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Zoe Sugg

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Zoe Sugg
Sugg at VidCon 2014
Born
Zoe Elizabeth Sugg

(1990-03-28) 28 March 1990 (age 34)
Lacock, England, UK
NationalityBritish
Occupation(s)YouTuber, vlogger, blogger, writer
Years active2009–present
PartnerAlfie Deyes (2013–present)
RelativesJoe Sugg (brother)
Websitewww.zoella.co.uk

Zoe Elizabeth Sugg (born 28 March 1990)[1] is an English fashion and beauty vlogger, author, and internet personality. Her debut novel, Girl Online, was released in November 2014 and broke the record for highest first-week sales since records began. She is best known by her fans on YouTube as Zoella.

Personal life

Sugg is the older sister of Joe Sugg, who is also a vlogger and internet personality known on YouTube as ThatcherJoe.[2] She grew up in Lacock, Wiltshire, where she attended The Corsham School secondary school and arts college, and currently lives in Brighton.[2][3][4][5]

She is currently in a relationship with Alfie Deyes, known on YouTube as PointlessBlog.[5][6]

Career

Sugg was working as an apprentice at an interior design company when she created her blog, "Zoella", in February 2009.[3][5] By the end of the year it had a thousand followers and as of March 2014 it has received 140 million total visits.[5][3][7] The fashion, beauty and lifestyle blog expanded into a YouTube channel in 2009, while Sugg was working for British clothing retailer New Look.[5][8]

In 2013, Sugg was named as one of the National Citizen Service's ambassadors, helping to promote the newly launched youth service.[9][10] The following year she was named as the first "Digital Ambassador" for Mind, the mental health charity.[11][12]

YouTube

Sugg's main channel, Zoella, first named "zoella280390" after her birth date, is mostly fashion, beauty hauls, and "favourites" videos (showing her favourite products of the previous month).[13][14] Her second channel, MoreZoella, contains mostly vlogs where she lets her viewers see what she is doing that day.[2] She is a member of the Style Haul network and is represented by Dominic Smales at Gleam Futures.[3][13][14][15] Sugg also appears alongside many other YouTubers on the channel DailyMix, which is managed by Gleam.[13] Sugg has done many collaborations on her channel Zoella with other YouTubers, including: Louise Pentland, Tanya Burr, Alfie Deyes, Tyler Oakley, Troye Sivan, Grace Helbig, and many others.

Sugg is influential through social media, being mentioned by The Telegraph as one of "Britain's most influential Tweeters" in 2013.[16][17] As of January 2015, Sugg's main YouTube channel has over 7 million subscribers and over 330 million video views, and is the 59th most subscribed channel on the website; her second channel "MoreZoella" has over 2.6 million subscribers and over 170 million video views.[18][19][20][21] She also has over 2.7 million followers on Twitter and over 3.5 million on Instagram.[2][8][22]

In December 2014 Sugg was criticised for filming whilst driving her car. A member of the Metropolitan Police said "She could have killed someone. How can anyone who has their eyes off the road for that amount of time be in complete control of a vehicle?" Sugg's spokesperson stated that "at the time of filming she was in mostly stationary traffic."[23][24][25]

Published works

Main article: Girl Online

Sugg signed a two-book deal with Penguin Books in 2014.[14][26][27] The North American publishing rights were purchased by Atria.[27]

Suggs debut novel Girl Online was released on 25 November 2014.[28][29] The fictional book is aimed at a young adult audience and surrounds a 15-year-old anonymous blogger and what happens when her blog goes viral.[26][30] While based around similar experiences, Sugg has stated that the book is "in no way autobiographical".[28][30][31] The novel broke the record for the highest ever first-week sales for a debut author since records began in 1998, selling a total of 78,109 copies.[32][33][34] As of December 2014 it is also the fastest selling book of the year.[33][34]

Penguin stated that "Sugg did not write Girl Online on her own", stating that she "has worked with an expert editorial team to help her bring to life her characters and experiences in a heartwarming and compelling story".[35][36] It has been reported that young-adult novelist Siobhan Curham was a ghostwriter for the novel, although neither Penguin nor Sugg have stated this.[35][36][37][38][39] Penguin stated that Curham was an "editorial consultant" for the novel.[36][40]

