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Loukyam

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Loukyam
First look poster
Directed bySriwass
Screenplay byKona Venkat
Gopimohan
Story bySridhar Seepana
Produced byV. Anand Prasad
StarringGopichand
Rakul Preet Singh
Brahmanandam
CinematographyVetri
Edited byS. R. Sekhar
Music byAnoop Rubens
Production
company
Bhavya Creations
Release date
  • September 26, 2014 (2014-09-26)
Running time
149 minutes
CountryIndia
LanguageTelugu

Loukyam (Telugu:లౌక్యం/tactics)is a 2014 Telugu film written by Sridhar Seepana and directed by Sriwass which features Gopichand and Rakul Preet Singh in the lead roles.[1] It is produced by V. Anand Prasad on Bhavya Creations banner. Kona Venkat and Gopimohan provided the screenplay.[2] Vetri is the cinematographer, S. R. Sekhar is the editor and Anoop Rubens is the music director of the film. It was launched formally on April 11, 2014 at Film Nagar in Hyderabad.[3] The film released worldwide on September 26, 2014.[4]

Cast

Production

Development

After his directorial Pandavulu Pandavulu Tummeda released on 31 January 2014, Sriwass announced his next film with Gopichand as the protagonist with V. Anand Prasad producing the film on Bhavya Creations banner. The news was confirmed by a press release on 20 February 2014 which added that Sridhar Seepana wrote the story and the dialogues, Kona Venkat and Gopimohan penned the screenplay of the film. Sriwass said that the film is in its Pre-production stages and the film's shooting would begin in April 2014.[5] The film was launched on 11 April 2014 at Film Nagar in Hyderabad by conducting a small pooja ceremony at the Venkateswara Temple there. On that day, it was declared that Anoop Rubens is the music director, Vetri is the cinematographer, Vivek is the Art director, P. L. M. Khan is the executive producer and Kanal Kannan is the action choreographer. The makers said that the film is based in the city of Hyderabad.[6] On July 27, 2014 a press release confirmed that the film has been titled as Loukyam.[7]

Casting

Sriwass said that Gopichand will be seen as a "diplomatic young man who handles any difficult situation with smile on his face".[8] In the end of March 2014, Rakul Preet Singh was selected as the female lead of the movie which marked her first collaboration with both Gopichand and Sriwass.[9] In July 2014, a press release confirmed that Hamsa Nandini is playing a cameo and would also do an item number.[10] Confirming her inclusion, Hamsa Nandini revealed about her role in the film in an interview to The Times of India. She said "This is the first time I am experimenting with comedy and I am excited about how things are shaping up. All I can say is that my role has a surprise element. I play the role of a woman who thinks she's too intelligent when she clearly isn't."[11] It was known on 5 August 2014 that Brahmanandam's character in the film is named Sippy and his role would stay till the climax of the movie.[12] Rakul Preet Singh also added that her character in the film is titled Chandrakala.[13]

Filming

The regular shooting began on 18 April 2014 at Hyderabad.[6] After completing the first schedule, filming continued in the end of May 2014 at Ramoji Film City in Hyderabad where an action sequence was shot on Gopichand and Pradeep Rawat under the supervision of Kanal Kannan.[14] The sequences were also shot near JNTU campus where Rakul Preet Singh was spot filming the shots alongside Gopichand.[15] Later, another press release stated that 50% of the film's shoot is complete and with the completion of the schedule starting from 17 June 2014, the shoot of the film's talkie part would come to an end. It added that 3 songs will be filmed in abroad locations.[16] On July 27, 2014 a press release confirmed that the next schedule would begin from August 5, 2014 in which songs would be filmed.[8] The item number was shot on Gopichand and Hamsa Nandini at Ramanaidu Studios in Nanakramguda on August 5, 2014 and by then, the film's talkie part was completed [17].[18] The last schedule started at Europe on August 23, 2014 and 3 songs were shot on the lead pair.[19][20][21][22] A press release on August 31, 2014 stated that the film's shoot has been wrapped up and has entered post-production phase.[23]

Release

In July 2014, it was reported that the film would release in September 2014.[24] Later the film's producer added that the film would release in the third week of September 2014 if all goes well.[25] On August 31, 2014 the makers announced that the film would release worldwide on September 26, 2014.[26]

