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ArtRave

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For the concert tour, see ArtRave: The Artpop Ball.
ArtRave
Promotional concert by Lady Gaga
Lady Gaga performing at the event
VenueDuggal Greenhouse, Brooklyn Navy Yard, New York
Associated albumArtpop (2013)
Date(s)November 10–11, 2013

ArtRave (stylized as artRAVE) was a two-day event hosted by Lady Gaga in November 2013 to promote her studio album Artpop (2013). The event, held in a large warehouse in the Brooklyn Navy Yard in New York, served as an album release party and included a press conference and live performance. During the press conference, Gaga revealed "the world's first flying dress", called the Volantis, confirmed plans to stage a performance from space in 2015, and introduced new works by Marina Abramović, Inez van Lamsweerde and Vinoodh Matadin, Jeff Koons and Robert Wilson.

During the concert, which was streamed live on Vevo and later rebroadcast through the website's syndication partners, Gaga performed songs from Artpop . On November 11, Clear Channel aired half-hour special called "Album Release Party with Lady Gaga", hosted by Ryan Seacrest on more than 150 radio stations throughout the United States. On November 19, The CW aired a television special with footage from the album release party.

Description

Lady Gaga hosted ArtRave to promote her studio album Artpop (2013). The event was held at the reportedly "top secret"[1][2] Duggal Greenhouse, a large warehouse in the Brooklyn Navy Yard of Brooklyn, New York.[3] It spanned two days, starting with a press conference on November 10 and extending into the morning of November 11, 2013, the album's release date in the United States,[4][5] with a live performance and album release party.

Press conference

Lady Gaga introduced works by several artists, including Marina Abramović and Jeff Koons.
See also: TechHaus Volantis

Gaga hosted a press conference, where she introduced Volantis, a battery-powered vehicle billed as "the world's first flying dress".[6][7] The white vehicle, described by Entertainment Weekly as a "hover dress",[3] features a central column to which the wearer is clamped by a safety harness, in turn covered by a white plastic "dress". The column also houses the batteries and other equipment. Six lifting fan units are mounted on booms in a hexagonal formation radiating from the top of the column, giving the device the ability to hover three feet above the ground.[6][7] The dress was designed by TechHaus, the Haus of Gaga's technology branch, and took two years to create.[8]

Gaga promoted the dress by tweeting earlier in the day, "At 6pm EST today we will beta test VOLANTIS with the world. We invite you into our creative process during her initial stages of lift off."[8] For the demonstration, she transitioned from a white astronaut suit down to black tights and a black body wrap.[8] Gaga quipped that the dress was "maybe a small step for Volantis... but a big-time step" for her.[7] Gaga also announced plans to stage the first musical performance from space,[3][7] following previous reports about her singing at Zero G Colony, a music festival scheduled to occur at Spaceport America in New Mexico in 2015.[9]

Gaga introduced new works by American artists Marina Abramović and Jeff Koons, Dutch fashion photographers Inez van Lamsweerde and Vinoodh Matadin, and American theatre director Robert Wilson,[6] all of whom collaborated with Gaga and her TechHaus creative team for the Artpop promotional campaign.[1]

Concert

ArtRave was held at Duggal Greenhouse in the Brooklyn Navy Yard (pictured here from the East River in 2007).

Following the press conference, Gaga staged a live-streamed concert that included songs from Artpop.[3][6] She appeared at 12:45 a.m., more than an hour after her expected time of 11:30 p.m.[6][10] Traffic overload to the music video website Vevo, which had exclusive rights to broadcast the concert portion of the event,[1][2] was given as the reason for her delay.[6] Following the site's crash, Gaga tweeted, "We're working on fixing the Livestream, there's A LOT of traffic. If VEVO does not work in your territory, fear not, we're posting video".[8] Subsequently, she posted of her fans: "Only little monsters can crash VEVO. *face palm*."[8]

The concert started with Gaga performing two songs, beginning with "Aura".[3] The set list also included choreographed performances of "Manicure" and "Sexxx Dreams", followed by "Gypsy" and "Dope" with a live band.[6] "Applause" and "Do What U Want" served as an encore; R. Kelly's vocals from the latter song were supplied by a backing track.[6] Koons' custom "larger-than-life" sculpture of Gaga, featured on the album's cover art, served as her backdrop.[3][6] The stage and costumes worn by performers were solid white. Gaga wore a "clown-like" white mask with black-and-white buoys.[6] Behind the stage, demonstrations of the Artpop app were offered by women in white uniforms.[6]

Broadcasts

Ryan Seacrest hosted "Album Release Party with Lady Gaga", which aired on more than 150 radio stations in the United States.