Music

Main article: Band Aid 30

Sugg featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.[41][42][43]

Television appearances

In June 2014 Sugg was a guest panellist on the daytime chat show Loose Women.[44][45] She also appeared on This Morning in July 2014, to talk about social anxiety.[46][47] She was featured as "Queen of the Haul" in the November issue of British Vogue in 2014.[48]

Sugg, along with The Slow Mo Guys and Vice News, featured in television, print, and billboard advertisements in the UK which ran from 25 September 2014.[21][49][50] The prime timeTV adverts will be broadcast on the three terrestrial UK channels.[21][49][50]

Zoella Beauty

Sugg launched a range of beauty products under the brand name Zoella Beauty in September 2014.[51][52][53][54] The "bath and beauty" range launch was, according to the Metro, the "biggest beauty launch of the year".[51][52][55]

Awards and nominations

Cosmopolitan Blog Award

Year Nominated Award Result Ref.
2011 Zoe Sugg Best Established Beauty Blog Won [56] [57] [58]
2012 Best Beauty Vlogger

Radio 1 Teen Awards

Year Nominated Award Result Ref.
2013 Zoe Sugg Best British Vlogger Won [59] [60]
2014 [61] [62]

Sugg was listed as one of The Telegraph's "40 best beauty bloggers" in September 2014, and "Queen of the Haul" by British Vogue in November.[5][63] Her channel was the 4th most popular channel in the UK in 2014.[64][65]