Marketing

In the end of July 2014, the makers released few stills featuring the protagonists.[27] The stills featuring Gopichand and Hamsa Nandini from the film's item number were officially released on 5 August 2014 by the makers.[28] The first look poster featuring Gopichand was released on 15 August 2014 on the eve of 68th Independence Day of India.[29] The film's first look teaser was launched on August 18, 2014.[30]

References

  1. ^ "Rakul Preet to romance Gopichand". The Times of India. 27 March 2014. Retrieved 24 July 2014.
  2. ^ "Gopichand new film in Srivas direction". idlebrain.com. 20 February 2014. Retrieved 24 July 2014.
  3. ^ "Gopichand - Srivas movie launched". IndiaGlitz. 11 April 2014. Retrieved 24 July 2014.
  4. ^ "'Loukyam' release date locked". IndiaGlitz. 31 August 2014. Retrieved 1 September 2014.
  5. ^ "Gopichand's New Film With Director Srivas". IndiaGlitz. 21 February 2014. Retrieved 24 July 2014.
  6. ^ a b "Gopichand - Srivas movie launch". idlebrain.com. 11 April 2014. Retrieved 24 July 2014.
  7. ^ "Gopichand's new film is titled as Loukyam". idlebrain.com. 27 July 2014. Retrieved 27 July 2014.
  8. ^ a b "'Loukyam' confirmed for Gopichand". IndiaGlitz. 28 July 2014. Retrieved 28 July 2014.
  9. ^ "Rakul Preet to pair up with Gopichand". IndiaGlitz. 28 March 2014. Retrieved 24 July 2014.
  10. ^ "The lucky item girl". Deccan Chronicle. 10 July 2014. Retrieved 24 July 2014.
  11. ^ "Hamsanandini teams up with Gopichand". The Times of India. 10 July 2014. Retrieved 24 July 2014.
  12. ^ "Brahmanandam plays Sippy in Loukyam". idlebrain.com. 5 August 2014. Retrieved 5 August 2014.
  13. ^ "Loukyam On the sets". idlebrain.com. 5 August 2014. Retrieved 5 August 2014.
  14. ^ "Gopichand gets into action mode for Sriwass' film". The Times of India. 27 May 2014. Retrieved 24 July 2014.
  15. ^ "T Gopichand in action". Deccan Chronicle. 27 May 2014. Retrieved 15 August 2014.
  16. ^ "Gopichand - Srivas film to be released in September". IndiaGlitz. 11 July 2014. Retrieved 24 July 2014.
  17. ^ "Loukyam Review". news4andhra.com. Retrieved 8 October 2014.
  18. ^ "Hamsanandini shakes a leg with Gopichand". The Times of India. 5 August 2014. Retrieved 5 August 2014.
  19. ^ "Gopichand's Loukyam in last leg of shoot". The Times of India. 23 August 2014. Retrieved 25 August 2014.
  20. ^ "Rakul Preet Singh Heads To Europe For Loukyam Shoot". Oneindia Entertainment. 25 August 2014. Retrieved 25 August 2014.
  21. ^ "Loukyam to be shot shoot in Italy". The Times of India. 26 August 2014. Retrieved 1 September 2014.
  22. ^ "Rakul to shoot for a song in Italy". The Times of India. 27 August 2014. Retrieved 1 September 2014.
  23. ^ "Loukyam to release on 26 September". idlebrain.com. 31 August 2014. Retrieved 1 September 2014.
  24. ^ "Gopichand, Rakul Preet's film to release in September". The Times of India. 8 July 2014. Retrieved 27 July 2014.
  25. ^ "Loukyam's audio to be launched in early September". The Times of India. 19 August 2014. Retrieved 25 August 2014.
  26. ^ "Loukyam to release on September 26". The Times of India. 31 August 2014. Retrieved 1 September 2014.
  27. ^ "Posters: Gopichand, Rakul Preet's First Look In Loukyam Released". Oneindia Entertainment. 30 July 2014. Retrieved 5 August 2014.
  28. ^ "Photos: Hamsa Nandini's Look In Loukyam Item Song Revealed". Oneindia Entertainment. 5 August 2014. Retrieved 5 August 2014.
  29. ^ "Gopichand's 'Loukyam' First Look". IndiaGlitz. 15 August 2014. Retrieved 15 August 2014.
  30. ^ "'Loukyam' first look teaser today". IndiaGlitz. 18 August 2014. Retrieved 18 August 2014.
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