The live broadcast was available on-demand through various Vevo platforms in the United States, Australia, Brazil, Canada, France, Germany, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain and the United Kingdom.[1][11] Vevo and Interscope Records, the record label to which Gaga is signed, are both majority owned by Sony Music Entertainment and Universal Music Group.[1] Immediately following the initial broadcast, which began at 11:30 p.m. on November 10, the event was rebroadcast continually for 48 hours.[1]

On November 11, Clear Channel broadcast a half-hour special called "Album Release Party with Lady Gaga". The program was hosted by Ryan Seacrest and was available on more than 150 radio stations throughout the United States.[1][12] Video on demand access was available through Vevo's syndication partners, including YouTube, starting on November 14. The CW aired a television special with footage from the album release party on November 19.[1][12]

Reception

Billboard's Andrew Hampp and Jason Lipshutz compared Gaga's outfit to a "bizarro" version of Jack Box, the mascot for Jack in the Box, and wrote that the lip-synched portion of her performance was "more pop art than artistic pop music".[6] Hampp and Lipshutz summarized their experience by writing, "Even if the 'ARTPOP' live show still needs a bit of tinkering to fully captivate, Lady Gaga showed on Sunday night that she knows how to meld low art and high art at a party."[6] Michael Baggs of Gigwise described the concert as "sparse but impressive" and wrote that Gaga appeared "wide-eyed and slightly manic... but impressed with live vocals and a hugely energetic performance".[2]

Set List

1. Aura
2. ARTPOP
3. Venus
4. MANiCURE
5. Sexxx Dreams
6. Gypsy
7. Dope
8. Applause
9. Do What U Want

See also

References

  1. ^ a b c d e f g h Spangler, Todd (November 8, 2013). "Vevo to Live-Stream Lady Gaga Concert Exclusively on Nov. 10". Variety. PMC. Retrieved December 4, 2013.
  2. ^ a b c Baggs, Michael (November 11, 2013). "Watch: Lady Gaga streams New York Artrave concert online in full". Gigwise. Giant Digital. Retrieved December 4, 2013.
  3. ^ a b c d e f Anderson, Kyle (November 11, 2013). "Lady Gaga wears a hover dress, performs 'ARTPOP' songs at Brooklyn artRAVE". Entertainment Weekly. Time Warner. Retrieved December 4, 2013.
  4. ^ "Artpop by Lady Gaga". iTunes Store US. Apple. Retrieved October 18, 2013.
  5. ^ "Artpop". Amazon.com. Retrieved November 13, 2013.
  6. ^ a b c d e f g h i j k l m Hampp, Andew; Lipshutz, Jason (November 11, 2013). "Lady Gaga's artRAVE Party: 'ARTPOP' Performance, Flying Dress & Costumes Galore". Billboard. Prometheus Global Media. Retrieved December 3, 2013.
  7. ^ a b c d "Lady Gaga Unveils 'Flying Dress' Volantis". Billboard. Prometheus Global Media. November 10, 2013. Retrieved December 4, 2013.
  8. ^ a b c d e Shenton, Zoe (November 11, 2013). "Lady Gaga debuts flying dress called Volantis at Artpop album launch party". Daily Mirror. London, United Kingdom. Retrieved December 5, 2013.
  9. ^ Gocobachi, Pamela (November 6, 2013). "Lady Gaga to become first artist to perform in outer space". Entertainment Weekly. Retrieved December 4, 2013.
  10. ^ Panisch, Alex (November 8, 2013). "Lady Gaga's Secret 'artRave' To Be Live-Streamed On Sunday". Out. Here Media. Retrieved December 4, 2013.
  11. ^ "Lady Gaga Planning "ArtRave" Album Party". MTV UK. November 9, 2013. Retrieved December 4, 2013.
  12. ^ a b Grow, Kory (November 8, 2013). "Lady Gaga Plans 'ArtRave' Party, Talks About Weed and Sex Life". Rolling Stone. Wenner Media. Retrieved December 4, 2013.
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