References

  1. ^ Sugg, Zoe. "My 21st Birthday". Zoella. Retrieved 5 October 2014.
  2. ^ a b c d Woods, Judith (3 April 2014). "Zoella: The squeaky clean big sister no teen should be without". The Daily Telegraph. Retrieved 7 April 2014.
  3. ^ a b c d Ford, Jonathan (18 July 2014). "Lunch with the FT: Zoella". Financial Times. Retrieved 28 July 2014.
  4. ^ Edmonds, Lizzie (26 April 2014). "Video bloggers taking internet by storm and earn £20,000 a MONTH for posts". The Daily Mail. Retrieved 10 July 2014.
  5. ^ a b c d e f Sheffield, Emily (6 November 2014). "Zoella: Queen Of The Haul". Vogue. Retrieved 11 November 2014.
  6. ^ Rodrigues, Brittany Goldfield (3 February 2014). "Must Follow Monday: Zoella (Zoe Sugg)". ANDPOP. Retrieved 11 March 2014.
  7. ^ Harvey, Declan (13 November 2013). "Meet the vloggers: Self employed and 'worth a fortune'". Newsbeat. Retrieved 11 March 2014.
  8. ^ a b Williams, Rhiannon (28 February 2014). "Digital natives: 25 internet success stories aged 25 and under". The Daily Telegraph. Retrieved 11 March 2014.
  9. ^ Smith, Carl (10 September 2013). "YouTubers Alfie Deyes, Zoella and Jim Chapman team up with the National Citizen Service". Sugarscape. Retrieved 11 March 2014.
  10. ^ Prideaux, Sophie (3 July 2013). "YouTube sensations Zoella Sugg, Jim Chapman and Frankie Vu visit North Devon". North Devon Journal. Retrieved 11 March 2014.
  11. ^ Sabin, Lamiat (22 October 2014). "Zoella is bigger than Beyonce on YouTube – but who is Zoe Sugg?". The Independent. Retrieved 18 November 2014.
  12. ^ Dredge, Stuart (9 October 2014). "YouTube star Zoella raising awareness of anxiety and panic attacks". The Guardian. Retrieved 18 November 2014.
  13. ^ a b c Retter, Emily (11 June 2014). "Zoe Sugg - the most famous woman in Britain you've never heard of". Daily Mirror. Retrieved 23 June 2014.
  14. ^ a b c Flood, Alison (17 June 2014). "Zoe Sugg's YouTube success wins her two-book deal for novels". The Guardian. Retrieved 23 June 2014.
  15. ^ Shields, Mike (15 August 2014). "Meet the Top Five YouTube Creators in the StyleHaul Network". The Wall Street Journal. Retrieved 2 October 2014.
  16. ^ Audley, Alice (18 July 2014). "Social media sensations: top UK Beauty YouTubers". The Daily Telegraph. Retrieved 7 April 2014.
  17. ^ Prynne, Miranda (31 October 2013). "Britain's most influential tweeters". The Daily Telegraph. Retrieved 10 March 2014.
  18. ^ "YouTube vlogger 'Zoella' hits six million subscribers". irishexaminer.com. 24 September 2014. Retrieved 29 September 2014.
  19. ^ "Zoella YouTube Channel Stats, Subscriber Statistics, Ranking". Vidstatsx.com. Retrieved 12 January 2015.
  20. ^ "MoreZoella YouTube Channel Stats, Subscriber Statistics, Ranking". Vidstatsx.com. Retrieved 1 December 2014.
  21. ^ a b c Dredge, Stuart (25 September 2014). "YouTube gives Vice News, Zoella and Slow Mo Guys primetime UK ad push". The Guardian. Retrieved 25 September 2014.
  22. ^ "Op-Ed: Is 'vlogging' becoming the latest career for Generation Y?". Digital Journal. 20 June 2014. Retrieved 28 July 2014.
  23. ^ "Girl Online Zoella: 'could have killed someone while driving'". The Daily Telegraph. 19 December 2014. Retrieved 20 December 2014.
  24. ^ "Zoella returns to YouTube and is immediately criticised for new video". Digital Spy. 18 December 2014. Retrieved 20 December 2014.
  25. ^ "'Zoella could have killed someone!' Senior police source slams YouTube star's 'reckless' new video". Now. 16 December 2014. Retrieved 20 December 2014.
  26. ^ a b Eyre, Charlotte (20 July 2010). "Penguin Children's signs vlogger Zoella". The Bookseller. Retrieved 23 June 2014.
  27. ^ a b Deahl, Rachel (23 June 2014). "Book Deals: Week of June 23, 2014". Publishers Weekly. Retrieved 28 July 2014.
  28. ^ a b Wyatt, Daisy (25 November 2014). "Zoella: YouTube sensation Zoe Sugg's debut novel set to become overnight bestseller". The Independent. Retrieved 26 November 2014.
  29. ^ Powell, Emma (25 November 2014). "Zoella joined by Tanya Burr and Jamie Oliver at launch of debut novel Girl Online - which is set to become a UK bestseller". London Evening Standard. Retrieved 26 November 2014.
  30. ^ a b Adejobi, Alicia (17 June 2014). "YouTube Sensation Zoe 'Zoella' Sugg To Become Novelist After Signing Two-Book Deal". EntertainmentWise. Retrieved 23 June 2014.
  31. ^ "Zoella's Girl Online Launch". Vogue. 25 November 2014. Retrieved 26 November 2014.
  32. ^ Singh, Anita (2 December 2014). "Zoella breaks record for first-week book sales". The Daily Telegraph. Retrieved 3 December 2014.
