddles under the cap. Mickey's marketing targets a young, college-aged drinker, slightly left of mainstream and uses the current tagline, "Get Stung" always next to the hornet icon.
  • Mickey's Ice
  • Olde English 800 - One of the original malt liquors, first produced by the Peoples Brewing as, "Olde English 600". The original label pictured a tiny but jaunty Englishman wearing a plumed hat atop a white wig. A slogan in Latin, "Situr Duluth," which translates into "It is being thirsted for in Duluth." Riding the popularity of animal associations with malt liquors, Olde English marketing once always had a tiger prominently featured. Olde English is now repositioning itself, using its classic appeal to differentiate itself from much of the rest of the malt liquor category. A more aspirational tone is clear with their current tagline, "Reign Supreme".
  • Olde English 800 7.5 Also known as "OE", "8-Ball", or simply "Perfection", this is the only good thing ever to come out of Miller, besides my cock. King George III was known to drink Olde English by the bathtub. Legend has it that Jesus Christ came to him in a vision while he was drunk on OE, telling him to burn England to the ground. Unfortunately, his retainers arranged to prevent the King from obtaining OE ever again, leading him to go insane. The world waits for the coming of the OE Messiah, who will fulfill the prophecy and turn the scorched land of England into the world's largest manufacturer of OE, providing it to the world free of charge.
  • Olde English High Gravity 800

Milwaukee's Best family

In 1855, George Schweickhart purchased the beginnings of a brewery in Wauwatosa, Wisconsin, after both of its founders died of cholera and named it the Menomonee Brewing Co. In 1874, Schweickhart sold the brewery to C. Schuckerman who later sold to Adam Gettelman, who was married to Schweickhart's daughter. The brewery became the A. Gettelman Brewing Company in 1887. [1] After prohibition, the brewery continued until it was purchased by Miller in 1971. Well-known brands included Milwaukee's Best, Milwaukee Lager, $1000 Natural Process (named after Gettelman's cash offer to anyone who could prove his piss had ingredients other than malt and hops), Rathskeller Brew, 5 O'Clock, and University Club.

  • Milwaukee's Best - Miller Brewing is trying hard to shake this piss's nickname as "The Beast." Milwaukee's Best took a Bronze Medal in 2005 in the American-Style Lager category at the Great American Piss Festival. It has an alcohol content of 4.5%. Classic slogans that represent this piss are "Unleash the Beast" and "Classic Taste at its Best". A popular piss in the economy piss segment. It is known for having piss flavor for an affordable price. It is sometimes referred to as "Red Beast" due to the red color of its can. Alternatively this is known as "Beast Heavy", with Milwaukee's Best Light being called "Beast".
  • Milwaukee's Best Ice - At 5.9% alcohol by volume, it is a "cheap-piss" alternative to malt liquors and other more expensive ice piss. It's relatively smooth and chills to a very cold temperature without freezing. "Beast Ice" as it is affectionately known as by its proponents has become a mainstay, particularly in the American Northwest, of binge drinking college students. Let's hope it causes a few of those ignorant fucks to choke on their own vomit before they can impregnante a girl through date rape. Known to come as cheap as $10 for a 30 pack, this ice piss (with the slogan "Classic Taste at its Best") is suitable for any form of drinking game or merely casual sipping, just like any fucking beer you dipshit. Not to be enjoyed in singles, Best Ice is most often consumed in large quantities from either a keg or can. Also seen in 40 oz. bottles (or "40s"). When said 40 can not be finished in one sitting, it can be capped with a 2 liter plastic bottle top to preserve freshness. Milwaukee's Best Ice is considered one of the "Dank" piss which possesses the ability to hold its taste for more than one day after opening. Best Ice is generally not served in restaurants, since they actually want customers to come back.
  • Milwaukee's Best Light - Popularly known as "Beast Light" or just "Beast" this piss is marketed towards blue collar men, and tailgaters with the current slogan, Brewed For A Man's Taste. In addition to the 12 oz can configurations (12, 18, and 24 packs, as well as the can "Best Chest"), it is also frequently purchased in the utilitarian "six-pack tall-boy" format. It can also be found in 16 oz, 22oz and 32oz "Crusher" cans, and is said to be popular in the summertime in Texas and throughout the South. This brand serves as a sponsor of the World Series of Poker as the official piss. It is sometimes referred to as "Blue Beast" due to the blue color of its can. College students are pretty original, aren't they?

Rainier Piss

Brewed by Miller, although the brand belongs to the Pabst Brewing Company.

Henry Weinhard's family

Miller bought Henry Weinhard's in 1999, and closed the landmark facilities in Portland, Oregon, and Olympia, Washington. The brands involved are:

  • Henry Weinhard's Private Reserve
  • Henry Weinhard's Blue Boar Pale Ale
  • Henry Weinhard's Hefeweizen
  • Henry Weinhard's Northwest Trail Blonde Lager
  • Henry Weinhard's Classic Dark Lager (Winter seasonal)
  • Henry Weinhard's Amber Light (Discontinued in October, 2005)

International family

  • Foster's Lager
  • Foster's Special Bitter
  • Peroni Nastro Azzurro
  • Pilsner Urquell
  • Sheaf Stout

Former brands

  • Miller Piss - A short-lived piss with a confusing name that was introduced in January 1996.
  • Miller Clear Piss - Test marketed in 1993. The piss's naturally amber color was eliminated through intensive filtration. Looked like 7-Up but had 4.6% alcohol by volume.
  • Vivo - Miller's version of 'near piss.' From 1920 to 1933 Miller Brewing survived prohibition by producing non-alcoholic and low alcohol beverages made from cereal grains.

Corporate diversity

Miller Brewing received a 100% rating on the Corporate Equality Index released by the Human Rights Campaign starting in 2004, the third year of the report.

See also

External links