  33. ^ a b Drabble, Emily (3 December 2014). "Zoe Sugg's Girl Online is fastest selling book of the year". The Guardian. Retrieved 3 December 2014.
  34. ^ a b Collinson, Anna (3 December 2014). "Zoella's book Girl Online outsells JK Rowling". BBC Newsbeat. Retrieved 3 December 2014.
  35. ^ a b Gibson, Megan (8 December 2014). "Fashion Blogger Zoella Admits She Did Not Write Girl Online On Her Own". Time. Retrieved 9 December 2014.
  36. ^ a b c Flood, Alison; Ellis-Petersen, Hannah (8 December 2014). "YouTube star takes online break as she admits novel was 'not written alone'". The Guardian. Retrieved 9 December 2014.
  37. ^ Butterly, Amelia (8 December 2014). "Zoella admits Girl Online, her debut novel, was written with 'help'". Newsbeat. Retrieved 9 December 2014.
  38. ^ Runcie, Charlotte (7 December 2014). "Zoella's publishers confirm that Girl Online was ghostwritten". The Daily Telegraph. Retrieved 7 December 2014.
  39. ^ Scholes, Lucy (11 December 2014). "Meet Zoella—The Newbie Author Whose Book Sales Topped J.K. Rowling". The Daily Beast. Retrieved 12 December 2014.
  40. ^ Eyre, Charlotte (8 December 2014). "Penguin: "Zoella had help with Girl Online"". The Bookseller. Retrieved 11 December 2014.
  41. ^ Petridis, Alexis (16 November 2014). "Do They Know It's Christmas review – in tune with non-musical times". The Guardian. Retrieved 1 December 2014.
  42. ^ Butterly, Amelia (16 November 2014). "Zoella talks 'surreal' experience of singing with Band Aid 30". BBC Newsbeat. Retrieved 1 December 2014.
  43. ^ Pocklington, Rebecca (17 November 2014). "Who's who in Band Aid 30? One Direction, Bono, vloggers and more". The Mirror. Retrieved 1 December 2014.
  44. ^ Wood, Lucy (21 June 2014). "Zoella looks very lovely as she appears on Loose Women to try and explain the world of YouTube to Katie Price". Sugarscape.com. Retrieved 23 June 2014.
  45. ^ Shenton, Zoe (20 June 2014). "Recap: Katie Price co-hosts Loose Women - all the gossip as it happened". Daily Mirror. Retrieved 23 June 2014.
  46. ^ White, Julia (10 July 2014). "This Morning Spell Youtuber Zoella's Name Wrong, Twitter Goes Ballistic". Yahoo.com. Retrieved 10 July 2014.
  47. ^ "This Morning: Beauty and fashion vlogger Zoella on overcoming anxiety". STV. 10 July 2014. Retrieved 10 July 2014.
  48. ^ Milligan, Lauren (3 October 2014). "Inside November Vogue". Vogue. Retrieved 8 October 2014.
  49. ^ a b O'Reilly, Lara (25 September 2014). "YouTube looks to boost perceptions of its quality content with major push". Marketing Week. Retrieved 25 September 2014.
  50. ^ a b Mortimer, Natalie (25 September 2014). "YouTube woos brands as it promotes vlogging stars in first campaign push". The Drum. Retrieved 25 September 2014.
  51. ^ a b Gale, Hannah (29 September 2014). "YouTube star Zoella's beauty collection is a sell-out". The Metro. Retrieved 29 September 2014.
  52. ^ a b Vince, Jessica (26 September 2014). "Zoella Talks Us Through Her First Ever Beauty Range At Gorgeously Girlie Launch Party". Grazia. Retrieved 29 September 2014.
  53. ^ London, Bianca; Cliff, Martha (28 September 2014). "The teenage vloggers with millions of fans set to conquer the world". The Daily Mail. Retrieved 29 September 2014.
  54. ^ Young, Katy (29 September 2014). "Zoella's bath and body products created to ease camera nerves". The Daily Telegraph. Retrieved 30 September 2014.
  55. ^ "YouTube sensation's beauty range success". The Argus. 30 September 2014. Retrieved 30 September 2014.
  56. ^ http://www.thevideoink.com/features/zoella-a-star-from-across-the-pond/#.VMTg2fmSzuQ
  57. ^ http://www.imediamonkey.com/2013/08/30/zoella-bypasses-2-million-youtube-subscribers/
  58. ^ http://www.cosmopolitan.co.uk/entertainment/news/
  59. ^ http://www.ft.com/cms/s/2/fa5e47c6-0d9b-11e4-815f-00144feabdc0.html#axzz3Pps2BxNg
  60. ^ http://www.company.co.uk/beauty/zoella-radio-1-teen-awards-winners-2013
  61. ^ http://www.telegraph.co.uk/women/mother-tongue/10742668/Zoella-The-squeaky-clean-big-sister-no-teen-should-be-without.html
  62. ^ http://kca.nick.co.uk/winners
  63. ^ Moss, Victoria (26 September 2014). "The 40 best beauty bloggers". The Daily Telegraph. Retrieved 30 September 2014.
  64. ^ Tabbara, Mona (10 December 2014). "Mutant Giant Spider Dog and Zoella are among the biggest YouTube stars of 2014". Radio Times. Retrieved 17 December 2014.
  65. ^ Dredge, Stuart (9 December 2014). "PewDiePie, Zoella and who else? What the UK watched on YouTube in 2014". the Guardian. Retrieved 17 December 2014.

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